Market rankings · Iowa
Insurance agencies in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,325
- 448 chain locations (19%)
- Official establishments
- 1,993
- −5.7% since 2019
- Household spending a year
- $2.3B
- On vehicle insurance
- Listings per 10k households
- 17.7
- 13% above the U.S.
- Spending per listing
- $984K
- 22% below the U.S.
- Rank among states
- #48 of 51
- Market score 20 · Low
A site report maps the insurance agencies on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,325 insurance agencies on map listings in Iowa as of September 2026. 448 of them (19%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 17.7, 13% above the U.S. rate of 15.6.
At $1,738 per household (11% below the U.S. average), households in Iowa spend about $2.3B a year on vehicle insurance. That is about $984K of household spending for each agency on map listings, 22% below the U.S. figure of $1.3M.
In 2023, official counts showed 1,993 businesses with payroll in Iowa classed as insurance agencies and brokerages, down 5.7% from 2019. That is one for every 660 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 13 SBA-backed loans worth $5M have gone to businesses classed as insurance agencies and brokerages in Iowa.
Among the 50 states and DC, Iowa ranks #48 for insurance agencies, with a Groundwork market score of 20 (low). Of the 9 scored metro areas in or partly in Iowa, the Iowa City metro area scores highest (47). Of the 15 scored small-town markets in or partly in Iowa, the Pella area scores highest (59).
Every market in Iowa for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Iowa City, IA | 47 | 80 | 11.1 | $1.4M | +4.1% | #201 of 387 |
| 2Ames, IA | 44 | 64 | 12.8 | $1.3M | +2.2% | #223 of 387 |
| 3Des Moines-West Des Moines, IA | 26 | 573 | 19.4 | $866K | +6.7% | #336 of 387 |
| 4Cedar Rapids, IA | 25 | 182 | 16.0 | $1.1M | +1.0% | #338 of 387 |
| 5Waterloo-Cedar Falls, IA | 22 | 114 | 16.4 | $1M | +0.5% | #351 of 387 |
| Omaha, NE-IA | 22 | 743 | 19.1 | $867K | +4.2% | #356 of 387 |
| 6Davenport-Moline-Rock Island, IA-IL | 18 | 265 | 16.4 | $969K | −0.9% | #370 of 387 |
| 7Sioux City, IA-NE-SD | 17 | 118 | 21.3 | $834K | +1.0% | #375 of 387 |
| 8Dubuque, IA | 16 | 71 | 17.3 | $957K | +0.1% | #376 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 59 | 20 | 15.0 | $1.3M | +2.3% | #197 of 537 |
| 2Spirit Lake, IA | 34 | 13 | 14.7 | $1.2M | +1.7% | #406 of 537 |
| 3Fort Madison, IA | 33 | 19 | 13.3 | $1.3M | −3.6% | #415 of 537 |
| 4Ottumwa, IA | 33 | 18 | 12.9 | $1.3M | −0.3% | #416 of 537 |
| 5Marshalltown, IA | 32 | 24 | 15.5 | $1.2M | −0.5% | #426 of 537 |
| 6Muscatine, IA | 26 | 28 | 16.1 | $1.1M | −3.0% | #456 of 537 |
| 7Le Mars, IA | 26 | 21 | 20.4 | $943K | 0.0% | #459 of 537 |
| 8Clinton, IA | 21 | 35 | 17.9 | $971K | −0.9% | #481 of 537 |
| 9Fort Dodge, IA | 19 | 27 | 17.6 | $975K | −0.4% | #492 of 537 |
