Market rankings · Missouri
Insurance agencies in Missouri
Markets across Missouri ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 5,033
- 1,003 chain locations (20%)
- Official establishments
- 3,330
- −1.3% since 2019
- Household spending a year
- $4.1B
- On vehicle insurance
- Listings per 10k households
- 20.1
- 29% above the U.S.
- Spending per listing
- $810K
- 36% below the U.S.
- Rank among states
- #49 of 51
- Market score 19 · Low
A site report maps the insurance agencies on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5,033 insurance agencies in Missouri. Chain locations make up 20% of them, against 21% across the U.S. That comes to 20.1 for every 10,000 households, 29% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Missouri comes to about $4.1B a year: $1,625 per household, 17% below the U.S. average. That is about $810K of household spending for each agency on map listings, 36% below the U.S. figure of $1.3M.
Official counts show 3,330 businesses with payroll classed as insurance agencies and brokerages in Missouri in 2023, down 1.3% from 2019. That is one for every 753 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 60 SBA-backed loans worth $21.2M have gone to businesses classed as insurance agencies and brokerages in Missouri.
Among the 50 states and DC, Missouri ranks #49 for insurance agencies, with a Groundwork market score of 19 (low). Of the 8 scored metro areas in or partly in Missouri, the Joplin metro area scores highest (31). Of the 18 scored small-town markets in or partly in Missouri, the Fort Leonard Wood area scores highest (58).
Every market in Missouri for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Joplin, MO-KS | 31 | 138 | 17.4 | $985K | +3.9% | #307 of 387 |
| 2Columbia, MO | 22 | 182 | 21.1 | $778K | +3.9% | #357 of 387 |
| 3Kansas City, MO-KS | 21 | 1,801 | 20.1 | $815K | +3.4% | #363 of 387 |
| 4Springfield, MO | 20 | 445 | 22.4 | $734K | +5.1% | #365 of 387 |
| 5Jefferson City, MO | 19 | 137 | 23.4 | $769K | +2.2% | #369 of 387 |
| 6Cape Girardeau, MO-IL | 14 | 104 | 27.2 | $617K | +1.7% | #383 of 387 |
| 7St. Louis, MO-IL | 12 | 2,250 | 19.4 | $809K | −0.2% | #385 of 387 |
| 8St. Joseph, MO-KS | 9 | 104 | 22.2 | $759K | −2.0% | #386 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 58 | 19 | 11.3 | $1.5M | +0.8% | #201 of 537 |
| 2Warrensburg, MO | 53 | 28 | 13.3 | $1.4M | +4.9% | #238 of 537 |
| 3Lebanon, MO | 39 | 27 | 18.5 | $917K | +2.5% | #364 of 537 |
| 4Sedalia, MO | 38 | 33 | 19.4 | $876K | +2.9% | #375 of 537 |
| 5Poplar Bluff, MO | 37 | 22 | 13.3 | $1.1M | −0.4% | #382 of 537 |
| 6Branson, MO | 36 | 37 | 16.2 | $1M | +1.7% | #391 of 537 |
| 7Rolla, MO | 32 | 29 | 16.7 | $963K | +1.6% | #427 of 537 |
| 8Farmington, MO | 26 | 51 | 20.6 | $819K | +2.1% | #462 of 537 |
| 9Marshall, MO | 25 | 17 | 21.1 | $780K | −0.3% | #468 of 537 |
| 10West Plains, MO | 25 | 39 | 24.4 | $716K | +2.5% | #469 of 537 |
| 11Hannibal, MO | 24 | 28 | 18.3 | $931K | +0.4% | #473 of 537 |
| 12Kirksville, MO | 22 | 33 | 31.6 | $533K | +1.9% | #480 of 537 |
| 13Sikeston, MO | 18 | 44 | 22.2 | $737K | −0.3% | #505 of 537 |
| 14Maryville, MO | 14 | 17 | 20.1 | $898K | −4.0% | #516 of 537 |
| 15Kennett, MO | 14 | 22 | 19.5 | $813K | −4.8% | #517 of 537 |
| 16Mexico, MO | 14 | 20 | 21.7 | $775K | −1.0% | #519 of 537 |
| 17Moberly, MO | 14 | 25 | 27.0 | $613K | +0.2% | #521 of 537 |
