County profile · Minnesota
Mille Lacs County, MN market data
Population, household spending and competition for 56 business types in Mille Lacs County, each scored against other counties.
- Population, 2025
- 27,753
- +4.8% since 2020
- Households
- 10,672
- Median household income
- $72,729
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $258,300
- Jobs located here
- 9,682
- Highest market score
- 78
- Car washes and detailing, #84 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Mille Lacs County by name and distance, and the households and spending within reach. Or open the report at the center of Mille Lacs County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,753 people live in Mille Lacs County, in 10,672 households. Between 2020 and 2025, the population of Mille Lacs County grew 4.8%, faster than the U.S. (+3.1%). The median household income in Mille Lacs County is $72,729 a year, 10% below the U.S. median of $80,734. That rose 29.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mille Lacs County spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Mille Lacs County are for car washes and detailers (78), dentists and orthodontists (73) and medical and dental practices (66). Mille Lacs County ranks #84 of 1,451 scored counties for car washes and detailers.
Mille Lacs County is part of the Minneapolis-St. Paul-Bloomington metro area. For its number of households, Mille Lacs County has the most map listings, relative to the U.S., for convenience stores (88% above the U.S. rate) and the fewest for medical and dental practices (37% below the U.S. rate).
All 56 business types in Mille Lacs County
Highest Groundwork market score first. Each score compares Mille Lacs County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 78 | #84 of 1,451 | 5 | 4.7 | $2.7M | 106 | Under 3 |
| Dentists and orthodontists | 73 | #206 of 1,886 | 9 | 8.4 | $1.6M | 165 | 7 |
| Doctors, dentists and clinics | 66 | #494 of 2,394 | 57 | 53.4 | $256K | 168 | 27 |
| Pizza | 60 | #666 of 2,090 | 12 | 11.2 | $3.3M | 66 | 13 |
| Fast food and sandwich shops | 59 | #803 of 2,222 | 18 | 16.9 | $2.2M | 73 | 13 |
| Grocery stores | 58 | #761 of 2,070 | 8 | 7.5 | $7.9M | 85 | 4 |
| Salons, barbers and spas | 57 | #793 of 2,385 | 37 | 34.7 | $276K | 130 | 12 |
| Grocery and convenience stores | 57 | #910 of 2,402 | 30 | 28.1 | $2.1M | 62 | 5 |
| Clothing and shoe stores | 56 | #837 of 2,087 | 16 | 15.0 | $1.3M | 99 | Under 3 |
| Clothing, shoes and laundry | 56 | #886 of 2,210 | 21 | 19.7 | $960K | 109 | Under 3 |
| Insurance agencies | 56 | #917 of 2,272 | 13 | 12.2 | $1.6M | 127 | 10 |
| Hair salons | 55 | #929 of 2,339 | 24 | 22.5 | $425K | 99 | 6 |
| Auto repair shops | 54 | #1,022 of 2,378 | 31 | 29.0 | $430K | 97 | 17 |
| Spas and skin care | 52 | #804 of 1,769 | 8 | 7.5 | $1.3M | 146 | 6 |
| Lawn, cleaning and pest control | 49 | #904 of 1,771 | 9 | 8.4 | $1.4M | 84 | 13 |
| Pet businesses | 49 | #1,176 of 2,200 | 19 | 17.8 | $455K | 52 | 4 |
| Restaurants and cafes | 49 | #1,250 of 2,405 | 118 | 110.6 | $339K | 91 | 45 |
| Gas stations | 48 | #1,280 of 2,358 | 20 | 18.7 | $1.7M | 72 | 21 |
| Auto repair and car care | 48 | #1,320 of 2,401 | 63 | 59.0 | $212K | 79 | 19 |
| Convenience stores | 47 | #1,249 of 2,261 | 16 | 15.0 | $3.9M | 50 | Under 3 |
| Funeral homes | 44 | #876 of 1,472 | 5 | 4.7 | $325K | 48 | 3 |
| Coffee shops and cafes | 44 | #1,262 of 2,063 | 16 | 15.0 | $2.5M | 67 | Under 3 |
| Gyms | 43 | #1,178 of 1,792 | 11 | 10.3 | $788K | 61 | Under 3 |
| Gyms, studios and classes | 43 | #1,413 of 2,088 | 19 | 17.8 | $456K | 69 | Under 3 |
| Real estate | 42 | #1,517 of 2,229 | 27 | 25.3 | Index only | 124 | 19 |
| Sit-down restaurants | 41 | #1,595 of 2,405 | 63 | 59.0 | $635K | 96 | 30 |
| Pet grooming and boarding | 40 | #960 of 1,461 | 5 | 4.7 | $1.7M | 68 | 4 |
| Chiropractors | 40 | #1,022 of 1,490 | 9 | 8.4 | $1.6M | 68 | 7 |
| HVAC and plumbing | 40 | #1,200 of 1,707 | 7 | 6.6 | $3.9M | 83 | 15 |
| Martial arts and dance studios | 39 | #973 of 1,334 | 7 | 6.6 | $1.2M | 61 | Under 3 |
| Landscaping and lawn care | 39 | #1,052 of 1,493 | 7 | 6.6 | $1.8M | 62 | 10 |
| Real estate agents and brokers | 38 | #1,686 of 2,176 | 23 | 21.6 | Index only | 116 | 15 |
| Home repair trades | 36 | #1,671 of 2,057 | 16 | 15.0 | $1.7M | 71 | 24 |
