County profile · Minnesota
Benton County, MN market data
How Benton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,744
- +0.9% since 2020
- Households
- 16,719
- Median household income
- $74,410
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $271,000
- Jobs located here
- 17,991
- Highest market score
- 80
- Sit-down restaurants, #123 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Benton County by name and distance, and the households and spending within reach. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Benton County has an estimated 41,744 people and 16,719 households. Between 2020 and 2025, the population of Benton County grew 0.9%, slower than the U.S. (+3.1%). Median household income in Benton County is $74,410, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in Benton County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in Benton County, sit-down restaurants (80), grocery stores (79) and medical and dental practices (78) have the highest Groundwork market scores. For sit-down restaurants, that ranks #123 of 2,405 scored counties.
Benton County is part of the St. Cloud metro area. Against the U.S., map listings per household run highest for car washes and detailers (2.2 times the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Benton County
Highest Groundwork market score first. Each score compares Benton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 80 | #123 of 2,405 | 47 | 28.1 | $1.4M | 206 | 15 |
| Grocery stores | 79 | #210 of 2,070 | 6 | 3.6 | $16.7M | 180 | 3 |
| Doctors, dentists and clinics | 78 | #120 of 2,394 | 51 | 30.5 | $456K | 299 | 24 |
| Restaurants and cafes | 78 | #172 of 2,405 | 107 | 64.0 | $599K | 162 | 39 |
| Chiropractors | 77 | #100 of 1,490 | 6 | 3.6 | $3.9M | 162 | 3 |
| Bakeries and dessert shops | 77 | #127 of 1,889 | 9 | 5.4 | $7.1M | 172 | 4 |
| Dentists and orthodontists | 76 | #131 of 1,886 | 12 | 7.2 | $1.9M | 197 | 8 |
| Spas and skin care | 74 | #132 of 1,769 | 7 | 4.2 | $2.3M | 267 | Under 3 |
| Gyms, studios and classes | 73 | #171 of 2,088 | 12 | 7.2 | $1.2M | 177 | 5 |
| Salons, barbers and spas | 72 | #221 of 2,385 | 30 | 17.9 | $545K | 256 | 11 |
| Clothing, shoes and laundry | 71 | #339 of 2,210 | 17 | 10.2 | $1.9M | 216 | Under 3 |
| Clothing and shoe stores | 70 | #369 of 2,087 | 12 | 7.2 | $2.7M | 212 | Under 3 |
| Hair salons | 69 | #304 of 2,339 | 17 | 10.2 | $961K | 223 | 9 |
| Pizza | 69 | #348 of 2,090 | 12 | 7.2 | $5.3M | 105 | 20 |
| Fast food and sandwich shops | 66 | #531 of 2,222 | 21 | 12.6 | $3.1M | 100 | 20 |
| Grocery and convenience stores | 65 | #607 of 2,402 | 37 | 22.1 | $2.7M | 80 | 4 |
| Coffee shops and cafes | 62 | #548 of 2,063 | 17 | 10.2 | $3.8M | 102 | 4 |
| Gyms | 61 | #481 of 1,792 | 9 | 5.4 | $1.6M | 120 | 5 |
| Pet businesses | 59 | #683 of 2,200 | 14 | 8.4 | $990K | 113 | 10 |
| Real estate agents and brokers | 52 | #926 of 2,176 | 23 | 13.8 | Index only | 184 | 13 |
| Real estate | 51 | #1,024 of 2,229 | 26 | 15.6 | Index only | 205 | 25 |
| Gas stations | 51 | #1,113 of 2,358 | 19 | 11.4 | $2.5M | 104 | 23 |
| Convenience stores | 48 | #1,204 of 2,261 | 20 | 12.0 | $5M | 64 | Under 3 |
| Tire shops | 47 | #860 of 1,530 | 10 | 6.0 | $1.8M | 74 | Under 3 |
| Lawn, cleaning and pest control | 47 | #964 of 1,771 | 13 | 7.8 | $1.6M | 93 | 20 |
| Landscaping and lawn care | 41 | #962 of 1,493 | 9 | 5.4 | $2.2M | 77 | 16 |
| Pet grooming and boarding | 39 | #986 of 1,461 | 7 | 4.2 | $2M | 78 | 6 |
| Collision repair and body shops | 38 | #939 of 1,327 | 7 | 4.2 | $2.6M | 85 | 10 |
| Child care and preschools | 38 | #1,138 of 1,611 | 8 | 4.8 | $809K | 81 | 12 |
| Insurance agencies | 37 | #1,584 of 2,272 | 28 | 16.7 | $1M | 81 | 13 |
| Auto repair and car care | 34 | #1,886 of 2,401 | 86 | 51.4 | $214K | 80 | 36 |
| Car washes and detailing | 33 | #1,152 of 1,451 | 14 | 8.4 | $1.3M | 52 | Under 3 |
| Auto repair shops | 32 | #1,943 of 2,378 | 51 | 30.5 | $362K | 81 | 34 |
| Roofing and gutters | 23 | #1,096 of 1,177 | 11 | 6.6 | $4M | 48 | 5 |
