Metro area profile · Minnesota
Minneapolis-St. Paul-Bloomington, MN-WI metro area market data
Population, household spending and competition for 56 business types in the Minneapolis-St. Paul-Bloomington metro area, each scored against other metro areas.
- Population, 2025
- 3,790,295
- +2.6% since 2020
- Households
- 1,477,259
- Median household income
- $99,833
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $374,000
- Jobs located here
- 1,958,695
- Highest market score
- 86
- Primary care and pediatrics, #8 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Minneapolis-St. Paul-Bloomington metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Minneapolis-St. Paul-Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 3,790,295 people live in the Minneapolis-St. Paul-Bloomington metro area, in 1,477,259 households. Population estimates put the population change in the Minneapolis-St. Paul-Bloomington metro area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The median household income in the Minneapolis-St. Paul-Bloomington metro area is $99,833 a year, 24% above the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Minneapolis-St. Paul-Bloomington metro area spend the most on medical and dental services (an index of 127, where 100 is the U.S. average) and the least on vehicle insurance (81).
The highest Groundwork market scores in the Minneapolis-St. Paul-Bloomington metro area are for primary care and pediatric clinics (86), restaurants and cafes (85) and pest control companies (83). The Minneapolis-St. Paul-Bloomington metro area ranks #8 of 387 scored metro areas for primary care and pediatric clinics.
The Minneapolis-St. Paul-Bloomington metro area takes in 15 counties: Hennepin County, MN; Ramsey County, MN; Dakota County, MN; Anoka County, MN; and 11 more. For its number of households, the Minneapolis-St. Paul-Bloomington metro area has the most map listings, relative to the U.S., for chiropractors (89% above the U.S. rate) and the fewest for pest control companies (57% below the U.S. rate).
All 56 business types in the Minneapolis-St. Paul-Bloomington metro area
Highest Groundwork market score first. Each score compares the Minneapolis-St. Paul-Bloomington metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 86 | #8 of 387 | 566 | 3.8 | $4.3M | 240 | 1,247 |
| Restaurants and cafes | 85 | #3 of 387 | 12,367 | 83.7 | $552K | 149 | 5,806 |
| Pest control | 83 | #7 of 345 | 92 | 0.6 | $23M | 225 | 61 |
| Convenience stores | 83 | #9 of 387 | 870 | 5.9 | $11.3M | 144 | 104 |
| Fast food and sandwich shops | 83 | #16 of 387 | 1,530 | 10.4 | $4.5M | 146 | 2,618 |
| Urgent care and walk-in clinics | 82 | #4 of 197 | 71 | 0.5 | $34.1M | 139 | 49 |
| Doctors, dentists and clinics | 82 | #6 of 387 | 10,468 | 70.9 | $231K | 152 | 4,170 |
| Tire shops | 82 | #9 of 386 | 379 | 2.6 | $4.2M | 170 | 143 |
| Laundromats | 82 | #13 of 364 | 162 | 1.1 | $21.2M | 169 | 58 |
| Sit-down restaurants | 81 | #13 of 387 | 6,781 | 45.9 | $1M | 152 | 2,382 |
| Grocery and convenience stores | 81 | #17 of 387 | 2,105 | 14.2 | $4.7M | 138 | 673 |
| Physical therapy | 80 | #7 of 386 | 593 | 4.0 | $4.1M | 170 | 463 |
| Pizza | 80 | #12 of 387 | 1,014 | 6.9 | $6.7M | 132 | 2,618 |
| Auto repair and car care | 78 | #18 of 387 | 4,270 | 28.9 | $377K | 140 | 1,961 |
| Bakeries and dessert shops | 77 | #9 of 387 | 969 | 6.6 | $7M | 170 | 863 |
| Car washes and detailing | 77 | #14 of 387 | 518 | 3.5 | $3.1M | 123 | 156 |
| Barbershops | 76 | #16 of 387 | 481 | 3.3 | $3.6M | 188 | 78 |
