Market rankings · Arkansas

Insurance agencies in Arkansas

Markets across Arkansas ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.

Listings: 2,158; 492 chain locations (23%)
Official establishments: 1,517; +0.7% since 2019
Household spending a year: $3B; On vehicle insurance
Listings per 10k households: 17.9; 15% above the U.S.
Spending per listing: $1.4M; 10% above the U.S.
Rank among states: #22 of 51; Market score 56 · Upper middle

A site report maps the insurance agencies on map listings around any address in Arkansas by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2,158 insurance agencies in Arkansas. Chain locations make up 23% of them, against 21% across the U.S. That comes to 17.9 for every 10,000 households, 15% above the U.S. rate of 15.6.

Households in Arkansas spend about $3B a year on vehicle insurance, or $2,473 per household, 26% above the U.S. average. That is about $1.4M of household spending for each agency on map listings, 10% above the U.S. figure of $1.3M.

Official counts show 1,517 businesses with payroll classed as insurance agencies and brokerages in Arkansas in 2023, up 0.7% from 2019. That is one for every 795 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 18 SBA-backed loans worth $7.7M have gone to businesses classed as insurance agencies and brokerages in Arkansas.

Among the 50 states and DC, Arkansas ranks #22 for insurance agencies, with a Groundwork market score of 56 (upper middle). Of the 7 scored metro areas in or partly in Arkansas, the Fayetteville-Springdale-Rogers metro area scores highest (67). Of the 14 scored small-town markets in or partly in Arkansas, the Malvern area scores highest (73).

Every market in Arkansas for insurance agencies

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Numbered by Groundwork market score among the markets based in Arkansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Arkansas, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Fayetteville-Springdale-Rogers, AR	67	392	18.2	$1.4M	+13.1%	#98 of 387
Memphis, TN-MS-AR	57	853	16.3	$1.5M	−0.3%	#144 of 387
2Jonesboro, AR	53	95	17.8	$1.3M	+3.6%	#171 of 387
3Fort Smith, AR-OK	51	180	19.8	$1.3M	+3.1%	#180 of 387
4Little Rock-North Little Rock-Conway, AR	44	613	19.7	$1.2M	+3.8%	#225 of 387
Texarkana, TX-AR	41	108	19.2	$1.2M	−0.4%	#244 of 387
5Hot Springs, AR	32	94	21.5	$1.1M	−0.6%	#297 of 387

Small-town markets

Small-town markets reaching Arkansas, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Malvern, AR	73	12	9.7	$2.7M	+1.1%	#82 of 537
2Batesville, AR	68	18	12.3	$2.1M	+2.2%	#116 of 537
3Harrison, AR	63	34	18.3	$1.5M	+2.4%	#161 of 537
4Russellville, AR	61	47	14.4	$1.8M	+1.6%	#176 of 537
5Searcy, AR	61	47	15.9	$1.6M	+4.2%	#180 of 537
6Blytheville, AR	60	18	11.6	$1.9M	−6.7%	#189 of 537
7Paragould, AR	56	32	17.8	$1.3M	+3.4%	#213 of 537
8Camden, AR	53	15	14.5	$1.7M	−3.6%	#232 of 537
9Magnolia, AR	52	14	16.6	$1.6M	−3.7%	#246 of 537
10Pine Bluff, AR	51	37	13.7	$1.7M	−5.6%	#254 of 537
11Arkadelphia, AR	50	11	13.5	$1.8M	−2.2%	#261 of 537
12Mountain Home, AR	48	41	21.2	$1.1M	+3.1%	#286 of 537
13Forrest City, AR	29	15	19.3	$1.2M	−5.3%	#440 of 537
14El Dorado, AR	27	36	24.0	$982K	−5.2%	#452 of 537

