County profile · Minnesota
Hennepin County, MN market data
Population, household spending and competition for 56 business types in Hennepin County, each scored against other counties.
- Population, 2025
- 1,284,784
- +0.2% since 2020
- Households
- 539,493
- Median household income
- $97,653
- +24.9% vs. 2015–2019, before inflation
- Median home value
- $392,900
- Jobs located here
- 969,903
- Highest market score
- 83
- Convenience stores, #112 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Hennepin County by name and distance, and the households and spending within reach. Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,284,784 people live in Hennepin County, in 539,493 households. Population estimates show Hennepin County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Hennepin County is $97,653 a year, 21% above the U.S. median of $80,734. That rose 24.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hennepin County spend the most on medical and dental services (an index of 128, where 100 is the U.S. average) and the least on vehicle insurance (72).
The highest Groundwork market scores in Hennepin County are for convenience stores (83), HVAC and plumbing companies (79) and urgent care and walk-in clinics (78). Hennepin County ranks #112 of 2,261 scored counties for convenience stores.
Hennepin County is part of the Minneapolis-St. Paul-Bloomington metro area. For its number of households, Hennepin County has the most map listings, relative to the U.S., for chiropractors (89% above the U.S. rate) and the fewest for gas stations (58% below the U.S. rate).
All 56 business types in Hennepin County
Highest Groundwork market score first. Each score compares Hennepin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 83 | #112 of 2,261 | 235 | 4.4 | $15.3M | 194 | 53 |
| HVAC and plumbing | 79 | #71 of 1,707 | 254 | 4.7 | $6.8M | 143 | 242 |
| Urgent care and walk-in clinics | 78 | #13 of 325 | 24 | 0.4 | $37.1M | 151 | 21 |
| Electricians | 78 | #59 of 1,160 | 87 | 1.6 | $19.9M | 165 | 201 |
| Laundromats | 78 | #78 of 785 | 44 | 0.8 | $28.8M | 230 | 24 |
| Grocery and convenience stores | 77 | #237 of 2,402 | 720 | 13.3 | $5M | 147 | 274 |
| Pest control | 75 | #48 of 699 | 38 | 0.7 | $20.5M | 200 | 19 |
| Home repair trades | 73 | #145 of 2,057 | 575 | 10.7 | $3M | 124 | 571 |
| Physical therapy | 73 | #169 of 1,422 | 229 | 4.2 | $3.9M | 162 | 166 |
| Tire shops | 73 | #201 of 1,530 | 114 | 2.1 | $4.6M | 183 | 47 |
| Veterinarians | 73 | #212 of 1,485 | 166 | 3.1 | $3.3M | 123 | 125 |
| Optometrists and eye care | 72 | #169 of 1,302 | 241 | 4.5 | $3.7M | 118 | 68 |
| Primary care and pediatrics | 72 | #210 of 1,656 | 274 | 5.1 | $3.2M | 182 | 596 |
| Pet stores | 71 | #152 of 974 | 88 | 1.6 | $6.3M | 139 | 40 |
| Pet grooming and boarding | 71 | #200 of 1,461 | 154 | 2.9 | $3.6M | 141 | 103 |
| Pet businesses | 71 | #240 of 2,200 | 452 | 8.4 | $1.2M | 139 | 268 |
| Barbershops | 69 | #260 of 1,356 | 215 | 4.0 | $2.9M | 155 | 31 |
| Auto repair and car care | 69 | #376 of 2,401 | 1,242 | 23.0 | $422K | 157 | 582 |
| Oil change and quick lube | 68 | #84 of 479 | 22 | 0.4 | $23.8M | 173 | 27 |
| Car washes and detailing | 68 | #275 of 1,451 | 155 | 2.9 | $3.4M | 134 | 59 |
| Pizza | 68 | #360 of 2,090 | 345 | 6.4 | $7.3M | 143 | 1,069 |
| Gas stations | 68 | #448 of 2,358 | 249 | 4.6 | $5.1M | 213 | 257 |
| Collision repair and body shops | 67 | #268 of 1,327 | 107 | 2.0 | $4.9M | 159 | 111 |
| Auto repair shops | 67 | #448 of 2,378 | 761 | 14.1 | $688K | 155 | 431 |
| Fast food and sandwich shops | 66 | #499 of 2,222 | 584 | 10.8 | $4.3M | 140 | 1,069 |
| Grocery stores | 66 | #504 of 2,070 | 310 | 5.7 | $11.6M | 125 | 221 |
| Funeral homes | 63 | #393 of 1,472 | 55 | 1.0 | $1.2M | 177 | 41 |
| Bakeries and dessert shops | 63 | #438 of 1,889 | 392 | 7.3 | $6.4M | 154 | 387 |
| Sit-down restaurants | 62 | #665 of 2,405 | 2,938 | 54.5 | $852K | 128 | 948 |
| Restaurants and cafes | 62 | #668 of 2,405 | 5,204 | 96.5 | $481K | 130 | 2,382 |
| Martial arts and dance studios | 60 | #368 of 1,334 | 247 | 4.6 | $2.7M | 134 | 213 |
| Hair salons | 57 | #805 of 2,339 | 1,107 | 20.5 | $566K | 132 | 464 |
| Gyms | 56 | #682 of 1,792 | 475 | 8.8 | $1.4M | 108 | 231 |
| Dentists and orthodontists | 56 | #714 of 1,886 | 671 | 12.4 | $1.3M | 135 | 472 |
| Nail salons | 55 | #529 of 1,328 | 262 | 4.9 | $2.4M | 143 | 207 |
| Landscaping and lawn care | 53 | #640 of 1,493 | 335 | 6.2 | $2.3M | 79 | 467 |
| Gyms, studios and classes | 53 | #892 of 2,088 | 903 | 16.7 | $742K | 112 | 444 |
| Roofing and gutters | 51 | #576 of 1,177 | 234 | 4.3 | $7.4M | 87 | 128 |
| Coffee shops and cafes | 50 | #1,004 of 2,063 | 673 | 12.5 | $3.7M | 100 | 348 |