| Quincy, IL-MO | 9 | 68 | 21.9 | $740K | −2.0% | #532 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MO | 66 | 7 | 7.8 | $2.2M | +1.6% | #584 of 2,272 |
| 2Lincoln County, MO | 62 | 30 | 13.1 | $1.5M | +11.4% | #736 of 2,272 |
| 3McDonald County, MO | 60 | 10 | 11.7 | $1.5M | +3.1% | #786 of 2,272 |
| 4Andrew County, MO | 59 | 7 | 10.0 | $1.9M | +0.7% | #802 of 2,272 |
| 5Dallas County, MO | 57 | 8 | 11.8 | $1.6M | +5.2% | #881 of 2,272 |
| 6Crawford County, MO | 56 | 10 | 10.4 | $1.7M | −0.4% | #909 of 2,272 |
| 7Newton County, MO | 55 | 27 | 12.2 | $1.5M | +6.1% | #961 of 2,272 |
| 8Pulaski County, MO | 53 | 19 | 11.3 | $1.5M | +0.8% | #1,019 of 2,272 |
| 9Ray County, MO | 53 | 14 | 15.4 | $1.2M | +1.1% | #1,029 of 2,272 |
| 10Ste. Genevieve County, MO | 52 | 10 | 14.0 | $1.5M | +1.1% | #1,044 of 2,272 |
| 11Johnson County, MO | 48 | 28 | 13.3 | $1.4M | +4.9% | #1,190 of 2,272 |
| 12Callaway County, MO | 46 | 20 | 12.1 | $1.6M | +3.2% | #1,243 of 2,272 |
| 13Polk County, MO | 45 | 17 | 14.1 | $1.3M | +6.3% | #1,291 of 2,272 |
| 14Morgan County, MO | 45 | 13 | 14.9 | $1.1M | +6.8% | #1,299 of 2,272 |
| 15Madison County, MO | 45 | 8 | 17.1 | $1.1M | +1.9% | #1,300 of 2,272 |
| 16Ralls County, MO | 44 | 5 | 12.6 | $1.5M | +0.9% | #1,315 of 2,272 |
| 17Platte County, MO | 43 | 70 | 15.9 | $1.1M | +6.7% | #1,376 of 2,272 |
| 18Osage County, MO | 42 | 9 | 17.0 | $1.2M | +2.7% | #1,406 of 2,272 |
| 19Lawrence County, MO | 42 | 32 | 21.9 | $816K | +3.7% | #1,414 of 2,272 |
| 20Cass County, MO | 41 | 72 | 16.7 | $1.1M | +7.1% | #1,429 of 2,272 |
| 21Warren County, MO | 41 | 25 | 18.1 | $1.1M | +9.2% | #1,430 of 2,272 |
| 22Benton County, MO | 40 | 12 | 14.0 | $1.3M | +5.7% | #1,454 of 2,272 |
| 23Jefferson County, MO | 40 | 142 | 16.1 | $1.1M | +2.7% | #1,468 of 2,272 |
| 24Texas County, MO | 40 | 15 | 15.8 | $1.1M | +6.9% | #1,472 of 2,272 |
| 25St. Louis city, MO | 39 | 106 | 7.3 | $1.5M | −7.4% | #1,489 of 2,272 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clinton County, MO | 39 | 18 | 21.6 | $909K | +2.1% | #1,515 of 2,272 |
| 27New Madrid County, MO | 38 | 6 | 9.0 | $1.7M | −7.6% | #1,520 of 2,272 |
| 28Cedar County, MO | 38 | 14 | 24.3 | $756K | +4.8% | #1,559 of 2,272 |
| 29Douglas County, MO | 37 | 9 | 19.3 | $993K | +6.4% | #1,586 of 2,272 |
| 30Webster County, MO | 37 | 29 | 20.8 | $891K | +10.4% | #1,588 of 2,272 |
| 31Stone County, MO | 36 | 24 | 17.7 | $980K | +4.1% | #1,623 of 2,272 |
| 32Barton County, MO | 36 | 14 | 31.4 | $578K | +1.5% | #1,629 of 2,272 |
| 33Butler County, MO | 34 | 22 | 13.3 | $1.1M | −0.4% | #1,680 of 2,272 |
| 34Camden County, MO | 34 | 28 | 15.6 | $1.1M | +2.9% | #1,686 of 2,272 |
| 35Laclede County, MO | 34 | 27 | 18.5 | $917K | +2.5% | #1,694 of 2,272 |
| 36Pettis County, MO | 33 | 33 | 19.4 | $876K | +2.9% | #1,730 of 2,272 |
| 37Taney County, MO | 32 | 37 | 16.2 | $1M | +1.7% | #1,757 of 2,272 |
| 38Wright County, MO | 32 | 18 | 25.0 | $726K | +8.0% | #1,763 of 2,272 |
| 39Barry County, MO | 31 | 31 | 23.2 | $826K | +4.8% | #1,786 of 2,272 |
| 40Howard County, MO | 31 | 9 | 25.1 | $730K | +0.3% | #1,788 of 2,272 |
| 41Phelps County, MO | 28 | 29 | 16.7 | $963K | +1.6% | #1,874 of 2,272 |
| 42Franklin County, MO | 28 | 84 | 19.5 | $936K | +3.1% | #1,879 of 2,272 |
| 43St. Charles County, MO | 28 | 351 | 21.8 | $808K | +4.9% | #1,882 of 2,272 |
| 44Christian County, MO | 28 | 85 | 24.2 | $760K | +8.3% | #1,883 of 2,272 |
