County profile · Minnesota
Roseau County, MN market data
How Roseau County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,246
- −0.3% since 2020
- Households
- 6,296
- Median household income
- $74,474
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $183,700
- Jobs located here
- 7,029
- Highest market score
- 72
- Fast food and sandwich shops, #307 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Roseau County by name and distance, and the households and spending within reach. Or open the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roseau County has an estimated 15,246 people and 6,296 households. Population estimates put the population change in Roseau County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Median household income in Roseau County is $74,474, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
Relative to the U.S., household spending in Roseau County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Roseau County, fast food and sandwich shops (72), auto repair shops (66) and medical and dental practices (64) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #307 of 2,222 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
All 56 business types in Roseau County
Highest Groundwork market score first. Each score compares Roseau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 72 | #307 of 2,222 | 6 | 9.5 | $3.9M | 129 | 6 |
| Auto repair shops | 66 | #483 of 2,378 | 10 | 15.9 | $787K | 177 | 8 |
| Doctors, dentists and clinics | 64 | #591 of 2,394 | 37 | 58.8 | $233K | 153 | 8 |
| Salons, barbers and spas | 60 | #652 of 2,385 | 22 | 34.9 | $274K | 129 | 3 |
| Restaurants and cafes | 59 | #804 of 2,405 | 58 | 92.1 | $407K | 110 | 20 |
| Gyms, studios and classes | 57 | #721 of 2,088 | 7 | 11.1 | $745K | 113 | Under 3 |
| Auto repair and car care | 56 | #924 of 2,401 | 26 | 41.3 | $303K | 113 | 11 |
| Pizza | 53 | #918 of 2,090 | 7 | 11.1 | $3.4M | 66 | 6 |
| Hair salons | 49 | #1,241 of 2,339 | 14 | 22.2 | $430K | 100 | 3 |
| Real estate agents and brokers | 47 | #1,202 of 2,176 | 9 | 14.3 | Index only | 175 | 5 |
| Spas and skin care | 46 | #1,019 of 1,769 | 6 | 9.5 | $1M | 115 | Under 3 |
| Dentists and orthodontists | 46 | #1,101 of 1,886 | 8 | 12.7 | $1.1M | 109 | 5 |
| Home repair trades | 46 | #1,210 of 2,057 | 6 | 9.5 | $2.7M | 113 | 13 |
| Pet businesses | 46 | #1,284 of 2,200 | 8 | 12.7 | $634K | 72 | 3 |
| Sit-down restaurants | 45 | #1,405 of 2,405 | 31 | 49.2 | $761K | 115 | 13 |
| Real estate | 42 | #1,501 of 2,229 | 12 | 19.1 | Index only | 165 | 10 |
| Coffee shops and cafes | 41 | #1,345 of 2,063 | 7 | 11.1 | $3.4M | 91 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,450 of 2,210 | 12 | 19.1 | $992K | 113 | 6 |
| Grocery and convenience stores | 41 | #1,565 of 2,402 | 18 | 28.6 | $2.1M | 61 | 4 |
| Clothing and shoe stores | 36 | #1,533 of 2,087 | 10 | 15.9 | $1.2M | 94 | 6 |
| Convenience stores | 31 | #1,783 of 2,261 | 11 | 17.5 | $3.4M | 43 | Under 3 |
| Gas stations | 29 | #1,996 of 2,358 | 16 | 25.4 | $1.3M | 53 | 15 |
| Insurance agencies | 23 | #2,001 of 2,272 | 12 | 19.1 | $1M | 81 | 10 |
| Funeral homes | Not scored | Not scored | 4 | 6.4 | $237K | 35 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.8 | $2.9M | 120 | 3 |
| Electricians | Not scored | Not scored | 3 | 4.8 | $5.5M | 46 | 7 |
| Grocery stores | Not scored | Not scored | 3 | 4.8 | $12.4M | 134 | 4 |
| Gyms | Not scored | Not scored | 3 | 4.8 | $1.7M | 134 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.8 | $2.5M | 148 | 10 |
| Pet stores | Not scored | Not scored | 3 | 4.8 | $1.7M | 37 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.8 | $2.9M | 119 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.2 | $11.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.2 | $3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.2 | $8.2M | Too few | 6 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.2 | $3.7M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.2 | $2.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.2 | $4.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 3.2 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.2 | $3.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 3.2 | $2.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $7.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.6 | $7.9M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 1.6 | $7.5M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 1.6 | $11.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.6 | $7.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $8.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.6 | $16.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Roseau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.9M | $1,250 | 130 |
| Gasoline and other fuels | $20.1M | $3,199 | 123 |
| Food away from home | $23.6M | $3,745 | 92 |
| Groceries | $37.2M | $5,916 | 94 |
| Personal care products and services | $6M | $957 | 95 |
| Child care and other personal services | $2.4M | $378 | 65 |
| Memberships, classes and admissions | $5.2M | $828 | 84 |
| Medical and dental services | $8.6M | $1,368 | 106 |
| Pets | $5.1M | $806 | 89 |
| Clothing, shoes and related services | $11.9M | $1,891 | 92 |
| Vehicle insurance | $12.2M | $1,939 | 99 |
| Home repairs, maintenance and insurance | $16.5M | $2,615 | 87 |
| Lawn care, cleaning and other household services | $7.5M | $1,185 | 84 |
| Rent and homeowner costs | $85.9M | $13,651 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roseau County
- Population, 2025 estimate
- 15,246−0.3% since 2020
- Households
- 6,296
- Median age
- 42.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 1,672 sq. mi.
- People per square mile
- 9
- Median household income
- $74,474+19.7% vs. 2015–2019, before inflation
- Average household income
- $90,659
- Median home value
- $183,700
- Jobs located here
- 7,029
- Daytime population
- 14,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roseau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Lake of the Woods County, MN3,821 people
- Kittson County, MN4,084 people
- Marshall County, MN8,909 people
- Pennington County, MN13,791 people
- Red Lake County, MN3,915 people
- Polk County, MN30,705 people
- Clearwater County, MN8,616 people
- Beltrami County, MN46,512 people
Questions
How fast is Roseau County, MN growing?
Population estimates put Roseau County at 15,246 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 6,296 households. Median household income rose 19.7% from the 2015–2019 survey, before inflation.
How much do households in Roseau County, MN spend?
Households in Roseau County spend about $85.9M a year on rent and homeowner costs, $37.2M on groceries and $23.6M on food away from home. Set against the U.S., households in Roseau County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Roseau County, MN?
The highest Groundwork market scores in Roseau County are for fast food and sandwich shops (72), auto repair shops (66) and medical and dental practices (64). Roseau County ranks #307 of 2,222 scored counties for fast food and sandwich shops.
How does Roseau County, MN compare with the U.S.?
The median household income in Roseau County is $74,474 a year, 8% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,700, against $332,700 for the U.S. For its number of households, Roseau County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Roseau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roseau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in Roseau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roseau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.