Small-town market profile · North Dakota
Wahpeton, ND-MN area market data
How the Wahpeton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,019
- 0.0% since 2020
- Households
- 9,504
- Median household income
- $73,734
- +20.6% vs. 2015–2019, before inflation
- Median home value
- $183,300
- Jobs located here
- 9,601
- Highest market score
- 83
- Fast food and sandwich shops, #17 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Wahpeton area by name and distance, and the households and spending within reach. Or open the report at the center of the Wahpeton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wahpeton area has an estimated 23,019 people and 9,504 households. Population estimates show the Wahpeton area held about level from 2020 to 2025, against +3.1% for the U.S. Median household income in the Wahpeton area is $73,734, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
Relative to the U.S., household spending in the Wahpeton area runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Of the business types scored in the Wahpeton area, fast food and sandwich shops (83); clothing, shoe and laundry businesses (80); and spas and skin care studios (75) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #17 of 537 scored small-town markets.
The Wahpeton area takes in 2 counties: Richland County, ND and Wilkin County, MN. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Wahpeton area
Highest Groundwork market score first. Each score compares the Wahpeton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 83 | #17 of 537 | 9 | 9.5 | $4M | 132 | 9 |
| Clothing, shoes and laundry | 80 | #31 of 536 | 8 | 8.4 | $2.3M | 262 | Under 3 |
| Spas and skin care | 75 | #25 of 504 | 5 | 5.3 | $1.9M | 212 | Under 3 |
| Doctors, dentists and clinics | 74 | #56 of 538 | 46 | 48.4 | $287K | 188 | 21 |
| Clothing and shoe stores | 74 | #66 of 536 | 8 | 8.4 | $2.3M | 181 | Under 3 |
| Restaurants and cafes | 73 | #62 of 538 | 90 | 94.7 | $404K | 109 | 32 |
| Salons, barbers and spas | 72 | #36 of 538 | 28 | 29.5 | $332K | 156 | 5 |
| Real estate agents and brokers | 70 | #49 of 533 | 7 | 7.4 | Index only | 346 | 4 |
| Hair salons | 69 | #60 of 538 | 16 | 16.8 | $580K | 135 | 4 |
| Bakeries and dessert shops | 69 | #62 of 507 | 5 | 5.3 | $7.3M | 175 | 5 |
| Pizza | 69 | #86 of 520 | 9 | 9.5 | $4M | 79 | 9 |
| Real estate | 68 | #57 of 536 | 11 | 11.6 | Index only | 277 | 7 |
| Sit-down restaurants | 67 | #90 of 538 | 41 | 43.1 | $886K | 134 | 17 |
| Dentists and orthodontists | 67 | #100 of 526 | 7 | 7.4 | $1.9M | 192 | 7 |
| Pet businesses | 65 | #94 of 527 | 10 | 10.5 | $788K | 90 | 4 |
| Auto repair shops | 62 | #139 of 538 | 18 | 18.9 | $629K | 141 | 17 |
| Convenience stores | 57 | #214 of 529 | 10 | 10.5 | $5.7M | 72 | Under 3 |
| Gyms | 55 | #206 of 506 | 8 | 8.4 | $1M | 79 | Under 3 |
| Barbershops | 54 | #170 of 377 | 5 | 5.3 | $1.9M | 99 | Under 3 |
| Gyms, studios and classes | 54 | #229 of 535 | 14 | 14.7 | $588K | 89 | Under 3 |
| Car washes and detailing | 53 | #194 of 441 | 6 | 6.3 | $1.9M | 75 | Under 3 |
| Auto repair and car care | 53 | #237 of 538 | 44 | 46.3 | $257K | 96 | 19 |
| Coffee shops and cafes | 50 | #267 of 529 | 11 | 11.6 | $3.3M | 89 | 5 |
| Grocery and convenience stores | 43 | #359 of 538 | 28 | 29.5 | $2M | 60 | Under 3 |
| Grocery stores | 40 | #358 of 506 | 10 | 10.5 | $5.7M | 61 | Under 3 |
| Funeral homes | 34 | #292 of 365 | 6 | 6.3 | $249K | 37 | Under 3 |
| Chiropractors | 34 | #343 of 426 | 8 | 8.4 | $1.7M | 69 | 8 |
| HVAC and plumbing | 32 | #412 of 476 | 9 | 9.5 | $2.8M | 60 | 11 |
| Gas stations | 31 | #458 of 536 | 26 | 27.4 | $1.1M | 46 | 17 |
| Home repair trades | 27 | #493 of 526 | 19 | 20.0 | $1.3M | 55 | 27 |
| Electricians | 24 | #276 of 295 | 7 | 7.4 | $3.7M | 30 | 16 |
| Child care and preschools | 24 | #410 of 454 | 9 | 9.5 | $416K | 42 | 11 |
