Metro area profile · North Dakota
Grand Forks, ND-MN metro area market data
Population, household spending and competition for 56 business types in the Grand Forks metro area, each scored against other metro areas.
- Population, 2025
- 105,046
- +0.8% since 2020
- Households
- 43,655
- Median household income
- $69,836
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $242,500
- Jobs located here
- 49,856
- Highest market score
- 79
- Primary care and pediatrics, #22 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Grand Forks metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Grand Forks metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 105,046 people live in the Grand Forks metro area, in 43,655 households. Population estimates put the population change in the Grand Forks metro area from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). The median household income in the Grand Forks metro area is $69,836 a year, 13% below the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Grand Forks metro area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in the Grand Forks metro area are for primary care and pediatric clinics (79), car washes and detailers (72) and dentists and orthodontists (68). The Grand Forks metro area ranks #22 of 387 scored metro areas for primary care and pediatric clinics.
The Grand Forks metro area takes in 2 counties: Grand Forks County, ND and Polk County, MN. For its number of households, the Grand Forks metro area has the most map listings, relative to the U.S., for property management companies (90% above the U.S. rate) and the fewest for barbershops (49% below the U.S. rate).
All 56 business types in the Grand Forks metro area
Highest Groundwork market score first. Each score compares the Grand Forks metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 79 | #22 of 387 | 17 | 3.9 | $3.5M | 198 | 14 |
| Car washes and detailing | 72 | #37 of 387 | 13 | 3.0 | $3.5M | 140 | 5 |
| Dentists and orthodontists | 68 | #63 of 387 | 43 | 9.8 | $1.4M | 141 | 35 |
| Veterinarians | 68 | #66 of 384 | 10 | 2.3 | $3.5M | 130 | 6 |
| Sit-down restaurants | 67 | #61 of 387 | 192 | 44.0 | $851K | 128 | 65 |
| Mortgage brokers and lenders | 64 | #61 of 373 | 6 | 1.4 | Index only | 254 | 3 |
| Salons, barbers and spas | 63 | #64 of 387 | 160 | 36.7 | $261K | 122 | 35 |
| Martial arts and dance studios | 63 | #75 of 387 | 16 | 3.7 | $2.3M | 113 | 6 |
| Nail salons | 63 | #75 of 387 | 15 | 3.4 | $2.8M | 166 | 7 |
| Restaurants and cafes | 63 | #106 of 387 | 402 | 92.1 | $406K | 110 | 164 |
| Yoga, Pilates and fitness studios | 61 | #71 of 347 | 6 | 1.4 | $6.1M | 150 | 11 |
| Hair salons | 61 | #91 of 387 | 89 | 20.4 | $468K | 109 | 15 |
| Bakeries and dessert shops | 60 | #113 of 387 | 28 | 6.4 | $5.8M | 141 | 26 |
| Tire shops | 59 | #139 of 386 | 12 | 2.7 | $3.8M | 152 | 8 |
| Gyms, studios and classes | 58 | #113 of 387 | 55 | 12.6 | $662K | 100 | 17 |
| Fast food and sandwich shops | 58 | #150 of 387 | 56 | 12.8 | $2.9M | 96 | 70 |
| Real estate agents and brokers | 57 | #111 of 387 | 73 | 16.7 | Index only | 149 | 25 |
| Laundromats | 57 | #126 of 364 | 5 | 1.1 | $16.6M | 133 | Under 3 |
| Barbershops | 57 | #131 of 387 | 12 | 2.7 | $3.5M | 184 | 3 |
| Doctors, dentists and clinics | 57 | #138 of 387 | 429 | 98.3 | $139K | 91 | 94 |
| Pet businesses | 56 | #152 of 387 | 41 | 9.4 | $862K | 98 | 18 |
| Clothing, shoes and laundry | 56 | #161 of 387 | 90 | 20.6 | $923K | 105 | 27 |
| Roofing and gutters | 55 | #144 of 381 | 7 | 1.6 | $16.3M | 193 | 9 |
| Spas and skin care | 55 | #146 of 387 | 40 | 9.2 | $1M | 119 | 8 |
| Auto repair shops | 54 | #164 of 387 | 83 | 19.0 | $551K | 124 | 56 |
| Auto repair and car care | 53 | #176 of 387 | 146 | 33.4 | $313K | 117 | 74 |
| Physical therapy | 51 | #178 of 386 | 22 | 5.0 | $2.7M | 113 | 20 |
| Real estate | 50 | #177 of 387 | 106 | 24.3 | Index only | 130 | 60 |
| Clothing and shoe stores | 50 | #206 of 387 | 67 | 15.3 | $1.2M | 98 | 27 |
| Pet grooming and boarding | 48 | #216 of 386 | 15 | 3.4 | $2.4M | 93 | 8 |
| Gyms | 47 | #227 of 387 | 33 | 7.6 | $1.1M | 85 | 11 |
| Funeral homes | 46 | #200 of 377 | 8 | 1.8 | $671K | 99 | 4 |
| Optometrists and eye care | 43 | #262 of 386 | 19 | 4.4 | $3.1M | 100 | 9 |
| Pizza | 42 | #256 of 387 | 47 | 10.8 | $3.5M | 68 | 70 |
| Chiropractors | 40 | #268 of 386 | 28 | 6.4 | $2.1M | 89 | 16 |
| Collision repair and body shops | 38 | #273 of 381 | 14 | 3.2 | $3.3M | 106 | 17 |
| Pet stores | 38 | #275 of 382 | 8 | 1.8 | $4.4M | 98 | 4 |
| Grocery and convenience stores | 37 | #290 of 387 | 102 | 23.4 | $2.5M | 74 | 22 |