| 10Oskaloosa, IA | 18 | 21 | 24.0 | $785K | −1.2% | #503 of 537 |
| 11Storm Lake, IA | 17 | 15 | 19.9 | $927K | −1.7% | #506 of 537 |
| 12Mason City, IA | 17 | 42 | 18.5 | $920K | −1.5% | #507 of 537 |
| 13Burlington, IA-IL | 15 | 36 | 18.1 | $932K | −2.5% | #513 of 537 |
| 14Spencer, IA | 12 | 20 | 27.5 | $605K | −0.8% | #526 of 537 |
| 15Carroll, IA | 9 | 19 | 21.6 | $777K | −2.0% | #531 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| 11Iowa County, IA | 36 | 8 | 11.6 | $1.7M | −1.0% | #1,590 of 2,272 |
| 12Lyon County, IA | 36 | 7 | 15.6 | $1.3M | +3.6% | #1,605 of 2,272 |
| 13Tama County, IA | 35 | 11 | 16.4 | $1.2M | −1.5% | #1,646 of 2,272 |
| 14Dallas County, IA | 34 | 70 | 16.5 | $1.1M | +17.8% | #1,687 of 2,272 |
| 15Sioux County, IA | 33 | 21 | 16.5 | $1.2M | +2.5% | #1,706 of 2,272 |
| 16Jones County, IA | 33 | 13 | 15.9 | $1.2M | +2.9% | #1,714 of 2,272 |
| 17Cedar County, IA | 31 | 11 | 14.4 | $1.4M | −0.7% | #1,766 of 2,272 |
| 18Buchanan County, IA | 31 | 16 | 19.4 | $1M | +1.3% | #1,780 of 2,272 |
| 19Lee County, IA | 30 | 19 | 13.3 | $1.3M | −3.6% | #1,791 of 2,272 |
| 20Wapello County, IA | 30 | 18 | 12.9 | $1.3M | −0.3% | #1,793 of 2,272 |
| 21Dickinson County, IA | 30 | 13 | 14.7 | $1.2M | +1.7% | #1,798 of 2,272 |
| 22Pottawattamie County, IA | 30 | 56 | 14.9 | $1.1M | −0.7% | #1,808 of 2,272 |
| 23Cherokee County, IA | 29 | 7 | 13.9 | $1.3M | −2.4% | #1,822 of 2,272 |
| 24Marshall County, IA | 29 | 24 | 15.5 | $1.2M | −0.5% | #1,826 of 2,272 |
| 25Butler County, IA | 28 | 9 | 15.4 | $1.4M | −2.0% | #1,856 of 2,272 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Harrison County, IA | 28 | 10 | 16.4 | $1.2M | +0.4% | #1,858 of 2,272 |
| 27Black Hawk County, IA | 28 | 77 | 14.1 | $1.2M | +0.4% | #1,860 of 2,272 |
| 28Allamakee County, IA | 28 | 10 | 16.8 | $1.2M | +1.2% | #1,863 of 2,272 |
| 29Montgomery County, IA | 27 | 5 | 10.9 | $1.6M | −3.2% | #1,885 of 2,272 |
| 30Hamilton County, IA | 27 | 11 | 17.1 | $1.1M | −0.5% | #1,890 of 2,272 |
| 31Delaware County, IA | 27 | 13 | 17.6 | $1.1M | +1.3% | #1,896 of 2,272 |
| 32O’Brien County, IA | 25 | 10 | 17.2 | $1.1M | +0.5% | #1,942 of 2,272 |
| 33Jackson County, IA | 24 | 14 | 17.0 | $1.2M | −0.8% | #1,968 of 2,272 |
| 34Muscatine County, IA | 24 | 28 | 16.1 | $1.1M | −3.0% | #1,969 of 2,272 |
| 35Guthrie County, IA | 24 | 10 | 21.7 | $942K | +1.6% | #1,981 of 2,272 |
| 36Clayton County, IA | 23 | 11 | 14.6 | $1.2M | −1.1% | #1,995 of 2,272 |
| 37Linn County, IA | 23 | 157 | 16.4 | $1M | +0.7% | #2,002 of 2,272 |
| 38Polk County, IA | 23 | 439 | 21.4 | $759K | +4.8% | #2,022 of 2,272 |
| 39Plymouth County, IA | 22 | 21 | 20.4 | $943K | 0.0% | #2,033 of 2,272 |
| 40Scott County, IA | 21 | 125 | 17.1 | $936K | +0.4% | #2,055 of 2,272 |
| 41Crawford County, IA | 20 | 11 | 17.4 | $1.1M | −1.5% | #2,071 of 2,272 |
| 42Mitchell County, IA | 20 | 11 | 23.9 | $831K | +0.6% | #2,078 of 2,272 |
