Small-town market profile · Minnesota
Red Wing, MN area market data
Population, household spending and competition for 56 business types in the Red Wing area, each scored against other small-town markets.
- Population, 2025
- 48,195
- +1.3% since 2020
- Households
- 19,727
- Median household income
- $84,171
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $285,100
- Jobs located here
- 19,843
- Highest market score
- 91
- Primary care and pediatrics, #1 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Red Wing area by name and distance, and the households and spending within reach. Or open the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 48,195 people live in the Red Wing area, in 19,727 households. Between 2020 and 2025, the population of the Red Wing area grew 1.3%, slower than the U.S. (+3.1%). The median household income in the Red Wing area is $84,171 a year, 4% above the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Red Wing area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (75).
The highest Groundwork market scores in the Red Wing area are for primary care and pediatric clinics (91), pizza places (81) and restaurants and cafes (81). The Red Wing area ranks #1 of 458 scored small-town markets for primary care and pediatric clinics.
The Red Wing area is made up of one county, Goodhue County. For its number of households, the Red Wing area has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
All 56 business types in the Red Wing area
Highest Groundwork market score first. Each score compares the Red Wing area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 91 | #1 of 458 | 5 | 2.5 | $5.7M | 321 | 8 |
| Pizza | 81 | #18 of 520 | 10 | 5.1 | $7.9M | 156 | 32 |
| Restaurants and cafes | 81 | #26 of 538 | 171 | 86.7 | $464K | 125 | 70 |
| Fast food and sandwich shops | 80 | #23 of 537 | 19 | 9.6 | $4.2M | 137 | 32 |
| Doctors, dentists and clinics | 80 | #25 of 538 | 86 | 43.6 | $332K | 218 | 44 |
| Physical therapy | 79 | #24 of 400 | 8 | 4.1 | $3.6M | 149 | Under 3 |
| Coffee shops and cafes | 78 | #15 of 529 | 17 | 8.6 | $4.7M | 126 | 5 |
| Sit-down restaurants | 77 | #30 of 538 | 82 | 41.6 | $967K | 146 | 33 |
| Funeral homes | 77 | #39 of 365 | 6 | 3.0 | $545K | 80 | Under 3 |
| Spas and skin care | 76 | #22 of 504 | 12 | 6.1 | $1.7M | 191 | 3 |
| Car washes and detailing | 76 | #38 of 441 | 8 | 4.1 | $2.9M | 114 | Under 3 |
| Tire shops | 73 | #63 of 431 | 9 | 4.6 | $2.6M | 102 | 3 |
| Convenience stores | 73 | #65 of 529 | 17 | 8.6 | $7.1M | 91 | Under 3 |
| Martial arts and dance studios | 70 | #49 of 378 | 7 | 3.5 | $2.7M | 132 | 4 |
| Pet stores | 69 | #36 of 220 | 5 | 2.5 | $3.4M | 76 | Under 3 |
| Gas stations | 69 | #83 of 536 | 25 | 12.7 | $2.3M | 97 | 22 |
| Salons, barbers and spas | 68 | #62 of 538 | 59 | 29.9 | $340K | 160 | 18 |
| Pet grooming and boarding | 66 | #79 of 387 | 10 | 5.1 | $1.7M | 68 | 3 |
| Bakeries and dessert shops | 66 | #89 of 507 | 21 | 10.6 | $3.8M | 91 | 5 |
| Hair salons | 64 | #105 of 538 | 39 | 19.8 | $515K | 120 | 12 |
| Roofing and gutters | 60 | #84 of 288 | 7 | 3.5 | $7.8M | 92 | 4 |
| Grocery and convenience stores | 60 | #180 of 538 | 49 | 24.8 | $2.5M | 73 | 12 |
| Clothing, shoes and laundry | 59 | #195 of 536 | 46 | 23.3 | $867K | 98 | 12 |
| Dentists and orthodontists | 58 | #194 of 526 | 21 | 10.6 | $1.4M | 138 | 17 |
| Clothing and shoe stores | 58 | #204 of 536 | 33 | 16.7 | $1.2M | 95 | 12 |
| Auto repair and car care | 57 | #203 of 538 | 85 | 43.1 | $271K | 101 | 42 |
| Child care and preschools | 55 | #193 of 454 | 14 | 7.1 | $611K | 61 | 8 |
| Real estate | 54 | #210 of 536 | 37 | 18.8 | Index only | 176 | 28 |
| Auto repair shops | 53 | #250 of 538 | 51 | 25.9 | $451K | 101 | 36 |
| Real estate agents and brokers | 52 | #230 of 533 | 30 | 15.2 | Index only | 173 | 20 |
| Laundromats | 50 | #73 of 150 | 7 | 3.5 | $5.7M | 46 | Under 3 |
| HVAC and plumbing | 47 | #271 of 476 | 14 | 7.1 | $3.9M | 82 | 24 |
| Collision repair and body shops | 46 | #225 of 387 | 9 | 4.6 | $2.6M | 83 | 12 |
