County profile · Minnesota
Fillmore County, MN market data
How Fillmore County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,540
- +1.4% since 2020
- Households
- 8,723
- Median household income
- $77,512
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $221,100
- Jobs located here
- 6,465
- Highest market score
- 79
- Fast food and sandwich shops, #141 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Fillmore County by name and distance, and the households and spending within reach. Or open the report at the center of Fillmore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fillmore County has an estimated 21,540 people and 8,723 households. Between 2020 and 2025, the population of Fillmore County grew 1.4%, slower than the U.S. (+3.1%). Median household income in Fillmore County is $77,512, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
Relative to the U.S., household spending in Fillmore County runs highest on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in Fillmore County, fast food and sandwich shops (79), medical and dental practices (72) and real estate businesses (71) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #141 of 2,222 scored counties.
Fillmore County is part of the Rochester metro area. Against the U.S., map listings per household run highest for grocery and convenience stores (78% above the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in Fillmore County
Highest Groundwork market score first. Each score compares Fillmore County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 79 | #141 of 2,222 | 5 | 5.7 | $6.7M | 219 | 11 |
| Doctors, dentists and clinics | 72 | #283 of 2,394 | 35 | 40.1 | $348K | 228 | 17 |
| Real estate | 71 | #186 of 2,229 | 10 | 11.5 | Index only | 280 | 4 |
| Pizza | 71 | #278 of 2,090 | 6 | 6.9 | $5.6M | 110 | 11 |
| Salons, barbers and spas | 70 | #288 of 2,385 | 25 | 28.7 | $342K | 161 | Under 3 |
| Real estate agents and brokers | 68 | #264 of 2,176 | 8 | 9.2 | Index only | 278 | 4 |
| Clothing and shoe stores | 66 | #494 of 2,087 | 9 | 10.3 | $1.9M | 147 | 3 |
| Clothing, shoes and laundry | 66 | #496 of 2,210 | 13 | 14.9 | $1.3M | 147 | 3 |
| Bakeries and dessert shops | 65 | #399 of 1,889 | 7 | 8.0 | $4.8M | 115 | 3 |
| Auto repair and car care | 62 | #661 of 2,401 | 34 | 39.0 | $316K | 118 | 15 |
| Lawn, cleaning and pest control | 61 | #455 of 1,771 | 5 | 5.7 | $2.1M | 126 | 9 |
| Auto repair shops | 58 | #797 of 2,378 | 19 | 21.8 | $566K | 127 | 15 |
| Sit-down restaurants | 55 | #932 of 2,405 | 36 | 41.3 | $930K | 140 | 20 |
| Convenience stores | 55 | #947 of 2,261 | 9 | 10.3 | $5.8M | 74 | Under 3 |
| Coffee shops and cafes | 53 | #918 of 2,063 | 11 | 12.6 | $3M | 82 | 3 |
| Gyms, studios and classes | 52 | #965 of 2,088 | 12 | 13.8 | $618K | 93 | Under 3 |
| Pet businesses | 51 | #1,048 of 2,200 | 10 | 11.5 | $724K | 82 | 5 |
| Restaurants and cafes | 51 | #1,159 of 2,405 | 92 | 105.5 | $364K | 98 | 34 |
| Hair salons | 47 | #1,336 of 2,339 | 22 | 25.2 | $389K | 90 | Under 3 |
| Grocery and convenience stores | 40 | #1,617 of 2,402 | 29 | 33.2 | $1.8M | 53 | 6 |
| Gyms | 39 | #1,278 of 1,792 | 9 | 10.3 | $824K | 63 | Under 3 |
| Chiropractors | 36 | #1,131 of 1,490 | 9 | 10.3 | $1.4M | 57 | 4 |
| Grocery stores | 35 | #1,514 of 2,070 | 9 | 10.3 | $5.8M | 63 | 6 |
| Home repair trades | 33 | #1,758 of 2,057 | 13 | 14.9 | $1.8M | 74 | 19 |
| HVAC and plumbing | 31 | #1,481 of 1,707 | 8 | 9.2 | $2.9M | 61 | 9 |
| Insurance agencies | 26 | #1,928 of 2,272 | 17 | 19.5 | $981K | 78 | 14 |
| Child care and preschools | Not scored | Not scored | 4 | 4.6 | $838K | 84 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.6 | $3M | 310 | 3 |
| Gas stations | Not scored | Not scored | 4 | 4.6 | $6.9M | 288 | 11 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.6 | $1.8M | 71 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.6 | $3M | 127 | 5 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.4 | $3.6M | 142 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3.6M | 116 | 6 |
| Funeral homes | Not scored | Not scored | 3 | 3.4 | $548K | 81 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.4 | $3.5M | 120 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.4 | $2.5M | 122 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.4 | $7.8M | 92 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.4M | 89 | 5 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $4.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.3 | $11.7M | Too few | 7 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.3 | $6.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.3 | $5.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $16.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $7.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.1 | $12.2M | Too few | 5 |
| Spas and skin care | Not scored | Not scored | 1 | 1.1 | $8.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fillmore County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.8M | $1,233 | 129 |
| Gasoline and other fuels | $27.5M | $3,148 | 121 |
| Food away from home | $33.5M | $3,838 | 94 |
| Groceries | $52.5M | $6,022 | 95 |
| Personal care products and services | $8.6M | $980 | 98 |
| Child care and other personal services | $3.4M | $384 | 66 |
| Memberships, classes and admissions | $7.4M | $850 | 86 |
| Medical and dental services | $12.2M | $1,396 | 108 |
| Pets | $7.2M | $830 | 91 |
| Clothing, shoes and related services | $16.8M | $1,927 | 94 |
| Vehicle insurance | $16.7M | $1,911 | 98 |
| Home repairs, maintenance and insurance | $23.3M | $2,672 | 89 |
| Lawn care, cleaning and other household services | $10.6M | $1,211 | 86 |
| Rent and homeowner costs | $121.1M | $13,888 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fillmore County
- Population, 2025 estimate
- 21,540+1.4% since 2020
- Households
- 8,723
- Median age
- 43.2
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 861 sq. mi.
- People per square mile
- 25
- Median household income
- $77,512+26.6% vs. 2015–2019, before inflation
- Average household income
- $94,838
- Median home value
- $221,100
- Jobs located here
- 6,465
- Daytime population
- 17,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fillmore County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fillmore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Olmsted County, MN164,498 people
- Houston County, MN18,653 people
- Mower County, MN40,343 people
- Wabasha County, MN21,565 people
- Dodge County, MN21,045 people
- Goodhue County, MN47,943 people
- Steele County, MN37,439 people
Questions
How fast is Fillmore County, MN growing?
Population estimates put Fillmore County at 21,540 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 8,723 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.
How much do households in Fillmore County, MN spend?
Households in Fillmore County spend about $121.1M a year on rent and homeowner costs, $52.5M on groceries and $33.5M on food away from home. Set against the U.S., households in Fillmore County spend the most on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in Fillmore County, MN?
The highest Groundwork market scores in Fillmore County are for fast food and sandwich shops (79), medical and dental practices (72) and real estate businesses (71). Fillmore County ranks #141 of 2,222 scored counties for fast food and sandwich shops.
How does Fillmore County, MN compare with the U.S.?
The median household income in Fillmore County is $77,512 a year, 4% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,100, against $332,700 for the U.S. For its number of households, Fillmore County has the most map listings, relative to the U.S., for grocery and convenience stores (78% above the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Fillmore County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fillmore County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fillmore County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fillmore County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.