| Optometrists and eye care | 76 | #24 of 386 | 572 | 3.9 | $4.2M | 135 | 217 |
| HVAC and plumbing | 75 | #19 of 387 | 829 | 5.6 | $5.7M | 119 | 1,015 |
| Electricians | 72 | #34 of 383 | 324 | 2.2 | $14.5M | 120 | 795 |
| Oil change and quick lube | 72 | #38 of 290 | 84 | 0.6 | $19.2M | 140 | 91 |
| Dentists and orthodontists | 72 | #39 of 387 | 1,809 | 12.2 | $1.3M | 136 | 1,276 |
| Clothing, shoes and laundry | 72 | #47 of 387 | 2,923 | 19.8 | $1.2M | 133 | 1,242 |
| Auto repair shops | 72 | #48 of 387 | 2,531 | 17.1 | $636K | 143 | 1,507 |
| Clothing and shoe stores | 72 | #50 of 387 | 2,062 | 14.0 | $1.7M | 131 | 1,038 |
| Grocery stores | 71 | #52 of 387 | 767 | 5.2 | $12.8M | 138 | 569 |
| Gas stations | 71 | #55 of 387 | 877 | 5.9 | $4.5M | 187 | 964 |
| Home repair trades | 68 | #52 of 387 | 1,846 | 12.5 | $2.5M | 105 | 2,208 |
| Coffee shops and cafes | 68 | #56 of 387 | 1,514 | 10.2 | $4.5M | 122 | 772 |
| Hair salons | 67 | #46 of 387 | 2,874 | 19.5 | $595K | 138 | 1,133 |
| Pet businesses | 67 | #65 of 387 | 1,482 | 10.0 | $1M | 116 | 834 |
| Veterinarians | 67 | #74 of 384 | 487 | 3.3 | $3.1M | 114 | 384 |
| Salons, barbers and spas | 66 | #44 of 387 | 5,543 | 37.5 | $308K | 145 | 2,199 |
| Collision repair and body shops | 66 | #83 of 381 | 378 | 2.6 | $4.3M | 138 | 395 |
| Spas and skin care | 65 | #55 of 387 | 1,383 | 9.4 | $1.2M | 141 | 403 |
| Pet stores | 64 | #95 of 382 | 288 | 1.9 | $5.2M | 116 | 121 |
| Martial arts and dance studios | 63 | #72 of 387 | 675 | 4.6 | $2.7M | 131 | 505 |
| Pet grooming and boarding | 63 | #96 of 386 | 524 | 3.5 | $2.9M | 113 | 329 |
| Nail salons | 62 | #81 of 387 | 672 | 4.5 | $2.5M | 152 | 553 |
| Gyms, studios and classes | 62 | #84 of 387 | 2,307 | 15.6 | $776K | 117 | 1,057 |
| Gyms | 60 | #101 of 387 | 1,258 | 8.5 | $1.4M | 109 | 552 |
| Funeral homes | 59 | #125 of 377 | 210 | 1.4 | $900K | 133 | 131 |
| Dry cleaners | 57 | #106 of 272 | 184 | 1.2 | $18.6M | 119 | 146 |
| Yoga, Pilates and fitness studios | 55 | #123 of 347 | 374 | 2.5 | $4.8M | 118 | 552 |
| House cleaning | 53 | #152 of 375 | 299 | 2.0 | $7.1M | 111 | 1,124 |
| Lawn, cleaning and pest control | 50 | #182 of 387 | 1,403 | 9.5 | $1.5M | 90 | 2,790 |
| Home inspectors | 49 | #130 of 243 | 102 | 0.7 | Index only | 88 | 99 |
| Roofing and gutters | 46 | #224 of 381 | 693 | 4.7 | $6.8M | 80 | 398 |
| Child care and preschools | 45 | #235 of 387 | 954 | 6.5 | $866K | 86 | 1,051 |
| Landscaping and lawn care | 42 | #237 of 385 | 1,012 | 6.9 | $2.1M | 71 | 1,605 |
| Property management | 42 | #252 of 374 | 445 | 3.0 | Index only | 95 | 947 |
| Chiropractors | 35 | #319 of 386 | 1,510 | 10.2 | $1.6M | 67 | 918 |
| Real estate | 33 | #352 of 387 | 6,260 | 42.4 | Index only | 87 | 4,606 |
| Real estate agents and brokers | 33 | #352 of 387 | 4,942 | 33.5 | Index only | 87 | 2,609 |
| Mortgage brokers and lenders | 31 | #347 of 373 | 771 | 5.2 | Index only | 78 | 428 |
| Insurance agencies | 21 | #361 of 387 | 2,498 | 16.9 | $940K | 75 | 1,885 |
Household spending in the Minneapolis-St. Paul-Bloomington metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.6B | $1,090 | 114 |
| Gasoline and other fuels | $3.9B | $2,648 | 102 |
| Food away from home | $6.8B | $4,618 | 113 |
| Groceries | $9.8B | $6,658 | 105 |
| Personal care products and services | $1.7B | $1,157 | 115 |
| Child care and other personal services | $826.3M | $559 | 96 |
| Memberships, classes and admissions | $1.8B | $1,212 | 123 |
| Medical and dental services | $2.4B | $1,640 | 127 |
| Pets | $1.5B | $1,021 | 112 |
