Small-town market profile · Minnesota
Fairmont, MN area market data
How the Fairmont area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,440
- −2.8% since 2020
- Households
- 8,839
- Median household income
- $59,507
- +12.7% vs. 2015–2019, before inflation
- Median home value
- $163,500
- Jobs located here
- 8,052
- Highest market score
- 65
- Restaurants and cafes, #119 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Fairmont area by name and distance, and the households and spending within reach. Or open the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fairmont area has an estimated 19,440 people and 8,839 households. Population estimates put the population change in the Fairmont area from 2020 to 2025 at −2.8%, against +3.1% for the U.S. Median household income in the Fairmont area is $59,507, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.7%, before inflation.
Relative to the U.S., household spending in the Fairmont area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in the Fairmont area, restaurants and cafes (65), fast food and sandwich shops (62) and grocery and convenience stores (57) have the highest Groundwork market scores. For restaurants and cafes, that ranks #119 of 538 scored small-town markets.
The Fairmont area is made up of one county, Martin County. Against the U.S., map listings per household run highest for chiropractors (3.4 times the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
All 56 business types in the Fairmont area
Highest Groundwork market score first. Each score compares the Fairmont area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 65 | #119 of 538 | 70 | 79.2 | $439K | 118 | 28 |
| Fast food and sandwich shops | 62 | #162 of 537 | 10 | 11.3 | $3.1M | 101 | 11 |
| Grocery and convenience stores | 57 | #214 of 538 | 18 | 20.4 | $2.8M | 82 | 3 |
| Convenience stores | 56 | #219 of 529 | 6 | 6.8 | $8.3M | 106 | Under 3 |
| Bakeries and dessert shops | 55 | #198 of 507 | 5 | 5.7 | $6.2M | 148 | Under 3 |
| Salons, barbers and spas | 54 | #218 of 538 | 28 | 31.7 | $283K | 133 | Under 3 |
| Pizza | 53 | #226 of 520 | 8 | 9.1 | $3.8M | 76 | 11 |
| Sit-down restaurants | 53 | #231 of 538 | 38 | 43.0 | $809K | 122 | 15 |
| Gyms, studios and classes | 52 | #243 of 535 | 7 | 7.9 | $934K | 141 | 4 |
| Pet businesses | 52 | #247 of 527 | 8 | 9.1 | $824K | 94 | 4 |
| Grocery stores | 48 | #284 of 506 | 6 | 6.8 | $8.3M | 90 | 3 |
| Doctors, dentists and clinics | 48 | #285 of 538 | 55 | 62.2 | $208K | 136 | 26 |
| Clothing, shoes and laundry | 48 | #288 of 536 | 18 | 20.4 | $880K | 100 | 4 |
| Gas stations | 48 | #294 of 536 | 11 | 12.4 | $2.2M | 91 | 11 |
| Coffee shops and cafes | 47 | #294 of 529 | 7 | 7.9 | $4.4M | 119 | Under 3 |
| Clothing and shoe stores | 44 | #323 of 536 | 15 | 17.0 | $1.1M | 83 | 4 |
| Real estate | 44 | #330 of 536 | 18 | 20.4 | Index only | 147 | 4 |
| Dentists and orthodontists | 43 | #328 of 526 | 10 | 11.3 | $1.1M | 116 | 6 |
| Home repair trades | 43 | #344 of 526 | 10 | 11.3 | $2.2M | 90 | 11 |
| Gyms | 42 | #340 of 506 | 5 | 5.7 | $1.3M | 100 | 4 |
| Hair salons | 38 | #402 of 538 | 20 | 22.6 | $396K | 92 | Under 3 |
| Optometrists and eye care | 35 | #316 of 400 | 5 | 5.7 | $2.3M | 73 | Under 3 |
| Car washes and detailing | 35 | #340 of 441 | 5 | 5.7 | $1.9M | 74 | Under 3 |
| Real estate agents and brokers | 35 | #454 of 533 | 16 | 18.1 | Index only | 131 | 4 |
| Auto repair and car care | 32 | #439 of 538 | 43 | 48.6 | $216K | 80 | 17 |
| Auto repair shops | 30 | #459 of 538 | 25 | 28.3 | $372K | 84 | 15 |
| Landscaping and lawn care | 22 | #386 of 399 | 9 | 10.2 | $1.1M | 38 | 6 |
| Lawn, cleaning and pest control | 20 | #470 of 481 | 12 | 13.6 | $830K | 49 | 10 |
| Chiropractors | 15 | #425 of 426 | 16 | 18.1 | $715K | 30 | 9 |
| Insurance agencies | 6 | #537 of 537 | 23 | 26.0 | $636K | 51 | 19 |
