Groundwork

County profile · Minnesota

Washington County, MN market data

Population, household spending and competition for 56 business types in Washington County, each scored against other counties.

Population, 2025
286,895
+6.9% since 2020
Households
105,577
Median household income
$115,345
+19.3% vs. 2015–2019, before inflation
Median home value
$422,000
Jobs located here
92,191
Highest market score
95
Grocery and convenience stores, #12 of 2,402 scored counties

A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 286,895 people live in Washington County, in 105,577 households. Population estimates put the population change in Washington County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). The median household income in Washington County is $115,345 a year, 43% above the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Washington County spend the most on memberships, classes and admissions (an index of 141, where 100 is the U.S. average) and the least on vehicle insurance (89).

The highest Groundwork market scores in Washington County are for grocery and convenience stores (95), tire shops (92) and convenience stores (92). Washington County ranks #12 of 2,402 scored counties for grocery and convenience stores.

Washington County is part of the Minneapolis-St. Paul-Bloomington metro area. For its number of households, Washington County has the most map listings, relative to the U.S., for chiropractors (2.3 times the U.S. rate) and the fewest for gas stations (58% below the U.S. rate).

All 56 business types in Washington County

Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Washington County, MN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery and convenience stores95#12 of 2,40212712.0$5.8M17232
Tire shops92#5 of 1,530262.5$4.9M19710
Convenience stores92#22 of 2,261666.3$11.2M142Under 3
Grocery stores91#43 of 2,070333.1$22.4M24132
Barbershops89#17 of 1,356302.8$4.4M2335
Auto repair and car care89#27 of 2,40125424.1$504K188116
Pest control88#3 of 69980.8$20.3M1996
Auto repair shops88#33 of 2,37814113.4$908K20486
Collision repair and body shops87#21 of 1,327201.9$6.4M20824
Car washes and detailing87#23 of 1,451434.1$3M1189
Electricians86#18 of 1,160212.0$17.2M14350
Primary care and pediatrics86#29 of 1,656393.7$4.8M268107
Pizza86#32 of 2,090757.1$7.1M139167
Fast food and sandwich shops86#41 of 2,22210910.3$4.9M159167
Restaurants and cafes86#50 of 2,40578374.2$677K183380
Bakeries and dessert shops85#45 of 1,889656.2$8.2M19751
Gas stations85#68 of 2,358494.6$6.2M26156
Optometrists and eye care84#25 of 1,302484.5$3.9M12414
Sit-down restaurants84#69 of 2,40541539.3$1.3M192167
HVAC and plumbing81#56 of 1,707666.3$5.5M11572
Funeral homes81#58 of 1,472121.1$1.2M1835
Coffee shops and cafes81#96 of 2,0631009.5$5.3M14345
Urgent care and walk-in clinics80#8 of 32570.7$26.6M1086
Physical therapy80#60 of 1,422494.6$3.8M15838
Dry cleaners78#24 of 507111.0$24.1M15410
House cleaning76#62 of 847161.5$10.2M15960
Martial arts and dance studios76#74 of 1,334393.7$3.7M18637
Veterinarians73#220 of 1,485393.7$3M11135
Clothing and shoe stores73#291 of 2,08712111.5$2.2M17276
Clothing, shoes and laundry73#292 of 2,21016515.6$1.6M18289
Home repair trades70#220 of 2,05715214.4$2.4M98159
Pet grooming and boarding69#256 of 1,461444.2$2.7M10529
Gyms, studios and classes69#277 of 2,08816515.6$885K13490
Pet businesses69#316 of 2,20012411.7$949K10877
Property management68#162 of 910262.5Index only12441
Gyms68#269 of 1,792928.7$1.6M12253
Oil change and quick lube67#98 of 479111.0$11.6M858
Child care and preschools66#372 of 1,611706.6$960K9666
Doctors, dentists and clinics64#594 of 2,39481777.4$228K149351
Home inspectors63#99 of 41560.6Index only1148
Hair salons63#540 of 2,33925223.9$524K122109
Nail salons62#345 of 1,328625.9$2.1M12751
Pet stores60#320 of 974282.7$4.2M9313
Lawn, cleaning and pest control59#535 of 1,7711049.9$1.6M93205
Salons, barbers and spas59#703 of 2,38548145.6$274K129211
Yoga, Pilates and fitness studios58#237 of 777343.2$4.3M10653
Spas and skin care55#706 of 1,76912712.0$1M11943
Dentists and orthodontists54#807 of 1,88617716.8$1.1M107116
Landscaping and lawn care52#664 of 1,493807.6$2M69139
Roofing and gutters48#650 of 1,177656.2$5.6M6637
Chiropractors44#916 of 1,49012912.2$1.4M6070
Real estate agents and brokers40#1,613 of 2,17641439.2Index only79208
Real estate39#1,700 of 2,22952649.8Index only78330
Mortgage brokers and lenders35#715 of 887807.6Index only5740
Insurance agencies27#1,908 of 2,27222120.9$829K66175
LaundromatsNot scoredNot scored40.4$66.3M5303

Household spending in Washington County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Washington County, MN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$128M$1,213127
Gasoline and other fuels$305.5M$2,894112
Food away from home$529.9M$5,019123
Groceries$739.8M$7,007111
Personal care products and services$131.9M$1,250124
Child care and other personal services$67.2M$637110
Memberships, classes and admissions$146M$1,383141
Medical and dental services$186.2M$1,764137
Pets$117.7M$1,115123
Clothing, shoes and related services$265M$2,510122
Vehicle insurance$183.2M$1,73589
Home repairs, maintenance and insurance$361.2M$3,421113
Lawn care, cleaning and other household services$162.5M$1,539109
Rent and homeowner costs$1.8B$16,941102

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Washington County

Population, 2025 estimate
286,895+6.9% since 2020
Households
105,577
Median age
41.1
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
385 sq. mi.
People per square mile
718
Median household income
$115,345+19.3% vs. 2015–2019, before inflation
Average household income
$148,415
Median home value
$422,000
Jobs located here
92,191
Daytime population
224,861Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Washington County is part of the Minneapolis-St. Paul-Bloomington, MN-WI metro area.

Questions

How fast is Washington County, MN growing?

Population estimates put Washington County at 286,895 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 105,577 households. Against the 2015–2019 survey, median household income rose 19.3%, before inflation.

How much do households in Washington County, MN spend?

Households in Washington County spend about $1.8B a year on rent and homeowner costs, $739.8M on groceries and $529.9M on food away from home. Relative to the U.S., household spending in Washington County runs highest on memberships, classes and admissions (an index of 141, where 100 is the U.S. average) and lowest on vehicle insurance (89).

Which business types have the highest market scores in Washington County, MN?

Of the business types scored in Washington County, grocery and convenience stores (95), tire shops (92) and convenience stores (92) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #12 of 2,402 scored counties.

How does Washington County, MN compare with the U.S.?

Median household income in Washington County is $115,345, 43% above the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $422,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.3 times the U.S. rate) and lowest for gas stations (58% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Washington County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Minnesota · Every U.S. market · How we measure

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.