County profile · Minnesota
Wright County, MN market data
How Wright County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 157,559
- +11.1% since 2020
- Households
- 54,010
- Median household income
- $107,209
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $358,900
- Jobs located here
- 46,489
- Highest market score
- 98
- Primary care and pediatrics, #1 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Wright County by name and distance, and the households and spending within reach. Or open the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wright County has an estimated 157,559 people and 54,010 households. Population estimates show Wright County grew 11.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Wright County is $107,209, 33% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
Relative to the U.S., household spending in Wright County runs highest on vehicle maintenance and repairs (an index of 138, where 100 is the U.S. average) and lowest on child care and other personal services (95).
Of the business types scored in Wright County, primary care and pediatric clinics (98), barbershops (94) and bakeries and dessert shops (93) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #1 of 1,656 scored counties.
Wright County is part of the Minneapolis-St. Paul-Bloomington metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.2 times the U.S. rate) and lowest for spas and skin care studios (50% below the U.S. rate).
All 56 business types in Wright County
Highest Groundwork market score first. Each score compares Wright County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 98 | #1 of 1,656 | 9 | 1.7 | $9.9M | 558 | 20 |
| Barbershops | 94 | #3 of 1,356 | 15 | 2.8 | $4.2M | 224 | Under 3 |
| Bakeries and dessert shops | 93 | #9 of 1,889 | 28 | 5.2 | $9M | 218 | 17 |
| Car washes and detailing | 92 | #5 of 1,451 | 20 | 3.7 | $3.6M | 142 | 6 |
| Grocery stores | 91 | #49 of 2,070 | 27 | 5.0 | $13.5M | 145 | 13 |
| Restaurants and cafes | 90 | #26 of 2,405 | 377 | 69.8 | $671K | 181 | 173 |
| Fast food and sandwich shops | 89 | #25 of 2,222 | 53 | 9.8 | $4.8M | 156 | 79 |
| Sit-down restaurants | 89 | #29 of 2,405 | 196 | 36.3 | $1.3M | 194 | 76 |
| Coffee shops and cafes | 88 | #35 of 2,063 | 46 | 8.5 | $5.5M | 148 | 17 |
| Gas stations | 88 | #50 of 2,358 | 43 | 8.0 | $4.1M | 171 | 50 |
| Grocery and convenience stores | 88 | #70 of 2,402 | 101 | 18.7 | $3.6M | 106 | 16 |
| Spas and skin care | 86 | #25 of 1,769 | 31 | 5.7 | $2M | 233 | 10 |
| Convenience stores | 85 | #95 of 2,261 | 51 | 9.4 | $7.1M | 91 | 3 |
| Tire shops | 83 | #63 of 1,530 | 20 | 3.7 | $3.6M | 143 | 9 |
| Nail salons | 82 | #28 of 1,328 | 16 | 3.0 | $4M | 237 | 12 |
| Pizza | 82 | #62 of 2,090 | 47 | 8.7 | $5.4M | 106 | 79 |
| Laundromats | 81 | #62 of 785 | 8 | 1.5 | $15.7M | 126 | Under 3 |
| Martial arts and dance studios | 79 | #53 of 1,334 | 25 | 4.6 | $2.6M | 128 | 13 |
| Dentists and orthodontists | 77 | #117 of 1,886 | 53 | 9.8 | $1.7M | 171 | 43 |
| Property management | 76 | #70 of 910 | 11 | 2.0 | Index only | 141 | 14 |
| Pet stores | 76 | #91 of 974 | 13 | 2.4 | $4.3M | 95 | Under 3 |
| Salons, barbers and spas | 76 | #138 of 2,385 | 159 | 29.4 | $398K | 187 | 58 |
| Hair salons | 76 | #138 of 2,339 | 95 | 17.6 | $666K | 155 | 36 |
| Physical therapy | 75 | #135 of 1,422 | 22 | 4.1 | $4.1M | 169 | 27 |
| Child care and preschools | 75 | #161 of 1,611 | 27 | 5.0 | $1.1M | 110 | 28 |
| Auto repair shops | 75 | #212 of 2,378 | 116 | 21.5 | $617K | 139 | 73 |
| Doctors, dentists and clinics | 75 | #216 of 2,394 | 298 | 55.2 | $300K | 197 | 150 |
| Auto repair and car care | 74 | #253 of 2,401 | 210 | 38.9 | $341K | 127 | 96 |
| Veterinarians | 73 | #216 of 1,485 | 18 | 3.3 | $3.1M | 114 | 20 |
| Collision repair and body shops | 71 | #187 of 1,327 | 16 | 3.0 | $4.5M | 145 | 30 |
| Mortgage brokers and lenders | 70 | #121 of 887 | 14 | 2.6 | Index only | 158 | 9 |
| Yoga, Pilates and fitness studios | 68 | #114 of 777 | 12 | 2.2 | $5.4M | 133 | 22 |
| Optometrists and eye care | 65 | #305 of 1,302 | 27 | 5.0 | $3.3M | 106 | 14 |
| Oil change and quick lube | 63 | #126 of 479 | 5 | 0.9 | $14.3M | 104 | 8 |
| Gyms, studios and classes | 62 | #539 of 2,088 | 99 | 18.3 | $653K | 99 | 35 |
| Pet businesses | 62 | #595 of 2,200 | 81 | 15.0 | $691K | 79 | 34 |
| Clothing, shoes and laundry | 62 | #638 of 2,210 | 117 | 21.7 | $1.1M | 122 | 55 |
| Funeral homes | 61 | #459 of 1,472 | 10 | 1.9 | $657K | 97 | 7 |
| Pet grooming and boarding | 61 | #467 of 1,461 | 31 | 5.7 | $1.8M | 71 | 14 |
