Market rankings · Minnesota
Funeral homes in Minnesota
Every metro area, small-town market and county in Minnesota, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 498
- 88 chain locations (18%)
- Official establishments
- 302
- −0.3% since 2019
- Household spending a year
- $323.3M
- On funerals
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Spending per listing
- $649K
- 4% below the U.S.
- Rank among states
- #29 of 51
- Market score 49 · Lower middle
A site report maps the funeral homes on map listings around any address in Minnesota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 498 funeral homes on map listings in Minnesota as of September 2026. 88 of them (18%) are chain locations, against 10% across the U.S. That comes to 2.2 for every 10,000 households, 5% above the U.S. rate of 2.1.
Households in Minnesota spend about $323.3M a year on funerals, or $140 per household, 2% below the U.S. average. Spread across 498 funeral homes, that is $649K per home, 4% below the U.S. figure of $679K.
Official counts show 302 businesses with payroll classed as funeral homes and funeral services in Minnesota in 2023, down 0.3% from 2019. That is one for every 7,642 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 10 SBA-backed loans worth $9.7M have gone to businesses classed as funeral homes and funeral services in Minnesota.
Among the 50 states and DC, Minnesota ranks #29 for funeral homes, with a Groundwork market score of 49 (lower middle). Of the 9 scored metro areas in or partly in Minnesota, the Fargo metro area scores highest (70). Of the 12 scored small-town markets in or partly in Minnesota, the Fergus Falls area scores highest (84).
Every market in Minnesota for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fargo, ND-MN | 70 | 11 | 1.0 | $1.1M | +7.7% | #73 of 377 |
| 1Minneapolis-St. Paul-Bloomington, MN-WI | 59 | 210 | 1.4 | $900K | +2.6% | #125 of 377 |
| 2Mankato, MN | 52 | 7 | 1.7 | $806K | +1.2% | #160 of 377 |
| Grand Forks, ND-MN | 46 | 8 | 1.8 | $671K | +0.8% | #200 of 377 |
| Sioux Falls, SD-MN | 44 | 23 | 1.9 | $608K | +9.5% | #213 of 377 |
| 3Rochester, MN | 43 | 23 | 2.5 | $597K | +2.0% | #224 of 377 |
| 4Duluth, MN-WI | 32 | 34 | 2.8 | $527K | +0.2% | #296 of 377 |
| 5St. Cloud, MN | 28 | 22 | 2.8 | $482K | +3.0% | #322 of 377 |
| La Crosse-Onalaska, WI-MN | 19 | 33 | 4.6 | $317K | +0.4% | #364 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fergus Falls, MN | 84 | 9 | 3.6 | $525K | +1.6% | #18 of 365 |
| 2Red Wing, MN | 77 | 6 | 3.0 | $545K | +1.3% | #39 of 365 |
| 3Brainerd, MN | 77 | 15 | 3.5 | $493K | +4.3% | #41 of 365 |
| 4Detroit Lakes, MN | 71 | 5 | 3.5 | $477K | +0.9% | #58 of 365 |
| 5Willmar, MN | 62 | 5 | 2.8 | $577K | +2.3% | #104 of 365 |
| 6Austin, MN | 62 | 7 | 4.5 | $360K | +2.3% | #109 of 365 |
| 7Hutchinson, MN | 59 | 5 | 3.3 | $492K | −0.3% | #120 of 365 |
| 8Owatonna, MN | 55 | 6 | 4.0 | $411K | +0.2% | #146 of 365 |
| 9Winona, MN | 51 | 8 | 4.0 | $377K | +1.8% | #174 of 365 |
| 10New Ulm, MN | 47 | 5 | 4.5 | $401K | −1.5% | #189 of 365 |
| 11Worthington, MN | 41 | 5 | 6.5 | $253K | +0.6% | #239 of 365 |
| Wahpeton, ND-MN | 34 | 6 | 6.3 | $249K | 0.0% | #292 of 365 |
| Faribault-Northfield, MN | Not scored | 3 | 1.3 | $1.2M | +4.2% | |
| Bemidji, MN | Not scored | 4 | 2.2 | $658K | +1.8% | |
| Grand Rapids, MN | Not scored | 4 | 2.2 | $863K | +0.9% | |
| Alexandria, MN | Not scored | 4 | 2.3 | $757K | +2.6% | |
| Albert Lea, MN | Not scored | 2 | 1.6 | $1.2M | −1.5% | |
| Marshall, MN | Not scored | 4 | 4.0 | $379K | +1.0% | |
| Fairmont, MN | Not scored | 3 | 3.4 | $572K | −2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MN | 81 | 12 | 1.1 | $1.2M | +6.9% | #58 of 1,472 |
| 2Anoka County, MN | 75 | 14 | 1.0 | $1.3M | +4.7% | #130 of 1,472 |
