County profile · Minnesota
Lyon County, MN market data
How Lyon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,684
- +1.0% since 2020
- Households
- 10,108
- Median household income
- $75,303
- +30.4% vs. 2015–2019, before inflation
- Median home value
- $200,700
- Jobs located here
- 20,576
- Highest market score
- 71
- Primary care and pediatrics, #242 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Lyon County by name and distance, and the households and spending within reach. Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lyon County has an estimated 25,684 people and 10,108 households. Population estimates show Lyon County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Lyon County is $75,303, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
Relative to the U.S., household spending in Lyon County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Of the business types scored in Lyon County, primary care and pediatric clinics (71), bakeries and dessert shops (70) and convenience stores (67) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #242 of 1,656 scored counties.
Lyon County is part of the Marshall area. Against the U.S., map listings per household run highest for chiropractors (2.6 times the U.S. rate) and lowest for salons, barbers and spas (25% below the U.S. rate).
All 56 business types in Lyon County
Highest Groundwork market score first. Each score compares Lyon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 71 | #242 of 1,656 | 6 | 5.9 | $2.4M | 132 | 7 |
| Bakeries and dessert shops | 70 | #268 of 1,889 | 7 | 6.9 | $5.5M | 134 | 3 |
| Convenience stores | 67 | #518 of 2,261 | 7 | 6.9 | $8.6M | 110 | Under 3 |
| Hair salons | 62 | #583 of 2,339 | 18 | 17.8 | $549K | 127 | 5 |
| Coffee shops and cafes | 61 | #578 of 2,063 | 10 | 9.9 | $3.9M | 105 | 3 |
| Gas stations | 60 | #755 of 2,358 | 12 | 11.9 | $2.3M | 98 | 8 |
| Restaurants and cafes | 59 | #799 of 2,405 | 88 | 87.1 | $441K | 119 | 40 |
| Sit-down restaurants | 58 | #828 of 2,405 | 52 | 51.4 | $746K | 112 | 15 |
| Physical therapy | 56 | #562 of 1,422 | 6 | 5.9 | $2.4M | 98 | Under 3 |
| Doctors, dentists and clinics | 54 | #1,021 of 2,394 | 76 | 75.2 | $186K | 122 | 23 |
| Salons, barbers and spas | 53 | #982 of 2,385 | 36 | 35.6 | $274K | 129 | 10 |
| Grocery and convenience stores | 53 | #1,075 of 2,402 | 21 | 20.8 | $2.9M | 85 | 7 |
| Fast food and sandwich shops | 52 | #1,060 of 2,222 | 12 | 11.9 | $3.2M | 106 | 22 |
| Dentists and orthodontists | 51 | #905 of 1,886 | 13 | 12.9 | $1.1M | 111 | 8 |
| Clothing and shoe stores | 48 | #1,140 of 2,087 | 18 | 17.8 | $1.1M | 86 | 5 |
| Clothing, shoes and laundry | 48 | #1,218 of 2,210 | 25 | 24.7 | $786K | 89 | 5 |
| Tire shops | 47 | #859 of 1,530 | 6 | 5.9 | $1.8M | 74 | Under 3 |
| Gyms, studios and classes | 46 | #1,282 of 2,088 | 19 | 18.8 | $467K | 70 | 3 |
| Lawn, cleaning and pest control | 44 | #1,081 of 1,771 | 7 | 6.9 | $1.8M | 104 | 18 |
| Pizza | 43 | #1,316 of 2,090 | 10 | 9.9 | $3.9M | 76 | 22 |
| Auto repair and car care | 43 | #1,502 of 2,401 | 43 | 42.5 | $258K | 96 | 20 |
| Real estate agents and brokers | 41 | #1,528 of 2,176 | 25 | 24.7 | Index only | 103 | 6 |
| Auto repair shops | 41 | #1,584 of 2,378 | 25 | 24.7 | $443K | 100 | 20 |
| Gyms | 40 | #1,251 of 1,792 | 11 | 10.9 | $806K | 62 | 3 |
| Spas and skin care | 38 | #1,326 of 1,769 | 12 | 11.9 | $823K | 94 | 3 |
| Real estate | 36 | #1,843 of 2,229 | 33 | 32.6 | Index only | 98 | 13 |
| Optometrists and eye care | 35 | #1,011 of 1,302 | 9 | 8.9 | $1.6M | 50 | Under 3 |
| Grocery stores | 34 | #1,543 of 2,070 | 11 | 10.9 | $5.5M | 59 | 6 |
| Martial arts and dance studios | 33 | #1,085 of 1,334 | 7 | 6.9 | $1.3M | 63 | Under 3 |
| Pet businesses | 30 | #1,868 of 2,200 | 16 | 15.8 | $525K | 60 | 10 |
| Chiropractors | 26 | #1,359 of 1,490 | 14 | 13.9 | $1M | 42 | 8 |
| Home repair trades | 25 | #1,935 of 2,057 | 19 | 18.8 | $1.4M | 58 | 24 |
| HVAC and plumbing | 24 | #1,600 of 1,707 | 10 | 9.9 | $2.7M | 57 | 13 |
| Veterinarians | 21 | #1,375 of 1,485 | 8 | 7.9 | $1.1M | 39 | 6 |
| Electricians | 19 | #1,107 of 1,160 | 6 | 5.9 | $4.5M | 37 | 11 |
| Child care and preschools | 19 | #1,508 of 1,611 | 12 | 11.9 | $342K | 34 | 13 |
