County profile · Minnesota
McLeod County, MN market data
How McLeod County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,631
- −0.3% since 2020
- Households
- 15,215
- Median household income
- $80,084
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $246,100
- Jobs located here
- 16,606
- Highest market score
- 78
- Bakeries and dessert shops, #105 of 1,889 scored counties
A site report maps the competitors on map listings around any address in McLeod County by name and distance, and the households and spending within reach. Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
McLeod County has an estimated 36,631 people and 15,215 households. Population estimates show McLeod County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in McLeod County is $80,084, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in McLeod County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Of the business types scored in McLeod County, bakeries and dessert shops (78), fast food and sandwich shops (73) and hair salons (70) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #105 of 1,889 scored counties.
McLeod County is part of the Hutchinson area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.3 times the U.S. rate) and lowest for fast food and sandwich shops (41% below the U.S. rate).
All 56 business types in McLeod County
Highest Groundwork market score first. Each score compares McLeod County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 78 | #105 of 1,889 | 7 | 4.6 | $8.6M | 207 | 3 |
| Fast food and sandwich shops | 73 | #271 of 2,222 | 12 | 7.9 | $5M | 164 | 23 |
| Hair salons | 70 | #290 of 2,339 | 28 | 18.4 | $547K | 127 | 4 |
| Restaurants and cafes | 70 | #400 of 2,405 | 114 | 74.9 | $527K | 142 | 50 |
| Collision repair and body shops | 69 | #242 of 1,327 | 5 | 3.3 | $3.6M | 118 | 3 |
| Coffee shops and cafes | 66 | #411 of 2,063 | 14 | 9.2 | $4.3M | 116 | 3 |
| Salons, barbers and spas | 66 | #419 of 2,385 | 46 | 30.2 | $333K | 156 | 9 |
| Sit-down restaurants | 66 | #484 of 2,405 | 62 | 40.7 | $970K | 146 | 23 |
| Clothing and shoe stores | 65 | #533 of 2,087 | 18 | 11.8 | $1.7M | 132 | 4 |
| Clothing, shoes and laundry | 64 | #573 of 2,210 | 26 | 17.1 | $1.2M | 132 | 4 |
| Spas and skin care | 62 | #448 of 1,769 | 11 | 7.2 | $1.4M | 159 | Under 3 |
| Tire shops | 61 | #496 of 1,530 | 7 | 4.6 | $2.6M | 104 | Under 3 |
| Physical therapy | 60 | #455 of 1,422 | 9 | 5.9 | $2.4M | 101 | 4 |
| Grocery and convenience stores | 58 | #884 of 2,402 | 39 | 25.6 | $2.4M | 70 | 5 |
| Grocery stores | 56 | #823 of 2,070 | 13 | 8.5 | $7.1M | 77 | 4 |
| Car washes and detailing | 55 | #585 of 1,451 | 6 | 3.9 | $3M | 120 | 4 |
| Pizza | 53 | #916 of 2,090 | 16 | 10.5 | $3.8M | 74 | 23 |
| Martial arts and dance studios | 52 | #608 of 1,334 | 7 | 4.6 | $2M | 98 | Under 3 |
| Gas stations | 52 | #1,069 of 2,358 | 21 | 13.8 | $2.2M | 92 | 19 |
| Convenience stores | 49 | #1,162 of 2,261 | 17 | 11.2 | $5.5M | 69 | Under 3 |
| Funeral homes | 47 | #783 of 1,472 | 5 | 3.3 | $492K | 73 | 4 |
| Pet grooming and boarding | 47 | #800 of 1,461 | 6 | 3.9 | $2.2M | 85 | 4 |
| Gyms, studios and classes | 47 | #1,230 of 2,088 | 26 | 17.1 | $531K | 80 | 5 |
| Dentists and orthodontists | 43 | #1,195 of 1,886 | 21 | 13.8 | $1M | 105 | 14 |
| Child care and preschools | 42 | #1,048 of 1,611 | 10 | 6.6 | $628K | 63 | 7 |
| Auto repair shops | 42 | #1,553 of 2,378 | 43 | 28.3 | $423K | 95 | 24 |
| Doctors, dentists and clinics | 42 | #1,601 of 2,394 | 148 | 97.3 | $147K | 97 | 42 |
| Veterinarians | 40 | #981 of 1,485 | 7 | 4.6 | $1.9M | 68 | 5 |
| Auto repair and car care | 40 | #1,673 of 2,401 | 80 | 52.6 | $227K | 85 | 28 |
| Pet businesses | 39 | #1,569 of 2,200 | 23 | 15.1 | $567K | 65 | 9 |
| Mortgage brokers and lenders | 37 | #673 of 887 | 5 | 3.3 | Index only | 111 | Under 3 |
| Real estate | 37 | #1,791 of 2,229 | 45 | 29.6 | Index only | 111 | 19 |
| Gyms | 36 | #1,359 of 1,792 | 17 | 11.2 | $812K | 62 | 5 |
| Home repair trades | 34 | #1,728 of 2,057 | 23 | 15.1 | $1.8M | 75 | 31 |
| Real estate agents and brokers | 34 | #1,891 of 2,176 | 36 | 23.7 | Index only | 110 | 15 |
| Optometrists and eye care | 31 | #1,078 of 1,302 | 12 | 7.9 | $1.8M | 58 | 4 |
