County profile · Minnesota
Kandiyohi County, MN market data
How Kandiyohi County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,720
- +2.3% since 2020
- Households
- 17,603
- Median household income
- $76,592
- +27.0% vs. 2015–2019, before inflation
- Median home value
- $243,200
- Jobs located here
- 24,957
- Highest market score
- 73
- Martial arts and dance studios, #111 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Kandiyohi County by name and distance, and the households and spending within reach. Or open the report at the center of Kandiyohi County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kandiyohi County has an estimated 44,720 people and 17,603 households. Population estimates put the population change in Kandiyohi County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Median household income in Kandiyohi County is $76,592, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
Relative to the U.S., household spending in Kandiyohi County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in Kandiyohi County, martial arts and dance studios (73), barbershops (70) and sit-down restaurants (70) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #111 of 1,334 scored counties.
Kandiyohi County is part of the Willmar area. Against the U.S., map listings per household run highest for convenience stores (70% above the U.S. rate) and lowest for medical and dental practices (32% below the U.S. rate).
All 56 business types in Kandiyohi County
Highest Groundwork market score first. Each score compares Kandiyohi County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 73 | #111 of 1,334 | 5 | 2.8 | $3M | 151 | 3 |
| Barbershops | 70 | #229 of 1,356 | 6 | 3.4 | $2.9M | 154 | Under 3 |
| Sit-down restaurants | 70 | #384 of 2,405 | 77 | 43.7 | $884K | 133 | 24 |
| Optometrists and eye care | 69 | #218 of 1,302 | 7 | 4.0 | $3.5M | 113 | Under 3 |
| Car washes and detailing | 68 | #281 of 1,451 | 7 | 4.0 | $2.9M | 115 | 3 |
| Tire shops | 68 | #330 of 1,530 | 7 | 4.0 | $2.9M | 116 | 3 |
| Nail salons | 67 | #203 of 1,328 | 5 | 2.8 | $3.5M | 208 | 4 |
| Restaurants and cafes | 67 | #484 of 2,405 | 144 | 81.8 | $473K | 127 | 66 |
| Pet businesses | 65 | #491 of 2,200 | 22 | 12.5 | $671K | 76 | 3 |
| Doctors, dentists and clinics | 64 | #587 of 2,394 | 101 | 57.4 | $246K | 161 | 41 |
| Fast food and sandwich shops | 63 | #621 of 2,222 | 22 | 12.5 | $3.1M | 101 | 29 |
| Gas stations | 62 | #657 of 2,358 | 19 | 10.8 | $2.7M | 114 | 21 |
| Spas and skin care | 61 | #492 of 1,769 | 15 | 8.5 | $1.2M | 132 | Under 3 |
| Bakeries and dessert shops | 60 | #540 of 1,889 | 13 | 7.4 | $5.2M | 126 | 11 |
| Salons, barbers and spas | 58 | #748 of 2,385 | 62 | 35.2 | $280K | 132 | 16 |
| Hair salons | 58 | #775 of 2,339 | 36 | 20.5 | $483K | 112 | 10 |
| Veterinarians | 57 | #572 of 1,485 | 8 | 4.5 | $1.8M | 68 | 3 |
| Dentists and orthodontists | 53 | #828 of 1,886 | 21 | 11.9 | $1.2M | 120 | 16 |
| Pizza | 52 | #963 of 2,090 | 20 | 11.4 | $3.4M | 67 | 29 |
| Gyms, studios and classes | 52 | #968 of 2,088 | 25 | 14.2 | $609K | 92 | 8 |
| Grocery and convenience stores | 52 | #1,144 of 2,402 | 49 | 27.8 | $2.2M | 64 | 10 |
| Funeral homes | 51 | #680 of 1,472 | 5 | 2.8 | $577K | 85 | 7 |
| Child care and preschools | 51 | #802 of 1,611 | 9 | 5.1 | $765K | 76 | 8 |
| Coffee shops and cafes | 51 | #978 of 2,063 | 18 | 10.2 | $3.8M | 102 | 11 |
| Grocery stores | 50 | #1,028 of 2,070 | 14 | 8.0 | $7.6M | 82 | 8 |
| Clothing, shoes and laundry | 50 | #1,146 of 2,210 | 42 | 23.9 | $816K | 93 | 10 |
| Mortgage brokers and lenders | 47 | #489 of 887 | 5 | 2.8 | Index only | 126 | Under 3 |
| Clothing and shoe stores | 47 | #1,168 of 2,087 | 34 | 19.3 | $1M | 79 | 10 |
| Convenience stores | 47 | #1,246 of 2,261 | 24 | 13.6 | $4.4M | 56 | Under 3 |
| Property management | 46 | #519 of 910 | 5 | 2.8 | Index only | 89 | 6 |
| Collision repair and body shops | 45 | #778 of 1,327 | 7 | 4.0 | $2.9M | 94 | 14 |
| Gyms | 44 | #1,145 of 1,792 | 18 | 10.2 | $846K | 65 | 5 |
| Auto repair and car care | 41 | #1,610 of 2,401 | 86 | 48.9 | $237K | 88 | 46 |
| Auto repair shops | 39 | #1,700 of 2,378 | 53 | 30.1 | $384K | 86 | 35 |
| Chiropractors | 38 | #1,075 of 1,490 | 15 | 8.5 | $1.7M | 69 | 11 |
| HVAC and plumbing | 36 | #1,340 of 1,707 | 14 | 8.0 | $3.4M | 71 | 20 |
