County profile · Minnesota
Pennington County, MN market data
How Pennington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,686
- −1.8% since 2020
- Households
- 6,207
- Median household income
- $77,325
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $195,500
- Jobs located here
- 10,431
- Highest market score
- 65
- Fast food and sandwich shops, #548 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Pennington County by name and distance, and the households and spending within reach. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pennington County has an estimated 13,686 people and 6,207 households. Population estimates show Pennington County declined 1.8% from 2020 to 2025, against +3.1% for the U.S. Median household income in Pennington County is $77,325, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.6%, before inflation.
Relative to the U.S., household spending in Pennington County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Pennington County, fast food and sandwich shops (65), auto repair shops (63) and restaurants and cafes (58) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #548 of 2,222 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (55% above the U.S. rate) and lowest for real estate agents and brokers (47% below the U.S. rate).
All 56 business types in Pennington County
Highest Groundwork market score first. Each score compares Pennington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 65 | #548 of 2,222 | 7 | 11.3 | $3.4M | 110 | 6 |
| Auto repair shops | 63 | #594 of 2,378 | 10 | 16.1 | $663K | 149 | 6 |
| Restaurants and cafes | 58 | #826 of 2,405 | 53 | 85.4 | $445K | 120 | 22 |
| Dentists and orthodontists | 53 | #816 of 1,886 | 6 | 9.7 | $1.4M | 145 | 5 |
| Spas and skin care | 50 | #874 of 1,769 | 5 | 8.1 | $1.2M | 137 | Under 3 |
| Pizza | 50 | #1,047 of 2,090 | 7 | 11.3 | $3.4M | 66 | 6 |
| Auto repair and car care | 49 | #1,262 of 2,401 | 24 | 38.7 | $276K | 103 | 9 |
| Doctors, dentists and clinics | 48 | #1,279 of 2,394 | 44 | 70.9 | $195K | 128 | 15 |
| Sit-down restaurants | 47 | #1,300 of 2,405 | 30 | 48.3 | $786K | 119 | 12 |
| Real estate | 45 | #1,347 of 2,229 | 16 | 25.8 | Index only | 123 | 3 |
| Grocery and convenience stores | 44 | #1,457 of 2,402 | 18 | 29.0 | $2.1M | 61 | 3 |
| Clothing, shoes and laundry | 43 | #1,385 of 2,210 | 14 | 22.6 | $844K | 96 | 3 |
| Real estate agents and brokers | 40 | #1,562 of 2,176 | 10 | 16.1 | Index only | 156 | Under 3 |
| Coffee shops and cafes | 39 | #1,442 of 2,063 | 8 | 12.9 | $2.9M | 80 | 3 |
| Clothing and shoe stores | 39 | #1,444 of 2,087 | 12 | 19.3 | $984K | 77 | 3 |
| Home repair trades | 39 | #1,532 of 2,057 | 8 | 12.9 | $2M | 83 | 9 |
| Pet businesses | 39 | #1,559 of 2,200 | 8 | 12.9 | $633K | 72 | Under 3 |
| Lawn, cleaning and pest control | 36 | #1,384 of 1,771 | 6 | 9.7 | $1.2M | 74 | 6 |
| Salons, barbers and spas | 36 | #1,897 of 2,385 | 25 | 40.3 | $240K | 113 | 9 |
| Gas stations | 35 | #1,777 of 2,358 | 8 | 12.9 | $2.1M | 89 | 11 |
| Convenience stores | 34 | #1,682 of 2,261 | 9 | 14.5 | $4.1M | 52 | Under 3 |
| Gyms, studios and classes | 29 | #1,821 of 2,088 | 11 | 17.7 | $468K | 71 | Under 3 |
| Gyms | 26 | #1,578 of 1,792 | 7 | 11.3 | $735K | 56 | Under 3 |
| Hair salons | 24 | #2,148 of 2,339 | 18 | 29.0 | $334K | 78 | 8 |
| Electricians | 21 | #1,094 of 1,160 | 5 | 8.1 | $3.2M | 27 | 4 |
| Chiropractors | 21 | #1,420 of 1,490 | 8 | 12.9 | $1.1M | 45 | 4 |
| Child care and preschools | 15 | #1,550 of 1,611 | 6 | 9.7 | $388K | 39 | Under 3 |
| Insurance agencies | 14 | #2,187 of 2,272 | 11 | 17.7 | $940K | 75 | 10 |
| Property management | 7 | #910 of 910 | 6 | 9.7 | Index only | 26 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 6.4 | $1.3M | 64 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 4.8 | $12.4M | 133 | 3 |
| House cleaning | Not scored | Not scored | 3 | 4.8 | $2.5M | 39 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.8 | $5.4M | 113 | 5 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.8 | $2.9M | 91 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.8 | $2.9M | 119 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.2 | $11.8M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.2 | $3.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 3.2 | $3.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.2 | $3.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.2 | $4.3M | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 3.2 | $3.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $6.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.6 | $828K | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.6 | $7.4M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.6 | $11.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pennington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.6M | $1,068 | 111 |
| Gasoline and other fuels | $17M | $2,739 | 106 |
| Food away from home | $23.6M | $3,801 | 93 |
| Groceries | $37.1M | $5,978 | 95 |
| Personal care products and services | $6M | $968 | 96 |
| Child care and other personal services | $2.3M | $375 | 65 |
| Memberships, classes and admissions | $5.1M | $829 | 84 |
| Medical and dental services | $8.6M | $1,380 | 107 |
| Pets | $5.1M | $816 | 90 |
| Clothing, shoes and related services | $11.8M | $1,903 | 93 |
| Vehicle insurance | $10.3M | $1,665 | 85 |
| Home repairs, maintenance and insurance | $16.2M | $2,604 | 86 |
| Lawn care, cleaning and other household services | $7.4M | $1,194 | 84 |
| Rent and homeowner costs | $85M | $13,702 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pennington County
- Population, 2025 estimate
- 13,686−1.8% since 2020
- Households
- 6,207
- Median age
- 41.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 617 sq. mi.
- People per square mile
- 22
- Median household income
- $77,325+28.6% vs. 2015–2019, before inflation
- Average household income
- $93,104
- Median home value
- $195,500
- Jobs located here
- 10,431
- Daytime population
- 16,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Clearwater County, MN8,616 people
- Kittson County, MN4,084 people
- Roseau County, MN15,302 people
- Norman County, MN6,367 people
- Mahnomen County, MN5,358 people
Questions
How fast is Pennington County, MN growing?
Population estimates put Pennington County at 13,686 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 6,207 households. Median household income rose 28.6% from the 2015–2019 survey, before inflation.
How much do households in Pennington County, MN spend?
Households in Pennington County spend about $85M a year on rent and homeowner costs, $37.1M on groceries and $23.6M on food away from home. Set against the U.S., households in Pennington County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Pennington County, MN?
The highest Groundwork market scores in Pennington County are for fast food and sandwich shops (65), auto repair shops (63) and restaurants and cafes (58). Pennington County ranks #548 of 2,222 scored counties for fast food and sandwich shops.
How does Pennington County, MN compare with the U.S.?
The median household income in Pennington County is $77,325 a year, 4% below the U.S. median of $80,734. The population fell 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $195,500, against $332,700 for the U.S. For its number of households, Pennington County has the most map listings, relative to the U.S., for grocery and convenience stores (55% above the U.S. rate) and the fewest for real estate agents and brokers (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Pennington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.