| 3Olmsted County, MN | 71 | 8 | 1.2 | $1.2M | +2.3% | #211 of 1,472 |
| 4Dakota County, MN | 71 | 23 | 1.3 | $998K | +3.9% | #217 of 1,472 |
| 5Crow Wing County, MN | 69 | 7 | 2.4 | $727K | +4.3% | #265 of 1,472 |
| 6Sherburne County, MN | 67 | 5 | 1.4 | $890K | +6.8% | #302 of 1,472 |
| 7Otter Tail County, MN | 66 | 9 | 3.6 | $525K | +1.6% | #340 of 1,472 |
| 8Hennepin County, MN | 63 | 55 | 1.0 | $1.2M | +0.2% | #393 of 1,472 |
| 9Goodhue County, MN | 62 | 6 | 3.0 | $545K | +1.3% | #446 of 1,472 |
| 10Wright County, MN | 61 | 10 | 1.9 | $657K | +11.1% | #459 of 1,472 |
| 11Scott County, MN | 58 | 11 | 2.0 | $596K | +5.1% | #520 of 1,472 |
| 12Becker County, MN | 57 | 5 | 3.5 | $477K | +0.9% | #546 of 1,472 |
| 13Isanti County, MN | 55 | 5 | 3.1 | $477K | +7.3% | #588 of 1,472 |
| 14Blue Earth County, MN | 54 | 5 | 1.8 | $721K | +2.1% | #595 of 1,472 |
| 15Kandiyohi County, MN | 51 | 5 | 2.8 | $577K | +2.3% | #680 of 1,472 |
| 16Clay County, MN | 50 | 6 | 2.3 | $546K | +3.6% | #696 of 1,472 |
| 17St. Louis County, MN | 50 | 25 | 2.9 | $521K | +0.2% | #699 of 1,472 |
| 18Carlton County, MN | 50 | 5 | 3.5 | $427K | +1.4% | #704 of 1,472 |
| 19Cass County, MN | 50 | 8 | 6.2 | $288K | +4.2% | #710 of 1,472 |
| 20Mower County, MN | 49 | 7 | 4.5 | $360K | +2.3% | #741 of 1,472 |
| 21Ramsey County, MN | 48 | 45 | 2.0 | $627K | −1.8% | #745 of 1,472 |
| 22McLeod County, MN | 47 | 5 | 3.3 | $492K | −0.3% | #783 of 1,472 |
| 23Todd County, MN | 46 | 5 | 4.9 | $353K | +3.0% | #820 of 1,472 |
| 24Stearns County, MN | 45 | 20 | 3.3 | $426K | +3.6% | #842 of 1,472 |
| 25Steele County, MN | 45 | 6 | 4.0 | $411K | +0.2% | #845 of 1,472 |
Show all 87 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Meeker County, MN | 45 | 5 | 5.3 | $310K | +0.7% | #853 of 1,472 |
| 27Mille Lacs County, MN | 44 | 5 | 4.7 | $325K | +4.8% | #876 of 1,472 |
| 28Morrison County, MN | 44 | 8 | 5.7 | $285K | +1.9% | #884 of 1,472 |
| 29Brown County, MN | 41 | 5 | 4.5 | $401K | −1.5% | #948 of 1,472 |
| 30Winona County, MN | 41 | 8 | 4.0 | $377K | +1.8% | #953 of 1,472 |
| 31Nobles County, MN | 40 | 5 | 6.5 | $253K | +0.6% | #994 of 1,472 |
| 32Wabasha County, MN | 33 | 7 | 7.6 | $221K | +0.7% | #1,165 of 1,472 |
| 33Dodge County, MN | 26 | 5 | 6.2 | $217K | +2.3% | #1,301 of 1,472 |
| 34Houston County, MN | 25 | 8 | 9.8 | $173K | −2.3% | #1,331 of 1,472 |
| 35Waseca County, MN | 22 | 6 | 8.0 | $195K | −1.5% | #1,377 of 1,472 |
| Carver County, MN | Not scored | 3 | 0.7 | $1.8M | +6.6% | |
| Rice County, MN | Not scored | 3 | 1.3 | $1.2M | +4.2% | |
| Chisago County, MN | Not scored | 3 | 1.4 | $1.1M | +4.3% | |
| Beltrami County, MN | Not scored | 4 | 2.2 | $658K | +1.8% | |
| Itasca County, MN | Not scored | 4 | 2.2 | $863K | +0.9% | |
| Benton County, MN | Not scored | 2 | 1.2 | $1M | +0.9% | |
| Douglas County, MN | Not scored | 4 | 2.3 | $757K | +2.6% | |
| Nicollet County, MN | Not scored | 2 | 1.5 | $1M | −0.7% | |
| Polk County, MN | Not scored | 3 | 2.4 | $641K | −1.8% | |
| Freeborn County, MN | Not scored | 2 | 1.6 | $1.2M | −1.5% | |
| Pine County, MN | Not scored | 4 | 3.2 | $505K | +5.5% | |
| Le Sueur County, MN | Not scored | 4 | 3.4 | $419K | +2.9% | |
| Lyon County, MN | Not scored | 4 | 4.0 | $379K | +1.0% | |
| Hubbard County, MN | Not scored | 4 | 4.5 | $434K | +4.6% | |
| Fillmore County, MN | Not scored | 3 | 3.4 | $548K | +1.4% | |
| Martin County, MN | Not scored | 3 | 3.4 | $572K | −2.8% | |
| Kanabec County, MN | Not scored | 2 | 3.0 | $549K | +3.6% | |
| Aitkin County, MN | Not scored | 2 | 2.8 | $791K | +3.5% | |
| Redwood County, MN | Not scored | 3 | 4.8 | $381K | −1.0% | |
| Roseau County, MN | Not scored | 4 | 6.4 | $237K | −0.3% | |
| Sibley County, MN | Not scored | 3 | 5.1 | $336K | +3.6% | |
| Renville County, MN | Not scored | 1 | 1.7 | $1.1M | −2.3% | |