| Salons, barbers and spas | 50 | #1,162 of 2,385 | 2,251 | 41.7 | $278K | 131 | 877 |
| Doctors, dentists and clinics | 50 | #1,182 of 2,394 | 4,568 | 84.7 | $195K | 128 | 1,648 |
| Spas and skin care | 49 | #921 of 1,769 | 594 | 11.0 | $1.1M | 120 | 160 |
| Lawn, cleaning and pest control | 48 | #926 of 1,771 | 491 | 9.1 | $1.6M | 94 | 953 |
| Home inspectors | 47 | #217 of 415 | 36 | 0.7 | Index only | 91 | 39 |
| Yoga, Pilates and fitness studios | 45 | #480 of 777 | 181 | 3.4 | $3.7M | 91 | 231 |
| Clothing and shoe stores | 45 | #1,219 of 2,087 | 1,012 | 18.8 | $1.3M | 98 | 517 |
| House cleaning | 44 | #525 of 847 | 118 | 2.2 | $6.6M | 103 | 467 |
| Child care and preschools | 43 | #1,005 of 1,611 | 381 | 7.1 | $815K | 81 | 447 |
| Clothing, shoes and laundry | 43 | #1,380 of 2,210 | 1,413 | 26.2 | $896K | 102 | 624 |
| Dry cleaners | 39 | #364 of 507 | 94 | 1.7 | $13.5M | 86 | 83 |
| Chiropractors | 37 | #1,102 of 1,490 | 549 | 10.2 | $1.6M | 68 | 325 |
| Property management | 26 | #829 of 910 | 245 | 4.5 | Index only | 63 | 507 |
| Real estate agents and brokers | 26 | #2,111 of 2,176 | 2,312 | 42.9 | Index only | 68 | 1,119 |
| Real estate | 25 | #2,182 of 2,229 | 3,008 | 55.8 | Index only | 66 | 2,114 |
| Mortgage brokers and lenders | 21 | #867 of 887 | 415 | 7.7 | Index only | 53 | 208 |
| Insurance agencies | 14 | #2,194 of 2,272 | 979 | 18.1 | $773K | 62 | 729 |
Household spending in Hennepin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $523.5M | $970 | 101 |
| Gasoline and other fuels | $1.3B | $2,339 | 90 |
| Food away from home | $2.5B | $4,638 | 114 |
| Groceries | $3.6B | $6,656 | 105 |
| Personal care products and services | $626.7M | $1,162 | 116 |
| Child care and other personal services | $310.6M | $576 | 99 |
| Memberships, classes and admissions | $670.2M | $1,242 | 126 |
| Medical and dental services | $889.4M | $1,649 | 128 |
| Pets | $553.8M | $1,026 | 113 |
| Clothing, shoes and related services | $1.3B | $2,347 | 114 |
| Vehicle insurance | $757M | $1,403 | 72 |
| Home repairs, maintenance and insurance | $1.7B | $3,203 | 106 |
| Lawn care, cleaning and other household services | $777.8M | $1,442 | 102 |
| Rent and homeowner costs | $8.6B | $15,993 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hennepin County
- Population, 2025 estimate
- 1,284,784+0.2% since 2020
- Households
- 539,493
- Median age
- 39.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 554 sq. mi.
- People per square mile
- 2,291
- Median household income
- $97,653+24.9% vs. 2015–2019, before inflation
- Average household income
- $138,438
- Median home value
- $392,900
- Jobs located here
- 969,903
- Daytime population
- 1,598,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hennepin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Minnesota 8
- Ramsey County, MN542,945 people
- Anoka County, MN370,349 people
- Dakota County, MN445,771 people
- Carver County, MN110,041 people
- Scott County, MN154,557 people
- Washington County, MN276,238 people
- Wright County, MN148,269 people
- Sherburne County, MN100,560 people
Questions
How fast is Hennepin County, MN growing?
Population estimates put Hennepin County at 1,284,784 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 539,493 households. Against the 2015–2019 survey, median household income rose 24.9%, before inflation.
How much do households in Hennepin County, MN spend?
Households in Hennepin County spend about $8.6B a year on rent and homeowner costs, $3.6B on groceries and $2.5B on food away from home. Relative to the U.S., household spending in Hennepin County runs highest on medical and dental services (an index of 128, where 100 is the U.S. average) and lowest on vehicle insurance (72).
Which business types have the highest market scores in Hennepin County, MN?
Of the business types scored in Hennepin County, convenience stores (83), HVAC and plumbing companies (79) and urgent care and walk-in clinics (78) have the highest Groundwork market scores. For convenience stores, that ranks #112 of 2,261 scored counties.
How does Hennepin County, MN compare with the U.S.?
Median household income in Hennepin County is $97,653, 21% above the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $392,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (89% above the U.S. rate) and lowest for gas stations (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Hennepin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hennepin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Minnesota · Every U.S. market · How we measure
Screening a site or an acquisition in Hennepin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.