Metro area profile · North Dakota
Fargo, ND-MN metro area market data
Population, household spending and competition for 56 business types in the Fargo metro area, each scored against other metro areas.
- Population, 2025
- 269,528
- +7.7% since 2020
- Households
- 110,387
- Median household income
- $76,756
- +18.7% vs. 2015–2019, before inflation
- Median home value
- $289,100
- Jobs located here
- 152,491
- Highest market score
- 93
- Primary care and pediatrics, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Fargo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 269,528 people live in the Fargo metro area, in 110,387 households. Population estimates show the Fargo metro area grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Fargo metro area is $76,756 a year, 5% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Fargo metro area spend the most on medical and dental services (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (74).
The highest Groundwork market scores in the Fargo metro area are for primary care and pediatric clinics (93), laundromats (87) and veterinarians (87). The Fargo metro area ranks #1 of 387 scored metro areas for primary care and pediatric clinics.
The Fargo metro area takes in 2 counties: Cass County, ND and Clay County, MN. For its number of households, the Fargo metro area has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for primary care and pediatric clinics (53% below the U.S. rate).
All 56 business types in the Fargo metro area
Highest Groundwork market score first. Each score compares the Fargo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 93 | #1 of 387 | 37 | 3.4 | $4.3M | 241 | 64 |
| Laundromats | 87 | #3 of 364 | 10 | 0.9 | $22.2M | 177 | 3 |
| Veterinarians | 87 | #4 of 384 | 18 | 1.6 | $5.3M | 194 | 14 |
| Convenience stores | 85 | #5 of 387 | 62 | 5.6 | $10.8M | 138 | 4 |
| Sit-down restaurants | 85 | #9 of 387 | 510 | 46.2 | $857K | 129 | 149 |
| Doctors, dentists and clinics | 84 | #5 of 387 | 757 | 68.6 | $209K | 137 | 309 |
| Grocery and convenience stores | 84 | #13 of 387 | 159 | 14.4 | $4.2M | 125 | 40 |
| Oil change and quick lube | 83 | #5 of 290 | 5 | 0.5 | $22.9M | 167 | 6 |
| Restaurants and cafes | 83 | #10 of 387 | 1,019 | 92.3 | $429K | 116 | 406 |
| Martial arts and dance studios | 77 | #14 of 387 | 38 | 3.4 | $2.7M | 134 | 23 |
| Pest control | 76 | #17 of 345 | 10 | 0.9 | $13.8M | 135 | 5 |
| Bakeries and dessert shops | 75 | #15 of 387 | 63 | 5.7 | $6.9M | 167 | 73 |
| Dentists and orthodontists | 75 | #23 of 387 | 114 | 10.3 | $1.4M | 141 | 103 |
| Tire shops | 74 | #38 of 386 | 32 | 2.9 | $3.6M | 143 | 16 |
| Grocery stores | 73 | #45 of 387 | 61 | 5.5 | $11M | 119 | 36 |
| Clothing, shoes and laundry | 71 | #55 of 387 | 216 | 19.6 | $1M | 117 | 84 |
| Funeral homes | 70 | #73 of 377 | 11 | 1.0 | $1.1M | 156 | 6 |
| Fast food and sandwich shops | 69 | #81 of 387 | 155 | 14.0 | $2.8M | 92 | 188 |
| Physical therapy | 68 | #73 of 386 | 62 | 5.6 | $2.6M | 106 | 41 |
| Auto repair shops | 66 | #78 of 387 | 217 | 19.7 | $529K | 119 | 128 |
| Auto repair and car care | 66 | #79 of 387 | 381 | 34.5 | $301K | 112 | 170 |
| Pizza | 66 | #88 of 387 | 93 | 8.4 | $4.7M | 92 | 188 |
| Gas stations | 66 | #89 of 387 | 80 | 7.2 | $3.6M | 151 | 94 |
| Pet businesses | 65 | #83 of 387 | 105 | 9.5 | $907K | 103 | 60 |
| Optometrists and eye care | 65 | #86 of 386 | 48 | 4.3 | $3.3M | 105 | 19 |
| Mortgage brokers and lenders | 63 | #72 of 373 | 27 | 2.4 | Index only | 149 | 15 |
| Gyms, studios and classes | 63 | #81 of 387 | 147 | 13.3 | $701K | 106 | 66 |
| Clothing and shoe stores | 63 | #114 of 387 | 166 | 15.0 | $1.3M | 105 | 81 |
| Barbershops | 62 | #96 of 387 | 46 | 4.2 | $2.4M | 128 | 8 |
| Nail salons | 58 | #121 of 387 | 64 | 5.8 | $1.7M | 104 | 22 |
| Collision repair and body shops | 57 | #151 of 381 | 31 | 2.8 | $3.7M | 120 | 37 |
| Spas and skin care | 56 | #138 of 387 | 113 | 10.2 | $983K | 112 | 33 |
| Yoga, Pilates and fitness studios | 54 | #130 of 347 | 22 | 2.0 | $4.7M | 115 | 43 |
| Gyms | 53 | #160 of 387 | 87 | 7.9 | $1.2M | 91 | 43 |
| Home inspectors | 51 | #124 of 243 | 11 | 1.0 | Index only | 54 | 3 |
| Pet stores | 50 | #194 of 382 | 25 | 2.3 | $3.8M | 84 | 9 |
| Coffee shops and cafes | 50 | #199 of 387 | 136 | 12.3 | $3.2M | 87 | 65 |
| Salons, barbers and spas | 49 | #209 of 387 | 523 | 47.4 | $212K | 100 | 176 |
| Roofing and gutters | 47 | #217 of 381 | 46 | 4.2 | $6.6M | 78 | 26 |
| Landscaping and lawn care | 46 | #211 of 385 | 64 | 5.8 | $2.2M | 74 | 103 |
