County profile · Minnesota
Wabasha County, MN market data
How Wabasha County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,537
- +0.7% since 2020
- Households
- 9,156
- Median household income
- $82,007
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $264,400
- Jobs located here
- 6,667
- Highest market score
- 81
- Fast food and sandwich shops, #103 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Wabasha County by name and distance, and the households and spending within reach. Or open the report at the center of Wabasha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wabasha County has an estimated 21,537 people and 9,156 households. Between 2020 and 2025, the population of Wabasha County grew 0.7%, slower than the U.S. (+3.1%). Median household income in Wabasha County is $82,007, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
Relative to the U.S., household spending in Wabasha County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on child care and other personal services (76).
Of the business types scored in Wabasha County, fast food and sandwich shops (81), auto repair and car care businesses (76) and bakeries and dessert shops (75) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #103 of 2,222 scored counties.
Wabasha County is part of the Rochester metro area. Against the U.S., map listings per household run highest for chiropractors (2.2 times the U.S. rate) and lowest for medical and dental practices (47% below the U.S. rate).
All 56 business types in Wabasha County
Highest Groundwork market score first. Each score compares Wabasha County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 81 | #103 of 2,222 | 6 | 6.6 | $6.2M | 203 | 11 |
| Auto repair and car care | 76 | #213 of 2,401 | 36 | 39.3 | $317K | 118 | 8 |
| Bakeries and dessert shops | 75 | #158 of 1,889 | 5 | 5.5 | $7.4M | 179 | Under 3 |
| Salons, barbers and spas | 74 | #182 of 2,385 | 23 | 25.1 | $410K | 193 | 5 |
| Auto repair shops | 73 | #272 of 2,378 | 21 | 22.9 | $543K | 122 | 7 |
| Gyms, studios and classes | 70 | #248 of 2,088 | 10 | 10.9 | $869K | 131 | Under 3 |
| Clothing and shoe stores | 70 | #374 of 2,087 | 8 | 8.7 | $2.3M | 184 | Under 3 |
| Grocery and convenience stores | 70 | #450 of 2,402 | 18 | 19.7 | $3.2M | 93 | 3 |
| Coffee shops and cafes | 69 | #326 of 2,063 | 7 | 7.6 | $5.3M | 143 | Under 3 |
| Grocery stores | 69 | #435 of 2,070 | 5 | 5.5 | $11.4M | 122 | 3 |
| Hair salons | 68 | #359 of 2,339 | 16 | 17.5 | $589K | 137 | 4 |
| Doctors, dentists and clinics | 68 | #402 of 2,394 | 41 | 44.8 | $326K | 214 | 21 |
| Gyms | 67 | #291 of 1,792 | 6 | 6.6 | $1.4M | 111 | Under 3 |
| Pizza | 67 | #421 of 2,090 | 8 | 8.7 | $4.6M | 91 | 11 |
| Clothing, shoes and laundry | 67 | #458 of 2,210 | 13 | 14.2 | $1.4M | 163 | Under 3 |
| Gas stations | 61 | #706 of 2,358 | 11 | 12.0 | $2.6M | 109 | 12 |
| Restaurants and cafes | 61 | #713 of 2,405 | 80 | 87.4 | $465K | 125 | 39 |
| Lawn, cleaning and pest control | 60 | #506 of 1,771 | 7 | 7.6 | $1.7M | 99 | 6 |
| Convenience stores | 59 | #803 of 2,261 | 9 | 9.8 | $6.3M | 80 | Under 3 |
| Sit-down restaurants | 56 | #885 of 2,405 | 38 | 41.5 | $979K | 147 | 27 |
| Dentists and orthodontists | 55 | #762 of 1,886 | 11 | 12.0 | $1.2M | 123 | 7 |
| HVAC and plumbing | 50 | #858 of 1,707 | 6 | 6.6 | $4.3M | 90 | 8 |
| Real estate | 49 | #1,130 of 2,229 | 20 | 21.8 | Index only | 153 | Under 3 |
| Real estate agents and brokers | 46 | #1,275 of 2,176 | 18 | 19.7 | Index only | 135 | Under 3 |
| Landscaping and lawn care | 45 | #873 of 1,493 | 6 | 6.6 | $1.9M | 66 | 6 |
| Insurance agencies | 44 | #1,322 of 2,272 | 13 | 14.2 | $1.3M | 106 | 8 |
| Home repair trades | 38 | #1,574 of 2,057 | 14 | 15.3 | $1.8M | 75 | 18 |
| Funeral homes | 33 | #1,165 of 1,472 | 7 | 7.6 | $221K | 33 | 3 |
| Pet businesses | 31 | #1,847 of 2,200 | 16 | 17.5 | $506K | 58 | 10 |
| Electricians | 29 | #1,010 of 1,160 | 6 | 6.6 | $4.3M | 36 | 7 |
| Chiropractors | 28 | #1,326 of 1,490 | 11 | 12.0 | $1.2M | 51 | 9 |
| Veterinarians | 23 | #1,342 of 1,485 | 8 | 8.7 | $1M | 37 | 7 |
