Auto · Metro area · Missouri
Insurance agencies in the Jefferson City, MO metro area
Competitor counts, household spending and official business counts for insurance agencies in the Jefferson City, MO metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #369 of 387 scored metro areas
#5 of 8 scored metro areas based in Missouri
- Listings
- 137
- 22 chain locations (16%)
- Official establishments
- 84
- 0.0% since 2019
- Household spending a year
- $105.3M
- On vehicle insurance · $1,797 a household
- Spending per listing
- $769K
- 39% below the U.S.
- Listings per 10k households
- 23.4
- 50% above the U.S.
- Population, 2025
- 152,712
- +2.2% since 2020
See the insurance agencies around any address in the Jefferson City metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, the Jefferson City metro area has a Groundwork market score of 19 (low): #369 of 387 scored metro areas and #5 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.
At $1,797 per household (8% below the U.S. average), households in the Jefferson City metro area spend about $105.3M a year on vehicle insurance. That is about $769K of household spending for each agency on map listings, 39% below the U.S. figure of $1.3M.
The Jefferson City metro area has 137 insurance agencies on map listings as of September 2026. 22 of them (16%) are chain locations, against 21% across the U.S. That comes to 23.4 for every 10,000 households, 50% above the U.S. rate of 15.6.
In 2023, official counts showed 84 businesses with payroll in the Jefferson City metro area classed as insurance agencies and brokerages, unchanged from 2019. That is one for every 697 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of the Jefferson City metro area grew 2.2%, slower than the U.S. (+3.1%).
How the Jefferson City metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson City metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 20.1 | 15.6 |
| Spending per listing | $769K | $810K | $1.3M |
| Households per official establishment | 697 | 753 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | −1.3% | −1.0% |
| Population growth, 2020–2025 | +2.2% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,797 | $1,625 | $1,957 |
| Median household income | $74,030 | $70,702 | $80,734 |
| Groundwork market score | 19 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 840.0% over the period
- Employees, 2023
- 475
- Annual payroll, 2023
- $36.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13722 chain locations
- Listings at the U.S. rate for this spending
- 84The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson City metro area
- Population, 2025 estimate
- 152,712+2.2% since 2020
- Households
- 58,587
- Median age
- 40.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 2,248 sq. mi.
- People per square mile
- 67
- Median household income
- $74,030+25.1% vs. 2015–2019, before inflation
- Average household income
- $92,629
- Median home value
- $217,500
- Jobs located here
- 80,011
- Daytime population
- 160,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for insurance agencies, numbered among those based in Missouri, with the Jefferson City metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Joplin, MO-KS | 31 | 138 | 17.4 | $985K | +3.9% | #307 of 387 |
| 2Columbia, MO | 22 | 182 | 21.1 | $778K | +3.9% | #357 of 387 |
| 3Kansas City, MO-KS | 21 | 1,801 | 20.1 | $815K | +3.4% | #363 of 387 |
| 4Springfield, MO | 20 | 445 | 22.4 | $734K | +5.1% | #365 of 387 |
| 5Jefferson City, MO | 19 | 137 | 23.4 | $769K | +2.2% | #369 of 387 |
| 6Cape Girardeau, MO-IL | 14 | 104 | 27.2 | $617K | +1.7% | #383 of 387 |
| 7St. Louis, MO-IL | 12 | 2,250 | 19.4 | $809K | −0.2% | #385 of 387 |
| 8St. Joseph, MO-KS | 9 | 104 | 22.2 | $759K | −2.0% | #386 of 387 |
Other business types in the Jefferson City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Jefferson City, MO metro area?
Map listings as of September 2026 show 137 insurance agencies in the Jefferson City metro area. 22 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 84 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in the Jefferson City, MO metro area spend on vehicle insurance?
About $105.3M a year, or $1,797 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 137 insurance agencies on map listings, it comes to $769K per agency. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.
How does the Jefferson City, MO metro area compare with the U.S. for insurance agencies?
The Jefferson City metro area has 23.4 insurance agencies per 10,000 households, 50% above the U.S. rate of 15.6. Spending per agency is $769K, 39% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Jefferson City metro area would have about 84, against 137 on map listings. There is one business with payroll in the industry for every 697 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is the Jefferson City, MO metro area growing?
Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 19 for insurance agencies (low), #369 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson City metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Jefferson City metro area
Screening a site or an acquisition in the Jefferson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.