Small-town market profile · Minnesota
Grand Rapids, MN area market data
Population, household spending and competition for 56 business types in the Grand Rapids area, each scored against other small-town markets.
- Population, 2025
- 45,404
- +0.9% since 2020
- Households
- 18,541
- Median household income
- $68,603
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $225,200
- Jobs located here
- 16,336
- Highest market score
- 86
- Primary care and pediatrics, #8 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Grand Rapids area by name and distance, and the households and spending within reach. Or open the report at the center of the Grand Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,404 people live in the Grand Rapids area, in 18,541 households. Between 2020 and 2025, the population of the Grand Rapids area grew 0.9%, slower than the U.S. (+3.1%). The median household income in the Grand Rapids area is $68,603 a year, 15% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Grand Rapids area spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in the Grand Rapids area are for primary care and pediatric clinics (86), restaurants and cafes (79) and bakeries and dessert shops (78). The Grand Rapids area ranks #8 of 458 scored small-town markets for primary care and pediatric clinics.
The Grand Rapids area is made up of one county, Itasca County. For its number of households, the Grand Rapids area has the most map listings, relative to the U.S., for chiropractors (89% above the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in the Grand Rapids area
Highest Groundwork market score first. Each score compares the Grand Rapids area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 86 | #8 of 458 | 5 | 2.7 | $5M | 280 | 9 |
| Restaurants and cafes | 79 | #32 of 538 | 144 | 77.7 | $470K | 127 | 61 |
| Bakeries and dessert shops | 78 | #18 of 507 | 5 | 2.7 | $13.5M | 327 | 7 |
| Car washes and detailing | 77 | #27 of 441 | 7 | 3.8 | $3.1M | 122 | Under 3 |
| Fast food and sandwich shops | 77 | #46 of 537 | 21 | 11.3 | $3.2M | 106 | 20 |
| Tire shops | 76 | #47 of 431 | 7 | 3.8 | $3.1M | 122 | Under 3 |
| Pizza | 74 | #50 of 520 | 14 | 7.6 | $4.8M | 95 | 20 |
| Martial arts and dance studios | 73 | #32 of 378 | 5 | 2.7 | $2.9M | 146 | Under 3 |
| Coffee shops and cafes | 73 | #37 of 529 | 12 | 6.5 | $5.6M | 152 | 7 |
| Gyms, studios and classes | 70 | #50 of 535 | 19 | 10.2 | $775K | 117 | Under 3 |
| Veterinarians | 70 | #62 of 398 | 5 | 2.7 | $2.9M | 108 | 5 |
| Clothing and shoe stores | 70 | #98 of 536 | 19 | 10.2 | $1.8M | 143 | 6 |
| Clothing, shoes and laundry | 69 | #106 of 536 | 29 | 15.6 | $1.2M | 135 | 6 |
| Spas and skin care | 67 | #81 of 504 | 12 | 6.5 | $1.4M | 165 | Under 3 |
| Salons, barbers and spas | 66 | #79 of 538 | 55 | 29.7 | $316K | 149 | 13 |
| Physical therapy | 66 | #89 of 400 | 11 | 5.9 | $2.3M | 94 | 3 |
| Auto repair shops | 66 | #104 of 538 | 44 | 23.7 | $488K | 110 | 21 |
| Auto repair and car care | 66 | #118 of 538 | 83 | 44.8 | $259K | 96 | 26 |
| Pet grooming and boarding | 65 | #85 of 387 | 7 | 3.8 | $2.1M | 82 | 3 |
| Sit-down restaurants | 65 | #112 of 538 | 78 | 42.1 | $868K | 131 | 34 |
| Gyms | 64 | #104 of 506 | 12 | 6.5 | $1.2M | 94 | Under 3 |
| Optometrists and eye care | 61 | #120 of 400 | 8 | 4.3 | $3.1M | 99 | 4 |
| Convenience stores | 60 | #185 of 529 | 22 | 11.9 | $4.9M | 62 | 3 |
| Pet businesses | 57 | #180 of 527 | 22 | 11.9 | $665K | 76 | 8 |
| Hair salons | 57 | #187 of 538 | 38 | 20.5 | $457K | 106 | 9 |
| Doctors, dentists and clinics | 57 | #207 of 538 | 131 | 70.7 | $190K | 125 | 51 |
| Gas stations | 54 | #222 of 536 | 25 | 13.5 | $2.2M | 92 | 33 |
| Roofing and gutters | 53 | #123 of 288 | 6 | 3.2 | $7.9M | 94 | Under 3 |
| Collision repair and body shops | 51 | #182 of 387 | 10 | 5.4 | $2.1M | 70 | 5 |
| Insurance agencies | 51 | #255 of 537 | 22 | 11.9 | $1.5M | 121 | 18 |
| Child care and preschools | 50 | #230 of 454 | 8 | 4.3 | $842K | 84 | 11 |
| Dentists and orthodontists | 45 | #304 of 526 | 20 | 10.8 | $1.2M | 127 | 25 |
| Laundromats | 44 | #90 of 150 | 6 | 3.2 | $5.8M | 46 | Under 3 |
