Small-town market profile · Minnesota
Alexandria, MN area market data
How the Alexandria area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 40,120
- +2.6% since 2020
- Households
- 17,519
- Median household income
- $79,043
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $321,400
- Jobs located here
- 19,394
- Highest market score
- 83
- Primary care and pediatrics, #19 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Alexandria area by name and distance, and the households and spending within reach. Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Alexandria area has an estimated 40,120 people and 17,519 households. Population estimates show the Alexandria area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Alexandria area is $79,043, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in the Alexandria area runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in the Alexandria area, primary care and pediatric clinics (83), fast food and sandwich shops (81) and pet businesses (79) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #19 of 458 scored small-town markets.
The Alexandria area is made up of one county, Douglas County. Against the U.S., map listings per household run highest for chiropractors (2.4 times the U.S. rate) and lowest for sit-down restaurants (19% below the U.S. rate).
All 56 business types in the Alexandria area
Highest Groundwork market score first. Each score compares the Alexandria area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 83 | #19 of 458 | 9 | 5.1 | $2.8M | 156 | 13 |
| Fast food and sandwich shops | 81 | #22 of 537 | 20 | 11.4 | $3.4M | 113 | 27 |
| Pet businesses | 79 | #17 of 527 | 16 | 9.1 | $934K | 106 | 6 |
| Grocery stores | 77 | #36 of 506 | 10 | 5.7 | $10.7M | 115 | 6 |
| Pet grooming and boarding | 75 | #33 of 387 | 7 | 4.0 | $2.1M | 84 | Under 3 |
| Child care and preschools | 73 | #52 of 454 | 6 | 3.4 | $1.2M | 121 | 9 |
| Martial arts and dance studios | 72 | #40 of 378 | 8 | 4.6 | $2M | 99 | Under 3 |
| Bakeries and dessert shops | 71 | #47 of 507 | 7 | 4.0 | $9.9M | 238 | 14 |
| Auto repair shops | 71 | #67 of 538 | 37 | 21.1 | $550K | 124 | 23 |
| Grocery and convenience stores | 71 | #71 of 538 | 43 | 24.5 | $2.5M | 73 | 7 |
| Pizza | 68 | #96 of 520 | 18 | 10.3 | $3.8M | 75 | 27 |
| Auto repair and car care | 68 | #98 of 538 | 68 | 38.8 | $299K | 111 | 33 |
| Collision repair and body shops | 66 | #76 of 387 | 5 | 2.9 | $4.1M | 132 | 9 |
| Nail salons | 66 | #85 of 387 | 5 | 2.9 | $3.5M | 210 | 5 |
| Restaurants and cafes | 66 | #112 of 538 | 172 | 98.2 | $401K | 108 | 80 |
| Convenience stores | 63 | #152 of 529 | 21 | 12.0 | $5.1M | 64 | Under 3 |
| Sit-down restaurants | 61 | #155 of 538 | 87 | 49.7 | $793K | 120 | 42 |
| Doctors, dentists and clinics | 61 | #159 of 538 | 123 | 70.2 | $204K | 134 | 60 |
| Spas and skin care | 59 | #160 of 504 | 19 | 10.8 | $925K | 106 | Under 3 |
| Gas stations | 59 | #173 of 536 | 24 | 13.7 | $2.1M | 89 | 27 |
| Electricians | 54 | #127 of 295 | 6 | 3.4 | $8M | 67 | 19 |
| Coffee shops and cafes | 54 | #225 of 529 | 22 | 12.6 | $3.1M | 85 | 10 |
| Roofing and gutters | 53 | #125 of 288 | 7 | 4.0 | $6.9M | 81 | 5 |
| Optometrists and eye care | 52 | #190 of 400 | 9 | 5.1 | $2.8M | 89 | 7 |
| Physical therapy | 52 | #195 of 400 | 12 | 6.8 | $2.1M | 87 | 9 |
| Car washes and detailing | 52 | #209 of 441 | 11 | 6.3 | $1.8M | 73 | 4 |
| Salons, barbers and spas | 52 | #249 of 538 | 78 | 44.5 | $225K | 106 | 19 |
| Clothing, shoes and laundry | 52 | #254 of 536 | 45 | 25.7 | $774K | 88 | 15 |
| HVAC and plumbing | 51 | #224 of 476 | 12 | 6.8 | $4M | 84 | 22 |
| Dentists and orthodontists | 49 | #270 of 526 | 23 | 13.1 | $1.1M | 111 | 17 |
| Clothing and shoe stores | 49 | #288 of 536 | 36 | 20.5 | $968K | 76 | 15 |
| Hair salons | 48 | #298 of 538 | 48 | 27.4 | $366K | 85 | 11 |
| Gyms, studios and classes | 47 | #321 of 535 | 35 | 20.0 | $457K | 69 | 7 |
| Home repair trades | 46 | #315 of 526 | 25 | 14.3 | $1.9M | 79 | 46 |
| Property management | 44 | #113 of 180 | 6 | 3.4 | Index only | 74 | 9 |