| Real estate agents and brokers | 36 | #1,814 of 2,176 | 51 | 29.0 | Index only | 88 | 15 |
| Real estate | 34 | #1,932 of 2,229 | 64 | 36.4 | Index only | 89 | 29 |
| Home repair trades | 32 | #1,792 of 2,057 | 26 | 14.8 | $1.8M | 75 | 52 |
| Landscaping and lawn care | 30 | #1,275 of 1,493 | 13 | 7.4 | $1.7M | 57 | 20 |
| Lawn, cleaning and pest control | 26 | #1,653 of 1,771 | 19 | 10.8 | $1.1M | 68 | 42 |
| Electricians | 24 | #1,058 of 1,160 | 8 | 4.5 | $5.9M | 50 | 29 |
| Insurance agencies | 21 | #2,059 of 2,272 | 36 | 20.5 | $872K | 69 | 36 |
| House cleaning | Not scored | Not scored | 4 | 2.3 | $5.4M | 84 | 22 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.3 | $3.7M | 145 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.3 | $6.2M | 348 | 9 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.3 | $11.9M | 141 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.7 | Index only | 31 | 4 |
| Pet stores | Not scored | Not scored | 3 | 1.7 | $4.9M | 109 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.7 | $8.3M | 344 | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $17.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $10.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.6M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $34.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kandiyohi County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.3M | $1,156 | 121 |
| Gasoline and other fuels | $51.7M | $2,936 | 113 |
| Food away from home | $68.1M | $3,867 | 95 |
| Groceries | $106.5M | $6,048 | 96 |
| Personal care products and services | $17.4M | $988 | 98 |
| Child care and other personal services | $6.9M | $391 | 67 |
| Memberships, classes and admissions | $15.2M | $865 | 88 |
| Medical and dental services | $24.8M | $1,409 | 109 |
| Pets | $14.8M | $838 | 92 |
| Clothing, shoes and related services | $34.3M | $1,947 | 95 |
| Vehicle insurance | $31.4M | $1,783 | 91 |
| Home repairs, maintenance and insurance | $47.5M | $2,701 | 90 |
| Lawn care, cleaning and other household services | $21.5M | $1,223 | 87 |
| Rent and homeowner costs | $246M | $13,976 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kandiyohi County
- Population, 2025 estimate
- 44,720+2.3% since 2020
- Households
- 17,603
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 797 sq. mi.
- People per square mile
- 55
- Median household income
- $76,592+27.0% vs. 2015–2019, before inflation
- Average household income
- $96,382
- Median home value
- $243,200
- Jobs located here
- 24,957
- Daytime population
- 46,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kandiyohi County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kandiyohi County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kandiyohi County, MN growing?
Population estimates put Kandiyohi County at 44,720 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 17,603 households. Median household income rose 27.0% from the 2015–2019 survey, before inflation.
How much do households in Kandiyohi County, MN spend?
Households in Kandiyohi County spend about $246M a year on rent and homeowner costs, $106.5M on groceries and $68.1M on food away from home. Set against the U.S., households in Kandiyohi County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in Kandiyohi County, MN?
The highest Groundwork market scores in Kandiyohi County are for martial arts and dance studios (73), barbershops (70) and sit-down restaurants (70). Kandiyohi County ranks #111 of 1,334 scored counties for martial arts and dance studios.
How does Kandiyohi County, MN compare with the U.S.?
The median household income in Kandiyohi County is $76,592 a year, 5% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,200, against $332,700 for the U.S. For its number of households, Kandiyohi County has the most map listings, relative to the U.S., for convenience stores (70% above the U.S. rate) and the fewest for medical and dental practices (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Kandiyohi County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kandiyohi County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kandiyohi County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kandiyohi County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.