| Clothing and shoe stores | 58 | #758 of 2,087 | 92 | 17.0 | $1.4M | 107 | 55 |
| Gyms | 57 | #668 of 1,792 | 62 | 11.5 | $1M | 80 | 22 |
| Electricians | 53 | #523 of 1,160 | 20 | 3.7 | $8.6M | 71 | 51 |
| Roofing and gutters | 52 | #559 of 1,177 | 26 | 4.8 | $6.6M | 78 | 22 |
| Real estate | 48 | #1,192 of 2,229 | 174 | 32.2 | Index only | 115 | 132 |
| Insurance agencies | 48 | #1,196 of 2,272 | 81 | 15.0 | $1.3M | 103 | 62 |
| House cleaning | 47 | #486 of 847 | 15 | 2.8 | $5.2M | 81 | 48 |
| Real estate agents and brokers | 47 | #1,239 of 2,176 | 144 | 26.7 | Index only | 110 | 88 |
| Home inspectors | 45 | #245 of 415 | 5 | 0.9 | Index only | 66 | 6 |
| Chiropractors | 44 | #917 of 1,490 | 63 | 11.7 | $1.4M | 59 | 46 |
| Home repair trades | 44 | #1,339 of 2,057 | 104 | 19.3 | $1.6M | 68 | 154 |
| HVAC and plumbing | 43 | #1,123 of 1,707 | 58 | 10.7 | $2.9M | 62 | 81 |
| Lawn, cleaning and pest control | 38 | #1,334 of 1,771 | 77 | 14.3 | $1M | 60 | 162 |
| Landscaping and lawn care | 37 | #1,109 of 1,493 | 58 | 10.7 | $1.3M | 46 | 109 |
| Pest control | Not scored | Not scored | 4 | 0.7 | $19.4M | 190 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $62.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $44.7M | Too few | Under 3 |
Household spending in Wright County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $71.5M | $1,324 | 138 |
| Gasoline and other fuels | $175M | $3,240 | 125 |
| Food away from home | $253M | $4,683 | 115 |
| Groceries | $364.4M | $6,747 | 107 |
| Personal care products and services | $63.3M | $1,171 | 117 |
| Child care and other personal services | $29.9M | $553 | 95 |
| Memberships, classes and admissions | $64.7M | $1,197 | 122 |
| Medical and dental services | $89.4M | $1,654 | 128 |
| Pets | $56M | $1,036 | 114 |
| Clothing, shoes and related services | $125.6M | $2,326 | 113 |
| Vehicle insurance | $105M | $1,944 | 99 |
| Home repairs, maintenance and insurance | $171.1M | $3,168 | 105 |
| Lawn care, cleaning and other household services | $77.5M | $1,435 | 102 |
| Rent and homeowner costs | $863.8M | $15,993 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wright County
- Population, 2025 estimate
- 157,559+11.1% since 2020
- Households
- 54,010
- Median age
- 38.3
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 661 sq. mi.
- People per square mile
- 224
- Median household income
- $107,209+26.2% vs. 2015–2019, before inflation
- Average household income
- $126,718
- Median home value
- $358,900
- Jobs located here
- 46,489
- Daytime population
- 114,013Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wright County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- McLeod County, MN36,798 people
- Meeker County, MN23,468 people
- Benton County, MN41,593 people
- Isanti County, MN42,596 people
Questions
How fast is Wright County, MN growing?
Population estimates put Wright County at 157,559 people in 2025, up 11.1% since 2020, faster than the U.S. (+3.1%). It has 54,010 households. Median household income rose 26.2% from the 2015–2019 survey, before inflation.
How much do households in Wright County, MN spend?
Households in Wright County spend about $863.8M a year on rent and homeowner costs, $364.4M on groceries and $253M on food away from home. Set against the U.S., households in Wright County spend the most on vehicle maintenance and repairs (an index of 138, where 100 is the U.S. average) and the least on child care and other personal services (95).
Which business types have the highest market scores in Wright County, MN?
The highest Groundwork market scores in Wright County are for primary care and pediatric clinics (98), barbershops (94) and bakeries and dessert shops (93). Wright County ranks #1 of 1,656 scored counties for primary care and pediatric clinics.
How does Wright County, MN compare with the U.S.?
The median household income in Wright County is $107,209 a year, 33% above the U.S. median of $80,734. The population rose 11.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $358,900, against $332,700 for the U.S. For its number of households, Wright County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.2 times the U.S. rate) and the fewest for spas and skin care studios (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Wright County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wright County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wright County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wright County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.