Market rankings · Ohio
Insurance agencies in Ohio
Every metro area, small-town market and county in Ohio, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 6,904
- 1,377 chain locations (20%)
- Official establishments
- 4,382
- −6.8% since 2019
- Household spending a year
- $7.7B
- On vehicle insurance
- Listings per 10k households
- 14.2
- 9% below the U.S.
- Spending per listing
- $1.1M
- 11% below the U.S.
- Rank among states
- #38 of 51
- Market score 34 · Lower middle
A site report maps the insurance agencies on map listings around any address in Ohio by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ohio has 6,904 insurance agencies on map listings as of September 2026. Of those, 1,377 are chain locations, or 20%, against 21% across the U.S. That comes to 14.2 for every 10,000 households, 9% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Ohio comes to about $7.7B a year: $1,579 per household, 19% below the U.S. average. That works out to $1.1M per agency, 11% below the U.S. figure of $1.3M.
Official counts show 4,382 businesses with payroll classed as insurance agencies and brokerages in Ohio in 2023, down 6.8% from 2019. That is one for every 1,110 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 125 SBA-backed loans worth $33.7M have gone to businesses classed as insurance agencies and brokerages in Ohio.
Among the 50 states and DC, Ohio ranks #38 for insurance agencies, with a Groundwork market score of 34 (lower middle). Of the 15 scored metro areas in or partly in Ohio, the Springfield metro area scores highest (62). Of the 29 scored small-town markets in or partly in Ohio, the Urbana area scores highest (68).
Every market in Ohio for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Ohio, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, OH | 62 | 48 | 8.6 | $1.9M | −0.4% | #120 of 387 |
| Huntington-Ashland, WV-KY-OH | 53 | 218 | 14.3 | $1.6M | −2.6% | #167 of 387 |
| 2Cincinnati, OH-KY-IN | 50 | 1,285 | 14.2 | $1.3M | +2.7% | #187 of 387 |
| Weirton-Steubenville, WV-OH | 48 | 61 | 12.3 | $1.5M | −3.6% | #193 of 387 |
| 3Dayton-Kettering-Beavercreek, OH | 44 | 440 | 12.8 | $1.2M | +1.5% | #224 of 387 |
| 4Sandusky, OH | 41 | 67 | 13.1 | $1.3M | −2.6% | #243 of 387 |
| 5Columbus, OH | 39 | 1,307 | 15.1 | $1M | +4.7% | #257 of 387 |
| Wheeling, WV-OH | 35 | 99 | 17.1 | $1.1M | −3.6% | #276 of 387 |
| 6Lima, OH | 31 | 62 | 15.0 | $1.1M | −1.2% | #303 of 387 |
| 7Akron, OH | 28 | 416 | 14.0 | $1.1M | 0.0% | #319 of 387 |
| 8Canton-Massillon, OH | 26 | 259 | 15.5 | $1M | −0.2% | #330 of 387 |
| 9Toledo, OH | 25 | 339 | 13.3 | $1.1M | −1.0% | #337 of 387 |
| 10Youngstown-Warren, OH | 23 | 284 | 15.4 | $994K | −1.4% | #344 of 387 |
| 11Mansfield, OH | 23 | 82 | 16.4 | $955K | −0.1% | #347 of 387 |
| 12Cleveland, OH | 22 | 1,404 | 15.1 | $961K | −0.8% | #353 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urbana, OH | 68 | 16 | 10.2 | $1.8M | +0.2% | #121 of 537 |
| 2Coshocton, OH | 63 | 14 | 9.5 | $1.8M | +1.6% | #156 of 537 |
| 3Cambridge, OH | 61 | 14 | 8.6 | $2M | −0.1% | #173 of 537 |
| 4Bellefontaine, OH | 61 | 19 | 9.7 | $1.8M | +0.4% | #175 of 537 |
| 5Wilmington, OH | 61 | 21 | 12.5 | $1.4M | +0.6% | #183 of 537 |
| 6Mount Vernon, OH | 58 | 30 | 12.8 | $1.4M | +1.9% | #202 of 537 |
| 7Portsmouth, OH | 50 | 29 | 10.0 | $1.6M | −3.4% | #263 of 537 |
