County profile · Minnesota
Goodhue County, MN market data
How Goodhue County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,195
- +1.3% since 2020
- Households
- 19,727
- Median household income
- $84,171
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $285,100
- Jobs located here
- 19,843
- Highest market score
- 85
- Primary care and pediatrics, #33 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Goodhue County by name and distance, and the households and spending within reach. Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Goodhue County has an estimated 48,195 people and 19,727 households. Population estimates put the population change in Goodhue County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). Median household income in Goodhue County is $84,171, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
Relative to the U.S., household spending in Goodhue County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (75).
Of the business types scored in Goodhue County, primary care and pediatric clinics (85), pizza places (75) and spas and skin care studios (74) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #33 of 1,656 scored counties.
Goodhue County is part of the Red Wing area. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
All 56 business types in Goodhue County
Highest Groundwork market score first. Each score compares Goodhue County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 85 | #33 of 1,656 | 5 | 2.5 | $5.7M | 321 | 8 |
| Pizza | 75 | #164 of 2,090 | 10 | 5.1 | $7.9M | 156 | 32 |
| Spas and skin care | 74 | #140 of 1,769 | 12 | 6.1 | $1.7M | 191 | 3 |
| Physical therapy | 74 | #152 of 1,422 | 8 | 4.1 | $3.6M | 149 | Under 3 |
| Coffee shops and cafes | 72 | #255 of 2,063 | 17 | 8.6 | $4.7M | 126 | 5 |
| Fast food and sandwich shops | 72 | #303 of 2,222 | 19 | 9.6 | $4.2M | 137 | 32 |
| Car washes and detailing | 70 | #238 of 1,451 | 8 | 4.1 | $2.9M | 114 | Under 3 |
| Doctors, dentists and clinics | 70 | #344 of 2,394 | 86 | 43.6 | $332K | 218 | 44 |
| Martial arts and dance studios | 69 | #177 of 1,334 | 7 | 3.5 | $2.7M | 132 | 4 |
| Restaurants and cafes | 68 | #453 of 2,405 | 171 | 86.7 | $464K | 125 | 70 |
| Sit-down restaurants | 67 | #456 of 2,405 | 82 | 41.6 | $967K | 146 | 33 |
| Tire shops | 64 | #424 of 1,530 | 9 | 4.6 | $2.6M | 102 | 3 |
| Convenience stores | 64 | #626 of 2,261 | 17 | 8.6 | $7.1M | 91 | Under 3 |
| Salons, barbers and spas | 63 | #525 of 2,385 | 59 | 29.9 | $340K | 160 | 18 |
| Funeral homes | 62 | #446 of 1,472 | 6 | 3.0 | $545K | 80 | Under 3 |
| Bakeries and dessert shops | 60 | #560 of 1,889 | 21 | 10.6 | $3.8M | 91 | 5 |
| Hair salons | 59 | #734 of 2,339 | 39 | 19.8 | $515K | 120 | 12 |
| Dentists and orthodontists | 58 | #652 of 1,886 | 21 | 10.6 | $1.4M | 138 | 17 |
| Gas stations | 57 | #868 of 2,358 | 25 | 12.7 | $2.3M | 97 | 22 |
| Pet grooming and boarding | 55 | #619 of 1,461 | 10 | 5.1 | $1.7M | 68 | 3 |
| Grocery and convenience stores | 53 | #1,090 of 2,402 | 49 | 24.8 | $2.5M | 73 | 12 |
| Real estate | 52 | #975 of 2,229 | 37 | 18.8 | Index only | 176 | 28 |
| Roofing and gutters | 50 | #597 of 1,177 | 7 | 3.5 | $7.8M | 92 | 4 |
| Real estate agents and brokers | 50 | #1,034 of 2,176 | 30 | 15.2 | Index only | 173 | 20 |
| Clothing and shoe stores | 50 | #1,062 of 2,087 | 33 | 16.7 | $1.2M | 95 | 12 |
| Clothing, shoes and laundry | 50 | #1,141 of 2,210 | 46 | 23.3 | $867K | 98 | 12 |
| Child care and preschools | 48 | #883 of 1,611 | 14 | 7.1 | $611K | 61 | 8 |
| Auto repair and car care | 48 | #1,301 of 2,401 | 85 | 43.1 | $271K | 101 | 42 |
| Auto repair shops | 46 | #1,383 of 2,378 | 51 | 25.9 | $451K | 101 | 36 |
| Pet stores | 44 | #592 of 974 | 5 | 2.5 | $3.4M | 76 | Under 3 |
| Gyms, studios and classes | 44 | #1,357 of 2,088 | 35 | 17.7 | $531K | 80 | 10 |
| Grocery stores | 42 | #1,300 of 2,070 | 18 | 9.1 | $6.7M | 73 | 11 |
| Collision repair and body shops | 39 | #922 of 1,327 | 9 | 4.6 | $2.6M | 83 | 12 |
