Groundwork

Market rankings · Minnesota

House cleaning businesses in Minnesota

Every metro area, small-town market and county in Minnesota, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.

Listings
456
47 chain locations (10%)
Official establishments
1,509
+3.3% since 2019
Household spending a year
$3.1B
On lawn care, cleaning and other household services
Listings per 10k households
2.0
9% below the U.S.
Spending per listing
$6.8M
7% above the U.S.
Rank among states
#24 of 51
Market score 51 · Upper middle

A site report maps the house cleaning businesses on map listings around any address in Minnesota by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 456 house cleaning businesses on map listings in Minnesota as of September 2026. Chain locations make up 10% of them, against 8% across the U.S. That comes to 2.0 for every 10,000 households, 9% below the U.S. rate of 2.2.

Households in Minnesota spend about $3.1B a year on lawn care, cleaning and other household services, or $1,352 per household, 4% below the U.S. average. Spread across 456 house cleaning businesses, that is $6.8M per business, 7% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

In 2023, official counts showed 1,509 businesses with payroll in Minnesota classed as janitorial and carpet cleaning services, up 3.3% from 2019. That is one for every 1,529 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 74 SBA-backed loans worth $20.5M have gone to businesses classed as janitorial and carpet cleaning services in Minnesota.

Among the 50 states and DC, Minnesota ranks #24 for house cleaning businesses, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest (65). Of the 4 scored small-town markets in or partly in Minnesota, the Brainerd area scores highest (47).

Every market in Minnesota for house cleaning businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Minnesota, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rochester, MN65141.5$9.1M+2.0%#70 of 375
2St. Cloud, MN57121.5$8M+3.0%#114 of 375
3Minneapolis-St. Paul-Bloomington, MN-WI532992.0$7.1M+2.6%#152 of 375
4Duluth, MN-WI46242.0$6M+0.2%#233 of 375
Sioux Falls, SD-MN41282.3$5.6M+9.5%#261 of 375
5Mankato, MN4192.2$5.5M+1.2%#262 of 375
La Crosse-Onalaska, WI-MN30182.5$4.9M+0.4%#334 of 375
Fargo, ND-MN26484.3$2.9M+7.7%#357 of 375
Grand Forks, ND-MN20133.0$4M+0.8%#363 of 375

Small-town markets

Small-town markets reaching Minnesota, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brainerd, MN47112.6$4.6M+4.3%#73 of 142
2Red Wing, MN3584.1$3.1M+1.3%#113 of 142
3Owatonna, MN3264.0$3.2M+0.2%#118 of 142
4Hutchinson, MN2474.6$2.7M−0.3%#133 of 142
Faribault-Northfield, MNNot scored41.7$7.5M+4.2%
Fergus Falls, MNNot scored41.6$7.6M+1.6%
Winona, MNNot scored42.0$6M+1.8%
Bemidji, MNNot scored31.7$7.2M+1.8%
Grand Rapids, MNNot scored31.6$7.2M+0.9%
Willmar, MNNot scored42.3$5.4M+2.3%
Austin, MNNot scored21.3$9.4M+2.3%
Alexandria, MNNot scored31.7$7.3M+2.6%
Detroit Lakes, MNNot scored42.8$4.4M+0.9%
Albert Lea, MNNot scored10.8$15.1M−1.5%
New Ulm, MNNot scored00.0n/a−1.5%
Marshall, MNNot scored22.0$6.1M+1.0%
Wahpeton, ND-MNNot scored22.1$5.8M0.0%
Worthington, MNNot scored22.6$4.5M+0.6%
Fairmont, MNNot scored33.4$3.3M−2.8%

