County profile · Minnesota
Nobles County, MN market data
Population, household spending and competition for 56 business types in Nobles County, each scored against other counties.
- Population, 2025
- 22,338
- +0.6% since 2020
- Households
- 7,674
- Median household income
- $66,101
- +19.5% vs. 2015–2019, before inflation
- Median home value
- $197,200
- Jobs located here
- 10,543
- Highest market score
- 66
- Dentists and orthodontists, #387 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Nobles County by name and distance, and the households and spending within reach. Or open the report at the center of Nobles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,338 people live in Nobles County, in 7,674 households. Between 2020 and 2025, the population of Nobles County grew 0.6%, slower than the U.S. (+3.1%). The median household income in Nobles County is $66,101 a year, 18% below the U.S. median of $80,734. That rose 19.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Nobles County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Nobles County are for dentists and orthodontists (66), medical and dental practices (63) and pizza places (61). Nobles County ranks #387 of 1,886 scored counties for dentists and orthodontists.
Nobles County is part of the Worthington area. For its number of households, Nobles County has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in Nobles County
Highest Groundwork market score first. Each score compares Nobles County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 66 | #387 of 1,886 | 7 | 9.1 | $1.5M | 150 | 4 |
| Doctors, dentists and clinics | 63 | #623 of 2,394 | 42 | 54.7 | $245K | 161 | 14 |
| Pizza | 61 | #611 of 2,090 | 5 | 6.5 | $5.7M | 111 | 13 |
| Lawn, cleaning and pest control | 59 | #533 of 1,771 | 5 | 6.5 | $1.8M | 108 | 4 |
| Pet businesses | 59 | #689 of 2,200 | 7 | 9.1 | $870K | 99 | Under 3 |
| Home repair trades | 57 | #689 of 2,057 | 6 | 7.8 | $3.3M | 137 | 13 |
| Sit-down restaurants | 55 | #943 of 2,405 | 35 | 45.6 | $807K | 122 | 13 |
| Restaurants and cafes | 55 | #967 of 2,405 | 70 | 91.2 | $404K | 109 | 28 |
| Real estate agents and brokers | 51 | #983 of 2,176 | 10 | 13.0 | Index only | 191 | Under 3 |
| Gyms, studios and classes | 49 | #1,109 of 2,088 | 10 | 13.0 | $626K | 95 | Under 3 |
| Fast food and sandwich shops | 49 | #1,189 of 2,222 | 11 | 14.3 | $2.6M | 84 | 13 |
| Gyms | 45 | #1,096 of 1,792 | 6 | 7.8 | $1M | 80 | Under 3 |
| Real estate | 44 | #1,378 of 2,229 | 15 | 19.5 | Index only | 160 | Under 3 |
| Nail salons | 40 | #950 of 1,328 | 5 | 6.5 | $1.5M | 87 | Under 3 |
| Funeral homes | 40 | #994 of 1,472 | 5 | 6.5 | $253K | 37 | Under 3 |
| Convenience stores | 40 | #1,487 of 2,261 | 10 | 13.0 | $4.5M | 57 | Under 3 |
| Chiropractors | 39 | #1,047 of 1,490 | 6 | 7.8 | $1.7M | 72 | 3 |
| Coffee shops and cafes | 39 | #1,435 of 2,063 | 9 | 11.7 | $3.1M | 85 | Under 3 |
| Salons, barbers and spas | 35 | #1,952 of 2,385 | 35 | 45.6 | $207K | 98 | 10 |
| Car washes and detailing | 33 | #1,146 of 1,451 | 5 | 6.5 | $1.8M | 70 | 3 |
| Auto repair shops | 31 | #1,993 of 2,378 | 27 | 35.2 | $329K | 74 | 15 |
| Auto repair and car care | 31 | #2,005 of 2,401 | 44 | 57.3 | $202K | 75 | 20 |
| Clothing and shoe stores | 30 | #1,714 of 2,087 | 15 | 19.5 | $962K | 76 | 10 |
| Gas stations | 30 | #1,960 of 2,358 | 17 | 22.2 | $1.3M | 56 | 14 |
| Clothing, shoes and laundry | 29 | #1,873 of 2,210 | 21 | 27.4 | $687K | 78 | 10 |
| Insurance agencies | 28 | #1,857 of 2,272 | 11 | 14.3 | $1.2M | 99 | 12 |
| Hair salons | 28 | #2,090 of 2,339 | 27 | 35.2 | $269K | 62 | 6 |
| Collision repair and body shops | 26 | #1,178 of 1,327 | 7 | 9.1 | $1.3M | 41 | 5 |
| Grocery and convenience stores | 26 | #2,090 of 2,402 | 29 | 37.8 | $1.6M | 46 | 8 |
| Veterinarians | 24 | #1,324 of 1,485 | 5 | 6.5 | $1.2M | 45 | Under 3 |
| Grocery stores | 23 | #1,825 of 2,070 | 10 | 13.0 | $4.5M | 48 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.2 | $5M | 105 | 6 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.2 | $2.6M | 82 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 5.2 | $2.2M | 89 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.9 | $9.4M | 227 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.9 | $957K | 96 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.9 | Index only | 89 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.9 | $3.4M | 143 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.6 | $7.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.6 | $4.5M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.6 | $4.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $7.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.6 | $3.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.6 | $5.1M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.6 | $3.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.6 | $3.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $7.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $20M | Too few | 7 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $9.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.3 | $6.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $20M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Nobles County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $1,156 | 121 |
| Gasoline and other fuels | $22.5M | $2,936 | 113 |
| Food away from home | $28.3M | $3,681 | 90 |
| Groceries | $45.1M | $5,873 | 93 |
| Personal care products and services | $7.3M | $946 | 94 |
| Child care and other personal services | $2.9M | $374 | 64 |
| Memberships, classes and admissions | $6.3M | $816 | 83 |
| Medical and dental services | $10.3M | $1,342 | 104 |
| Pets | $6.1M | $794 | 87 |
| Clothing, shoes and related services | $14.4M | $1,881 | 92 |
| Vehicle insurance | $13.7M | $1,783 | 91 |
| Home repairs, maintenance and insurance | $20M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $9.1M | $1,182 | 84 |
| Rent and homeowner costs | $104M | $13,547 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nobles County
- Population, 2025 estimate
- 22,338+0.6% since 2020
- Households
- 7,674
- Median age
- 36.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 715 sq. mi.
- People per square mile
- 31
- Median household income
- $66,101+19.5% vs. 2015–2019, before inflation
- Average household income
- $87,038
- Median home value
- $197,200
- Jobs located here
- 10,543
- Daytime population
- 21,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nobles County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nobles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Jackson County, MN9,933 people
- Rock County, MN9,621 people
- Cottonwood County, MN11,458 people
- Pipestone County, MN9,284 people
- Lyon County, MN25,503 people
- Martin County, MN19,780 people
- Lincoln County, MN5,603 people
Questions
How fast is Nobles County, MN growing?
Population estimates put Nobles County at 22,338 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 7,674 households. Against the 2015–2019 survey, median household income rose 19.5%, before inflation.
How much do households in Nobles County, MN spend?
Households in Nobles County spend about $104M a year on rent and homeowner costs, $45.1M on groceries and $28.3M on food away from home. Relative to the U.S., household spending in Nobles County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Nobles County, MN?
Of the business types scored in Nobles County, dentists and orthodontists (66), medical and dental practices (63) and pizza places (61) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #387 of 1,886 scored counties.
How does Nobles County, MN compare with the U.S.?
Median household income in Nobles County is $66,101, 18% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Nobles County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nobles County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nobles County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nobles County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.