County profile · Minnesota
Waseca County, MN market data
Population, household spending and competition for 56 business types in Waseca County, each scored against other counties.
- Population, 2025
- 18,688
- −1.5% since 2020
- Households
- 7,477
- Median household income
- $76,261
- +34.4% vs. 2015–2019, before inflation
- Median home value
- $220,800
- Jobs located here
- 5,375
- Highest market score
- 71
- Doctors, dentists and clinics, #309 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Waseca County by name and distance, and the households and spending within reach. Or open the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,688 people live in Waseca County, in 7,477 households. Between 2020 and 2025, the population of Waseca County declined 1.5%, against +3.1% for the U.S. The median household income in Waseca County is $76,261 a year, 6% below the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Waseca County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Waseca County are for medical and dental practices (71); dentists and orthodontists (70); and clothing, shoe and laundry businesses (65). Waseca County ranks #309 of 2,394 scored counties for medical and dental practices.
For its number of households, Waseca County has the most map listings, relative to the U.S., for pizza places (68% above the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Waseca County
Highest Groundwork market score first. Each score compares Waseca County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 71 | #309 of 2,394 | 28 | 37.4 | $367K | 241 | 10 |
| Dentists and orthodontists | 70 | #259 of 1,886 | 5 | 6.7 | $2.1M | 209 | 4 |
| Clothing, shoes and laundry | 65 | #514 of 2,210 | 7 | 9.4 | $2M | 231 | Under 3 |
| Grocery and convenience stores | 65 | #580 of 2,402 | 10 | 13.4 | $4.5M | 131 | Under 3 |
| Gas stations | 64 | #584 of 2,358 | 6 | 8.0 | $3.9M | 163 | 9 |
| Coffee shops and cafes | 61 | #558 of 2,063 | 5 | 6.7 | $5.6M | 152 | Under 3 |
| Fast food and sandwich shops | 61 | #675 of 2,222 | 7 | 9.4 | $4M | 132 | 13 |
| Restaurants and cafes | 57 | #860 of 2,405 | 58 | 77.6 | $487K | 131 | 30 |
| Salons, barbers and spas | 56 | #825 of 2,385 | 22 | 29.4 | $327K | 154 | 6 |
| Sit-down restaurants | 56 | #883 of 2,405 | 26 | 34.8 | $1.1M | 164 | 15 |
| Bakeries and dessert shops | 50 | #924 of 1,889 | 6 | 8.0 | $4.7M | 114 | Under 3 |
| Hair salons | 50 | #1,168 of 2,339 | 15 | 20.1 | $480K | 112 | 4 |
| Pet businesses | 41 | #1,495 of 2,200 | 12 | 16.0 | $513K | 58 | 3 |
| Auto repair shops | 41 | #1,610 of 2,378 | 24 | 32.1 | $377K | 85 | 9 |
| Auto repair and car care | 41 | #1,624 of 2,401 | 41 | 54.8 | $221K | 82 | 12 |
| Pizza | 37 | #1,568 of 2,090 | 10 | 13.4 | $2.8M | 56 | 13 |
| Child care and preschools | 36 | #1,198 of 1,611 | 5 | 6.7 | $557K | 56 | 3 |
| Gyms, studios and classes | 35 | #1,658 of 2,088 | 13 | 17.4 | $468K | 71 | 3 |
| Real estate | 35 | #1,859 of 2,229 | 17 | 22.7 | Index only | 139 | Under 3 |
| Collision repair and body shops | 34 | #1,027 of 1,327 | 5 | 6.7 | $1.8M | 59 | Under 3 |
| HVAC and plumbing | 33 | #1,419 of 1,707 | 5 | 6.7 | $3.9M | 83 | 8 |
| Chiropractors | 32 | #1,230 of 1,490 | 7 | 9.4 | $1.5M | 61 | 3 |
| Real estate agents and brokers | 30 | #2,015 of 2,176 | 16 | 21.4 | Index only | 117 | Under 3 |
| Home repair trades | 25 | #1,929 of 2,057 | 12 | 16.0 | $1.6M | 67 | 15 |
| Gyms | 23 | #1,630 of 1,792 | 9 | 12.0 | $676K | 52 | 3 |
| Insurance agencies | 23 | #1,998 of 2,272 | 13 | 17.4 | $1.1M | 86 | 11 |
| Funeral homes | 22 | #1,377 of 1,472 | 6 | 8.0 | $195K | 29 | 3 |
| Roofing and gutters | 12 | #1,162 of 1,177 | 7 | 9.4 | $2.8M | 33 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.3 | $3.6M | 280 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.3 | $1.8M | 205 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.0 | $3M | 120 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.0 | $2.1M | 81 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.0 | $3.4M | 143 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.0 | $2.1M | 75 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.7 | $3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.7 | $5.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.7 | $4.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.7 | $3M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Convenience stores | Not scored | Not scored | 1 | 1.3 | $44.5M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 1 | 1.3 | $44.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.3 | $8.9M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $14.2M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.3 | $8.9M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $6.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.3 | $10.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Waseca County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $1,210 | 126 |
| Gasoline and other fuels | $23.3M | $3,114 | 120 |
| Food away from home | $28.2M | $3,774 | 93 |
| Groceries | $44.5M | $5,957 | 94 |
| Personal care products and services | $7.2M | $963 | 96 |
| Child care and other personal services | $2.8M | $372 | 64 |
| Memberships, classes and admissions | $6.1M | $814 | 83 |
| Medical and dental services | $10.3M | $1,375 | 107 |
| Pets | $6.2M | $823 | 91 |
| Clothing, shoes and related services | $14.2M | $1,904 | 93 |
| Vehicle insurance | $14.1M | $1,883 | 96 |
| Home repairs, maintenance and insurance | $19.6M | $2,626 | 87 |
| Lawn care, cleaning and other household services | $8.9M | $1,193 | 84 |
| Rent and homeowner costs | $102.3M | $13,684 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Waseca County
- Population, 2025 estimate
- 18,688−1.5% since 2020
- Households
- 7,477
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 423 sq. mi.
- People per square mile
- 45
- Median household income
- $76,261+34.4% vs. 2015–2019, before inflation
- Average household income
- $90,562
- Median home value
- $220,800
- Jobs located here
- 5,375
- Daytime population
- 15,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waseca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Steele County, MN37,439 people
- Blue Earth County, MN69,871 people
- Le Sueur County, MN29,113 people
- Rice County, MN67,917 people
- Nicollet County, MN34,411 people
- Freeborn County, MN30,623 people
- Faribault County, MN13,914 people
- Dodge County, MN21,045 people
Questions
How fast is Waseca County, MN growing?
Population estimates put Waseca County at 18,688 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 7,477 households. Against the 2015–2019 survey, median household income rose 34.4%, before inflation.
How much do households in Waseca County, MN spend?
Households in Waseca County spend about $102.3M a year on rent and homeowner costs, $44.5M on groceries and $28.2M on food away from home. Relative to the U.S., household spending in Waseca County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Waseca County, MN?
Of the business types scored in Waseca County, medical and dental practices (71); dentists and orthodontists (70); and clothing, shoe and laundry businesses (65) have the highest Groundwork market scores. For medical and dental practices, that ranks #309 of 2,394 scored counties.
How does Waseca County, MN compare with the U.S.?
Median household income in Waseca County is $76,261, 6% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $220,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (68% above the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Waseca County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waseca County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Waseca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.