Market rankings · Minnesota
Insurance agencies in Minnesota
Markets across Minnesota ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 4,003
- 713 chain locations (18%)
- Official establishments
- 3,131
- −2.3% since 2019
- Household spending a year
- $3.8B
- On vehicle insurance
- Listings per 10k households
- 17.3
- 11% above the U.S.
- Spending per listing
- $951K
- 24% below the U.S.
- Rank among states
- #46 of 51
- Market score 22 · Low
A site report maps the insurance agencies on map listings around any address in Minnesota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4,003 insurance agencies in Minnesota. Of those, 713 are chain locations, or 18%, against 21% across the U.S. That comes to 17.3 for every 10,000 households, 11% above the U.S. rate of 15.6.
Households in Minnesota spend about $3.8B a year on vehicle insurance, or $1,649 per household, 16% below the U.S. average. That is about $951K of household spending for each agency on map listings, 24% below the U.S. figure of $1.3M.
Official counts show 3,131 businesses with payroll classed as insurance agencies and brokerages in Minnesota in 2023, down 2.3% from 2019. That is one for every 737 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 87 SBA-backed loans worth $34.5M have gone to businesses classed as insurance agencies and brokerages in Minnesota.
Among the 50 states and DC, Minnesota ranks #46 for insurance agencies, with a Groundwork market score of 22 (low). Of the 9 scored metro areas in or partly in Minnesota, the Duluth metro area scores highest (32). Of the 19 scored small-town markets in or partly in Minnesota, the Grand Rapids area scores highest (51).
Every market in Minnesota for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duluth, MN-WI | 32 | 182 | 15.1 | $1.1M | +0.2% | #299 of 387 |
| 2Rochester, MN | 29 | 152 | 16.4 | $1M | +2.0% | #315 of 387 |
| Sioux Falls, SD-MN | 29 | 219 | 17.9 | $975K | +9.5% | #316 of 387 |
| Fargo, ND-MN | 23 | 210 | 19.0 | $829K | +7.7% | #349 of 387 |
| La Crosse-Onalaska, WI-MN | 21 | 116 | 16.1 | $1M | +0.4% | #359 of 387 |
| 3Minneapolis-St. Paul-Bloomington, MN-WI | 21 | 2,498 | 16.9 | $940K | +2.6% | #361 of 387 |
| 4St. Cloud, MN | 20 | 166 | 21.2 | $813K | +3.0% | #364 of 387 |
| Grand Forks, ND-MN | 19 | 71 | 16.3 | $994K | +0.8% | #366 of 387 |
| 5Mankato, MN | 16 | 85 | 20.9 | $817K | +1.2% | #377 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Rapids, MN | 51 | 22 | 11.9 | $1.5M | +0.9% | #255 of 537 |
| 2Brainerd, MN | 45 | 60 | 14.2 | $1.3M | +4.3% | #308 of 537 |
| 3Austin, MN | 45 | 23 | 14.6 | $1.2M | +2.3% | #309 of 537 |
| 4Detroit Lakes, MN | 39 | 20 | 13.9 | $1.4M | +0.9% | #360 of 537 |
| 5Albert Lea, MN | 38 | 16 | 12.5 | $1.4M | −1.5% | #365 of 537 |
| 6Faribault-Northfield, MN | 38 | 35 | 14.9 | $1.2M | +4.2% | #369 of 537 |
| 7Winona, MN | 37 | 32 | 15.8 | $1.1M | +1.8% | #385 of 537 |
| 8Bemidji, MN | 35 | 32 | 17.6 | $990K | +1.8% | #402 of 537 |
| 9Worthington, MN | 32 | 11 | 14.3 | $1.2M | +0.6% | #423 of 537 |
