County profile · Minnesota
Dodge County, MN market data
Population, household spending and competition for 56 business types in Dodge County, each scored against other counties.
- Population, 2025
- 21,376
- +2.3% since 2020
- Households
- 8,083
- Median household income
- $95,739
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $287,700
- Jobs located here
- 5,620
- Highest market score
- 87
- Doctors, dentists and clinics, #18 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Dodge County by name and distance, and the households and spending within reach. Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,376 people live in Dodge County, in 8,083 households. Between 2020 and 2025, the population of Dodge County grew 2.3%, slower than the U.S. (+3.1%). The median household income in Dodge County is $95,739 a year, 19% above the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dodge County spend the most on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and the least on child care and other personal services (83).
The highest Groundwork market scores in Dodge County are for medical and dental practices (87), restaurants and cafes (86) and grocery and convenience stores (84). Dodge County ranks #18 of 2,394 scored counties for medical and dental practices.
Dodge County is part of the Rochester metro area. For its number of households, Dodge County has the most map listings, relative to the U.S., for pet businesses (79% above the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in Dodge County
Highest Groundwork market score first. Each score compares Dodge County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 87 | #18 of 2,394 | 25 | 30.9 | $498K | 327 | 6 |
| Restaurants and cafes | 86 | #49 of 2,405 | 50 | 61.9 | $700K | 189 | 20 |
| Grocery and convenience stores | 84 | #109 of 2,402 | 10 | 12.4 | $5.2M | 154 | Under 3 |
| Clothing and shoe stores | 83 | #105 of 2,087 | 5 | 6.2 | $3.5M | 273 | Under 3 |
| Clothing, shoes and laundry | 82 | #103 of 2,210 | 8 | 9.9 | $2.2M | 246 | Under 3 |
| Bakeries and dessert shops | 81 | #72 of 1,889 | 5 | 6.2 | $7M | 169 | Under 3 |
| Real estate | 79 | #41 of 2,229 | 10 | 12.4 | Index only | 282 | 3 |
| Spas and skin care | 79 | #74 of 1,769 | 5 | 6.2 | $1.8M | 202 | Under 3 |
| Salons, barbers and spas | 79 | #80 of 2,385 | 16 | 19.8 | $552K | 259 | 5 |
| Sit-down restaurants | 79 | #140 of 2,405 | 28 | 34.6 | $1.3M | 188 | 12 |
| Coffee shops and cafes | 78 | #140 of 2,063 | 6 | 7.4 | $5.8M | 158 | Under 3 |
| Pizza | 76 | #162 of 2,090 | 7 | 8.7 | $5M | 98 | 7 |
| Convenience stores | 76 | #280 of 2,261 | 6 | 7.4 | $8.7M | 110 | Under 3 |
| Real estate agents and brokers | 75 | #85 of 2,176 | 9 | 11.1 | Index only | 249 | 3 |
| Gyms, studios and classes | 72 | #205 of 2,088 | 10 | 12.4 | $843K | 127 | 3 |
| Hair salons | 72 | #220 of 2,339 | 9 | 11.1 | $981K | 228 | 5 |
| Auto repair and car care | 60 | #731 of 2,401 | 34 | 42.1 | $322K | 120 | 20 |
| Auto repair shops | 55 | #948 of 2,378 | 22 | 27.2 | $498K | 112 | 19 |
| Chiropractors | 54 | #636 of 1,490 | 6 | 7.4 | $2.1M | 87 | 3 |
| Gyms | 50 | #926 of 1,792 | 8 | 9.9 | $1.1M | 81 | 3 |
| Insurance agencies | 50 | #1,107 of 2,272 | 10 | 12.4 | $1.6M | 131 | 9 |
| Pet grooming and boarding | 48 | #793 of 1,461 | 5 | 6.2 | $1.5M | 60 | Under 3 |
| Lawn, cleaning and pest control | 48 | #948 of 1,771 | 10 | 12.4 | $1.1M | 64 | 7 |
| Pet businesses | 46 | #1,299 of 2,200 | 15 | 18.6 | $510K | 58 | Under 3 |
| Home repair trades | 38 | #1,581 of 2,057 | 14 | 17.3 | $1.7M | 70 | 19 |
| Landscaping and lawn care | 37 | #1,110 of 1,493 | 9 | 11.1 | $1.2M | 41 | 7 |
| Funeral homes | 26 | #1,301 of 1,472 | 5 | 6.2 | $217K | 32 | Under 3 |
| Electricians | 25 | #1,055 of 1,160 | 9 | 11.1 | $2.7M | 22 | 12 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.9 | $2.7M | 89 | 9 |
| Gas stations | Not scored | Not scored | 4 | 4.9 | $6.8M | 287 | 8 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.9 | $6M | 126 | 7 |