| 43Hancock County, IA | 19 | 9 | 19.3 | $997K | −2.2% | #2,088 of 2,272 |
| 44Wright County, IA | 19 | 10 | 18.7 | $987K | −0.9% | #2,089 of 2,272 |
| 45Clinton County, IA | 19 | 35 | 17.9 | $971K | −0.9% | #2,091 of 2,272 |
| 46Dubuque County, IA | 19 | 71 | 17.3 | $957K | +0.1% | #2,092 of 2,272 |
| 47Washington County, IA | 19 | 18 | 20.1 | $910K | +0.6% | #2,095 of 2,272 |
| 48Floyd County, IA | 18 | 11 | 16.9 | $1.1M | −4.4% | #2,111 of 2,272 |
| 49Winneshiek County, IA | 18 | 17 | 20.9 | $913K | −1.6% | #2,117 of 2,272 |
| 50Kossuth County, IA | 17 | 12 | 18.3 | $1M | −3.2% | #2,127 of 2,272 |
| 51Webster County, IA | 17 | 27 | 17.6 | $975K | −0.4% | #2,128 of 2,272 |
| 52Woodbury County, IA | 17 | 93 | 22.9 | $754K | +0.7% | #2,143 of 2,272 |
| 53Bremer County, IA | 17 | 31 | 31.9 | $590K | +1.1% | #2,155 of 2,272 |
| 54Hardin County, IA | 16 | 16 | 22.7 | $774K | −2.2% | #2,165 of 2,272 |
| 55Buena Vista County, IA | 15 | 15 | 19.9 | $927K | −1.7% | #2,173 of 2,272 |
| 56Mahaska County, IA | 15 | 21 | 24.0 | $785K | −1.2% | #2,177 of 2,272 |
| 57Des Moines County, IA | 14 | 31 | 18.0 | $922K | −2.0% | #2,188 of 2,272 |
| 58Union County, IA | 14 | 10 | 19.5 | $864K | −2.5% | #2,190 of 2,272 |
| 59Shelby County, IA | 14 | 17 | 34.8 | $551K | −0.2% | #2,199 of 2,272 |
| 60Cerro Gordo County, IA | 13 | 35 | 17.9 | $915K | −1.5% | #2,204 of 2,272 |
| 61Poweshiek County, IA | 13 | 16 | 20.5 | $828K | −1.4% | #2,208 of 2,272 |
| 62Chickasaw County, IA | 13 | 12 | 24.0 | $821K | −2.8% | #2,209 of 2,272 |
| 63Jefferson County, IA | 12 | 14 | 20.1 | $783K | −2.5% | #2,227 of 2,272 |
| 64Appanoose County, IA | 12 | 14 | 26.9 | $649K | −1.7% | #2,232 of 2,272 |
| 65Clay County, IA | 12 | 20 | 27.5 | $605K | −0.8% | #2,234 of 2,272 |
| 66Henry County, IA | 11 | 14 | 18.3 | $961K | −5.4% | #2,235 of 2,272 |
| 67Fayette County, IA | 10 | 23 | 27.6 | $655K | −2.1% | #2,244 of 2,272 |
| 68Page County, IA | 10 | 17 | 27.2 | $612K | −2.3% | #2,246 of 2,272 |
| 69Cass County, IA | 9 | 17 | 29.1 | $599K | −1.2% | #2,255 of 2,272 |
| 70Carroll County, IA | 8 | 19 | 21.6 | $777K | −2.0% | #2,257 of 2,272 |
| 71Winnebago County, IA | 6 | 12 | 25.9 | $645K | −3.8% | #2,270 of 2,272 |
| Louisa County, IA | Not scored | 4 | 9.4 | $2.2M | −3.7% | |
| Franklin County, IA | Not scored | 6 | 14.3 | $1.3M | −1.2% | |
| Keokuk County, IA | Not scored | 9 | 22.1 | $873K | −2.0% | |
| Calhoun County, IA | Not scored | 7 | 17.5 | $1M | −3.4% | |
| Sac County, IA | Not scored | 7 | 16.3 | $1.1M | −2.7% | |
| Clarke County, IA | Not scored | 8 | 19.7 | $895K | −1.6% | |
| Humboldt County, IA | Not scored | 7 | 16.6 | $1.1M | −2.0% | |
| Howard County, IA | Not scored | 11 | 29.2 | $670K | −0.8% | |
| Emmet County, IA | Not scored | 9 | 22.2 | $802K | −2.5% | |
| Davis County, IA | Not scored | 4 | 12.5 | $1.6M | +1.3% | |
