County profile · Minnesota
Olmsted County, MN market data
Population, household spending and competition for 56 business types in Olmsted County, each scored against other counties.
- Population, 2025
- 166,731
- +2.3% since 2020
- Households
- 66,918
- Median household income
- $95,406
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $331,700
- Jobs located here
- 111,121
- Highest market score
- 89
- Primary care and pediatrics, #12 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Olmsted County by name and distance, and the households and spending within reach. Or open the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 166,731 people live in Olmsted County, in 66,918 households. Population estimates put the population change in Olmsted County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Olmsted County is $95,406 a year, 18% above the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Olmsted County spend the most on medical and dental services (an index of 126, where 100 is the U.S. average) and the least on vehicle insurance (81).
The highest Groundwork market scores in Olmsted County are for primary care and pediatric clinics (89), convenience stores (85) and barbershops (83). Olmsted County ranks #12 of 1,656 scored counties for primary care and pediatric clinics.
Olmsted County is part of the Rochester metro area. For its number of households, Olmsted County has the most map listings, relative to the U.S., for roofing and gutter companies (61% above the U.S. rate) and the fewest for gas stations (72% below the U.S. rate).
All 56 business types in Olmsted County
Highest Groundwork market score first. Each score compares Olmsted County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 89 | #12 of 1,656 | 14 | 2.1 | $7.7M | 434 | 26 |
| Convenience stores | 85 | #90 of 2,261 | 40 | 6.0 | $11.1M | 140 | 5 |
| Barbershops | 83 | #45 of 1,356 | 18 | 2.7 | $4.3M | 226 | Under 3 |
| Grocery and convenience stores | 83 | #125 of 2,402 | 94 | 14.0 | $4.7M | 139 | 29 |
| Dry cleaners | 82 | #11 of 507 | 5 | 0.7 | $30.7M | 196 | 3 |
| Optometrists and eye care | 81 | #43 of 1,302 | 20 | 3.0 | $5.4M | 173 | 10 |
| Laundromats | 80 | #65 of 785 | 6 | 0.9 | $25.6M | 204 | Under 3 |
| Physical therapy | 78 | #84 of 1,422 | 23 | 3.4 | $4.7M | 196 | 22 |
| Grocery stores | 77 | #245 of 2,070 | 32 | 4.8 | $13.8M | 149 | 24 |
| Tire shops | 76 | #146 of 1,530 | 14 | 2.1 | $5.2M | 207 | 10 |
| Pizza | 74 | #190 of 2,090 | 45 | 6.7 | $6.8M | 133 | 121 |
| Gas stations | 74 | #274 of 2,358 | 20 | 3.0 | $8.8M | 370 | 41 |
| HVAC and plumbing | 73 | #157 of 1,707 | 40 | 6.0 | $5.3M | 111 | 41 |
| Collision repair and body shops | 73 | #161 of 1,327 | 19 | 2.8 | $3.8M | 124 | 13 |
| Veterinarians | 72 | #245 of 1,485 | 27 | 4.0 | $2.5M | 91 | 13 |
| Gyms | 71 | #200 of 1,792 | 44 | 6.6 | $1.8M | 139 | 21 |
| Funeral homes | 71 | #211 of 1,472 | 8 | 1.2 | $1.2M | 174 | 6 |
| Sit-down restaurants | 70 | #375 of 2,405 | 319 | 47.7 | $955K | 144 | 115 |
| Fast food and sandwich shops | 69 | #407 of 2,222 | 86 | 12.9 | $3.5M | 116 | 121 |
| Yoga, Pilates and fitness studios | 68 | #112 of 777 | 13 | 1.9 | $6.1M | 150 | 21 |
| Electricians | 68 | #201 of 1,160 | 19 | 2.8 | $11.1M | 92 | 30 |
| Restaurants and cafes | 68 | #448 of 2,405 | 595 | 88.9 | $512K | 138 | 288 |
| Doctors, dentists and clinics | 66 | #501 of 2,394 | 446 | 66.6 | $243K | 159 | 153 |
| Bakeries and dessert shops | 65 | #383 of 1,889 | 48 | 7.2 | $6.3M | 153 | 54 |
| Gyms, studios and classes | 65 | #405 of 2,088 | 90 | 13.4 | $881K | 133 | 45 |
| Hair salons | 65 | #450 of 2,339 | 144 | 21.5 | $532K | 124 | 39 |
| Pet businesses | 64 | #507 of 2,200 | 77 | 11.5 | $873K | 99 | 41 |
| Martial arts and dance studios | 62 | #325 of 1,334 | 33 | 4.9 | $2.4M | 119 | 24 |
| Auto repair shops | 62 | #657 of 2,378 | 141 | 21.1 | $515K | 116 | 71 |
| Auto repair and car care | 62 | #670 of 2,401 | 243 | 36.3 | $299K | 111 | 96 |
| House cleaning | 61 | #213 of 847 | 11 | 1.6 | $8.6M | 135 | 40 |
| Car washes and detailing | 61 | #444 of 1,451 | 30 | 4.5 | $2.4M | 96 | 10 |
| Home repair trades | 61 | #553 of 2,057 | 98 | 14.6 | $2.1M | 88 | 86 |
| Pest control | 60 | #227 of 699 | 12 | 1.8 | $7.9M | 77 | 3 |
| Pet stores | 60 | #310 of 974 | 12 | 1.8 | $5.6M | 124 | 8 |
| Nail salons | 60 | #393 of 1,328 | 32 | 4.8 | $2.4M | 143 | 23 |
| Pet grooming and boarding | 56 | #578 of 1,461 | 29 | 4.3 | $2.3M | 91 | 20 |
| Dentists and orthodontists | 56 | #719 of 1,886 | 84 | 12.6 | $1.3M | 131 | 67 |