| 8Chillicothe, OH | 50 | 33 | 11.1 | $1.6M | −0.8% | #265 of 537 |
| 9Norwalk, OH | 48 | 29 | 12.3 | $1.4M | −0.4% | #279 of 537 |
| 10New Philadelphia-Dover, OH | 48 | 46 | 12.0 | $1.4M | −0.9% | #280 of 537 |
| 11Athens, OH | 48 | 29 | 12.6 | $1.3M | +1.3% | #284 of 537 |
| 12Ashland, OH | 45 | 25 | 12.1 | $1.5M | +0.1% | #300 of 537 |
| 13Salem, OH | 44 | 48 | 11.6 | $1.5M | −2.2% | #312 of 537 |
| 14Greenville, OH | 43 | 28 | 13.1 | $1.4M | −0.7% | #326 of 537 |
| 15Tiffin, OH | 42 | 28 | 12.6 | $1.4M | −1.0% | #332 of 537 |
| 16Marietta, OH | 42 | 31 | 12.5 | $1.4M | −2.1% | #334 of 537 |
| 17Washington Court House, OH | 41 | 11 | 9.5 | $1.8M | −1.4% | #339 of 537 |
| 18Van Wert, OH | 41 | 18 | 15.6 | $1.2M | +0.3% | #345 of 537 |
| 19Sidney, OH | 39 | 25 | 13.2 | $1.4M | −0.2% | #357 of 537 |
| 20Zanesville, OH | 39 | 46 | 13.4 | $1.2M | +0.7% | #363 of 537 |
| 21Celina, OH | 38 | 25 | 15.2 | $1.2M | +0.5% | #367 of 537 |
| 22Wooster, OH | 38 | 61 | 13.7 | $1.2M | −0.1% | #368 of 537 |
| 23Wapakoneta, OH | 37 | 25 | 13.2 | $1.4M | −1.2% | #376 of 537 |
| 24Fremont, OH | 36 | 43 | 17.4 | $966K | −0.4% | #392 of 537 |
| 25Defiance, OH | 35 | 21 | 13.7 | $1.3M | +0.1% | #394 of 537 |
| 26Marion, OH | 34 | 37 | 15.0 | $1.1M | −0.4% | #412 of 537 |
| 27Findlay, OH | 29 | 49 | 15.5 | $1.1M | +0.1% | #443 of 537 |
| 28Gallipolis, OH | 24 | 21 | 18.1 | $938K | −0.5% | #472 of 537 |
| 29Bucyrus, OH | 20 | 32 | 17.7 | $936K | −0.3% | #485 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brown County, OH | 75 | 12 | 7.0 | $2.8M | +1.6% | #331 of 2,272 |
| 2Morrow County, OH | 73 | 11 | 8.2 | $2.5M | +3.7% | #380 of 2,272 |
| 3Perry County, OH | 69 | 12 | 8.9 | $2.1M | +1.3% | #497 of 2,272 |
| 4Pickaway County, OH | 68 | 19 | 8.7 | $2.1M | +7.4% | #521 of 2,272 |
| 5Holmes County, OH | 67 | 7 | 5.2 | $2.8M | +1.7% | #540 of 2,272 |
| 6Meigs County, OH | 64 | 5 | 5.5 | $3.2M | −2.6% | #637 of 2,272 |
| 7Champaign County, OH | 61 | 16 | 10.2 | $1.8M | +0.2% | #756 of 2,272 |
| 8Adams County, OH | 59 | 10 | 9.6 | $1.9M | +1.5% | #800 of 2,272 |
| 9Clermont County, OH | 59 | 101 | 11.9 | $1.5M | +3.9% | #818 of 2,272 |
| 10Madison County, OH | 58 | 21 | 13.4 | $1.4M | +7.1% | #855 of 2,272 |
| 11Preble County, OH | 57 | 18 | 10.8 | $1.8M | −0.8% | #871 of 2,272 |
| 12Coshocton County, OH | 57 | 14 | 9.5 | $1.8M | +1.6% | #874 of 2,272 |
| 13Guernsey County, OH | 56 | 14 | 8.6 | $2M | −0.1% | #901 of 2,272 |
| 14Clark County, OH | 56 | 48 | 8.6 | $1.9M | −0.4% | #902 of 2,272 |
| 15Hocking County, OH | 56 | 12 | 10.4 | $1.8M | −1.9% | #906 of 2,272 |
| 16Highland County, OH | 56 | 19 | 11.2 | $1.7M | +1.1% | #912 of 2,272 |
| 17Clinton County, OH | 55 | 21 | 12.5 | $1.4M | +0.6% | #966 of 2,272 |
| 18Logan County, OH | 54 | 19 | 9.7 | $1.8M | +0.4% | #982 of 2,272 |
| 19Portage County, OH | 52 | 63 | 9.7 | $1.7M | +1.0% | #1,037 of 2,272 |
| 20Knox County, OH | 51 | 30 | 12.8 | $1.4M | +1.9% | #1,089 of 2,272 |
| 21Greene County, OH | 51 | 84 | 12.3 | $1.4M | +3.7% | #1,090 of 2,272 |
| 22Union County, OH | 51 | 42 | 17.3 | $1.1M | +16.5% | #1,098 of 2,272 |
| 23Warren County, OH | 49 | 128 | 13.9 | $1.3M | +5.7% | #1,152 of 2,272 |
| 24Fairfield County, OH | 49 | 96 | 15.9 | $1.1M | +6.5% | #1,161 of 2,272 |
| 25Scioto County, OH | 48 | 29 | 10.0 | $1.6M | −3.4% | #1,171 of 2,272 |
