County profile · Minnesota
Martin County, MN market data
Population, household spending and competition for 56 business types in Martin County, each scored against other counties.
- Population, 2025
- 19,440
- −2.8% since 2020
- Households
- 8,839
- Median household income
- $59,507
- +12.7% vs. 2015–2019, before inflation
- Median home value
- $163,500
- Jobs located here
- 8,052
- Highest market score
- 54
- Gyms, studios and classes, #838 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Martin County by name and distance, and the households and spending within reach. Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,440 people live in Martin County, in 8,839 households. Between 2020 and 2025, the population of Martin County declined 2.8%, against +3.1% for the U.S. The median household income in Martin County is $59,507 a year, 26% below the U.S. median of $80,734. That rose 12.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Martin County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Martin County are for gyms and studios (54), restaurants and cafes (54) and fast food and sandwich shops (53). Martin County ranks #838 of 2,088 scored counties for gyms and studios.
Martin County is part of the Fairmont area. For its number of households, Martin County has the most map listings, relative to the U.S., for chiropractors (3.4 times the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
All 56 business types in Martin County
Highest Groundwork market score first. Each score compares Martin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 54 | #838 of 2,088 | 7 | 7.9 | $934K | 141 | 4 |
| Restaurants and cafes | 54 | #1,000 of 2,405 | 70 | 79.2 | $439K | 118 | 28 |
| Fast food and sandwich shops | 53 | #1,017 of 2,222 | 10 | 11.3 | $3.1M | 101 | 11 |
| Grocery and convenience stores | 52 | #1,120 of 2,402 | 18 | 20.4 | $2.8M | 82 | 3 |
| Bakeries and dessert shops | 51 | #876 of 1,889 | 5 | 5.7 | $6.2M | 148 | Under 3 |
| Convenience stores | 50 | #1,114 of 2,261 | 6 | 6.8 | $8.3M | 106 | Under 3 |
| Pet businesses | 48 | #1,184 of 2,200 | 8 | 9.1 | $824K | 94 | 4 |
| Salons, barbers and spas | 47 | #1,316 of 2,385 | 28 | 31.7 | $283K | 133 | Under 3 |
| Sit-down restaurants | 46 | #1,347 of 2,405 | 38 | 43.0 | $809K | 122 | 15 |
| Dentists and orthodontists | 45 | #1,127 of 1,886 | 10 | 11.3 | $1.1M | 116 | 6 |
| Grocery stores | 45 | #1,174 of 2,070 | 6 | 6.8 | $8.3M | 90 | 3 |
| Pizza | 45 | #1,234 of 2,090 | 8 | 9.1 | $3.8M | 76 | 11 |
| Real estate | 45 | #1,339 of 2,229 | 18 | 20.4 | Index only | 147 | 4 |
| Doctors, dentists and clinics | 42 | #1,575 of 2,394 | 55 | 62.2 | $208K | 136 | 26 |
| Coffee shops and cafes | 41 | #1,333 of 2,063 | 7 | 7.9 | $4.4M | 119 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,459 of 2,210 | 18 | 20.4 | $880K | 100 | 4 |
| Gas stations | 41 | #1,535 of 2,358 | 11 | 12.4 | $2.2M | 91 | 11 |
| Home repair trades | 40 | #1,488 of 2,057 | 10 | 11.3 | $2.2M | 90 | 11 |
| Real estate agents and brokers | 39 | #1,637 of 2,176 | 16 | 18.1 | Index only | 131 | 4 |
| Gyms | 37 | #1,315 of 1,792 | 5 | 5.7 | $1.3M | 100 | 4 |
| Clothing and shoe stores | 37 | #1,506 of 2,087 | 15 | 17.0 | $1.1M | 83 | 4 |
| Car washes and detailing | 32 | #1,165 of 1,451 | 5 | 5.7 | $1.9M | 74 | Under 3 |
| Hair salons | 32 | #1,969 of 2,339 | 20 | 22.6 | $396K | 92 | Under 3 |
| Optometrists and eye care | 29 | #1,100 of 1,302 | 5 | 5.7 | $2.3M | 73 | Under 3 |
| Auto repair and car care | 27 | #2,109 of 2,401 | 43 | 48.6 | $216K | 80 | 17 |
| Auto repair shops | 26 | #2,133 of 2,378 | 25 | 28.3 | $372K | 84 | 15 |
| Landscaping and lawn care | 22 | #1,431 of 1,493 | 9 | 10.2 | $1.1M | 38 | 6 |
| Lawn, cleaning and pest control | 21 | #1,729 of 1,771 | 12 | 13.6 | $830K | 49 | 10 |
| Chiropractors | 13 | #1,479 of 1,490 | 16 | 18.1 | $715K | 30 | 9 |