| Gyms | 40 | #365 of 506 | 23 | 13.1 | $696K | 53 | 7 |
| Pest control | 38 | #62 of 85 | 6 | 3.4 | $3.6M | 36 | 3 |
| Chiropractors | 36 | #327 of 426 | 23 | 13.1 | $1.1M | 46 | 14 |
| Landscaping and lawn care | 34 | #320 of 399 | 14 | 8.0 | $1.6M | 53 | 24 |
| Real estate | 34 | #467 of 536 | 75 | 42.8 | Index only | 76 | 36 |
| Real estate agents and brokers | 33 | #482 of 533 | 65 | 37.1 | Index only | 70 | 22 |
| Lawn, cleaning and pest control | 32 | #420 of 481 | 23 | 13.1 | $947K | 56 | 35 |
| Insurance agencies | 28 | #447 of 537 | 39 | 22.3 | $797K | 63 | 26 |
| Barbershops | Not scored | Not scored | 4 | 2.3 | $4.4M | 233 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.3 | $757K | 112 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.3 | Index only | 159 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.3 | $5.1M | 203 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.3 | $4M | 99 | 7 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $7.3M | 114 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $11.6M | 93 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.7 | $5M | 183 | 6 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $34.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Alexandria area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.3M | $1,161 | 121 |
| Gasoline and other fuels | $51.2M | $2,924 | 113 |
| Food away from home | $69M | $3,938 | 97 |
| Groceries | $106.7M | $6,090 | 96 |
| Personal care products and services | $17.6M | $1,003 | 100 |
| Child care and other personal services | $7.3M | $416 | 72 |
| Memberships, classes and admissions | $16M | $913 | 93 |
| Medical and dental services | $25.1M | $1,430 | 111 |
| Pets | $15M | $853 | 94 |
| Clothing, shoes and related services | $34.8M | $1,988 | 97 |
| Vehicle insurance | $31.1M | $1,773 | 91 |
| Home repairs, maintenance and insurance | $48M | $2,739 | 91 |
| Lawn care, cleaning and other household services | $21.8M | $1,244 | 88 |
| Rent and homeowner costs | $248M | $14,156 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alexandria area
- Population, 2025 estimate
- 40,120+2.6% since 2020
- Households
- 17,519
- Median age
- 44.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 637 sq. mi.
- People per square mile
- 62
- Median household income
- $79,043+23.9% vs. 2015–2019, before inflation
- Average household income
- $101,237
- Median home value
- $321,400
- Jobs located here
- 19,394
- Daytime population
- 39,998Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alexandria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alexandria area 1
- Douglas County, MN39,575 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
Questions
How fast is the Alexandria, MN area growing?
Population estimates put the Alexandria area at 40,120 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 17,519 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in the Alexandria, MN area spend?
Households in the Alexandria area spend about $248M a year on rent and homeowner costs, $106.7M on groceries and $69M on food away from home. Set against the U.S., households in the Alexandria area spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in the Alexandria, MN area?
The highest Groundwork market scores in the Alexandria area are for primary care and pediatric clinics (83), fast food and sandwich shops (81) and pet businesses (79). The Alexandria area ranks #19 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Alexandria, MN area compare with the U.S.?
The median household income in the Alexandria area is $79,043 a year, 2% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $321,400, against $332,700 for the U.S. For its number of households, the Alexandria area has the most map listings, relative to the U.S., for chiropractors (2.4 times the U.S. rate) and the fewest for sit-down restaurants (19% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Alexandria area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alexandria area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Alexandria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.