| Wadena County, MN | Not scored | 4 | 6.6 | $254K | +1.9% | |
| Faribault County, MN | Not scored | 3 | 4.9 | $356K | −0.1% | |
| Pennington County, MN | Not scored | 1 | 1.6 | $828K | −1.8% | |
| Chippewa County, MN | Not scored | 4 | 7.8 | $217K | −1.6% | |
| Koochiching County, MN | Not scored | 2 | 3.4 | $500K | −3.7% | |
| Cottonwood County, MN | Not scored | 2 | 4.3 | $438K | −1.0% | |
| Pope County, MN | Not scored | 2 | 4.0 | $446K | +0.8% | |
| Watonwan County, MN | Not scored | 3 | 7.1 | $260K | +2.0% | |
| Lake County, MN | Not scored | 1 | 2.0 | $970K | −1.6% | |
| Jackson County, MN | Not scored | 1 | 2.3 | $812K | −1.3% | |
| Swift County, MN | Not scored | 1 | 2.4 | $809K | −0.4% | |
| Stevens County, MN | Not scored | 1 | 2.6 | $556K | +0.8% | |
| Rock County, MN | Not scored | 2 | 5.0 | $313K | −1.7% | |
| Yellow Medicine County, MN | Not scored | 4 | 9.8 | $160K | −0.2% | |
| Pipestone County, MN | Not scored | 2 | 5.0 | $328K | −1.7% | |
| Marshall County, MN | Not scored | 1 | 2.6 | $699K | −2.5% | |
| Clearwater County, MN | Not scored | 2 | 6.0 | $306K | +1.0% | |
| Murray County, MN | Not scored | 3 | 8.3 | $233K | −2.9% | |
| Lac qui Parle County, MN | Not scored | 2 | 6.8 | $312K | +0.2% | |
| Wilkin County, MN | Not scored | 3 | 11.3 | $160K | −2.9% | |
| Norman County, MN | Not scored | 1 | 3.7 | $464K | −1.6% | |
| Grant County, MN | Not scored | 4 | 16.1 | $114K | −0.1% | |
| Cook County, MN | Not scored | 1 | 3.7 | $484K | −1.4% | |
| Lincoln County, MN | Not scored | 1 | 4.1 | $514K | −0.7% | |
| Mahnomen County, MN | Not scored | 1 | 5.3 | $314K | −4.1% | |
| Big Stone County, MN | Not scored | 2 | 9.4 | $245K | −2.0% | |
| Kittson County, MN | Not scored | 2 | 11.3 | $175K | −3.7% | |
| Red Lake County, MN | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Lake of the Woods County, MN | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Traverse County, MN | Not scored | 1 | 7.6 | $330K | −6.8% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Minnesota?
As of September 2026, map listings count 498 funeral homes in Minnesota. 88 of them (18%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 302 businesses with payroll classed as funeral homes and funeral services in 2023, down 0.3% from 2019.
How much do households in Minnesota spend on funerals?
About $323.3M a year, or $140 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 498 funeral homes on map listings, it comes to $649K per home. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.
How does Minnesota compare with the U.S. for funeral homes?
Minnesota has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $649K, 4% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Minnesota would have about 476, against 498 on map listings. There is one business with payroll in the industry for every 7,642 households, against one for every 8,510 across the U.S. The official count fell 0.3% from 2019 to 2023, against −1.7% for the U.S.
Which market in Minnesota has the highest market score for funeral homes?
Among 9 scored metro areas in or partly in Minnesota, the Fargo metro area scores highest, at 70 (upper middle). Among 12 scored small-town markets in or partly in Minnesota, the Fergus Falls area scores highest, at 84 (high). Among 35 scored counties in Minnesota, Washington County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 49 for funeral homes (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minnesota. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
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Top markets for funeral homes across the U.S. · All business types in Minnesota
Screening a site or an acquisition in Minnesota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.