| Insurance agencies | 6 | #2,271 of 2,272 | 23 | 26.0 | $636K | 51 | 19 |
| Child care and preschools | Not scored | Not scored | 4 | 4.5 | $743K | 74 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.5 | $5.5M | 45 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.5 | $5.5M | 115 | 7 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3.1M | 101 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.4 | $572K | 84 | 3 |
| House cleaning | Not scored | Not scored | 3 | 3.4 | $3.3M | 52 | 4 |
| Nail salons | Not scored | Not scored | 3 | 3.4 | $2.6M | 158 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.4 | $2.2M | 86 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.4 | $3.1M | 124 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.2M | 81 | 4 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.3 | $7.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.3 | $3.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.3 | $5.7M | Too few | 6 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.3 | $10.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.3 | $4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Martin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.3M | $1,052 | 110 |
| Gasoline and other fuels | $24M | $2,712 | 105 |
| Food away from home | $30.8M | $3,480 | 85 |
| Groceries | $50M | $5,659 | 90 |
| Personal care products and services | $7.9M | $896 | 89 |
| Child care and other personal services | $3M | $336 | 58 |
| Memberships, classes and admissions | $6.5M | $739 | 75 |
| Medical and dental services | $11.4M | $1,294 | 100 |
| Pets | $6.6M | $746 | 82 |
| Clothing, shoes and related services | $15.8M | $1,791 | 87 |
| Vehicle insurance | $14.6M | $1,654 | 85 |
| Home repairs, maintenance and insurance | $21.8M | $2,468 | 82 |
| Lawn care, cleaning and other household services | $10M | $1,126 | 80 |
| Rent and homeowner costs | $114.7M | $12,974 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Martin County
- Population, 2025 estimate
- 19,440−2.8% since 2020
- Households
- 8,839
- Median age
- 44.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 712 sq. mi.
- People per square mile
- 28
- Median household income
- $59,507+12.7% vs. 2015–2019, before inflation
- Average household income
- $82,458
- Median home value
- $163,500
- Jobs located here
- 8,052
- Daytime population
- 18,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Watonwan County, MN11,205 people
- Faribault County, MN13,914 people
- Jackson County, MN9,933 people
- Cottonwood County, MN11,458 people
- Blue Earth County, MN69,871 people
- Brown County, MN25,800 people
- Nicollet County, MN34,411 people
- Waseca County, MN18,885 people
Questions
How fast is Martin County, MN growing?
Population estimates put Martin County at 19,440 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 8,839 households. Against the 2015–2019 survey, median household income rose 12.7%, before inflation.
How much do households in Martin County, MN spend?
Households in Martin County spend about $114.7M a year on rent and homeowner costs, $50M on groceries and $30.8M on food away from home. Relative to the U.S., household spending in Martin County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Martin County, MN?
Of the business types scored in Martin County, gyms and studios (54), restaurants and cafes (54) and fast food and sandwich shops (53) have the highest Groundwork market scores. For gyms and studios, that ranks #838 of 2,088 scored counties.
How does Martin County, MN compare with the U.S.?
Median household income in Martin County is $59,507, 26% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (3.4 times the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Martin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Martin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.