Small-town market profile · Minnesota
Hutchinson, MN area market data
How the Hutchinson area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,631
- −0.3% since 2020
- Households
- 15,215
- Median household income
- $80,084
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $246,100
- Jobs located here
- 16,606
- Highest market score
- 83
- Bakeries and dessert shops, #7 of 507 scored small-town markets
A site report maps the competitors on map listings around any address in the Hutchinson area by name and distance, and the households and spending within reach. Or open the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hutchinson area has an estimated 36,631 people and 15,215 households. Population estimates put the population change in the Hutchinson area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Median household income in the Hutchinson area is $80,084, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in the Hutchinson area runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Of the business types scored in the Hutchinson area, bakeries and dessert shops (83), restaurants and cafes (82) and fast food and sandwich shops (79) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #7 of 507 scored small-town markets.
The Hutchinson area is made up of one county, McLeod County. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.3 times the U.S. rate) and lowest for fast food and sandwich shops (41% below the U.S. rate).
All 56 business types in the Hutchinson area
Highest Groundwork market score first. Each score compares the Hutchinson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 83 | #7 of 507 | 7 | 4.6 | $8.6M | 207 | 3 |
| Restaurants and cafes | 82 | #20 of 538 | 114 | 74.9 | $527K | 142 | 50 |
| Fast food and sandwich shops | 79 | #28 of 537 | 12 | 7.9 | $5M | 164 | 23 |
| Sit-down restaurants | 76 | #34 of 538 | 62 | 40.7 | $970K | 146 | 23 |
| Hair salons | 75 | #28 of 538 | 28 | 18.4 | $547K | 127 | 4 |
| Collision repair and body shops | 75 | #38 of 387 | 5 | 3.3 | $3.6M | 118 | 3 |
| Coffee shops and cafes | 72 | #48 of 529 | 14 | 9.2 | $4.3M | 116 | 3 |
| Clothing and shoe stores | 72 | #89 of 536 | 18 | 11.8 | $1.7M | 132 | 4 |
| Clothing, shoes and laundry | 71 | #91 of 536 | 26 | 17.1 | $1.2M | 132 | 4 |
| Salons, barbers and spas | 70 | #48 of 538 | 46 | 30.2 | $333K | 156 | 9 |
| Tire shops | 67 | #103 of 431 | 7 | 4.6 | $2.6M | 104 | Under 3 |
| Spas and skin care | 66 | #92 of 504 | 11 | 7.2 | $1.4M | 159 | Under 3 |
| Grocery and convenience stores | 64 | #137 of 538 | 39 | 25.6 | $2.4M | 70 | 5 |
| Gas stations | 63 | #132 of 536 | 21 | 13.8 | $2.2M | 92 | 19 |
| Physical therapy | 61 | #125 of 400 | 9 | 5.9 | $2.4M | 101 | 4 |
| Car washes and detailing | 61 | #130 of 441 | 6 | 3.9 | $3M | 120 | 4 |
| Pizza | 61 | #146 of 520 | 16 | 10.5 | $3.8M | 74 | 23 |
| Grocery stores | 61 | #153 of 506 | 13 | 8.5 | $7.1M | 77 | 4 |
| Martial arts and dance studios | 60 | #117 of 378 | 7 | 4.6 | $2M | 98 | Under 3 |
| Funeral homes | 59 | #120 of 365 | 5 | 3.3 | $492K | 73 | 4 |
| Pet grooming and boarding | 57 | #141 of 387 | 6 | 3.9 | $2.2M | 85 | 4 |
| Convenience stores | 56 | #228 of 529 | 17 | 11.2 | $5.5M | 69 | Under 3 |
| Veterinarians | 51 | #203 of 398 | 7 | 4.6 | $1.9M | 68 | 5 |
| Child care and preschools | 49 | #238 of 454 | 10 | 6.6 | $628K | 63 | 7 |
| Auto repair shops | 49 | #291 of 538 | 43 | 28.3 | $423K | 95 | 24 |
| Auto repair and car care | 48 | #290 of 538 | 80 | 52.6 | $227K | 85 | 28 |
| Gyms, studios and classes | 48 | #313 of 535 | 26 | 17.1 | $531K | 80 | 5 |
| Pet stores | 46 | #121 of 220 | 5 | 3.3 | $2.6M | 58 | Under 3 |
| Doctors, dentists and clinics | 46 | #317 of 538 | 148 | 97.3 | $147K | 97 | 42 |
| Mortgage brokers and lenders | 43 | #120 of 177 | 5 | 3.3 | Index only | 111 | Under 3 |
| Pet businesses | 43 | #352 of 527 | 23 | 15.1 | $567K | 65 | 9 |
| Dentists and orthodontists | 41 | #355 of 526 | 21 | 13.8 | $1M | 105 | 14 |
| Home repair trades | 40 | #378 of 526 | 23 | 15.1 | $1.8M | 75 | 31 |
| Optometrists and eye care | 39 | #302 of 400 | 12 | 7.9 | $1.8M | 58 | 4 |
| Gyms | 39 | #373 of 506 | 17 | 11.2 | $812K | 62 | 5 |
| Real estate | 36 | #445 of 536 | 45 | 29.6 | Index only | 111 | 19 |