| Real estate agents and brokers | 45 | #230 of 387 | 261 | 23.6 | Index only | 110 | 173 |
| Car washes and detailing | 45 | #245 of 387 | 67 | 6.1 | $1.7M | 68 | 19 |
| Hair salons | 44 | #247 of 387 | 287 | 26.0 | $387K | 90 | 108 |
| HVAC and plumbing | 43 | #253 of 387 | 83 | 7.5 | $3.7M | 77 | 105 |
| Real estate | 41 | #269 of 387 | 369 | 33.4 | Index only | 98 | 317 |
| Home repair trades | 39 | #282 of 387 | 171 | 15.5 | $1.8M | 73 | 233 |
| Pet grooming and boarding | 39 | #284 of 386 | 50 | 4.5 | $1.9M | 75 | 37 |
| Chiropractors | 36 | #309 of 386 | 127 | 11.5 | $1.2M | 52 | 75 |
| Child care and preschools | 35 | #292 of 387 | 64 | 5.8 | $739K | 74 | 105 |
| Electricians | 34 | #327 of 383 | 42 | 3.8 | $7.3M | 61 | 102 |
| Lawn, cleaning and pest control | 33 | #319 of 387 | 122 | 11.1 | $1.1M | 67 | 214 |
| House cleaning | 26 | #357 of 375 | 48 | 4.3 | $2.9M | 45 | 106 |
| Property management | 26 | #364 of 374 | 70 | 6.3 | Index only | 40 | 92 |
| Insurance agencies | 23 | #349 of 387 | 210 | 19.0 | $829K | 66 | 176 |
| Dry cleaners | Not scored | Not scored | 4 | 0.4 | $55.5M | 354 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.4 | $39.6M | 162 | 7 |
Household spending in the Fargo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $114.7M | $1,039 | 109 |
| Gasoline and other fuels | $288M | $2,609 | 101 |
| Food away from home | $437M | $3,959 | 97 |
| Groceries | $672.1M | $6,089 | 96 |
| Personal care products and services | $111.1M | $1,006 | 100 |
| Child care and other personal services | $47.3M | $428 | 74 |
| Memberships, classes and admissions | $103M | $933 | 95 |
| Medical and dental services | $158.6M | $1,437 | 112 |
| Pets | $95.2M | $863 | 95 |
| Clothing, shoes and related services | $221.9M | $2,011 | 98 |
| Vehicle insurance | $174.2M | $1,578 | 81 |
| Home repairs, maintenance and insurance | $305.2M | $2,765 | 92 |
| Lawn care, cleaning and other household services | $138.2M | $1,252 | 89 |
| Rent and homeowner costs | $1.6B | $14,219 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fargo metro area
- Population, 2025 estimate
- 269,528+7.7% since 2020
- Households
- 110,387
- Median age
- 34.5
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.8
- Land area
- 2,810 sq. mi.
- People per square mile
- 92
- Median household income
- $76,756+18.7% vs. 2015–2019, before inflation
- Average household income
- $102,833
- Median home value
- $289,100
- Jobs located here
- 152,491
- Daytime population
- 275,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fargo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fargo metro area 2
- Cass County, ND193,400 people
- Clay County, MN66,059 people
Other markets based in North Dakota 7
- Bismarck, ND metro area136,216 people
- Grand Forks, ND-MN metro area103,628 people
- Minot, ND metro area76,484 people
- Williston, ND area39,555 people
- Dickinson, ND area38,366 people
- Wahpeton, ND-MN area22,955 people
- Jamestown, ND area21,549 people
Questions
How fast is the Fargo, ND-MN metro area growing?
Population estimates put the Fargo metro area at 269,528 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 110,387 households. Against the 2015–2019 survey, median household income rose 18.7%, before inflation.
How much do households in the Fargo, ND-MN metro area spend?
Households in the Fargo metro area spend about $1.6B a year on rent and homeowner costs, $672.1M on groceries and $437M on food away from home. Relative to the U.S., household spending in the Fargo metro area runs highest on medical and dental services (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Which business types have the highest market scores in the Fargo, ND-MN metro area?
Of the business types scored in the Fargo metro area, primary care and pediatric clinics (93), laundromats (87) and veterinarians (87) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #1 of 387 scored metro areas.
How does the Fargo, ND-MN metro area compare with the U.S.?
Median household income in the Fargo metro area is $76,756, 5% below the U.S. median of $80,734. The population rose 7.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $289,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for primary care and pediatric clinics (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Fargo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fargo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fargo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fargo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.