| Spas and skin care | Not scored | Not scored | 4 | 4.4 | $2.4M | 269 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.3 | $3.8M | 151 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.3 | $1.3M | 134 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.3 | $3.8M | 123 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.3 | $2.9M | 144 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.3 | $2.7M | 106 | 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.2 | $6.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $4.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.2 | $12.8M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $9.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $11.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $18.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.1 | $9.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.1 | $13.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.1 | $13.4M | Too few | 5 |
| Tire shops | Not scored | Not scored | 1 | 1.1 | $11.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $8.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wabasha County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $1,245 | 130 |
| Gasoline and other fuels | $28.6M | $3,128 | 121 |
| Food away from home | $37.2M | $4,061 | 100 |
| Groceries | $56.8M | $6,205 | 98 |
| Personal care products and services | $9.4M | $1,030 | 102 |
| Child care and other personal services | $4M | $439 | 76 |
| Memberships, classes and admissions | $8.7M | $949 | 97 |
| Medical and dental services | $13.4M | $1,458 | 113 |
| Pets | $8.1M | $885 | 97 |
| Clothing, shoes and related services | $18.7M | $2,041 | 99 |
| Vehicle insurance | $17.3M | $1,886 | 96 |
| Home repairs, maintenance and insurance | $25.7M | $2,803 | 93 |
| Lawn care, cleaning and other household services | $11.6M | $1,272 | 90 |
| Rent and homeowner costs | $132.2M | $14,440 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wabasha County
- Population, 2025 estimate
- 21,537+0.7% since 2020
- Households
- 9,156
- Median age
- 45.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 523 sq. mi.
- People per square mile
- 41
- Median household income
- $82,007+25.7% vs. 2015–2019, before inflation
- Average household income
- $102,189
- Median home value
- $264,400
- Jobs located here
- 6,667
- Daytime population
- 17,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wabasha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wabasha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Dodge County, MN21,045 people
- Fillmore County, MN21,414 people
- Rice County, MN67,917 people
- Steele County, MN37,439 people
- Mower County, MN40,343 people
Questions
How fast is Wabasha County, MN growing?
Population estimates put Wabasha County at 21,537 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 9,156 households. Median household income rose 25.7% from the 2015–2019 survey, before inflation.
How much do households in Wabasha County, MN spend?
Households in Wabasha County spend about $132.2M a year on rent and homeowner costs, $56.8M on groceries and $37.2M on food away from home. Set against the U.S., households in Wabasha County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on child care and other personal services (76).
Which business types have the highest market scores in Wabasha County, MN?
The highest Groundwork market scores in Wabasha County are for fast food and sandwich shops (81), auto repair and car care businesses (76) and bakeries and dessert shops (75). Wabasha County ranks #103 of 2,222 scored counties for fast food and sandwich shops.
How does Wabasha County, MN compare with the U.S.?
The median household income in Wabasha County is $82,007 a year, 2% above the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $264,400, against $332,700 for the U.S. For its number of households, Wabasha County has the most map listings, relative to the U.S., for chiropractors (2.2 times the U.S. rate) and the fewest for medical and dental practices (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Wabasha County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wabasha County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wabasha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wabasha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.