| HVAC and plumbing | 21 | #1,644 of 1,707 | 20 | 12.0 | $2.2M | 47 | 23 |
| Home repair trades | 21 | #1,992 of 2,057 | 35 | 20.9 | $1.3M | 52 | 46 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $11.1M | 93 | 18 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.4 | $5.8M | 186 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $3.5M | 127 | 4 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $6.7M | 105 | 4 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10.7M | 86 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $4.7M | 232 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.8 | $5.4M | 326 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $7.8M | 323 | 8 |
| Funeral homes | Not scored | Not scored | 2 | 1.2 | $1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.2 | $11.6M | Too few | 5 |
| Barbershops | Not scored | Not scored | 1 | 0.6 | $16.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $32.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $18.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $20.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $13.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $23.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Benton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.4M | $1,103 | 115 |
| Gasoline and other fuels | $47.2M | $2,824 | 109 |
| Food away from home | $64.1M | $3,836 | 94 |
| Groceries | $100.5M | $6,010 | 95 |
| Personal care products and services | $16.3M | $978 | 97 |
| Child care and other personal services | $6.5M | $387 | 67 |
| Memberships, classes and admissions | $14.1M | $841 | 86 |
| Medical and dental services | $23.3M | $1,392 | 108 |
| Pets | $13.9M | $829 | 91 |
| Clothing, shoes and related services | $32.2M | $1,929 | 94 |
| Vehicle insurance | $28.6M | $1,710 | 87 |
| Home repairs, maintenance and insurance | $44.5M | $2,659 | 88 |
| Lawn care, cleaning and other household services | $20.2M | $1,209 | 86 |
| Rent and homeowner costs | $231.2M | $13,829 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Benton County
- Population, 2025 estimate
- 41,744+0.9% since 2020
- Households
- 16,719
- Median age
- 37.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 408 sq. mi.
- People per square mile
- 102
- Median household income
- $74,410+28.9% vs. 2015–2019, before inflation
- Average household income
- $92,507
- Median home value
- $271,000
- Jobs located here
- 17,991
- Daytime population
- 38,524Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
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- Sherburne County, MN100,560 people
- Mille Lacs County, MN27,125 people
- Morrison County, MN34,249 people
- Wright County, MN148,269 people
- Meeker County, MN23,468 people
- Isanti County, MN42,596 people
- Kanabec County, MN16,390 people
Questions
How fast is Benton County, MN growing?
Population estimates put Benton County at 41,744 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 16,719 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in Benton County, MN spend?
Households in Benton County spend about $231.2M a year on rent and homeowner costs, $100.5M on groceries and $64.1M on food away from home. Set against the U.S., households in Benton County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in Benton County, MN?
The highest Groundwork market scores in Benton County are for sit-down restaurants (80), grocery stores (79) and medical and dental practices (78). Benton County ranks #123 of 2,405 scored counties for sit-down restaurants.
How does Benton County, MN compare with the U.S.?
The median household income in Benton County is $74,410 a year, 8% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $271,000, against $332,700 for the U.S. For its number of households, Benton County has the most map listings, relative to the U.S., for car washes and detailers (2.2 times the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Benton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.