| Child care and preschools | Not scored | Not scored | 4 | 4.5 | $743K | 74 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.5 | $5.5M | 45 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.5 | $5.5M | 115 | 7 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3.1M | 101 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.4 | $572K | 84 | 3 |
| House cleaning | Not scored | Not scored | 3 | 3.4 | $3.3M | 52 | 4 |
| Nail salons | Not scored | Not scored | 3 | 3.4 | $2.6M | 158 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.4 | $2.2M | 86 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.4 | $3.1M | 124 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.2M | 81 | 4 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.3 | $7.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.3 | $3.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.3 | $5.7M | Too few | 6 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.3 | $10.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.3 | $4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Fairmont area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.3M | $1,052 | 110 |
| Gasoline and other fuels | $24M | $2,712 | 105 |
| Food away from home | $30.8M | $3,480 | 85 |
| Groceries | $50M | $5,659 | 90 |
| Personal care products and services | $7.9M | $896 | 89 |
| Child care and other personal services | $3M | $336 | 58 |
| Memberships, classes and admissions | $6.5M | $739 | 75 |
| Medical and dental services | $11.4M | $1,294 | 100 |
| Pets | $6.6M | $746 | 82 |
| Clothing, shoes and related services | $15.8M | $1,791 | 87 |
| Vehicle insurance | $14.6M | $1,654 | 85 |
| Home repairs, maintenance and insurance | $21.8M | $2,468 | 82 |
| Lawn care, cleaning and other household services | $10M | $1,126 | 80 |
| Rent and homeowner costs | $114.7M | $12,974 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fairmont area
- Population, 2025 estimate
- 19,440−2.8% since 2020
- Households
- 8,839
- Median age
- 44.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 712 sq. mi.
- People per square mile
- 28
- Median household income
- $59,507+12.7% vs. 2015–2019, before inflation
- Average household income
- $82,458
- Median home value
- $163,500
- Jobs located here
- 8,052
- Daytime population
- 18,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fairmont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fairmont area 1
- Martin County, MN19,780 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Bemidji, MN area46,512 people
- Grand Rapids, MN area45,275 people
Questions
How fast is the Fairmont, MN area growing?
Population estimates put the Fairmont area at 19,440 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 8,839 households. Median household income rose 12.7% from the 2015–2019 survey, before inflation.
How much do households in the Fairmont, MN area spend?
Households in the Fairmont area spend about $114.7M a year on rent and homeowner costs, $50M on groceries and $30.8M on food away from home. Set against the U.S., households in the Fairmont area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in the Fairmont, MN area?
The highest Groundwork market scores in the Fairmont area are for restaurants and cafes (65), fast food and sandwich shops (62) and grocery and convenience stores (57). The Fairmont area ranks #119 of 538 scored small-town markets for restaurants and cafes.
How does the Fairmont, MN area compare with the U.S.?
The median household income in the Fairmont area is $59,507 a year, 26% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,500, against $332,700 for the U.S. For its number of households, the Fairmont area has the most map listings, relative to the U.S., for chiropractors (3.4 times the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in the Fairmont area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fairmont area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fairmont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fairmont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.