| Palo Alto County, IA | Not scored | 7 | 18.5 | $987K | −1.0% | |
| Lucas County, IA | Not scored | 5 | 13.5 | $1.4M | +2.6% | |
| Greene County, IA | Not scored | 9 | 22.9 | $761K | −1.0% | |
| Monona County, IA | Not scored | 10 | 25.8 | $749K | −2.4% | |
| Decatur County, IA | Not scored | 3 | 9.8 | $1.9M | −0.9% | |
| Monroe County, IA | Not scored | 7 | 22.7 | $888K | −2.5% | |
| Adair County, IA | Not scored | 9 | 27.8 | $727K | −1.3% | |
| Worth County, IA | Not scored | 7 | 22.0 | $948K | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 7 | 23.3 | $844K | −3.5% | |
| Ida County, IA | Not scored | 7 | 23.0 | $807K | −3.4% | |
| Wayne County, IA | Not scored | 2 | 7.8 | $2.3M | +3.6% | |
| Fremont County, IA | Not scored | 5 | 17.7 | $1.1M | −0.8% | |
| Osceola County, IA | Not scored | 8 | 30.4 | $659K | −3.6% | |
| Taylor County, IA | Not scored | 8 | 32.2 | $605K | −0.5% | |
| Audubon County, IA | Not scored | 3 | 11.6 | $1.5M | −3.0% | |
| Ringgold County, IA | Not scored | 5 | 26.3 | $752K | 0.0% | |
| Adams County, IA | Not scored | 3 | 19.5 | $958K | −2.5% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Iowa?
As of September 2026, map listings count 2,325 insurance agencies in Iowa. 448 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 1,993 businesses with payroll classed as insurance agencies and brokerages in 2023, down 5.7% from 2019.
How much do households in Iowa spend on vehicle insurance?
About $2.3B a year, or $1,738 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 2,325 insurance agencies on map listings, it comes to $984K per agency. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for insurance agencies?
Iowa has 17.7 insurance agencies per 10,000 households, 13% above the U.S. rate of 15.6. Spending per agency is $984K, 22% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Iowa would have about 1,822, against 2,325 on map listings. There is one business with payroll in the industry for every 660 households, against one for every 966 across the U.S. The official count fell 5.7% from 2019 to 2023, against −1.0% for the U.S.
Which market in Iowa has the highest market score for insurance agencies?
Among 9 scored metro areas in or partly in Iowa, the Iowa City metro area scores highest, at 47 (lower middle). Among 15 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 59 (upper middle). Among 71 scored counties in Iowa, Warren County scores highest, at 53 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 20 for insurance agencies (low), #48 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Iowa
Related business types in Iowa
- Auto repair and car care5,496 listings
- Auto repair shops3,172 listings
- Collision repair and body shops511 listings
- Car washes and detailing671 listings
- Tire shops578 listings
- Oil change and quick lube59 listings
- Gas stations1,367 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.