Metro area profile · South Dakota
Sioux Falls, SD-MN metro area market data
How the Sioux Falls metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 314,638
- +9.5% since 2020
- Households
- 122,517
- Median household income
- $82,754
- Median home value
- $295,900
- Jobs located here
- 172,822
- Highest market score
- 93
- Primary care and pediatrics, #2 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Sioux Falls metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sioux Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sioux Falls metro area has an estimated 314,638 people and 122,517 households. Population estimates show the Sioux Falls metro area grew 9.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Sioux Falls metro area is $82,754, 3% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Sioux Falls metro area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (75).
Of the business types scored in the Sioux Falls metro area, primary care and pediatric clinics (93), oil change and quick-lube shops (87) and sit-down restaurants (87) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #2 of 387 scored metro areas.
The Sioux Falls metro area takes in 5 counties: Minnehaha County, SD; Lincoln County, SD; Rock County, MN; Turner County, SD; and McCook County, SD. Against the U.S., map listings per household run highest for chiropractors (2.2 times the U.S. rate) and lowest for primary care and pediatric clinics (42% below the U.S. rate).
All 56 business types in the Sioux Falls metro area
Highest Groundwork market score first. Each score compares the Sioux Falls metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 93 | #2 of 387 | 51 | 4.2 | $3.5M | 199 | 98 |
| Oil change and quick lube | 87 | #1 of 290 | 8 | 0.7 | $17.6M | 128 | 5 |
| Sit-down restaurants | 87 | #6 of 387 | 568 | 46.4 | $881K | 133 | 178 |
| Tire shops | 86 | #1 of 386 | 38 | 3.1 | $3.7M | 148 | 15 |
| Barbershops | 84 | #4 of 387 | 45 | 3.7 | $2.8M | 150 | Under 3 |
| Dentists and orthodontists | 83 | #4 of 387 | 131 | 10.7 | $1.4M | 140 | 96 |
| Laundromats | 83 | #11 of 364 | 16 | 1.3 | $15.7M | 126 | 3 |
| Doctors, dentists and clinics | 82 | #7 of 387 | 906 | 73.9 | $200K | 131 | 371 |
| Dry cleaners | 82 | #8 of 272 | 7 | 0.6 | $36M | 230 | 10 |
| Restaurants and cafes | 81 | #12 of 387 | 1,153 | 94.1 | $434K | 117 | 509 |
| Veterinarians | 80 | #21 of 384 | 31 | 2.5 | $3.5M | 129 | 26 |
| Car washes and detailing | 77 | #15 of 387 | 55 | 4.5 | $2.6M | 102 | 15 |
| Physical therapy | 76 | #26 of 386 | 62 | 5.1 | $2.9M | 121 | 44 |
| Auto repair and car care | 73 | #37 of 387 | 431 | 35.2 | $326K | 121 | 204 |
| Salons, barbers and spas | 71 | #22 of 387 | 481 | 39.3 | $264K | 124 | 145 |
| Hair salons | 71 | #30 of 387 | 259 | 21.1 | $491K | 114 | 73 |
| Martial arts and dance studios | 71 | #33 of 387 | 45 | 3.7 | $2.6M | 130 | 33 |
| Fast food and sandwich shops | 71 | #66 of 387 | 165 | 13.5 | $3M | 99 | 235 |
| Pet businesses | 70 | #53 of 387 | 120 | 9.8 | $909K | 104 | 64 |
| Bakeries and dessert shops | 69 | #43 of 387 | 91 | 7.4 | $5.5M | 133 | 98 |
| Spas and skin care | 68 | #45 of 387 | 102 | 8.3 | $1.2M | 142 | 37 |
| Nail salons | 68 | #51 of 387 | 65 | 5.3 | $2M | 117 | 20 |
| Auto repair shops | 68 | #64 of 387 | 260 | 21.2 | $541K | 122 | 166 |
| Grocery and convenience stores | 67 | #80 of 387 | 242 | 19.8 | $3.2M | 93 | 55 |
| Pet grooming and boarding | 65 | #81 of 386 | 42 | 3.4 | $2.6M | 102 | 26 |
| Convenience stores | 61 | #123 of 387 | 117 | 9.5 | $6.5M | 83 | Under 3 |
| Yoga, Pilates and fitness studios | 58 | #98 of 347 | 22 | 1.8 | $5.4M | 132 | 57 |
| Pizza | 58 | #128 of 387 | 124 | 10.1 | $4M | 79 | 235 |
| HVAC and plumbing | 57 | #138 of 387 | 74 | 6.0 | $4.7M | 99 | 121 |
| Home inspectors | 55 | #96 of 243 | 9 | 0.7 | Index only | 75 | 6 |
| Gyms, studios and classes | 55 | #137 of 387 | 188 | 15.3 | $629K | 95 | 90 |
| Pet stores | 55 | #156 of 382 | 24 | 2.0 | $4.5M | 100 | 12 |
| Grocery stores | 55 | #168 of 387 | 81 | 6.6 | $9.4M | 101 | 53 |
| Clothing, shoes and laundry | 55 | #169 of 387 | 283 | 23.1 | $890K | 101 | 134 |
| Coffee shops and cafes | 53 | #174 of 387 | 138 | 11.3 | $3.6M | 98 | 93 |
| Collision repair and body shops | 53 | #181 of 381 | 45 | 3.7 | $3.1M | 101 | 43 |
| Gas stations | 52 | #184 of 387 | 159 | 13.0 | $2.2M | 93 | 141 |
| Mortgage brokers and lenders | 51 | #178 of 373 | 52 | 4.2 | Index only | 88 | 16 |
| Pest control | 50 | #174 of 345 | 23 | 1.9 | $6.8M | 67 | 12 |
| Clothing and shoe stores | 50 | #208 of 387 | 223 | 18.2 | $1.1M | 89 | 121 |
| Home repair trades | 46 | #223 of 387 | 178 | 14.5 | $2M | 81 | 249 |
| Roofing and gutters | 46 | #229 of 381 | 59 | 4.8 | $5.9M | 70 | 29 |