| Home repair trades | 37 | #295 of 387 | 50 | 11.5 | $2.3M | 94 | 86 |
| Oil change and quick lube | 33 | #228 of 290 | 5 | 1.1 | $9.1M | 67 | 5 |
| Coffee shops and cafes | 33 | #324 of 387 | 56 | 12.8 | $2.9M | 79 | 26 |
| HVAC and plumbing | 33 | #325 of 387 | 28 | 6.4 | $4.1M | 86 | 39 |
| Convenience stores | 32 | #310 of 387 | 45 | 10.3 | $5.7M | 73 | Under 3 |
| Gas stations | 32 | #314 of 387 | 51 | 11.7 | $2.3M | 96 | 58 |
| Child care and preschools | 32 | #314 of 387 | 20 | 4.6 | $842K | 84 | 28 |
| Landscaping and lawn care | 28 | #338 of 385 | 24 | 5.5 | $2.2M | 74 | 48 |
| Lawn, cleaning and pest control | 28 | #346 of 387 | 40 | 9.2 | $1.3M | 77 | 76 |
| Grocery stores | 26 | #340 of 387 | 33 | 7.6 | $7.8M | 84 | 20 |
| House cleaning | 20 | #363 of 375 | 13 | 3.0 | $4M | 62 | 28 |
| Insurance agencies | 19 | #366 of 387 | 71 | 16.3 | $994K | 79 | 59 |
| Electricians | 19 | #374 of 383 | 15 | 3.4 | $7.6M | 63 | 38 |
| Property management | 16 | #371 of 374 | 25 | 5.7 | Index only | 43 | 27 |
| Pest control | Not scored | Not scored | 3 | 0.7 | $17.3M | 169 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $41.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $59.8M | Too few | Under 3 |
Household spending in the Grand Forks metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.7M | $1,048 | 109 |
| Gasoline and other fuels | $116.6M | $2,670 | 103 |
| Food away from home | $163.3M | $3,741 | 92 |
| Groceries | $257.4M | $5,896 | 93 |
| Personal care products and services | $41.7M | $955 | 95 |
| Child care and other personal services | $16.8M | $386 | 66 |
| Memberships, classes and admissions | $36.4M | $835 | 85 |
| Medical and dental services | $59.8M | $1,371 | 106 |
| Pets | $35.3M | $809 | 89 |
| Clothing, shoes and related services | $83.1M | $1,903 | 93 |
| Vehicle insurance | $70.5M | $1,616 | 83 |
| Home repairs, maintenance and insurance | $114.2M | $2,615 | 87 |
| Lawn care, cleaning and other household services | $51.9M | $1,189 | 84 |
| Rent and homeowner costs | $594.8M | $13,626 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grand Forks metro area
- Population, 2025 estimate
- 105,046+0.8% since 2020
- Households
- 43,655
- Median age
- 35.2
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 3,407 sq. mi.
- People per square mile
- 30
- Median household income
- $69,836+25.6% vs. 2015–2019, before inflation
- Average household income
- $91,932
- Median home value
- $242,500
- Jobs located here
- 49,856
- Daytime population
- 105,384Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Forks metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grand Forks metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grand Forks metro area 2
- Grand Forks County, ND72,923 people
- Polk County, MN30,705 people
Other markets based in North Dakota 7
- Fargo, ND-MN metro area259,459 people
- Bismarck, ND metro area136,216 people
- Minot, ND metro area76,484 people
- Williston, ND area39,555 people
- Dickinson, ND area38,366 people
- Wahpeton, ND-MN area22,955 people
- Jamestown, ND area21,549 people
Questions
How fast is the Grand Forks, ND-MN metro area growing?
Population estimates put the Grand Forks metro area at 105,046 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,655 households. Against the 2015–2019 survey, median household income rose 25.6%, before inflation.
How much do households in the Grand Forks, ND-MN metro area spend?
Households in the Grand Forks metro area spend about $594.8M a year on rent and homeowner costs, $257.4M on groceries and $163.3M on food away from home. Relative to the U.S., household spending in the Grand Forks metro area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in the Grand Forks, ND-MN metro area?
Of the business types scored in the Grand Forks metro area, primary care and pediatric clinics (79), car washes and detailers (72) and dentists and orthodontists (68) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #22 of 387 scored metro areas.
How does the Grand Forks, ND-MN metro area compare with the U.S.?
Median household income in the Grand Forks metro area is $69,836, 13% below the U.S. median of $80,734. The population rose 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $242,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (90% above the U.S. rate) and lowest for barbershops (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Grand Forks metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Forks metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Grand Forks metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Forks metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.