| HVAC and plumbing | 39 | #1,234 of 1,707 | 14 | 7.1 | $3.9M | 82 | 24 |
| Gyms | 39 | #1,284 of 1,792 | 26 | 13.2 | $715K | 55 | 6 |
| Pet businesses | 35 | #1,727 of 2,200 | 33 | 16.7 | $522K | 59 | 15 |
| Home repair trades | 34 | #1,729 of 2,057 | 31 | 15.7 | $1.8M | 72 | 43 |
| Laundromats | 32 | #599 of 785 | 7 | 3.5 | $5.7M | 46 | Under 3 |
| Electricians | 31 | #980 of 1,160 | 10 | 5.1 | $5.4M | 45 | 15 |
| Chiropractors | 31 | #1,255 of 1,490 | 22 | 11.2 | $1.3M | 54 | 15 |
| Veterinarians | 30 | #1,210 of 1,485 | 11 | 5.6 | $1.6M | 58 | 12 |
| Landscaping and lawn care | 29 | #1,303 of 1,493 | 15 | 7.6 | $1.7M | 56 | 22 |
| Lawn, cleaning and pest control | 29 | #1,607 of 1,771 | 23 | 11.7 | $1.1M | 64 | 33 |
| House cleaning | 26 | #782 of 847 | 8 | 4.1 | $3.1M | 48 | 11 |
| Insurance agencies | 18 | #2,123 of 2,272 | 46 | 23.3 | $760K | 60 | 34 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $5M | 266 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.0 | Index only | 127 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $6.7M | 401 | 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.5 | $9.5M | 304 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Goodhue County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23M | $1,166 | 122 |
| Gasoline and other fuels | $57.8M | $2,932 | 113 |
| Food away from home | $79.3M | $4,021 | 99 |
| Groceries | $121.3M | $6,151 | 97 |
| Personal care products and services | $20.1M | $1,018 | 101 |
| Child care and other personal services | $8.5M | $433 | 75 |
| Memberships, classes and admissions | $18.6M | $943 | 96 |
| Medical and dental services | $28.6M | $1,448 | 112 |
| Pets | $17.2M | $873 | 96 |
| Clothing, shoes and related services | $39.9M | $2,021 | 98 |
| Vehicle insurance | $34.9M | $1,771 | 91 |
| Home repairs, maintenance and insurance | $54.4M | $2,758 | 91 |
| Lawn care, cleaning and other household services | $24.8M | $1,257 | 89 |
| Rent and homeowner costs | $282.3M | $14,311 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Goodhue County
- Population, 2025 estimate
- 48,195+1.3% since 2020
- Households
- 19,727
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 757 sq. mi.
- People per square mile
- 63
- Median household income
- $84,171+26.0% vs. 2015–2019, before inflation
- Average household income
- $102,161
- Median home value
- $285,100
- Jobs located here
- 19,843
- Daytime population
- 42,664Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Goodhue County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Goodhue County, MN growing?
Population estimates put Goodhue County at 48,195 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Median household income rose 26.0% from the 2015–2019 survey, before inflation.
How much do households in Goodhue County, MN spend?
Households in Goodhue County spend about $282.3M a year on rent and homeowner costs, $121.3M on groceries and $79.3M on food away from home. Set against the U.S., households in Goodhue County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (75).
Which business types have the highest market scores in Goodhue County, MN?
The highest Groundwork market scores in Goodhue County are for primary care and pediatric clinics (85), pizza places (75) and spas and skin care studios (74). Goodhue County ranks #33 of 1,656 scored counties for primary care and pediatric clinics.
How does Goodhue County, MN compare with the U.S.?
The median household income in Goodhue County is $84,171 a year, 4% above the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $285,100, against $332,700 for the U.S. For its number of households, Goodhue County has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Goodhue County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Goodhue County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Goodhue County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Goodhue County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.