| Insurance agencies | 20 | #487 of 537 | 21 | 22.1 | $830K | 66 | 24 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.2 | $3.3M | 105 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.2 | $2M | 77 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 4.2 | $3.3M | 138 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.2 | $2.7M | 136 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.2 | Index only | 79 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $8.5M | 101 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.2 | $3.8M | 151 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.2 | $2.7M | 68 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | 13 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $4.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $11.3M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $7.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.1 | $13.2M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Wahpeton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.3M | $1,190 | 124 |
| Gasoline and other fuels | $28.7M | $3,023 | 116 |
| Food away from home | $36.3M | $3,824 | 94 |
| Groceries | $56.9M | $5,991 | 95 |
| Personal care products and services | $9.3M | $977 | 97 |
| Child care and other personal services | $3.7M | $394 | 68 |
| Memberships, classes and admissions | $8.2M | $867 | 88 |
| Medical and dental services | $13.2M | $1,391 | 108 |
| Pets | $7.9M | $829 | 91 |
| Clothing, shoes and related services | $18.4M | $1,939 | 94 |
| Vehicle insurance | $17.4M | $1,833 | 94 |
| Home repairs, maintenance and insurance | $25.6M | $2,689 | 89 |
| Lawn care, cleaning and other household services | $11.5M | $1,215 | 86 |
| Rent and homeowner costs | $132M | $13,894 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wahpeton area
- Population, 2025 estimate
- 23,0190.0% since 2020
- Households
- 9,504
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,187 sq. mi.
- People per square mile
- 10
- Median household income
- $73,734+20.6% vs. 2015–2019, before inflation
- Average household income
- $95,848
- Median home value
- $183,300
- Jobs located here
- 9,601
- Daytime population
- 21,383Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wahpeton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wahpeton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wahpeton area 2
- Richland County, ND16,584 people
- Wilkin County, MN6,371 people
Other markets based in North Dakota 7
- Fargo, ND-MN metro area259,459 people
- Bismarck, ND metro area136,216 people
- Grand Forks, ND-MN metro area103,628 people
- Minot, ND metro area76,484 people
- Williston, ND area39,555 people
- Dickinson, ND area38,366 people
- Jamestown, ND area21,549 people
Questions
How fast is the Wahpeton, ND-MN area growing?
Population estimates put the Wahpeton area at 23,019 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 9,504 households. Median household income rose 20.6% from the 2015–2019 survey, before inflation.
How much do households in the Wahpeton, ND-MN area spend?
Households in the Wahpeton area spend about $132M a year on rent and homeowner costs, $56.9M on groceries and $36.3M on food away from home. Set against the U.S., households in the Wahpeton area spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (68).
Which business types have the highest market scores in the Wahpeton, ND-MN area?
The highest Groundwork market scores in the Wahpeton area are for fast food and sandwich shops (83); clothing, shoe and laundry businesses (80); and spas and skin care studios (75). The Wahpeton area ranks #17 of 537 scored small-town markets for fast food and sandwich shops.
How does the Wahpeton, ND-MN area compare with the U.S.?
The median household income in the Wahpeton area is $73,734 a year, 9% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,300, against $332,700 for the U.S. For its number of households, the Wahpeton area has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Wahpeton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wahpeton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in the Wahpeton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wahpeton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.