| Salons, barbers and spas | 56 | #838 of 2,385 | 275 | 41.1 | $278K | 131 | 85 |
| Coffee shops and cafes | 55 | #813 of 2,063 | 73 | 10.9 | $4.2M | 113 | 51 |
| Chiropractors | 54 | #633 of 1,490 | 50 | 7.5 | $2.2M | 90 | 28 |
| Spas and skin care | 54 | #738 of 1,769 | 70 | 10.5 | $1.1M | 125 | 20 |
| Clothing, shoes and laundry | 52 | #1,058 of 2,210 | 149 | 22.3 | $1M | 117 | 74 |
| Property management | 51 | #418 of 910 | 16 | 2.4 | Index only | 119 | 36 |
| Clothing and shoe stores | 51 | #1,018 of 2,087 | 109 | 16.3 | $1.4M | 111 | 71 |
| Landscaping and lawn care | 50 | #715 of 1,493 | 48 | 7.2 | $2M | 67 | 58 |
| Lawn, cleaning and pest control | 48 | #941 of 1,771 | 71 | 10.6 | $1.3M | 79 | 101 |
| Child care and preschools | 46 | #923 of 1,611 | 46 | 6.9 | $792K | 79 | 53 |
| Roofing and gutters | 45 | #710 of 1,177 | 39 | 5.8 | $5.4M | 64 | 15 |
| Mortgage brokers and lenders | 40 | #619 of 887 | 31 | 4.6 | Index only | 87 | 14 |
| Real estate agents and brokers | 38 | #1,696 of 2,176 | 210 | 31.4 | Index only | 92 | 75 |
| Real estate | 37 | #1,803 of 2,229 | 261 | 39.0 | Index only | 93 | 139 |
| Insurance agencies | 28 | #1,876 of 2,272 | 112 | 16.7 | $950K | 76 | 71 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 100 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $24.2M | 176 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Olmsted County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.6M | $1,086 | 113 |
| Gasoline and other fuels | $176.7M | $2,641 | 102 |
| Food away from home | $304.6M | $4,551 | 112 |
| Groceries | $442.4M | $6,611 | 105 |
| Personal care products and services | $76.6M | $1,144 | 114 |
| Child care and other personal services | $36.4M | $544 | 94 |
| Memberships, classes and admissions | $79.3M | $1,185 | 121 |
| Medical and dental services | $108.2M | $1,618 | 126 |
| Pets | $67.2M | $1,004 | 110 |
| Clothing, shoes and related services | $153.4M | $2,292 | 112 |
| Vehicle insurance | $106.4M | $1,589 | 81 |
| Home repairs, maintenance and insurance | $210.4M | $3,144 | 104 |
| Lawn care, cleaning and other household services | $94.7M | $1,416 | 100 |
| Rent and homeowner costs | $1.1B | $15,768 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Olmsted County
- Population, 2025 estimate
- 166,731+2.3% since 2020
- Households
- 66,918
- Median age
- 38.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 654 sq. mi.
- People per square mile
- 252
- Median household income
- $95,406+24.0% vs. 2015–2019, before inflation
- Average household income
- $132,916
- Median home value
- $331,700
- Jobs located here
- 111,121
- Daytime population
- 185,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Olmsted County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Wabasha County, MN21,565 people
- Fillmore County, MN21,414 people
- Goodhue County, MN47,943 people
- Mower County, MN40,343 people
- Steele County, MN37,439 people
- Winona County, MN49,779 people
- Rice County, MN67,917 people
Questions
How fast is Olmsted County, MN growing?
Population estimates put Olmsted County at 166,731 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 66,918 households. Against the 2015–2019 survey, median household income rose 24.0%, before inflation.
How much do households in Olmsted County, MN spend?
Households in Olmsted County spend about $1.1B a year on rent and homeowner costs, $442.4M on groceries and $304.6M on food away from home. Relative to the U.S., household spending in Olmsted County runs highest on medical and dental services (an index of 126, where 100 is the U.S. average) and lowest on vehicle insurance (81).
Which business types have the highest market scores in Olmsted County, MN?
Of the business types scored in Olmsted County, primary care and pediatric clinics (89), convenience stores (85) and barbershops (83) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #12 of 1,656 scored counties.
How does Olmsted County, MN compare with the U.S.?
Median household income in Olmsted County is $95,406, 18% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $331,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (61% above the U.S. rate) and lowest for gas stations (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Olmsted County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Olmsted County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Olmsted County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.