| Veterinarians | Not scored | Not scored | 4 | 4.9 | $1.9M | 70 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.7 | $1.3M | 129 | 6 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.7 | $4.1M | 422 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.7 | $4.1M | 173 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.5 | $5.5M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 2.5 | $17.5M | Too few | 7 |
| Grocery stores | Not scored | Not scored | 2 | 2.5 | $26.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.5 | $4.2M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $5.5M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.2 | $8.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $10.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $17.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $8.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $12.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.2 | $12.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $23.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Dodge County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11M | $1,355 | 141 |
| Gasoline and other fuels | $27.3M | $3,384 | 130 |
| Food away from home | $35M | $4,332 | 106 |
| Groceries | $52.2M | $6,458 | 102 |
| Personal care products and services | $8.8M | $1,092 | 109 |
| Child care and other personal services | $3.9M | $479 | 83 |
| Memberships, classes and admissions | $8.4M | $1,043 | 106 |
| Medical and dental services | $12.4M | $1,540 | 120 |
| Pets | $7.6M | $946 | 104 |
| Clothing, shoes and related services | $17.4M | $2,147 | 104 |
| Vehicle insurance | $16.5M | $2,037 | 104 |
| Home repairs, maintenance and insurance | $23.9M | $2,956 | 98 |
| Lawn care, cleaning and other household services | $10.8M | $1,336 | 94 |
| Rent and homeowner costs | $122.2M | $15,119 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dodge County
- Population, 2025 estimate
- 21,376+2.3% since 2020
- Households
- 8,083
- Median age
- 39.0
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.3
- Land area
- 439 sq. mi.
- People per square mile
- 48
- Median household income
- $95,739+28.4% vs. 2015–2019, before inflation
- Average household income
- $111,773
- Median home value
- $287,700
- Jobs located here
- 5,620
- Daytime population
- 15,087Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dodge County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Olmsted County, MN164,498 people
- Steele County, MN37,439 people
- Mower County, MN40,343 people
- Goodhue County, MN47,943 people
- Rice County, MN67,917 people
- Wabasha County, MN21,565 people
- Waseca County, MN18,885 people
- Freeborn County, MN30,623 people
Questions
How fast is Dodge County, MN growing?
Population estimates put Dodge County at 21,376 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,083 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in Dodge County, MN spend?
Households in Dodge County spend about $122.2M a year on rent and homeowner costs, $52.2M on groceries and $35M on food away from home. Relative to the U.S., household spending in Dodge County runs highest on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and lowest on child care and other personal services (83).
Which business types have the highest market scores in Dodge County, MN?
Of the business types scored in Dodge County, medical and dental practices (87), restaurants and cafes (86) and grocery and convenience stores (84) have the highest Groundwork market scores. For medical and dental practices, that ranks #18 of 2,394 scored counties.
How does Dodge County, MN compare with the U.S.?
Median household income in Dodge County is $95,739, 19% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $287,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (79% above the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Dodge County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dodge County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dodge County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.