| 45Boone County, MO | 25 | 158 | 20.6 | $782K | +4.2% | #1,964 of 2,272 |
| 46Henry County, MO | 25 | 23 | 25.0 | $717K | +3.2% | #1,965 of 2,272 |
| 47Perry County, MO | 24 | 14 | 18.6 | $1M | +0.6% | #1,977 of 2,272 |
| 48Clay County, MO | 24 | 204 | 20.0 | $838K | +4.3% | #1,987 of 2,272 |
| 49Jasper County, MO | 24 | 101 | 20.4 | $791K | +3.7% | #1,990 of 2,272 |
| 50Cooper County, MO | 24 | 15 | 24.0 | $771K | +3.0% | #1,991 of 2,272 |
| 51Bates County, MO | 24 | 20 | 32.5 | $608K | +2.9% | #1,994 of 2,272 |
| 52Pemiscot County, MO | 23 | 10 | 15.8 | $950K | −7.2% | #2,004 of 2,272 |
| 53Bollinger County, MO | 23 | 9 | 22.8 | $860K | +0.9% | #2,014 of 2,272 |
| 54St. Francois County, MO | 23 | 51 | 20.6 | $819K | +2.1% | #2,016 of 2,272 |
| 55Jackson County, MO | 23 | 551 | 18.0 | $815K | +2.1% | #2,017 of 2,272 |
| 56Dent County, MO | 22 | 12 | 21.4 | $839K | +1.3% | #2,040 of 2,272 |
| 57Lafayette County, MO | 22 | 29 | 23.1 | $817K | +1.4% | #2,042 of 2,272 |
| 58Saline County, MO | 22 | 17 | 21.1 | $780K | −0.3% | #2,044 of 2,272 |
| 59Miller County, MO | 22 | 33 | 33.5 | $522K | +4.2% | #2,048 of 2,272 |
| 60Vernon County, MO | 21 | 16 | 20.6 | $856K | +1.5% | #2,062 of 2,272 |
| 61Howell County, MO | 21 | 39 | 24.4 | $716K | +2.5% | #2,063 of 2,272 |
| 62Montgomery County, MO | 21 | 14 | 30.2 | $650K | +2.6% | #2,065 of 2,272 |
| 63Scott County, MO | 20 | 33 | 21.5 | $785K | −0.1% | #2,080 of 2,272 |
| 64Pike County, MO | 20 | 16 | 24.9 | $695K | +3.1% | #2,082 of 2,272 |
| 65Ripley County, MO | 20 | 13 | 32.5 | $479K | +0.4% | #2,083 of 2,272 |
| 66Cole County, MO | 18 | 87 | 28.0 | $598K | +1.7% | #2,125 of 2,272 |
| 67Moniteau County, MO | 18 | 21 | 36.7 | $525K | +1.4% | #2,126 of 2,272 |
| 68Greene County, MO | 17 | 306 | 23.4 | $659K | +3.3% | #2,152 of 2,272 |
| 69Gasconade County, MO | 17 | 21 | 34.6 | $594K | +0.1% | #2,154 of 2,272 |
| 70Adair County, MO | 17 | 28 | 30.7 | $539K | +1.6% | #2,157 of 2,272 |
| 71Macon County, MO | 16 | 18 | 29.7 | $607K | −0.1% | #2,169 of 2,272 |
| 72Cape Girardeau County, MO | 16 | 91 | 28.0 | $590K | +2.7% | #2,170 of 2,272 |
| 73Wayne County, MO | 15 | 11 | 23.8 | $714K | −1.4% | #2,180 of 2,272 |
| 74Marion County, MO | 14 | 23 | 20.3 | $809K | +0.2% | #2,192 of 2,272 |
| 75Dunklin County, MO | 13 | 22 | 19.5 | $813K | −4.8% | #2,210 of 2,272 |
| 76Audrain County, MO | 13 | 20 | 21.7 | $775K | −1.0% | #2,212 of 2,272 |
| 77Stoddard County, MO | 13 | 28 | 24.2 | $709K | −1.3% | #2,217 of 2,272 |
| 78Livingston County, MO | 13 | 19 | 33.9 | $507K | +1.1% | #2,220 of 2,272 |
| 79Nodaway County, MO | 12 | 17 | 20.1 | $898K | −4.0% | #2,222 of 2,272 |
| 80Randolph County, MO | 12 | 25 | 27.0 | $613K | +0.2% | #2,233 of 2,272 |
| 81Buchanan County, MO | 10 | 82 | 24.5 | $648K | −1.1% | #2,245 of 2,272 |
| 82Linn County, MO | 10 | 17 | 35.4 | $460K | −0.3% | #2,248 of 2,272 |
| 83DeKalb County, MO | 8 | 11 | 29.5 | $631K | −15.6% | #2,260 of 2,272 |
| 84Mississippi County, MO | 8 | 11 | 24.5 | $593K | −1.1% | #2,262 of 2,272 |
| 85St. Louis County, MO | 7 | 1,004 | 24.3 | $617K | −1.2% | #2,267 of 2,272 |
| Lewis County, MO | Not scored | 6 | 18.8 | $944K | −1.6% | |
| Grundy County, MO | Not scored | 10 | 25.6 | $623K | −0.2% | |
| St. Clair County, MO | Not scored | 8 | 19.7 | $945K | +6.7% | |
| Iron County, MO | Not scored | 11 | 28.5 | $598K | −2.0% | |
| Caldwell County, MO | Not scored | 10 | 26.5 | $717K | +2.1% | |
