County profile · Minnesota
Cass County, MN market data
How Cass County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,430
- +4.2% since 2020
- Households
- 12,874
- Median household income
- $68,874
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $288,300
- Jobs located here
- 10,189
- Highest market score
- 89
- Dentists and orthodontists, #10 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Cass County by name and distance, and the households and spending within reach. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cass County has an estimated 31,430 people and 12,874 households. Population estimates put the population change in Cass County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Median household income in Cass County is $68,874, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
Relative to the U.S., household spending in Cass County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Cass County, dentists and orthodontists (89); salons, barbers and spas (86); and primary care and pediatric clinics (86) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #10 of 1,886 scored counties.
Cass County is part of the Brainerd area. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Cass County
Highest Groundwork market score first. Each score compares Cass County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 89 | #10 of 1,886 | 5 | 3.9 | $3.5M | 355 | 3 |
| Salons, barbers and spas | 86 | #28 of 2,385 | 24 | 18.6 | $508K | 239 | 3 |
| Primary care and pediatrics | 86 | #31 of 1,656 | 5 | 3.9 | $3.5M | 196 | 6 |
| Doctors, dentists and clinics | 85 | #36 of 2,394 | 40 | 31.1 | $436K | 286 | 12 |
| Fast food and sandwich shops | 85 | #53 of 2,222 | 9 | 7.0 | $5.3M | 173 | 12 |
| Clothing and shoe stores | 83 | #104 of 2,087 | 7 | 5.4 | $3.5M | 274 | 3 |
| Gyms, studios and classes | 82 | #45 of 2,088 | 8 | 6.2 | $1.3M | 200 | 3 |
| Hair salons | 82 | #61 of 2,339 | 15 | 11.7 | $813K | 189 | Under 3 |
| Clothing, shoes and laundry | 81 | #121 of 2,210 | 13 | 10.1 | $1.9M | 213 | 3 |
| Spas and skin care | 79 | #69 of 1,769 | 6 | 4.7 | $2M | 232 | Under 3 |
| Bakeries and dessert shops | 79 | #95 of 1,889 | 5 | 3.9 | $9.5M | 230 | 5 |
| Gyms | 78 | #89 of 1,792 | 6 | 4.7 | $1.8M | 135 | Under 3 |
| Auto repair and car care | 78 | #171 of 2,401 | 48 | 37.3 | $317K | 118 | 14 |
| Pet businesses | 77 | #121 of 2,200 | 11 | 8.5 | $937K | 107 | 3 |
| Insurance agencies | 75 | #326 of 2,272 | 5 | 3.9 | $4.7M | 375 | 9 |
| Auto repair shops | 71 | #315 of 2,378 | 27 | 21.0 | $564K | 127 | 14 |
| Pizza | 64 | #525 of 2,090 | 13 | 10.1 | $3.7M | 72 | 12 |
| Child care and preschools | 61 | #521 of 1,611 | 5 | 3.9 | $968K | 97 | 6 |
| Gas stations | 53 | #1,039 of 2,358 | 21 | 16.3 | $1.8M | 77 | 18 |
| Restaurants and cafes | 51 | #1,163 of 2,405 | 133 | 103.3 | $358K | 97 | 54 |
| Funeral homes | 50 | #710 of 1,472 | 8 | 6.2 | $288K | 42 | 3 |
| Grocery stores | 50 | #1,009 of 2,070 | 8 | 6.2 | $9.4M | 102 | 9 |
| Coffee shops and cafes | 50 | #1,023 of 2,063 | 19 | 14.8 | $2.5M | 68 | 5 |
| Grocery and convenience stores | 41 | #1,570 of 2,402 | 40 | 31.1 | $1.9M | 56 | 10 |
| Sit-down restaurants | 41 | #1,592 of 2,405 | 74 | 57.5 | $643K | 97 | 37 |
| Convenience stores | 40 | #1,499 of 2,261 | 23 | 17.9 | $3.3M | 42 | Under 3 |
| Real estate | 39 | #1,666 of 2,229 | 31 | 24.1 | Index only | 130 | 31 |
| Roofing and gutters | 37 | #880 of 1,177 | 6 | 4.7 | $5.6M | 66 | Under 3 |
| Real estate agents and brokers | 36 | #1,794 of 2,176 | 28 | 21.7 | Index only | 114 | 21 |
| Lawn, cleaning and pest control | 30 | #1,576 of 1,771 | 13 | 10.1 | $1.2M | 70 | 29 |
| Electricians | 29 | #1,007 of 1,160 | 7 | 5.4 | $4.8M | 40 | 11 |