| HVAC and plumbing | 34 | #393 of 476 | 16 | 10.5 | $2.6M | 55 | 15 |
| Real estate agents and brokers | 33 | #475 of 533 | 36 | 23.7 | Index only | 110 | 15 |
| Chiropractors | 29 | #392 of 426 | 19 | 12.5 | $1.1M | 48 | 12 |
| Lawn, cleaning and pest control | 25 | #456 of 481 | 24 | 15.8 | $788K | 47 | 25 |
| House cleaning | 24 | #133 of 142 | 7 | 4.6 | $2.7M | 42 | Under 3 |
| Landscaping and lawn care | 21 | #388 of 399 | 17 | 11.2 | $1.1M | 38 | 25 |
| Insurance agencies | 19 | #496 of 537 | 34 | 22.3 | $820K | 65 | 35 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $10.4M | 87 | 13 |
| Laundromats | Not scored | Not scored | 4 | 2.6 | $7.6M | 60 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.8M | 229 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $5.1M | 271 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.0 | $7.3M | 408 | 8 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 129 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $13.9M | 165 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.9M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $21.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Hutchinson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,195 | 125 |
| Gasoline and other fuels | $46M | $3,024 | 117 |
| Food away from home | $60.1M | $3,952 | 97 |
| Groceries | $92.9M | $6,109 | 97 |
| Personal care products and services | $15.3M | $1,006 | 100 |
| Child care and other personal services | $6.3M | $413 | 71 |
| Memberships, classes and admissions | $13.8M | $908 | 92 |
| Medical and dental services | $21.8M | $1,432 | 111 |
| Pets | $13M | $856 | 94 |
| Clothing, shoes and related services | $30.2M | $1,986 | 97 |
| Vehicle insurance | $27.9M | $1,833 | 94 |
| Home repairs, maintenance and insurance | $41.7M | $2,743 | 91 |
| Lawn care, cleaning and other household services | $18.9M | $1,243 | 88 |
| Rent and homeowner costs | $215.8M | $14,181 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hutchinson area
- Population, 2025 estimate
- 36,631−0.3% since 2020
- Households
- 15,215
- Median age
- 42.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 492 sq. mi.
- People per square mile
- 75
- Median household income
- $80,084+28.9% vs. 2015–2019, before inflation
- Average household income
- $99,958
- Median home value
- $246,100
- Jobs located here
- 16,606
- Daytime population
- 33,985Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hutchinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hutchinson area 1
- McLeod County, MN36,798 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
Questions
How fast is the Hutchinson, MN area growing?
Population estimates put the Hutchinson area at 36,631 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 15,215 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in the Hutchinson, MN area spend?
Households in the Hutchinson area spend about $215.8M a year on rent and homeowner costs, $92.9M on groceries and $60.1M on food away from home. Set against the U.S., households in the Hutchinson area spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (71).
Which business types have the highest market scores in the Hutchinson, MN area?
The highest Groundwork market scores in the Hutchinson area are for bakeries and dessert shops (83), restaurants and cafes (82) and fast food and sandwich shops (79). The Hutchinson area ranks #7 of 507 scored small-town markets for bakeries and dessert shops.
How does the Hutchinson, MN area compare with the U.S.?
The median household income in the Hutchinson area is $80,084 a year, in line with the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $246,100, against $332,700 for the U.S. For its number of households, the Hutchinson area has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.3 times the U.S. rate) and the fewest for fast food and sandwich shops (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Hutchinson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hutchinson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in the Hutchinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hutchinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.