Show all 88 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Licking County, OH | 48 | 85 | 12.4 | $1.4M | +3.8% | #1,186 of 2,272 |
| 27Morgan County, OH | 47 | 5 | 8.8 | $2M | −0.9% | #1,204 of 2,272 |
| 28Ashtabula County, OH | 47 | 36 | 9.2 | $1.7M | −0.8% | #1,208 of 2,272 |
| 29Lorain County, OH | 47 | 160 | 12.5 | $1.3M | +3.1% | #1,228 of 2,272 |
| 30Tuscarawas County, OH | 45 | 46 | 12.0 | $1.4M | −0.9% | #1,284 of 2,272 |
| 31Jackson County, OH | 45 | 16 | 12.4 | $1.4M | +0.5% | #1,287 of 2,272 |
| 32Miami County, OH | 45 | 63 | 14.0 | $1.3M | +3.4% | #1,295 of 2,272 |
| 33Hardin County, OH | 44 | 14 | 11.9 | $1.6M | −2.1% | #1,309 of 2,272 |
| 34Ross County, OH | 44 | 33 | 11.1 | $1.6M | −0.8% | #1,312 of 2,272 |
| 35Ottawa County, OH | 44 | 23 | 12.4 | $1.4M | −2.0% | #1,317 of 2,272 |
| 36Athens County, OH | 44 | 29 | 12.6 | $1.3M | +1.3% | #1,326 of 2,272 |
| 37Harrison County, OH | 43 | 7 | 11.8 | $1.4M | −2.9% | #1,355 of 2,272 |
| 38Huron County, OH | 43 | 29 | 12.3 | $1.4M | −0.4% | #1,356 of 2,272 |
| 39Pike County, OH | 43 | 16 | 14.7 | $1.1M | 0.0% | #1,371 of 2,272 |
| 40Butler County, OH | 43 | 221 | 15.1 | $1.1M | +2.4% | #1,372 of 2,272 |
| 41Ashland County, OH | 40 | 25 | 12.1 | $1.5M | +0.1% | #1,442 of 2,272 |
| 42Columbiana County, OH | 40 | 48 | 11.6 | $1.5M | −2.2% | #1,444 of 2,272 |
| 43Washington County, OH | 39 | 31 | 12.5 | $1.4M | −2.1% | #1,495 of 2,272 |
| 44Noble County, OH | 39 | 8 | 17.3 | $1.1M | +1.3% | #1,513 of 2,272 |
| 45Carroll County, OH | 38 | 12 | 10.7 | $1.6M | −1.1% | #1,521 of 2,272 |
| 46Seneca County, OH | 38 | 28 | 12.6 | $1.4M | −1.0% | #1,524 of 2,272 |
| 47Medina County, OH | 38 | 114 | 15.6 | $1.2M | +1.3% | #1,541 of 2,272 |
| 48Fayette County, OH | 37 | 11 | 9.5 | $1.8M | −1.4% | #1,560 of 2,272 |
| 49Darke County, OH | 37 | 28 | 13.1 | $1.4M | −0.7% | #1,565 of 2,272 |
| 50Paulding County, OH | 36 | 10 | 13.1 | $1.4M | −0.4% | #1,593 of 2,272 |
| 51Wood County, OH | 36 | 68 | 12.5 | $1.3M | +1.5% | #1,600 of 2,272 |
| 52Montgomery County, OH | 36 | 293 | 12.7 | $1.2M | +0.5% | #1,607 of 2,272 |
| 53Van Wert County, OH | 36 | 18 | 15.6 | $1.2M | +0.3% | #1,610 of 2,272 |
| 54Henry County, OH | 35 | 15 | 13.1 | $1.4M | −0.2% | #1,633 of 2,272 |
| 55Shelby County, OH | 35 | 25 | 13.2 | $1.4M | −0.2% | #1,634 of 2,272 |
| 56Muskingum County, OH | 35 | 46 | 13.4 | $1.2M | +0.7% | #1,642 of 2,272 |
| 57Wayne County, OH | 35 | 61 | 13.7 | $1.2M | −0.1% | #1,644 of 2,272 |
| 58Jefferson County, OH | 34 | 30 | 11.1 | $1.4M | −2.4% | #1,669 of 2,272 |
| 59Mercer County, OH | 34 | 25 | 15.2 | $1.2M | +0.5% | #1,676 of 2,272 |
| 60Delaware County, OH | 34 | 178 | 21.6 | $819K | +12.5% | #1,697 of 2,272 |
| 61Auglaize County, OH | 33 | 25 | 13.2 | $1.4M | −1.2% | #1,699 of 2,272 |
| 62Williams County, OH | 33 | 21 | 13.6 | $1.2M | −1.4% | #1,707 of 2,272 |
| 63Lake County, OH | 33 | 152 | 15.0 | $1.1M | −0.1% | #1,721 of 2,272 |
| 64Sandusky County, OH | 33 | 43 | 17.4 | $966K | −0.4% | #1,727 of 2,272 |
| 65Defiance County, OH | 32 | 21 | 13.7 | $1.3M | +0.1% | #1,731 of 2,272 |
| 66Marion County, OH | 32 | 37 | 15.0 | $1.1M | −0.4% | #1,753 of 2,272 |
| 67Franklin County, OH | 32 | 831 | 15.0 | $962K | +2.8% | #1,759 of 2,272 |
| 68Erie County, OH | 30 | 44 | 13.5 | $1.2M | −2.9% | #1,804 of 2,272 |
| 69Lawrence County, OH | 29 | 28 | 12.4 | $1.3M | −4.2% | #1,823 of 2,272 |
| 70Allen County, OH | 29 | 62 | 15.0 | $1.1M | −1.2% | #1,834 of 2,272 |