| Insurance agencies | 14 | #2,197 of 2,272 | 26 | 25.7 | $652K | 52 | 21 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.0 | $2.8M | 110 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.0 | $379K | 56 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.0 | $3.1M | 105 | 4 |
| Nail salons | Not scored | Not scored | 4 | 4.0 | $2.5M | 148 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.0 | $2.1M | 83 | 4 |
| Property management | Not scored | Not scored | 4 | 4.0 | Index only | 63 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 3.0 | Index only | 18 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 3.0 | $6.6M | 52 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.0 | $9M | 106 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.0 | $4.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.0 | $5.5M | Too few | 5 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $6.1M | Too few | 14 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $19.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $12.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $8.9M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lyon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $1,096 | 114 |
| Gasoline and other fuels | $28M | $2,773 | 107 |
| Food away from home | $38.8M | $3,839 | 94 |
| Groceries | $60.5M | $5,982 | 95 |
| Personal care products and services | $9.9M | $977 | 97 |
| Child care and other personal services | $4.1M | $405 | 70 |
| Memberships, classes and admissions | $8.9M | $877 | 89 |
| Medical and dental services | $14.1M | $1,399 | 109 |
| Pets | $8.4M | $831 | 91 |
| Clothing, shoes and related services | $19.7M | $1,945 | 95 |
| Vehicle insurance | $16.9M | $1,676 | 86 |
| Home repairs, maintenance and insurance | $26.9M | $2,665 | 88 |
| Lawn care, cleaning and other household services | $12.3M | $1,213 | 86 |
| Rent and homeowner costs | $140.2M | $13,872 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lyon County
- Population, 2025 estimate
- 25,684+1.0% since 2020
- Households
- 10,108
- Median age
- 38.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 714 sq. mi.
- People per square mile
- 36
- Median household income
- $75,303+30.4% vs. 2015–2019, before inflation
- Average household income
- $95,405
- Median home value
- $200,700
- Jobs located here
- 20,576
- Daytime population
- 33,035Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lyon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Yellow Medicine County, MN9,451 people
- Lincoln County, MN5,603 people
- Redwood County, MN15,350 people
- Murray County, MN8,097 people
- Chippewa County, MN12,377 people
- Pipestone County, MN9,284 people
- Lac qui Parle County, MN6,682 people
- Renville County, MN14,558 people
Questions
How fast is Lyon County, MN growing?
Population estimates put Lyon County at 25,684 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 10,108 households. Median household income rose 30.4% from the 2015–2019 survey, before inflation.
How much do households in Lyon County, MN spend?
Households in Lyon County spend about $140.2M a year on rent and homeowner costs, $60.5M on groceries and $38.8M on food away from home. Set against the U.S., households in Lyon County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (70).
Which business types have the highest market scores in Lyon County, MN?
The highest Groundwork market scores in Lyon County are for primary care and pediatric clinics (71), bakeries and dessert shops (70) and convenience stores (67). Lyon County ranks #242 of 1,656 scored counties for primary care and pediatric clinics.
How does Lyon County, MN compare with the U.S.?
The median household income in Lyon County is $75,303 a year, 7% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,700, against $332,700 for the U.S. For its number of households, Lyon County has the most map listings, relative to the U.S., for chiropractors (2.6 times the U.S. rate) and the fewest for salons, barbers and spas (25% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Lyon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lyon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lyon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lyon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.