| Child care and preschools | 35 | #1,229 of 1,611 | 8 | 7.5 | $498K | 50 | 7 |
| Pet stores | 31 | #771 of 974 | 5 | 4.7 | $1.7M | 38 | Under 3 |
| Electricians | 29 | #1,012 of 1,160 | 7 | 6.6 | $3.9M | 33 | 9 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.7 | $10M | 241 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.7 | $3.3M | 108 | 3 |
| Laundromats | Not scored | Not scored | 4 | 3.7 | $5M | 40 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.7 | $2.2M | 79 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.8 | Index only | 124 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.8 | $3.4M | 203 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.9 | $6.3M | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.9 | $7.3M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.9 | $7.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.9 | $13.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.9 | $6.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.9 | $14.6M | Too few | 10 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $14.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mille Lacs County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $1,250 | 131 |
| Gasoline and other fuels | $34.2M | $3,207 | 124 |
| Food away from home | $40M | $3,747 | 92 |
| Groceries | $63.2M | $5,921 | 94 |
| Personal care products and services | $10.2M | $956 | 95 |
| Child care and other personal services | $4M | $374 | 64 |
| Memberships, classes and admissions | $8.7M | $812 | 83 |
| Medical and dental services | $14.6M | $1,369 | 106 |
| Pets | $8.6M | $810 | 89 |
| Clothing, shoes and related services | $20.2M | $1,889 | 92 |
| Vehicle insurance | $20.7M | $1,943 | 99 |
| Home repairs, maintenance and insurance | $27.6M | $2,590 | 86 |
| Lawn care, cleaning and other household services | $12.6M | $1,183 | 84 |
| Rent and homeowner costs | $145M | $13,587 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mille Lacs County
- Population, 2025 estimate
- 27,753+4.8% since 2020
- Households
- 10,672
- Median age
- 41.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 572 sq. mi.
- People per square mile
- 47
- Median household income
- $72,729+29.6% vs. 2015–2019, before inflation
- Average household income
- $90,096
- Median home value
- $258,300
- Jobs located here
- 9,682
- Daytime population
- 24,749Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mille Lacs County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mille Lacs County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Kanabec County, MN16,390 people
- Isanti County, MN42,596 people
- Benton County, MN41,593 people
- Sherburne County, MN100,560 people
- Morrison County, MN34,249 people
- Stearns County, MN160,865 people
- Pine County, MN29,640 people
- Chisago County, MN57,991 people
Questions
How fast is Mille Lacs County, MN growing?
Population estimates put Mille Lacs County at 27,753 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 10,672 households. Against the 2015–2019 survey, median household income rose 29.6%, before inflation.
How much do households in Mille Lacs County, MN spend?
Households in Mille Lacs County spend about $145M a year on rent and homeowner costs, $63.2M on groceries and $40M on food away from home. Relative to the U.S., household spending in Mille Lacs County runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Mille Lacs County, MN?
Of the business types scored in Mille Lacs County, car washes and detailers (78), dentists and orthodontists (73) and medical and dental practices (66) have the highest Groundwork market scores. For car washes and detailers, that ranks #84 of 1,451 scored counties.
How does Mille Lacs County, MN compare with the U.S.?
Median household income in Mille Lacs County is $72,729, 10% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $258,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (88% above the U.S. rate) and lowest for medical and dental practices (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Mille Lacs County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mille Lacs County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mille Lacs County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mille Lacs County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.