County profile · Minnesota
Otter Tail County, MN market data
How Otter Tail County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 61,041
- +1.6% since 2020
- Households
- 25,157
- Median household income
- $72,255
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $273,000
- Jobs located here
- 23,068
- Highest market score
- 78
- Optometrists and eye care, #78 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Otter Tail County by name and distance, and the households and spending within reach. Or open the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Otter Tail County has an estimated 61,041 people and 25,157 households. Population estimates show Otter Tail County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Otter Tail County is $72,255, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.1%, before inflation.
Relative to the U.S., household spending in Otter Tail County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in Otter Tail County, optometrists and eye clinics (78), physical therapy clinics (75) and martial arts and dance studios (72) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #78 of 1,302 scored counties.
Otter Tail County is part of the Fergus Falls area. Against the U.S., map listings per household run highest for electricians (3.5 times the U.S. rate) and lowest for spas and skin care studios (51% below the U.S. rate).
All 56 business types in Otter Tail County
Highest Groundwork market score first. Each score compares Otter Tail County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 78 | #78 of 1,302 | 7 | 2.8 | $5M | 158 | 3 |
| Physical therapy | 75 | #132 of 1,422 | 8 | 3.2 | $4.3M | 180 | 7 |
| Martial arts and dance studios | 72 | #124 of 1,334 | 6 | 2.4 | $3.6M | 176 | Under 3 |
| Child care and preschools | 71 | #230 of 1,611 | 7 | 2.8 | $1.4M | 138 | 8 |
| Car washes and detailing | 69 | #261 of 1,451 | 11 | 4.4 | $2.7M | 108 | Under 3 |
| Fast food and sandwich shops | 69 | #403 of 2,222 | 26 | 10.3 | $3.7M | 120 | 38 |
| Spas and skin care | 68 | #260 of 1,769 | 14 | 5.6 | $1.7M | 198 | 5 |
| Gyms, studios and classes | 67 | #355 of 2,088 | 32 | 12.7 | $667K | 101 | 3 |
| Funeral homes | 66 | #340 of 1,472 | 9 | 3.6 | $525K | 77 | 3 |
| Doctors, dentists and clinics | 66 | #479 of 2,394 | 114 | 45.3 | $304K | 199 | 59 |
| Salons, barbers and spas | 65 | #456 of 2,385 | 72 | 28.6 | $338K | 159 | 18 |
| Tire shops | 64 | #425 of 1,530 | 12 | 4.8 | $2.5M | 100 | Under 3 |
| Veterinarians | 62 | #446 of 1,485 | 5 | 2.0 | $4.1M | 151 | 8 |
| Bakeries and dessert shops | 62 | #479 of 1,889 | 20 | 8.0 | $4.8M | 115 | 10 |
| Pizza | 61 | #623 of 2,090 | 21 | 8.3 | $4.5M | 89 | 38 |
| Hair salons | 59 | #741 of 2,339 | 50 | 19.9 | $487K | 113 | 12 |
| Property management | 58 | #313 of 910 | 5 | 2.0 | Index only | 124 | 4 |
| Gyms | 58 | #629 of 1,792 | 22 | 8.7 | $969K | 75 | 3 |
| Dentists and orthodontists | 57 | #674 of 1,886 | 22 | 8.7 | $1.6M | 160 | 26 |
| Clothing and shoe stores | 57 | #801 of 2,087 | 37 | 14.7 | $1.3M | 103 | 9 |
| Clothing, shoes and laundry | 57 | #840 of 2,210 | 51 | 20.3 | $947K | 108 | 9 |
| Restaurants and cafes | 55 | #964 of 2,405 | 231 | 91.8 | $412K | 111 | 104 |
| Pet businesses | 54 | #901 of 2,200 | 25 | 9.9 | $823K | 94 | 15 |
| Sit-down restaurants | 51 | #1,125 of 2,405 | 117 | 46.5 | $813K | 123 | 56 |
| Auto repair and car care | 51 | #1,193 of 2,401 | 118 | 46.9 | $254K | 95 | 43 |
| Coffee shops and cafes | 50 | #1,018 of 2,063 | 31 | 12.3 | $3.1M | 83 | 10 |
| Auto repair shops | 50 | #1,187 of 2,378 | 68 | 27.0 | $441K | 99 | 36 |
| Pet stores | 48 | #520 of 974 | 5 | 2.0 | $4.1M | 91 | Under 3 |
| Pet grooming and boarding | 48 | #776 of 1,461 | 9 | 3.6 | $2.3M | 90 | 7 |
| HVAC and plumbing | 48 | #922 of 1,707 | 13 | 5.2 | $5.1M | 107 | 29 |
| Gas stations | 46 | #1,350 of 2,358 | 37 | 14.7 | $2.1M | 86 | 48 |
| Grocery and convenience stores | 45 | #1,416 of 2,402 | 81 | 32.2 | $1.8M | 55 | 14 |
| Collision repair and body shops | 44 | #795 of 1,327 | 11 | 4.4 | $2.7M | 89 | 14 |
| Grocery stores | 43 | #1,266 of 2,070 | 21 | 8.3 | $7.1M | 77 | 13 |
| Convenience stores | 43 | #1,382 of 2,261 | 36 | 14.3 | $4.2M | 53 | Under 3 |
| Laundromats | 40 | #511 of 785 | 5 | 2.0 | $9.7M | 77 | Under 3 |
| Real estate | 39 | #1,676 of 2,229 | 68 | 27.0 | Index only | 117 | 35 |
