County profile · Minnesota
Winona County, MN market data
Population, household spending and competition for 56 business types in Winona County, each scored against other counties.
- Population, 2025
- 50,523
- +1.8% since 2020
- Households
- 20,253
- Median household income
- $70,744
- +19.2% vs. 2015–2019, before inflation
- Median home value
- $235,400
- Jobs located here
- 25,458
- Highest market score
- 75
- Grocery stores, #289 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Winona County by name and distance, and the households and spending within reach. Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 50,523 people live in Winona County, in 20,253 households. Population estimates put the population change in Winona County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The median household income in Winona County is $70,744 a year, 12% below the U.S. median of $80,734. That rose 19.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Winona County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Winona County are for grocery stores (75), bakeries and dessert shops (74) and medical and dental practices (73). Winona County ranks #289 of 2,070 scored counties for grocery stores.
Winona County is part of the Winona area. For its number of households, Winona County has the most map listings, relative to the U.S., for landscaping and lawn care companies (33% above the U.S. rate) and the fewest for medical and dental practices (48% below the U.S. rate).
All 56 business types in Winona County
Highest Groundwork market score first. Each score compares Winona County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 75 | #289 of 2,070 | 8 | 4.0 | $14.9M | 161 | 6 |
| Bakeries and dessert shops | 74 | #176 of 1,889 | 9 | 4.4 | $8.4M | 203 | 8 |
| Doctors, dentists and clinics | 73 | #261 of 2,394 | 89 | 43.9 | $312K | 205 | 33 |
| Grocery and convenience stores | 70 | #448 of 2,402 | 37 | 18.3 | $3.2M | 95 | 6 |
| Clothing, shoes and laundry | 69 | #412 of 2,210 | 30 | 14.8 | $1.3M | 146 | 5 |
| Clothing and shoe stores | 68 | #442 of 2,087 | 22 | 10.9 | $1.8M | 138 | 5 |
| Child care and preschools | 67 | #338 of 1,611 | 7 | 3.5 | $1.1M | 111 | 6 |
| Gas stations | 67 | #474 of 2,358 | 13 | 6.4 | $4.3M | 182 | 21 |
| Nail salons | 66 | #244 of 1,328 | 8 | 4.0 | $2.4M | 145 | 3 |
| Sit-down restaurants | 60 | #737 of 2,405 | 84 | 41.5 | $902K | 136 | 37 |
| Convenience stores | 60 | #761 of 2,261 | 17 | 8.4 | $7M | 89 | Under 3 |
| Spas and skin care | 59 | #563 of 1,769 | 19 | 9.4 | $1M | 116 | 3 |
| Hair salons | 59 | #738 of 2,339 | 39 | 19.3 | $496K | 115 | 10 |
| Dentists and orthodontists | 58 | #659 of 1,886 | 22 | 10.9 | $1.3M | 128 | 15 |
| Auto repair and car care | 58 | #843 of 2,401 | 77 | 38.0 | $287K | 107 | 30 |
| Pet grooming and boarding | 57 | #553 of 1,461 | 7 | 3.5 | $2.3M | 92 | 4 |
| Coffee shops and cafes | 57 | #741 of 2,063 | 20 | 9.9 | $3.8M | 102 | 8 |
| Salons, barbers and spas | 56 | #846 of 2,385 | 73 | 36.0 | $265K | 125 | 16 |
| Restaurants and cafes | 56 | #928 of 2,405 | 192 | 94.8 | $395K | 106 | 78 |
| Chiropractors | 54 | #627 of 1,490 | 12 | 5.9 | $2.3M | 97 | 7 |
| Car washes and detailing | 54 | #628 of 1,451 | 9 | 4.4 | $2.5M | 97 | 4 |
| Pizza | 54 | #871 of 2,090 | 19 | 9.4 | $4M | 78 | 33 |
| Fast food and sandwich shops | 54 | #1,000 of 2,222 | 29 | 14.3 | $2.6M | 86 | 33 |
| Real estate agents and brokers | 53 | #900 of 2,176 | 37 | 18.3 | Index only | 137 | 8 |
| Real estate | 53 | #935 of 2,229 | 46 | 22.7 | Index only | 138 | 11 |
| Pet businesses | 53 | #951 of 2,200 | 22 | 10.9 | $747K | 85 | 11 |
| Martial arts and dance studios | 51 | #641 of 1,334 | 9 | 4.4 | $1.9M | 93 | Under 3 |
| Auto repair shops | 51 | #1,143 of 2,378 | 48 | 23.7 | $460K | 103 | 26 |
| Lawn, cleaning and pest control | 50 | #869 of 1,771 | 17 | 8.4 | $1.4M | 84 | 17 |
| Gyms, studios and classes | 48 | #1,174 of 2,088 | 29 | 14.3 | $581K | 88 | 9 |
| Veterinarians | 47 | #817 of 1,485 | 7 | 3.5 | $2.3M | 86 | 7 |
| Landscaping and lawn care | 45 | #876 of 1,493 | 13 | 6.4 | $1.9M | 63 | 11 |
| Home repair trades | 45 | #1,268 of 2,057 | 23 | 11.4 | $2.3M | 95 | 38 |