| 71Trumbull County, OH | 29 | 127 | 14.7 | $1M | −1.3% | #1,841 of 2,272 |
| 72Fulton County, OH | 28 | 27 | 15.9 | $1.2M | −1.9% | #1,859 of 2,272 |
| 73Hancock County, OH | 27 | 49 | 15.5 | $1.1M | +0.1% | #1,895 of 2,272 |
| 74Stark County, OH | 26 | 247 | 15.8 | $1M | −0.2% | #1,922 of 2,272 |
| 75Putnam County, OH | 26 | 27 | 20.5 | $993K | 0.0% | #1,925 of 2,272 |
| 76Monroe County, OH | 26 | 11 | 19.5 | $908K | −2.7% | #1,931 of 2,272 |
| 77Richland County, OH | 25 | 82 | 16.4 | $955K | −0.1% | #1,950 of 2,272 |
| 78Hamilton County, OH | 25 | 539 | 15.2 | $939K | +1.0% | #1,953 of 2,272 |
| 79Wyandot County, OH | 25 | 20 | 22.2 | $839K | −1.4% | #1,963 of 2,272 |
| 80Summit County, OH | 24 | 353 | 15.3 | $980K | −0.3% | #1,979 of 2,272 |
| 81Lucas County, OH | 23 | 244 | 13.3 | $1.1M | −1.7% | #1,997 of 2,272 |
| 82Geauga County, OH | 23 | 61 | 17.0 | $1M | +0.3% | #2,000 of 2,272 |
| 83Belmont County, OH | 23 | 51 | 18.8 | $861K | −2.8% | #2,013 of 2,272 |
| 84Gallia County, OH | 21 | 21 | 18.1 | $938K | −0.5% | #2,054 of 2,272 |
| 85Mahoning County, OH | 20 | 157 | 16.0 | $950K | −1.4% | #2,074 of 2,272 |
| 86Crawford County, OH | 19 | 32 | 17.7 | $936K | −0.3% | #2,094 of 2,272 |
| 87Cuyahoga County, OH | 17 | 881 | 15.9 | $824K | −2.3% | #2,137 of 2,272 |
| Vinton County, OH | Not scored | 3 | 5.6 | $3.3M | −1.2% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Ohio?
Map listings as of September 2026 show 6,904 insurance agencies in Ohio. 1,377 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 4,382 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.8% from 2019.
How much do households in Ohio spend on vehicle insurance?
About $7.7B a year, or $1,579 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 6,904 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 4,863,191 households in Ohio and national spending patterns by income.
How does Ohio compare with the U.S. for insurance agencies?
Ohio has 14.2 insurance agencies per 10,000 households, 9% below the U.S. rate of 15.6. Spending per agency is $1.1M, 11% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Ohio would have about 6,117, against 6,904 on map listings. There is one business with payroll in the industry for every 1,110 households, against one for every 966 across the U.S. The official count fell 6.8% from 2019 to 2023, against −1.0% for the U.S.
Which market in Ohio has the highest market score for insurance agencies?
Among 15 scored metro areas in or partly in Ohio, the Springfield metro area scores highest, at 62 (upper middle). Among 29 scored small-town markets in or partly in Ohio, the Urbana area scores highest, at 68 (upper middle). Among 87 scored counties in Ohio, Brown County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ohio scores 34 for insurance agencies (lower middle), #38 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ohio. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Ohio
Related business types in Ohio
- Auto repair and car care16,793 listings
- Auto repair shops9,690 listings
- Collision repair and body shops1,308 listings
- Car washes and detailing2,136 listings
- Tire shops1,861 listings
- Oil change and quick lube380 listings
- Gas stations5,012 listings
Screening a site or an acquisition in Ohio?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.