| 10Alexandria, MN | 28 | 39 | 22.3 | $797K | +2.6% | #447 of 537 |
| 11Fergus Falls, MN | 26 | 52 | 20.7 | $891K | +1.6% | #461 of 537 |
| 12Willmar, MN | 25 | 36 | 20.5 | $872K | +2.3% | #466 of 537 |
| 13Red Wing, MN | 22 | 46 | 23.3 | $760K | +1.3% | #478 of 537 |
| Wahpeton, ND-MN | 20 | 21 | 22.1 | $830K | 0.0% | #487 of 537 |
| 14Hutchinson, MN | 19 | 34 | 22.3 | $820K | −0.3% | #496 of 537 |
| 15Owatonna, MN | 19 | 42 | 27.7 | $645K | +0.2% | #499 of 537 |
| 16Marshall, MN | 16 | 26 | 25.7 | $652K | +1.0% | #512 of 537 |
| 17New Ulm, MN | 11 | 32 | 29.0 | $597K | −1.5% | #528 of 537 |
| 18Fairmont, MN | 6 | 23 | 26.0 | $636K | −2.8% | #537 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, MN | 75 | 5 | 3.9 | $4.7M | +4.2% | #326 of 2,272 |
| 2Isanti County, MN | 70 | 18 | 11.0 | $1.8M | +7.3% | #479 of 2,272 |
| 3Pine County, MN | 69 | 12 | 9.7 | $2M | +5.5% | #504 of 2,272 |
| 4Kanabec County, MN | 65 | 8 | 12.2 | $1.7M | +3.6% | #630 of 2,272 |
| 5Chisago County, MN | 62 | 20 | 9.4 | $2.1M | +4.3% | #719 of 2,272 |
| 6Aitkin County, MN | 61 | 6 | 8.3 | $2.1M | +3.5% | #748 of 2,272 |
| 7Sherburne County, MN | 59 | 36 | 10.1 | $1.9M | +6.8% | #801 of 2,272 |
| 8Mille Lacs County, MN | 56 | 13 | 12.2 | $1.6M | +4.8% | #917 of 2,272 |
| 9Dodge County, MN | 50 | 10 | 12.4 | $1.6M | +2.3% | #1,107 of 2,272 |
| 10Wright County, MN | 48 | 81 | 15.0 | $1.3M | +11.1% | #1,196 of 2,272 |
| 11Hubbard County, MN | 47 | 12 | 13.4 | $1.4M | +4.6% | #1,222 of 2,272 |
| 12Itasca County, MN | 44 | 22 | 11.9 | $1.5M | +0.9% | #1,313 of 2,272 |
| 13Wabasha County, MN | 44 | 13 | 14.2 | $1.3M | +0.7% | #1,322 of 2,272 |
| 14Sibley County, MN | 44 | 9 | 15.2 | $1.3M | +3.6% | #1,325 of 2,272 |
| 15Carlton County, MN | 43 | 24 | 17.0 | $1.1M | +1.4% | #1,374 of 2,272 |
| 16Lake County, MN | 42 | 6 | 12.1 | $1.5M | −1.6% | #1,392 of 2,272 |
| 17Nicollet County, MN | 41 | 17 | 13.1 | $1.3M | −0.7% | #1,423 of 2,272 |
| 18Mower County, MN | 40 | 23 | 14.6 | $1.2M | +2.3% | #1,463 of 2,272 |
| 19Houston County, MN | 39 | 9 | 11.1 | $1.7M | −2.3% | #1,482 of 2,272 |
| 20Anoka County, MN | 39 | 195 | 14.2 | $1.2M | +4.7% | #1,502 of 2,272 |
| 21Scott County, MN | 39 | 95 | 17.3 | $1.1M | +5.1% | #1,510 of 2,272 |
| 22Todd County, MN | 38 | 18 | 17.6 | $1.1M | +3.0% | #1,552 of 2,272 |
| 23Morrison County, MN | 37 | 21 | 14.9 | $1.3M | +1.9% | #1,567 of 2,272 |
| 24Benton County, MN | 37 | 28 | 16.7 | $1M | +0.9% | #1,584 of 2,272 |
| 25Rice County, MN | 35 | 35 | 14.9 | $1.2M | +4.2% | #1,645 of 2,272 |
Show all 87 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Carver County, MN | 35 | 69 | 16.8 | $1.1M | +6.6% | #1,651 of 2,272 |
| 27Freeborn County, MN | 34 | 16 | 12.5 | $1.4M | −1.5% | #1,671 of 2,272 |
| 28Wadena County, MN | 34 | 10 | 16.4 | $1.1M | +1.9% | #1,681 of 2,272 |
| 29Becker County, MN | 33 | 20 | 13.9 | $1.4M | +0.9% | #1,700 of 2,272 |
| 30Meeker County, MN | 32 | 14 | 15.0 | $1.3M | +0.7% | #1,733 of 2,272 |
| 31Winona County, MN | 32 | 32 | 15.8 | $1.1M | +1.8% | #1,752 of 2,272 |