| Real estate agents and brokers | 36 | #1,797 of 2,176 | 58 | 23.1 | Index only | 109 | 24 |
| Chiropractors | 35 | #1,152 of 1,490 | 22 | 8.7 | $1.6M | 66 | 15 |
| Home repair trades | 29 | #1,862 of 2,057 | 39 | 15.5 | $1.7M | 70 | 60 |
| Lawn, cleaning and pest control | 21 | #1,728 of 1,771 | 35 | 13.9 | $865K | 52 | 52 |
| Insurance agencies | 21 | #2,057 of 2,272 | 52 | 20.7 | $891K | 71 | 52 |
| Landscaping and lawn care | 19 | #1,451 of 1,493 | 29 | 11.5 | $1M | 36 | 37 |
| Electricians | 17 | #1,124 of 1,160 | 22 | 8.7 | $3M | 25 | 31 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $7.6M | 118 | 12 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.6 | Index only | 222 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 1.6 | $6.1M | 364 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.6 | $16.6M | 196 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.6 | $5.3M | 131 | 3 |
| Barbershops | Not scored | Not scored | 3 | 1.2 | $8.1M | 430 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.2 | $11.6M | 649 | 8 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $15.1M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $48.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Otter Tail County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30M | $1,193 | 125 |
| Gasoline and other fuels | $76.2M | $3,030 | 117 |
| Food away from home | $95.2M | $3,783 | 93 |
| Groceries | $149.8M | $5,954 | 94 |
| Personal care products and services | $24.3M | $967 | 96 |
| Child care and other personal services | $9.7M | $384 | 66 |
| Memberships, classes and admissions | $21.3M | $848 | 86 |
| Medical and dental services | $34.7M | $1,377 | 107 |
| Pets | $20.6M | $818 | 90 |
| Clothing, shoes and related services | $48.3M | $1,920 | 93 |
| Vehicle insurance | $46.3M | $1,842 | 94 |
| Home repairs, maintenance and insurance | $66.4M | $2,641 | 88 |
| Lawn care, cleaning and other household services | $30.3M | $1,203 | 85 |
| Rent and homeowner costs | $345.8M | $13,747 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Otter Tail County
- Population, 2025 estimate
- 61,041+1.6% since 2020
- Households
- 25,157
- Median age
- 45.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 1,972 sq. mi.
- People per square mile
- 31
- Median household income
- $72,255+23.1% vs. 2015–2019, before inflation
- Average household income
- $92,523
- Median home value
- $273,000
- Jobs located here
- 23,068
- Daytime population
- 55,886Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otter Tail County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Grant County, MN6,127 people
- Wilkin County, MN6,371 people
- Wadena County, MN14,256 people
- Douglas County, MN39,575 people
- Todd County, MN25,575 people
- Clay County, MN66,059 people
- Pope County, MN11,418 people
Questions
How fast is Otter Tail County, MN growing?
Population estimates put Otter Tail County at 61,041 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 25,157 households. Median household income rose 23.1% from the 2015–2019 survey, before inflation.
How much do households in Otter Tail County, MN spend?
Households in Otter Tail County spend about $345.8M a year on rent and homeowner costs, $149.8M on groceries and $95.2M on food away from home. Set against the U.S., households in Otter Tail County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in Otter Tail County, MN?
The highest Groundwork market scores in Otter Tail County are for optometrists and eye clinics (78), physical therapy clinics (75) and martial arts and dance studios (72). Otter Tail County ranks #78 of 1,302 scored counties for optometrists and eye clinics.
How does Otter Tail County, MN compare with the U.S.?
The median household income in Otter Tail County is $72,255 a year, 11% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $273,000, against $332,700 for the U.S. For its number of households, Otter Tail County has the most map listings, relative to the U.S., for electricians (3.5 times the U.S. rate) and the fewest for spas and skin care studios (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Otter Tail County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otter Tail County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Otter Tail County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.