Small-town market profile · Minnesota
Bemidji, MN area market data
Population, household spending and competition for 56 business types in the Bemidji area, each scored against other small-town markets.
- Population, 2025
- 47,055
- +1.8% since 2020
- Households
- 18,172
- Median household income
- $68,975
- +40.3% vs. 2015–2019, before inflation
- Median home value
- $237,500
- Jobs located here
- 21,323
- Highest market score
- 81
- Bakeries and dessert shops, #9 of 507 scored small-town markets
A site report maps the competitors on map listings around any address in the Bemidji area by name and distance, and the households and spending within reach. Or open the report at the center of the Bemidji area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 47,055 people live in the Bemidji area, in 18,172 households. Population estimates show the Bemidji area grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Bemidji area is $68,975 a year, 15% below the U.S. median of $80,734. That rose 40.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bemidji area spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Bemidji area are for bakeries and dessert shops (81), car washes and detailers (77) and pizza places (76). The Bemidji area ranks #9 of 507 scored small-town markets for bakeries and dessert shops.
The Bemidji area is made up of one county, Beltrami County. For its number of households, the Bemidji area has the most map listings, relative to the U.S., for property management companies (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (37% below the U.S. rate).
All 56 business types in the Bemidji area
Highest Groundwork market score first. Each score compares the Bemidji area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 81 | #9 of 507 | 9 | 5.0 | $7.5M | 180 | 6 |
| Car washes and detailing | 77 | #26 of 441 | 5 | 2.8 | $4.1M | 163 | 3 |
| Pizza | 76 | #37 of 520 | 12 | 6.6 | $5.6M | 110 | 28 |
| Restaurants and cafes | 74 | #55 of 538 | 144 | 79.2 | $467K | 126 | 73 |
| Veterinarians | 72 | #46 of 398 | 5 | 2.8 | $2.9M | 107 | 5 |
| Tire shops | 70 | #81 of 431 | 8 | 4.4 | $2.6M | 103 | Under 3 |
| Hair salons | 69 | #63 of 538 | 32 | 17.6 | $538K | 125 | 8 |
| Child care and preschools | 68 | #91 of 454 | 7 | 3.9 | $980K | 98 | 7 |
| Nail salons | 67 | #79 of 387 | 5 | 2.8 | $3.4M | 206 | 4 |
| Doctors, dentists and clinics | 67 | #115 of 538 | 109 | 60.0 | $224K | 147 | 48 |
| Fast food and sandwich shops | 67 | #116 of 537 | 26 | 14.3 | $2.6M | 85 | 28 |
| Sit-down restaurants | 66 | #99 of 538 | 74 | 40.7 | $908K | 137 | 39 |
| Dentists and orthodontists | 66 | #111 of 526 | 15 | 8.3 | $1.6M | 166 | 13 |
| Physical therapy | 65 | #96 of 400 | 11 | 6.1 | $2.2M | 92 | 4 |
| Coffee shops and cafes | 64 | #116 of 529 | 19 | 10.5 | $3.5M | 95 | 6 |
| Salons, barbers and spas | 63 | #107 of 538 | 58 | 31.9 | $297K | 140 | 16 |
| Auto repair and car care | 63 | #154 of 538 | 74 | 40.7 | $278K | 103 | 32 |
| Pet businesses | 62 | #126 of 527 | 19 | 10.5 | $764K | 87 | 9 |
| Gas stations | 62 | #143 of 536 | 24 | 13.2 | $2.2M | 91 | 24 |
| Convenience stores | 62 | #160 of 529 | 18 | 9.9 | $5.9M | 75 | Under 3 |
| Martial arts and dance studios | 60 | #119 of 378 | 8 | 4.4 | $1.9M | 93 | 3 |
| Grocery and convenience stores | 59 | #191 of 538 | 45 | 24.8 | $2.4M | 70 | 10 |
| Pet grooming and boarding | 56 | #150 of 387 | 8 | 4.4 | $1.8M | 71 | 4 |
| Auto repair shops | 54 | #233 of 538 | 48 | 26.4 | $428K | 96 | 26 |
| Landscaping and lawn care | 51 | #178 of 399 | 10 | 5.5 | $2.1M | 73 | 12 |
| Spas and skin care | 51 | #239 of 504 | 20 | 11.0 | $861K | 98 | 3 |
| Grocery stores | 51 | #263 of 506 | 15 | 8.3 | $7.1M | 77 | 8 |
| Lawn, cleaning and pest control | 50 | #236 of 481 | 14 | 7.7 | $1.5M | 91 | 20 |
| HVAC and plumbing | 49 | #249 of 476 | 11 | 6.1 | $4.3M | 90 | 21 |
| Clothing and shoe stores | 45 | #314 of 536 | 34 | 18.7 | $1M | 79 | 16 |
| Home repair trades | 44 | #334 of 526 | 22 | 12.1 | $2.1M | 88 | 46 |
| Yoga, Pilates and fitness studios | 43 | #76 of 112 | 6 | 3.3 | $2.5M | 61 | 7 |
| Clothing, shoes and laundry | 43 | #333 of 536 | 50 | 27.5 | $686K | 78 | 16 |
| Laundromats | 40 | #97 of 150 | 7 | 3.9 | $4.9M | 39 | Under 3 |
| Collision repair and body shops | 40 | #272 of 387 | 11 | 6.1 | $1.9M | 61 | 8 |
| Gyms | 40 | #362 of 506 | 18 | 9.9 | $830K | 64 | 7 |
| Gyms, studios and classes | 39 | #405 of 535 | 32 | 17.6 | $467K | 71 | 10 |