Counties

Counties in Minnesota, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carver County, MN8361.5$11.1M+6.6%#24 of 847
2Washington County, MN76161.5$10.2M+6.9%#62 of 847
3Scott County, MN64101.8$8.7M+5.1%#165 of 847
4Olmsted County, MN61111.6$8.6M+2.3%#213 of 847
5Stearns County, MN5891.5$8.4M+3.6%#262 of 847
6Sherburne County, MN5872.0$7.2M+6.8%#267 of 847
7Anoka County, MN55272.0$7.2M+4.7%#315 of 847
8Dakota County, MN52392.2$6.5M+3.9%#369 of 847
9St. Louis County, MN48182.1$5.8M+0.2%#460 of 847
10Wright County, MN47152.8$5.2M+11.1%#486 of 847
11Hennepin County, MN441182.2$6.6M+0.2%#525 of 847
12Blue Earth County, MN4162.2$5.5M+2.1%#578 of 847
13Ramsey County, MN40482.2$6.1M−1.8%#594 of 847
14Clay County, MN33134.9$2.5M+3.6%#717 of 847
15Crow Wing County, MN2993.1$4M+4.3%#763 of 847
16Goodhue County, MN2684.1$3.1M+1.3%#782 of 847
17Steele County, MN2364.0$3.2M+0.2%#802 of 847
18McLeod County, MN1374.6$2.7M−0.3%#841 of 847
Rice County, MNNot scored41.7$7.5M+4.2%
Otter Tail County, MNNot scored41.6$7.6M+1.6%
Chisago County, MNNot scored10.5$29.5M+4.3%
Winona County, MNNot scored42.0$6M+1.8%
Beltrami County, MNNot scored31.7$7.2M+1.8%
Itasca County, MNNot scored31.6$7.2M+0.9%
Kandiyohi County, MNNot scored42.3$5.4M+2.3%
Show all 87 counties
Counties in Minnesota, ranked for house cleaning businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Isanti County, MNNot scored42.5$5.2M+7.3%
Benton County, MNNot scored31.8$6.7M+0.9%
Mower County, MNNot scored21.3$9.4M+2.3%
Douglas County, MNNot scored31.7$7.3M+2.6%
Carlton County, MNNot scored32.1$5.8M+1.4%
Becker County, MNNot scored42.8$4.4M+0.9%
Nicollet County, MNNot scored32.3$5.6M−0.7%
Morrison County, MNNot scored32.1$5.5M+1.9%
Cass County, MNNot scored21.6$7.6M+4.2%
Polk County, MNNot scored00.0n/a−1.8%
Freeborn County, MNNot scored10.8$15.1M−1.5%
Pine County, MNNot scored21.6$7.2M+5.5%
Le Sueur County, MNNot scored21.7$7.7M+2.9%
Mille Lacs County, MNNot scored21.9$6.3M+4.8%
Brown County, MNNot scored00.0n/a−1.5%
Todd County, MNNot scored00.0n/a+3.0%
Lyon County, MNNot scored22.0$6.1M+1.0%
Meeker County, MNNot scored22.1$5.6M+0.7%
Nobles County, MNNot scored22.6$4.5M+0.6%
Hubbard County, MNNot scored00.0n/a+4.6%
Wabasha County, MNNot scored11.1$11.6M+0.7%
Fillmore County, MNNot scored11.1$10.6M+1.4%
Dodge County, MNNot scored11.2$10.8M+2.3%
Martin County, MNNot scored33.4$3.3M−2.8%
Waseca County, MNNot scored00.0n/a−1.5%
Houston County, MNNot scored22.5$5.1M−2.3%
Kanabec County, MNNot scored11.5$7.7M+3.6%
Aitkin County, MNNot scored11.4$7.9M+3.5%
Redwood County, MNNot scored00.0n/a−1.0%
Roseau County, MNNot scored11.6$7.5M−0.3%
Sibley County, MNNot scored00.0n/a+3.6%
Renville County, MNNot scored00.0n/a−2.3%
Wadena County, MNNot scored00.0n/a+1.9%
Faribault County, MNNot scored11.6$7M−0.1%
Pennington County, MNNot scored34.8$2.5M−1.8%
Chippewa County, MNNot scored00.0n/a−1.6%
Koochiching County, MNNot scored00.0n/a−3.7%
Cottonwood County, MNNot scored00.0n/a−1.0%
Pope County, MNNot scored00.0n/a+0.8%
Watonwan County, MNNot scored00.0n/a+2.0%
Lake County, MNNot scored12.0$5.8M−1.6%
Jackson County, MNNot scored00.0n/a−1.3%
Swift County, MNNot scored00.0n/a−0.4%
Stevens County, MNNot scored00.0n/a+0.8%
Rock County, MNNot scored25.0$2.4M−1.7%
Yellow Medicine County, MNNot scored00.0n/a−0.2%
Pipestone County, MNNot scored00.0n/a−1.7%
Marshall County, MNNot scored00.0n/a−2.5%
Clearwater County, MNNot scored00.0n/a+1.0%
Murray County, MNNot scored12.8$4.3M−2.9%
Lac qui Parle County, MNNot scored00.0n/a+0.2%
Wilkin County, MNNot scored13.8$3.1M−2.9%
Norman County, MNNot scored00.0n/a−1.6%
Grant County, MNNot scored00.0n/a−0.1%
Cook County, MNNot scored00.0n/a−1.4%
Lincoln County, MNNot scored00.0n/a−0.7%
Mahnomen County, MNNot scored00.0n/a−4.1%
Big Stone County, MNNot scored00.0n/a−2.0%
Kittson County, MNNot scored00.0n/a−3.7%
Red Lake County, MNNot scored00.0n/a+0.1%
Lake of the Woods County, MNNot scored00.0n/a0.0%
Traverse County, MNNot scored00.0n/a−6.8%

Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many house cleaning businesses are in Minnesota?

As of September 2026, map listings count 456 house cleaning businesses in Minnesota. 47 of them (10%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 1,509 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 3.3% from 2019.

How much do households in Minnesota spend on lawn care, cleaning and other household services?

About $3.1B a year, or $1,352 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 456 house cleaning businesses on map listings, it comes to $6.8M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.

How does Minnesota compare with the U.S. for house cleaning businesses?

Minnesota has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $6.8M, 7% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Minnesota would have about 488, against 456 on map listings. There is one business with payroll in the industry for every 1,529 households, against one for every 1,735 across the U.S. The official count rose 3.3% from 2019 to 2023, against +6.6% for the U.S.

Which market in Minnesota has the highest market score for house cleaning businesses?

Among 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest, at 65 (upper middle). Among 4 scored small-town markets in or partly in Minnesota, the Brainerd area scores highest, at 47 (lower middle). Among 18 scored counties in Minnesota, Carver County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 51 for house cleaning businesses (upper middle), #24 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Minnesota. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

House cleaning in other states

All 51 states

Top markets for house cleaning businesses across the U.S. · All business types in Minnesota

Screening a site or an acquisition in Minnesota?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.