| Home repair trades | 29 | #1,874 of 2,057 | 27 | 21.0 | $1.2M | 51 | 29 |
| HVAC and plumbing | 26 | #1,574 of 1,707 | 14 | 10.9 | $2.4M | 50 | 18 |
| Landscaping and lawn care | 23 | #1,416 of 1,493 | 11 | 8.5 | $1.4M | 47 | 26 |
| Chiropractors | Not scored | Not scored | 4 | 3.1 | $4.4M | 182 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.1 | $3.8M | 123 | 7 |
| Laundromats | Not scored | Not scored | 4 | 3.1 | $6.1M | 49 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.1 | $4.4M | 139 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.1 | $2.6M | 95 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.6 | $7.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.6M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.6 | $8.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 1.6 | $7.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $10.6M | Too few | 3 |
| Nail salons | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.8 | $10.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $10.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cass County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $1,182 | 123 |
| Gasoline and other fuels | $38.8M | $3,011 | 116 |
| Food away from home | $47.6M | $3,698 | 91 |
| Groceries | $75.6M | $5,870 | 93 |
| Personal care products and services | $12.2M | $948 | 94 |
| Child care and other personal services | $4.8M | $376 | 65 |
| Memberships, classes and admissions | $10.6M | $821 | 84 |
| Medical and dental services | $17.4M | $1,355 | 105 |
| Pets | $10.3M | $801 | 88 |
| Clothing, shoes and related services | $24.3M | $1,889 | 92 |
| Vehicle insurance | $23.5M | $1,827 | 93 |
| Home repairs, maintenance and insurance | $33.6M | $2,610 | 86 |
| Lawn care, cleaning and other household services | $15.2M | $1,184 | 84 |
| Rent and homeowner costs | $174.6M | $13,562 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cass County
- Population, 2025 estimate
- 31,430+4.2% since 2020
- Households
- 12,874
- Median age
- 48.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.1
- Land area
- 2,022 sq. mi.
- People per square mile
- 15
- Median household income
- $68,874+31.9% vs. 2015–2019, before inflation
- Average household income
- $90,608
- Median home value
- $288,300
- Jobs located here
- 10,189
- Daytime population
- 29,141Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Itasca County, MN45,275 people
- Todd County, MN25,575 people
- Morrison County, MN34,249 people
- Beltrami County, MN46,512 people
Questions
How fast is Cass County, MN growing?
Population estimates put Cass County at 31,430 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 12,874 households. Median household income rose 31.9% from the 2015–2019 survey, before inflation.
How much do households in Cass County, MN spend?
Households in Cass County spend about $174.6M a year on rent and homeowner costs, $75.6M on groceries and $47.6M on food away from home. Set against the U.S., households in Cass County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Cass County, MN?
The highest Groundwork market scores in Cass County are for dentists and orthodontists (89); salons, barbers and spas (86); and primary care and pediatric clinics (86). Cass County ranks #10 of 1,886 scored counties for dentists and orthodontists.
How does Cass County, MN compare with the U.S.?
The median household income in Cass County is $68,874 a year, 15% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $288,300, against $332,700 for the U.S. For its number of households, Cass County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Cass County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.