| Property management | 37 | #145 of 180 | 13 | 7.2 | Index only | 34 | 4 |
| Real estate | 36 | #447 of 536 | 56 | 30.8 | Index only | 102 | 23 |
| Real estate agents and brokers | 36 | #449 of 533 | 42 | 23.1 | Index only | 108 | 15 |
| Insurance agencies | 35 | #402 of 537 | 32 | 17.6 | $990K | 79 | 20 |
| Electricians | 33 | #257 of 295 | 9 | 5.0 | $5.2M | 44 | 20 |
| Chiropractors | 32 | #367 of 426 | 19 | 10.5 | $1.3M | 54 | 15 |
| Funeral homes | Not scored | Not scored | 4 | 2.2 | $658K | 97 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.2 | $6.1M | 195 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $7.2M | 112 | 8 |
| Pet stores | Not scored | Not scored | 3 | 1.7 | $4.8M | 107 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.1 | $23.6M | Too few | 5 |
| Barbershops | Not scored | Not scored | 1 | 0.6 | $17.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $34.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $21.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.6 | $24.4M | Too few | 13 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bemidji area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.5M | $1,130 | 118 |
| Gasoline and other fuels | $52.3M | $2,878 | 111 |
| Food away from home | $67.2M | $3,698 | 91 |
| Groceries | $106.7M | $5,873 | 93 |
| Personal care products and services | $17.2M | $947 | 94 |
| Child care and other personal services | $6.9M | $377 | 65 |
| Memberships, classes and admissions | $14.9M | $822 | 84 |
| Medical and dental services | $24.4M | $1,345 | 104 |
| Pets | $14.5M | $799 | 88 |
| Clothing, shoes and related services | $34.3M | $1,887 | 92 |
| Vehicle insurance | $31.7M | $1,744 | 89 |
| Home repairs, maintenance and insurance | $47.2M | $2,600 | 86 |
| Lawn care, cleaning and other household services | $21.5M | $1,181 | 84 |
| Rent and homeowner costs | $246.4M | $13,557 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bemidji area
- Population, 2025 estimate
- 47,055+1.8% since 2020
- Households
- 18,172
- Median age
- 37.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 2,505 sq. mi.
- People per square mile
- 19
- Median household income
- $68,975+40.3% vs. 2015–2019, before inflation
- Average household income
- $89,694
- Median home value
- $237,500
- Jobs located here
- 21,323
- Daytime population
- 47,553Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bemidji area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bemidji area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bemidji area 1
- Beltrami County, MN46,512 people
Other markets based in Minnesota 12
- Minneapolis-St. Paul-Bloomington, MN-WI metro area3,713,668 people
- Duluth, MN-WI metro area280,870 people
- Rochester, MN metro area228,522 people
- St. Cloud, MN metro area202,458 people
- Mankato, MN metro area104,282 people
- Brainerd, MN area98,678 people
- Faribault-Northfield, MN area67,917 people
- Fergus Falls, MN area60,475 people
- Winona, MN area49,779 people
- Red Wing, MN area47,943 people
- Grand Rapids, MN area45,275 people
- Willmar, MN area44,079 people
Questions
How fast is the Bemidji, MN area growing?
Population estimates put the Bemidji area at 47,055 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 18,172 households. Against the 2015–2019 survey, median household income rose 40.3%, before inflation.
How much do households in the Bemidji, MN area spend?
Households in the Bemidji area spend about $246.4M a year on rent and homeowner costs, $106.7M on groceries and $67.2M on food away from home. Relative to the U.S., household spending in the Bemidji area runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Bemidji, MN area?
Of the business types scored in the Bemidji area, bakeries and dessert shops (81), car washes and detailers (77) and pizza places (76) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #9 of 507 scored small-town markets.
How does the Bemidji, MN area compare with the U.S.?
Median household income in the Bemidji area is $68,975, 15% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.4 times the U.S. rate) and lowest for dentists and orthodontists (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Bemidji area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bemidji area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bemidji area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bemidji area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.