| Grocery stores | 46 | #308 of 506 | 18 | 9.1 | $6.7M | 73 | 11 |
| Gyms, studios and classes | 46 | #327 of 535 | 35 | 17.7 | $531K | 80 | 10 |
| Electricians | 44 | #192 of 295 | 10 | 5.1 | $5.4M | 45 | 15 |
| Gyms | 43 | #339 of 506 | 26 | 13.2 | $715K | 55 | 6 |
| Home repair trades | 42 | #359 of 526 | 31 | 15.7 | $1.8M | 72 | 43 |
| Pet businesses | 40 | #386 of 527 | 33 | 16.7 | $522K | 59 | 15 |
| Veterinarians | 39 | #277 of 398 | 11 | 5.6 | $1.6M | 58 | 12 |
| House cleaning | 35 | #113 of 142 | 8 | 4.1 | $3.1M | 48 | 11 |
| Chiropractors | 35 | #335 of 426 | 22 | 11.2 | $1.3M | 54 | 15 |
| Landscaping and lawn care | 34 | #318 of 399 | 15 | 7.6 | $1.7M | 56 | 22 |
| Lawn, cleaning and pest control | 34 | #403 of 481 | 23 | 11.7 | $1.1M | 64 | 33 |
| Insurance agencies | 22 | #478 of 537 | 46 | 23.3 | $760K | 60 | 34 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $5M | 266 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.0 | Index only | 127 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $6.7M | 401 | 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.5 | $9.5M | 304 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $9.3M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Red Wing area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23M | $1,166 | 122 |
| Gasoline and other fuels | $57.8M | $2,932 | 113 |
| Food away from home | $79.3M | $4,021 | 99 |
| Groceries | $121.3M | $6,151 | 97 |
| Personal care products and services | $20.1M | $1,018 | 101 |
| Child care and other personal services | $8.5M | $433 | 75 |
| Memberships, classes and admissions | $18.6M | $943 | 96 |
| Medical and dental services | $28.6M | $1,448 | 112 |
| Pets | $17.2M | $873 | 96 |
| Clothing, shoes and related services | $39.9M | $2,021 | 98 |
| Vehicle insurance | $34.9M | $1,771 | 91 |
| Home repairs, maintenance and insurance | $54.4M | $2,758 | 91 |
| Lawn care, cleaning and other household services | $24.8M | $1,257 | 89 |
| Rent and homeowner costs | $282.3M | $14,311 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Red Wing area
- Population, 2025 estimate
- 48,195+1.3% since 2020
- Households
- 19,727
- Median age
- 43.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 757 sq. mi.
- People per square mile
- 63
- Median household income
- $84,171+26.0% vs. 2015–2019, before inflation
- Average household income
- $102,161
- Median home value
- $285,100
- Jobs located here
- 19,843
- Daytime population
- 42,664Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Red Wing area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Red Wing area 1
- Goodhue County, MN47,943 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
- Willmar, MN area44,079 people
Questions
How fast is the Red Wing, MN area growing?
Population estimates put the Red Wing area at 48,195 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 19,727 households. Against the 2015–2019 survey, median household income rose 26.0%, before inflation.
How much do households in the Red Wing, MN area spend?
Households in the Red Wing area spend about $282.3M a year on rent and homeowner costs, $121.3M on groceries and $79.3M on food away from home. Relative to the U.S., household spending in the Red Wing area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (75).
Which business types have the highest market scores in the Red Wing, MN area?
Of the business types scored in the Red Wing area, primary care and pediatric clinics (91), pizza places (81) and restaurants and cafes (81) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #1 of 458 scored small-town markets.
How does the Red Wing, MN area compare with the U.S.?
Median household income in the Red Wing area is $84,171, 4% above the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $285,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Red Wing area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Red Wing area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Red Wing area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Red Wing area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.