Counties

Counties in Arkansas, ranked for insurance agencies by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Madison County, AR	93	6	9.3	$3.2M	+11.2%	#27 of 2,272
2Marion County, AR	91	5	6.5	$4.2M	+4.3%	#43 of 2,272
3Logan County, AR	76	10	11.7	$2.4M	+2.5%	#316 of 2,272
4Conway County, AR	70	9	10.9	$2.4M	+3.2%	#459 of 2,272
5Sevier County, AR	70	7	12.5	$2.1M	−0.1%	#467 of 2,272
6Johnson County, AR	69	9	8.7	$3M	+2.0%	#489 of 2,272
7Carroll County, AR	67	16	14.1	$2M	+3.6%	#560 of 2,272
8Lawrence County, AR	67	9	13.6	$1.8M	+0.3%	#565 of 2,272
9Hot Spring County, AR	66	12	9.7	$2.7M	+1.1%	#578 of 2,272
10Polk County, AR	66	9	11.4	$2.2M	+1.6%	#585 of 2,272
11Benton County, AR	65	196	17.5	$1.5M	+16.0%	#634 of 2,272
12Yell County, AR	63	8	9.6	$2.7M	−1.3%	#678 of 2,272
13Independence County, AR	61	18	12.3	$2.1M	+2.2%	#749 of 2,272
14Sharp County, AR	61	11	16.0	$1.6M	+4.7%	#763 of 2,272
15Saline County, AR	60	78	15.5	$1.7M	+7.6%	#782 of 2,272
16Franklin County, AR	60	11	15.6	$1.6M	+3.5%	#784 of 2,272
17Crawford County, AR	60	42	18.0	$1.5M	+4.1%	#788 of 2,272
18Miller County, AR	59	20	12.2	$1.8M	−0.5%	#805 of 2,272
19Lonoke County, AR	58	42	14.7	$1.8M	+3.5%	#840 of 2,272
20Grant County, AR	58	12	17.2	$1.6M	+4.1%	#849 of 2,272
21Randolph County, AR	56	13	17.7	$1.5M	+1.5%	#925 of 2,272
22Mississippi County, AR	55	18	11.6	$1.9M	−6.7%	#941 of 2,272
23Faulkner County, AR	55	80	16.2	$1.6M	+8.2%	#954 of 2,272
24Little River County, AR	55	8	16.6	$1.6M	−1.8%	#956 of 2,272
25White County, AR	55	47	15.9	$1.6M	+4.2%	#959 of 2,272