| HVAC and plumbing | 29 | #1,512 of 1,707 | 16 | 10.5 | $2.6M | 55 | 15 |
| Pet stores | 28 | #809 of 974 | 5 | 3.3 | $2.6M | 58 | Under 3 |
| Chiropractors | 25 | #1,373 of 1,490 | 19 | 12.5 | $1.1M | 48 | 12 |
| Lawn, cleaning and pest control | 22 | #1,713 of 1,771 | 24 | 15.8 | $788K | 47 | 25 |
| Landscaping and lawn care | 16 | #1,471 of 1,493 | 17 | 11.2 | $1.1M | 38 | 25 |
| Insurance agencies | 16 | #2,162 of 2,272 | 34 | 22.3 | $820K | 65 | 35 |
| House cleaning | 13 | #841 of 847 | 7 | 4.6 | $2.7M | 42 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $10.4M | 87 | 13 |
| Laundromats | Not scored | Not scored | 4 | 2.6 | $7.6M | 60 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.8M | 229 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $5.1M | 271 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.0 | $7.3M | 408 | 8 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 129 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $13.9M | 165 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.9M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $21.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McLeod County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,195 | 125 |
| Gasoline and other fuels | $46M | $3,024 | 117 |
| Food away from home | $60.1M | $3,952 | 97 |
| Groceries | $92.9M | $6,109 | 97 |
| Personal care products and services | $15.3M | $1,006 | 100 |
| Child care and other personal services | $6.3M | $413 | 71 |
| Memberships, classes and admissions | $13.8M | $908 | 92 |
| Medical and dental services | $21.8M | $1,432 | 111 |
| Pets | $13M | $856 | 94 |
| Clothing, shoes and related services | $30.2M | $1,986 | 97 |
| Vehicle insurance | $27.9M | $1,833 | 94 |
| Home repairs, maintenance and insurance | $41.7M | $2,743 | 91 |
| Lawn care, cleaning and other household services | $18.9M | $1,243 | 88 |
| Rent and homeowner costs | $215.8M | $14,181 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McLeod County
- Population, 2025 estimate
- 36,631−0.3% since 2020
- Households
- 15,215
- Median age
- 42.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 492 sq. mi.
- People per square mile
- 75
- Median household income
- $80,084+28.9% vs. 2015–2019, before inflation
- Average household income
- $99,958
- Median home value
- $246,100
- Jobs located here
- 16,606
- Daytime population
- 33,985Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McLeod County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Sibley County, MN15,005 people
- Meeker County, MN23,468 people
- Carver County, MN110,041 people
- Wright County, MN148,269 people
- Renville County, MN14,558 people
- Scott County, MN154,557 people
- Le Sueur County, MN29,113 people
- Kandiyohi County, MN44,079 people
Questions
How fast is McLeod County, MN growing?
Population estimates put McLeod County at 36,631 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 15,215 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in McLeod County, MN spend?
Households in McLeod County spend about $215.8M a year on rent and homeowner costs, $92.9M on groceries and $60.1M on food away from home. Set against the U.S., households in McLeod County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (71).
Which business types have the highest market scores in McLeod County, MN?
The highest Groundwork market scores in McLeod County are for bakeries and dessert shops (78), fast food and sandwich shops (73) and hair salons (70). McLeod County ranks #105 of 1,889 scored counties for bakeries and dessert shops.
How does McLeod County, MN compare with the U.S.?
The median household income in McLeod County is $80,084 a year, in line with the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $246,100, against $332,700 for the U.S. For its number of households, McLeod County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.3 times the U.S. rate) and the fewest for fast food and sandwich shops (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in McLeod County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McLeod County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McLeod County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.