| Ozark County, MO | Not scored | 5 | 13.5 | $1.4M | +7.7% | |
| Monroe County, MO | Not scored | 8 | 23.1 | $753K | +3.1% | |
| Oregon County, MO | Not scored | 8 | 23.7 | $707K | +1.2% | |
| Hickory County, MO | Not scored | 5 | 13.9 | $1.3M | +8.9% | |
| Daviess County, MO | Not scored | 7 | 23.2 | $813K | +1.5% | |
| Maries County, MO | Not scored | 5 | 14.6 | $1.4M | −0.7% | |
| Carroll County, MO | Not scored | 14 | 39.8 | $460K | −0.6% | |
| Harrison County, MO | Not scored | 11 | 34.4 | $538K | +1.5% | |
| Dade County, MO | Not scored | 5 | 16.4 | $1.2M | +2.9% | |
| Chariton County, MO | Not scored | 8 | 29.8 | $627K | −0.1% | |
| Shannon County, MO | Not scored | 6 | 20.8 | $886K | +3.6% | |
| Clark County, MO | Not scored | 6 | 24.8 | $760K | −2.8% | |
| Gentry County, MO | Not scored | 13 | 53.6 | $344K | +4.2% | |
| Reynolds County, MO | Not scored | 2 | 8.6 | $2.1M | −1.4% | |
| Shelby County, MO | Not scored | 9 | 37.6 | $468K | −3.6% | |
| Sullivan County, MO | Not scored | 4 | 19.6 | $884K | −4.1% | |
| Carter County, MO | Not scored | 5 | 24.5 | $683K | +4.2% | |
| Atchison County, MO | Not scored | 15 | 65.6 | $266K | −2.5% | |
| Scotland County, MO | Not scored | 5 | 32.3 | $603K | +2.1% | |
| Putnam County, MO | Not scored | 4 | 22.3 | $678K | −3.0% | |
| Holt County, MO | Not scored | 6 | 34.4 | $545K | +0.4% | |
| Schuyler County, MO | Not scored | 5 | 38.3 | $501K | +3.3% | |
| Knox County, MO | Not scored | 2 | 15.5 | $1.2M | −0.1% | |
| Mercer County, MO | Not scored | 6 | 46.1 | $410K | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Missouri?
There are 5,033 insurance agencies on map listings in Missouri as of September 2026. 1,003 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 3,330 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.3% from 2019.
How much do households in Missouri spend on vehicle insurance?
About $4.1B a year, or $1,625 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5,033 insurance agencies on map listings, it comes to $810K per agency. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for insurance agencies?
Missouri has 20.1 insurance agencies per 10,000 households, 29% above the U.S. rate of 15.6. Spending per agency is $810K, 36% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Missouri would have about 3,246, against 5,033 on map listings. There is one business with payroll in the industry for every 753 households, against one for every 966 across the U.S. The official count fell 1.3% from 2019 to 2023, against −1.0% for the U.S.
Which market in Missouri has the highest market score for insurance agencies?
Among 8 scored metro areas in or partly in Missouri, the Joplin metro area scores highest, at 31 (lower middle). Among 18 scored small-town markets in or partly in Missouri, the Fort Leonard Wood area scores highest, at 58 (upper middle). Among 85 scored counties in Missouri, Washington County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 19 for insurance agencies (low), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Missouri
Related business types in Missouri
- Auto repair and car care9,508 listings
- Auto repair shops5,604 listings
- Collision repair and body shops804 listings
- Car washes and detailing1,058 listings
- Tire shops1,079 listings
- Oil change and quick lube200 listings
- Gas stations3,363 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.