Show all 75 counties

Counties in Arkansas, ranked for insurance agencies by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Van Buren County, AR	54	10	13.5	$1.9M	+2.8%	#981 of 2,272
27Poinsett County, AR	54	11	12.5	$1.7M	−2.0%	#985 of 2,272
28Washington County, AR	54	190	19.6	$1.3M	+9.9%	#997 of 2,272
29Crittenden County, AR	51	23	12.6	$1.7M	−3.9%	#1,066 of 2,272
30Pope County, AR	51	39	16.0	$1.6M	+2.5%	#1,070 of 2,272
31Greene County, AR	51	32	17.8	$1.3M	+3.4%	#1,091 of 2,272
32Boone County, AR	51	31	20.2	$1.3M	+3.3%	#1,093 of 2,272
33Craighead County, AR	49	84	18.9	$1.3M	+4.8%	#1,156 of 2,272
34Columbia County, AR	47	14	16.6	$1.6M	−3.7%	#1,214 of 2,272
35Clark County, AR	45	11	13.5	$1.8M	−2.2%	#1,268 of 2,272
36Ouachita County, AR	45	12	13.9	$1.7M	−3.9%	#1,270 of 2,272
37Stone County, AR	45	9	17.1	$1.4M	+2.9%	#1,288 of 2,272
38Pike County, AR	43	7	17.1	$1.6M	−1.9%	#1,351 of 2,272
39Baxter County, AR	43	41	21.2	$1.1M	+3.1%	#1,373 of 2,272
40Hempstead County, AR	42	14	18.7	$1.4M	−4.6%	#1,395 of 2,272
41Jefferson County, AR	40	36	15.0	$1.5M	−5.7%	#1,440 of 2,272
42Cleburne County, AR	40	24	22.8	$1.1M	+3.9%	#1,470 of 2,272
43Izard County, AR	40	13	24.8	$1M	+5.9%	#1,478 of 2,272
44Ashley County, AR	38	15	20.4	$1.1M	−5.9%	#1,544 of 2,272
45Cross County, AR	37	9	13.9	$1.7M	−3.6%	#1,561 of 2,272
46Bradley County, AR	37	8	21.3	$1.1M	−6.4%	#1,580 of 2,272
47Drew County, AR	36	12	16.7	$1.4M	−1.5%	#1,596 of 2,272
48Sebastian County, AR	36	119	22.8	$1.1M	+2.2%	#1,616 of 2,272
49Jackson County, AR	35	16	26.3	$913K	0.0%	#1,664 of 2,272
50Lincoln County, AR	34	8	22.3	$1.1M	−1.0%	#1,679 of 2,272
51Clay County, AR	33	13	21.6	$1.1M	−3.3%	#1,715 of 2,272
52Garland County, AR	32	94	21.5	$1.1M	−0.6%	#1,743 of 2,272
53Pulaski County, AR	28	399	23.1	$959K	+1.3%	#1,875 of 2,272
54St. Francis County, AR	27	15	19.3	$1.2M	−5.3%	#1,889 of 2,272
55Union County, AR	25	36	24.0	$982K	−5.2%	#1,948 of 2,272
56Arkansas County, AR	24	15	22.4	$1.1M	−7.4%	#1,971 of 2,272
57Desha County, AR	20	8	17.4	$1.2M	−11.8%	#2,069 of 2,272
58Howard County, AR	19	17	33.3	$768K	−3.6%	#2,105 of 2,272
59Phillips County, AR	18	11	18.3	$1M	−13.0%	#2,113 of 2,272
Fulton County, AR	Not scored	2	4.2	$6.5M	+3.7%
Perry County, AR	Not scored	2	4.9	$5.8M	+3.1%
Scott County, AR	Not scored	2	5.0	$4.9M	+1.4%
Chicot County, AR	Not scored	6	15.1	$1.2M	−10.3%
Montgomery County, AR	Not scored	5	13.5	$2M	+1.1%
Lee County, AR	Not scored	2	7.4	$2.8M	−6.4%
Nevada County, AR	Not scored	6	18.5	$1.4M	−4.1%
Prairie County, AR	Not scored	5	15.4	$1.6M	−3.9%
Searcy County, AR	Not scored	4	12.5	$2M	0.0%
Cleveland County, AR	Not scored	1	3.4	$7.8M	−4.3%
Newton County, AR	Not scored	3	9.4	$3.2M	−2.3%
Monroe County, AR	Not scored	10	35.8	$584K	−7.8%
Dallas County, AR	Not scored	4	15.6	$1.4M	−6.7%
Lafayette County, AR	Not scored	6	22.9	$1.1M	−6.4%
Woodruff County, AR	Not scored	5	18.6	$1.2M	−8.2%
Calhoun County, AR	Not scored	3	17.8	$1.7M	−2.2%

Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many insurance agencies are in Arkansas?

Arkansas has 2,158 insurance agencies on map listings as of September 2026. 492 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 1,517 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.7% from 2019.

How much do households in Arkansas spend on vehicle insurance?

About $3B a year, or $2,473 per household. That is 26% above the U.S. average (an index of 126, where 100 is the U.S. average). Spread across the 2,158 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 1,205,987 households in Arkansas and national spending patterns by income.

How does Arkansas compare with the U.S. for insurance agencies?

Arkansas has 17.9 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $1.4M, 10% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Arkansas would have about 2,375, against 2,158 on map listings. There is one business with payroll in the industry for every 795 households, against one for every 966 across the U.S. The official count rose 0.7% from 2019 to 2023, against −1.0% for the U.S.

Which market in Arkansas has the highest market score for insurance agencies?

Among 7 scored metro areas in or partly in Arkansas, the Fayetteville-Springdale-Rogers metro area scores highest, at 67 (upper middle). Among 14 scored small-town markets in or partly in Arkansas, the Malvern area scores highest, at 73 (upper middle). Among 59 scored counties in Arkansas, Madison County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Arkansas scores 56 for insurance agencies (upper middle), #22 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Arkansas. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Arkansas?

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