| Property management | 41 | #124 of 180 | 8 | 4.3 | Index only | 56 | 4 |
| Grocery and convenience stores | 39 | #392 of 538 | 53 | 28.6 | $2M | 60 | 15 |
| HVAC and plumbing | 38 | #363 of 476 | 15 | 8.1 | $3.2M | 67 | 17 |
| Home repair trades | 36 | #424 of 526 | 30 | 16.2 | $1.6M | 65 | 33 |
| Real estate agents and brokers | 36 | #443 of 533 | 36 | 19.4 | Index only | 127 | 15 |
| Real estate | 35 | #456 of 536 | 47 | 25.3 | Index only | 122 | 24 |
| Chiropractors | 34 | #346 of 426 | 19 | 10.2 | $1.3M | 55 | 10 |
| Grocery stores | 34 | #404 of 506 | 19 | 10.2 | $5.7M | 61 | 12 |
| Electricians | 33 | #256 of 295 | 9 | 4.9 | $5.3M | 44 | 16 |
| Lawn, cleaning and pest control | 32 | #416 of 481 | 19 | 10.2 | $1.1M | 68 | 24 |
| Landscaping and lawn care | 31 | #340 of 399 | 16 | 8.6 | $1.4M | 46 | 15 |
| Funeral homes | Not scored | Not scored | 4 | 2.2 | $863K | 127 | 3 |
| Barbershops | Not scored | Not scored | 3 | 1.6 | $5.8M | 307 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.6 | $7.2M | 113 | 9 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $7.2M | 52 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.1 | $8.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $7.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $34.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $14.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Grand Rapids area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.5M | $1,158 | 121 |
| Gasoline and other fuels | $54.8M | $2,957 | 114 |
| Food away from home | $67.7M | $3,652 | 90 |
| Groceries | $108.3M | $5,841 | 92 |
| Personal care products and services | $17.4M | $937 | 93 |
| Child care and other personal services | $6.7M | $363 | 63 |
| Memberships, classes and admissions | $14.7M | $794 | 81 |
| Medical and dental services | $24.9M | $1,342 | 104 |
| Pets | $14.6M | $789 | 87 |
| Clothing, shoes and related services | $34.5M | $1,861 | 91 |
| Vehicle insurance | $33.3M | $1,796 | 92 |
| Home repairs, maintenance and insurance | $47.6M | $2,566 | 85 |
| Lawn care, cleaning and other household services | $21.7M | $1,169 | 83 |
| Rent and homeowner costs | $248.9M | $13,424 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grand Rapids area
- Population, 2025 estimate
- 45,404+0.9% since 2020
- Households
- 18,541
- Median age
- 47.5
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 2,668 sq. mi.
- People per square mile
- 17
- Median household income
- $68,603+24.4% vs. 2015–2019, before inflation
- Average household income
- $88,664
- Median home value
- $225,200
- Jobs located here
- 16,336
- Daytime population
- 40,939Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grand Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grand Rapids area 1
- Itasca County, MN45,275 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Willmar, MN area44,079 people
Questions
How fast is the Grand Rapids, MN area growing?
Population estimates put the Grand Rapids area at 45,404 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 18,541 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in the Grand Rapids, MN area spend?
Households in the Grand Rapids area spend about $248.9M a year on rent and homeowner costs, $108.3M on groceries and $67.7M on food away from home. Relative to the U.S., household spending in the Grand Rapids area runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in the Grand Rapids, MN area?
Of the business types scored in the Grand Rapids area, primary care and pediatric clinics (86), restaurants and cafes (79) and bakeries and dessert shops (78) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #8 of 458 scored small-town markets.
How does the Grand Rapids, MN area compare with the U.S.?
Median household income in the Grand Rapids area is $68,603, 15% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (89% above the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Grand Rapids area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in the Grand Rapids area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.