| Clothing, shoes and related services | $3.4B | $2,323 | 113 |
| Vehicle insurance | $2.3B | $1,590 | 81 |
| Home repairs, maintenance and insurance | $4.7B | $3,172 | 105 |
| Lawn care, cleaning and other household services | $2.1B | $1,431 | 101 |
| Rent and homeowner costs | $23.5B | $15,907 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Minneapolis-St. Paul-Bloomington metro area
- Population, 2025 estimate
- 3,790,295+2.6% since 2020
- Households
- 1,477,259
- Median age
- 39.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 7,048 sq. mi.
- People per square mile
- 527
- Median household income
- $99,833+24.1% vs. 2015–2019, before inflation
- Average household income
- $131,158
- Median home value
- $374,000
- Jobs located here
- 1,958,695
- Daytime population
- 3,771,602Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Minneapolis-St. Paul-Bloomington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Minneapolis-St. Paul-Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Minneapolis-St. Paul-Bloomington metro area 15
- Hennepin County, MN1,269,496 people
- Ramsey County, MN542,945 people
- Dakota County, MN445,771 people
- Anoka County, MN370,349 people
- Washington County, MN276,238 people
- Scott County, MN154,557 people
- Wright County, MN148,269 people
- Carver County, MN110,041 people
- Sherburne County, MN100,560 people
- St. Croix County, WI96,033 people
- Chisago County, MN57,991 people
- Isanti County, MN42,596 people
- Pierce County, WI42,584 people
- Le Sueur County, MN29,113 people
- Mille Lacs County, MN27,125 people
Other markets based in Minnesota 12
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
- Willmar, MN area44,079 people
Questions
How fast is the Minneapolis-St. Paul-Bloomington, MN-WI metro area growing?
Population estimates put the Minneapolis-St. Paul-Bloomington metro area at 3,790,295 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 1,477,259 households. Against the 2015–2019 survey, median household income rose 24.1%, before inflation.
How much do households in the Minneapolis-St. Paul-Bloomington, MN-WI metro area spend?
Households in the Minneapolis-St. Paul-Bloomington metro area spend about $23.5B a year on rent and homeowner costs, $9.8B on groceries and $6.8B on food away from home. Relative to the U.S., household spending in the Minneapolis-St. Paul-Bloomington metro area runs highest on medical and dental services (an index of 127, where 100 is the U.S. average) and lowest on vehicle insurance (81).
Which business types have the highest market scores in the Minneapolis-St. Paul-Bloomington, MN-WI metro area?
Of the business types scored in the Minneapolis-St. Paul-Bloomington metro area, primary care and pediatric clinics (86), restaurants and cafes (85) and pest control companies (83) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #8 of 387 scored metro areas.
How does the Minneapolis-St. Paul-Bloomington, MN-WI metro area compare with the U.S.?
Median household income in the Minneapolis-St. Paul-Bloomington metro area is $99,833, 24% above the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (89% above the U.S. rate) and lowest for pest control companies (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Minneapolis-St. Paul-Bloomington metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Minneapolis-St. Paul-Bloomington metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Minneapolis-St. Paul-Bloomington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Minneapolis-St. Paul-Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.