| 32Le Sueur County, MN | 31 | 24 | 20.6 | $978K | +2.9% | #1,782 of 2,272 |
| 33Beltrami County, MN | 30 | 32 | 17.6 | $990K | +1.8% | #1,810 of 2,272 |
| 34Crow Wing County, MN | 30 | 55 | 18.7 | $938K | +4.3% | #1,814 of 2,272 |
| 35Watonwan County, MN | 29 | 7 | 16.6 | $1.2M | +2.0% | #1,828 of 2,272 |
| 36St. Louis County, MN | 29 | 128 | 14.7 | $1.1M | +0.2% | #1,833 of 2,272 |
| 37Nobles County, MN | 28 | 11 | 14.3 | $1.2M | +0.6% | #1,857 of 2,272 |
| 38Olmsted County, MN | 28 | 112 | 16.7 | $950K | +2.3% | #1,876 of 2,272 |
| 39Washington County, MN | 27 | 221 | 20.9 | $829K | +6.9% | #1,908 of 2,272 |
| 40Koochiching County, MN | 26 | 8 | 13.6 | $1.3M | −3.7% | #1,912 of 2,272 |
| 41Fillmore County, MN | 26 | 17 | 19.5 | $981K | +1.4% | #1,928 of 2,272 |
| 42Pope County, MN | 26 | 11 | 22.2 | $862K | +0.8% | #1,935 of 2,272 |
| 43Clay County, MN | 25 | 45 | 17.0 | $964K | +3.6% | #1,949 of 2,272 |
| 44Waseca County, MN | 23 | 13 | 17.4 | $1.1M | −1.5% | #1,998 of 2,272 |
| 45Roseau County, MN | 23 | 12 | 19.1 | $1M | −0.3% | #2,001 of 2,272 |
| 46Douglas County, MN | 23 | 39 | 22.3 | $797K | +2.6% | #2,019 of 2,272 |
| 47Dakota County, MN | 23 | 370 | 21.2 | $782K | +3.9% | #2,020 of 2,272 |
| 48Ramsey County, MN | 22 | 307 | 13.9 | $1M | −1.8% | #2,027 of 2,272 |
| 49Stearns County, MN | 22 | 138 | 22.5 | $771K | +3.6% | #2,045 of 2,272 |
| 50Otter Tail County, MN | 21 | 52 | 20.7 | $891K | +1.6% | #2,057 of 2,272 |
| 51Kandiyohi County, MN | 21 | 36 | 20.5 | $872K | +2.3% | #2,059 of 2,272 |
| 52Renville County, MN | 19 | 10 | 16.5 | $1.1M | −2.3% | #2,086 of 2,272 |
| 53Goodhue County, MN | 18 | 46 | 23.3 | $760K | +1.3% | #2,123 of 2,272 |
| 54Blue Earth County, MN | 17 | 68 | 24.6 | $691K | +2.1% | #2,149 of 2,272 |
| 55McLeod County, MN | 16 | 34 | 22.3 | $820K | −0.3% | #2,162 of 2,272 |
| 56Faribault County, MN | 15 | 17 | 28.0 | $657K | −0.1% | #2,183 of 2,272 |
| 57Steele County, MN | 15 | 42 | 27.7 | $645K | +0.2% | #2,184 of 2,272 |
| 58Pennington County, MN | 14 | 11 | 17.7 | $940K | −1.8% | #2,187 of 2,272 |
| 59Hennepin County, MN | 14 | 979 | 18.1 | $773K | +0.2% | #2,194 of 2,272 |
| 60Lyon County, MN | 14 | 26 | 25.7 | $652K | +1.0% | #2,197 of 2,272 |
| 61Redwood County, MN | 13 | 14 | 22.2 | $793K | −1.0% | #2,211 of 2,272 |
| 62Polk County, MN | 12 | 28 | 22.7 | $787K | −1.8% | #2,226 of 2,272 |
| 63Cottonwood County, MN | 12 | 12 | 25.9 | $703K | −1.0% | #2,228 of 2,272 |
| 64Chippewa County, MN | 10 | 12 | 23.4 | $737K | −1.6% | #2,242 of 2,272 |
| 65Brown County, MN | 9 | 32 | 29.0 | $597K | −1.5% | #2,256 of 2,272 |
| 66Martin County, MN | 6 | 23 | 26.0 | $636K | −2.8% | #2,271 of 2,272 |
| Jackson County, MN | Not scored | 9 | 20.5 | $911K | −1.3% | |
| Swift County, MN | Not scored | 6 | 14.6 | $1.2M | −0.4% | |
| Stevens County, MN | Not scored | 8 | 20.6 | $853K | +0.8% | |
| Rock County, MN | Not scored | 8 | 19.8 | $969K | −1.7% | |
| Yellow Medicine County, MN | Not scored | 12 | 29.5 | $673K | −0.2% | |
| Pipestone County, MN | Not scored | 6 | 15.1 | $1.2M | −1.7% | |