| Landscaping and lawn care | 45 | #218 of 385 | 74 | 6.0 | $2.1M | 73 | 127 |
| Optometrists and eye care | 45 | #254 of 386 | 70 | 5.7 | $2.6M | 82 | 33 |
| Funeral homes | 44 | #213 of 377 | 23 | 1.9 | $608K | 90 | 17 |
| Gyms | 43 | #262 of 387 | 121 | 9.9 | $977K | 75 | 57 |
| House cleaning | 41 | #261 of 375 | 28 | 2.3 | $5.6M | 88 | 122 |
| Electricians | 40 | #275 of 383 | 45 | 3.7 | $7.7M | 64 | 99 |
| Lawn, cleaning and pest control | 39 | #277 of 387 | 125 | 10.2 | $1.3M | 75 | 261 |
| Property management | 39 | #282 of 374 | 53 | 4.3 | Index only | 61 | 64 |
| Chiropractors | 38 | #296 of 386 | 143 | 11.7 | $1.3M | 53 | 100 |
| Real estate | 38 | #306 of 387 | 548 | 44.7 | Index only | 75 | 281 |
| Real estate agents and brokers | 37 | #313 of 387 | 434 | 35.4 | Index only | 75 | 165 |
| Child care and preschools | 34 | #304 of 387 | 85 | 6.9 | $632K | 63 | 98 |
| Insurance agencies | 29 | #316 of 387 | 219 | 17.9 | $975K | 78 | 219 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.2 | $60.3M | 246 | Under 3 |
Household spending in the Sioux Falls metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $140.6M | $1,148 | 120 |
| Gasoline and other fuels | $352.5M | $2,877 | 111 |
| Food away from home | $500.7M | $4,086 | 100 |
| Groceries | $763.3M | $6,230 | 99 |
| Personal care products and services | $127.2M | $1,038 | 103 |
| Child care and other personal services | $53.7M | $438 | 75 |
| Memberships, classes and admissions | $118.2M | $965 | 98 |
| Medical and dental services | $180.8M | $1,476 | 115 |
| Pets | $109.1M | $891 | 98 |
| Clothing, shoes and related services | $252M | $2,057 | 100 |
| Vehicle insurance | $213.6M | $1,744 | 89 |
| Home repairs, maintenance and insurance | $348.4M | $2,844 | 94 |
| Lawn care, cleaning and other household services | $157.5M | $1,286 | 91 |
| Rent and homeowner costs | $1.8B | $14,546 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sioux Falls metro area
- Population, 2025 estimate
- 314,638+9.5% since 2020
- Households
- 122,517
- Median age
- 37.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,058 sq. mi.
- People per square mile
- 98
- Median household income
- $82,754
- Average household income
- $108,829
- Median home value
- $295,900
- Jobs located here
- 172,822
- Daytime population
- 308,393Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sioux Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sioux Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sioux Falls metro area 5
- Minnehaha County, SD203,289 people
- Lincoln County, SD70,638 people
- Rock County, MN9,621 people
- Turner County, SD8,882 people
- McCook County, SD5,751 people
Other markets based in South Dakota 10
- Rapid City, SD metro area152,950 people
- Aberdeen, SD area41,925 people
- Brookings, SD area35,353 people
- Watertown, SD area28,767 people
- Spearfish, SD area27,233 people
- Mitchell, SD area25,808 people
- Yankton, SD area23,414 people
- Pierre, SD area20,679 people
- Huron, SD area19,309 people
- Vermillion, SD area15,219 people
Questions
How fast is the Sioux Falls, SD-MN metro area growing?
Population estimates put the Sioux Falls metro area at 314,638 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 122,517 households.
How much do households in the Sioux Falls, SD-MN metro area spend?
Households in the Sioux Falls metro area spend about $1.8B a year on rent and homeowner costs, $763.3M on groceries and $500.7M on food away from home. Set against the U.S., households in the Sioux Falls metro area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (75).
Which business types have the highest market scores in the Sioux Falls, SD-MN metro area?
The highest Groundwork market scores in the Sioux Falls metro area are for primary care and pediatric clinics (93), oil change and quick-lube shops (87) and sit-down restaurants (87). The Sioux Falls metro area ranks #2 of 387 scored metro areas for primary care and pediatric clinics.
How does the Sioux Falls, SD-MN metro area compare with the U.S.?
The median household income in the Sioux Falls metro area is $82,754 a year, 3% above the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $295,900, against $332,700 for the U.S. For its number of households, the Sioux Falls metro area has the most map listings, relative to the U.S., for chiropractors (2.2 times the U.S. rate) and the fewest for primary care and pediatric clinics (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Sioux Falls metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sioux Falls metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sioux Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sioux Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.