| HVAC and plumbing | 44 | #1,060 of 1,707 | 14 | 6.9 | $3.8M | 80 | 17 |
| Collision repair and body shops | 42 | #848 of 1,327 | 8 | 4.0 | $2.8M | 90 | 10 |
| Funeral homes | 41 | #953 of 1,472 | 8 | 4.0 | $377K | 56 | 5 |
| Gyms | 40 | #1,233 of 1,792 | 16 | 7.9 | $1.1M | 81 | 9 |
| Electricians | 38 | #853 of 1,160 | 5 | 2.5 | $10.6M | 88 | 21 |
| Insurance agencies | 32 | #1,752 of 2,272 | 32 | 15.8 | $1.1M | 85 | 21 |
| Property management | 26 | #828 of 910 | 7 | 3.5 | Index only | 71 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $4.8M | 256 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $6M | 94 | 6 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $9.6M | 77 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.0 | $6.9M | 222 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.0 | $6.9M | 289 | 5 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.0 | $6.9M | 390 | 6 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.0 | $13.3M | 157 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.0 | $4.2M | 104 | 9 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $5.5M | 121 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.5 | $7.4M | 294 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $22.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $27.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Winona County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.1M | $1,090 | 114 |
| Gasoline and other fuels | $56.3M | $2,782 | 107 |
| Food away from home | $75.7M | $3,740 | 92 |
| Groceries | $119.4M | $5,896 | 93 |
| Personal care products and services | $19.3M | $955 | 95 |
| Child care and other personal services | $7.8M | $383 | 66 |
| Memberships, classes and admissions | $16.8M | $832 | 85 |
| Medical and dental services | $27.8M | $1,372 | 107 |
| Pets | $16.4M | $811 | 89 |
| Clothing, shoes and related services | $38.6M | $1,904 | 93 |
| Vehicle insurance | $34.1M | $1,685 | 86 |
| Home repairs, maintenance and insurance | $53M | $2,618 | 87 |
| Lawn care, cleaning and other household services | $24.1M | $1,190 | 84 |
| Rent and homeowner costs | $275.9M | $13,621 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Winona County
- Population, 2025 estimate
- 50,523+1.8% since 2020
- Households
- 20,253
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 626 sq. mi.
- People per square mile
- 79
- Median household income
- $70,744+19.2% vs. 2015–2019, before inflation
- Average household income
- $92,678
- Median home value
- $235,400
- Jobs located here
- 25,458
- Daytime population
- 50,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Houston County, MN18,653 people
- Fillmore County, MN21,414 people
- Wabasha County, MN21,565 people
- Olmsted County, MN164,498 people
- Dodge County, MN21,045 people
- Goodhue County, MN47,943 people
- Mower County, MN40,343 people
- Steele County, MN37,439 people
Questions
How fast is Winona County, MN growing?
Population estimates put Winona County at 50,523 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 20,253 households. Against the 2015–2019 survey, median household income rose 19.2%, before inflation.
How much do households in Winona County, MN spend?
Households in Winona County spend about $275.9M a year on rent and homeowner costs, $119.4M on groceries and $75.7M on food away from home. Relative to the U.S., household spending in Winona County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Winona County, MN?
Of the business types scored in Winona County, grocery stores (75), bakeries and dessert shops (74) and medical and dental practices (73) have the highest Groundwork market scores. For grocery stores, that ranks #289 of 2,070 scored counties.
How does Winona County, MN compare with the U.S.?
Median household income in Winona County is $70,744, 12% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $235,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (33% above the U.S. rate) and lowest for medical and dental practices (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Winona County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winona County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Winona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.