| Marshall County, MN | Not scored | 6 | 15.9 | $1.3M | −2.5% | |
| Clearwater County, MN | Not scored | 2 | 6.0 | $3.2M | +1.0% | |
| Murray County, MN | Not scored | 4 | 11.1 | $1.8M | −2.9% | |
| Lac qui Parle County, MN | Not scored | 8 | 27.4 | $740K | +0.2% | |
| Wilkin County, MN | Not scored | 7 | 26.4 | $712K | −2.9% | |
| Norman County, MN | Not scored | 8 | 29.6 | $647K | −1.6% | |
| Grant County, MN | Not scored | 4 | 16.1 | $1.2M | −0.1% | |
| Cook County, MN | Not scored | 1 | 3.7 | $4.6M | −1.4% | |
| Lincoln County, MN | Not scored | 6 | 24.5 | $806K | −0.7% | |
| Mahnomen County, MN | Not scored | 2 | 10.6 | $1.7M | −4.1% | |
| Big Stone County, MN | Not scored | 5 | 23.4 | $774K | −2.0% | |
| Kittson County, MN | Not scored | 3 | 16.9 | $1.2M | −3.7% | |
| Red Lake County, MN | Not scored | 1 | 6.0 | $3.4M | +0.1% | |
| Lake of the Woods County, MN | Not scored | 1 | 5.5 | $3.2M | 0.0% | |
| Traverse County, MN | Not scored | 7 | 53.4 | $335K | −6.8% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Minnesota?
Minnesota has 4,003 insurance agencies on map listings as of September 2026. 713 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 3,131 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.3% from 2019.
How much do households in Minnesota spend on vehicle insurance?
About $3.8B a year, or $1,649 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 4,003 insurance agencies on map listings, it comes to $951K per agency. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.
How does Minnesota compare with the U.S. for insurance agencies?
Minnesota has 17.3 insurance agencies per 10,000 households, 11% above the U.S. rate of 15.6. Spending per agency is $951K, 24% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Minnesota would have about 3,031, against 4,003 on map listings. There is one business with payroll in the industry for every 737 households, against one for every 966 across the U.S. The official count fell 2.3% from 2019 to 2023, against −1.0% for the U.S.
Which market in Minnesota has the highest market score for insurance agencies?
Among 9 scored metro areas in or partly in Minnesota, the Duluth metro area scores highest, at 32 (lower middle). Among 19 scored small-town markets in or partly in Minnesota, the Grand Rapids area scores highest, at 51 (upper middle). Among 66 scored counties in Minnesota, Cass County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 22 for insurance agencies (low), #46 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minnesota. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Minnesota
Related business types in Minnesota
- Auto repair and car care7,739 listings
- Auto repair shops4,554 listings
- Collision repair and body shops719 listings
- Car washes and detailing846 listings
- Tire shops652 listings
- Oil change and quick lube134 listings
- Gas stations1,887 listings
Screening a site or an acquisition in Minnesota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.