Market rankings · South Dakota
Insurance agencies in South Dakota
Every metro area, small-town market and county in South Dakota, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 698
- 146 chain locations (21%)
- Official establishments
- 745
- +3.0% since 2019
- Household spending a year
- $667.9M
- On vehicle insurance
- Listings per 10k households
- 19.1
- 22% above the U.S.
- Spending per listing
- $957K
- 24% below the U.S.
- Rank among states
- #43 of 51
- Market score 29 · Lower middle
A site report maps the insurance agencies on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 698 insurance agencies on map listings in South Dakota as of September 2026. 146 of them (21%) are chain locations, against 21% across the U.S. That comes to 19.1 for every 10,000 households, 22% above the U.S. rate of 15.6.
At $1,827 per household (7% below the U.S. average), households in South Dakota spend about $667.9M a year on vehicle insurance. That works out to $957K per agency, 24% below the U.S. figure of $1.3M.
Official counts show 745 businesses with payroll classed as insurance agencies and brokerages in South Dakota in 2023, up 3.0% from 2019. That is one for every 491 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $1.8M have gone to businesses classed as insurance agencies and brokerages in South Dakota.
Among the 50 states and DC, South Dakota ranks #43 for insurance agencies, with a Groundwork market score of 29 (lower middle). Of the 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest (34). Of the 9 scored small-town markets in or partly in South Dakota, the Spearfish area scores highest (38).
Every market in South Dakota for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rapid City, SD | 34 | 105 | 16.7 | $1.1M | +6.2% | #282 of 387 |
| 2Sioux Falls, SD-MN | 29 | 219 | 17.9 | $975K | +9.5% | #316 of 387 |
| Sioux City, IA-NE-SD | 17 | 118 | 21.3 | $834K | +1.0% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spearfish, SD | 38 | 23 | 19.1 | $943K | +14.0% | #374 of 537 |
| 2Brookings, SD | 37 | 28 | 20.3 | $898K | +9.6% | #387 of 537 |
| 3Huron, SD | 30 | 14 | 18.6 | $1M | +2.4% | #436 of 537 |
| 4Watertown, SD | 27 | 32 | 25.5 | $726K | +4.3% | #455 of 537 |
| 5Yankton, SD | 21 | 29 | 29.9 | $598K | +1.5% | #483 of 537 |
| 6Mitchell, SD | 20 | 27 | 24.6 | $747K | +0.6% | #489 of 537 |
| 7Vermillion, SD | 17 | 13 | 23.4 | $705K | +0.2% | #510 of 537 |
| 8Aberdeen, SD | 11 | 47 | 26.2 | $660K | −1.5% | #527 of 537 |
| 9Pierre, SD | 11 | 25 | 29.3 | $579K | −0.5% | #529 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Meade County, SD | 57 | 13 | 10.9 | $1.9M | +2.7% | #869 of 2,272 |
| 2Union County, SD | 36 | 11 | 15.0 | $1.3M | +3.3% | #1,604 of 2,272 |
| 3Lawrence County, SD | 35 | 23 | 19.1 | $943K | +14.0% | #1,663 of 2,272 |
| 4Brookings County, SD | 34 | 28 | 20.3 | $898K | +9.6% | #1,696 of 2,272 |
| 5Lincoln County, SD | 32 | 54 | 19.4 | $961K | +17.5% | #1,760 of 2,272 |
| 6Minnehaha County, SD | 31 | 148 | 17.4 | $953K | +7.6% | #1,783 of 2,272 |
| 7Pennington County, SD | 29 | 85 | 18.3 | $966K | +6.6% | #1,845 of 2,272 |
| 8Butte County, SD | 29 | 10 | 23.2 | $883K | +5.5% | #1,849 of 2,272 |
| 9Beadle County, SD | 26 | 14 | 18.6 | $1M | +2.4% | #1,924 of 2,272 |
| 10Codington County, SD | 24 | 32 | 25.5 | $726K | +4.3% | #1,993 of 2,272 |
| 11Lake County, SD | 17 | 13 | 27.6 | $717K | −0.2% | #2,145 of 2,272 |
| 12Yankton County, SD | 17 | 29 | 29.9 | $598K | +1.5% | #2,153 of 2,272 |
| 13Roberts County, SD | 17 | 12 | 33.1 | $588K | −0.1% | #2,156 of 2,272 |
| 14Clay County, SD | 15 | 13 | 23.4 | $705K | +0.2% | #2,181 of 2,272 |
| 15Davison County, SD | 14 | 24 | 27.0 | $647K | +0.6% | #2,198 of 2,272 |
| 16Brown County, SD | 8 | 45 | 27.6 | $610K | −1.7% | #2,261 of 2,272 |
| 17Hughes County, SD | 8 | 24 | 33.1 | $507K | −0.9% | #2,263 of 2,272 |
| Oglala Lakota County, SD | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Charles Mix County, SD | Not scored | 2 | 6.6 | $3M | −0.5% | |
| Todd County, SD | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Custer County, SD | Not scored | 7 | 15.7 | $1.4M | +13.2% | |
| Turner County, SD | Not scored | 6 | 16.8 | $1.3M | +7.3% | |
| Grant County, SD | Not scored | 8 | 26.4 | $762K | 0.0% | |
| Hutchinson County, SD | Not scored | 4 | 13.8 | $1.5M | −0.1% | |
| Fall River County, SD | Not scored | 3 | 8.3 | $2.5M | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 4 | 16.5 | $1.3M | +3.8% | |
| Moody County, SD | Not scored | 3 | 11.7 | $1.8M | +4.5% | |
| Hamlin County, SD | Not scored | 3 | 13.7 | $1.7M | +11.9% | |
| Spink County, SD | Not scored | 7 | 28.2 | $750K | −3.0% | |
| McCook County, SD | Not scored | 3 | 13.5 | $1.8M | +5.2% | |
| Tripp County, SD | Not scored | 4 | 17.7 | $1.1M | +1.8% | |
| Day County, SD | Not scored | 9 | 38.0 | $525K | +0.8% | |
| Brule County, SD | Not scored | 4 | 20.5 | $974K | +0.5% | |
| Walworth County, SD | Not scored | 8 | 33.1 | $576K | −1.4% | |
| Kingsbury County, SD | Not scored | 3 | 14.2 | $1.4M | +1.6% | |
| Dewey County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Marshall County, SD | Not scored | 3 | 18.2 | $1.2M | +2.9% | |
| Deuel County, SD | Not scored | 1 | 5.7 | $3.9M | +2.6% | |
| Edmunds County, SD | Not scored | 2 | 12.3 | $1.8M | +1.0% | |
| Gregory County, SD | Not scored | 5 | 31.1 | $720K | +1.1% | |
| Clark County, SD | Not scored | 2 | 15.0 | $1.4M | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 2 | 17.7 | $1.3M | −0.3% | |
| Bennett County, SD | Not scored | 2 | 21.7 | $827K | −2.6% | |
| Hand County, SD | Not scored | 3 | 21.4 | $888K | −0.7% | |
| Stanley County, SD | Not scored | 1 | 7.8 | $2.3M | +1.8% | |
| Perkins County, SD | Not scored | 4 | 30.6 | $687K | +0.9% | |
| Douglas County, SD | Not scored | 4 | 35.1 | $681K | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 3 | 28.2 | $765K | +2.6% | |
| Potter County, SD | Not scored | 2 | 18.8 | $1M | −3.8% | |
| Sanborn County, SD | Not scored | 1 | 10.6 | $2M | +2.5% | |
| Ziebach County, SD | Not scored | 1 | 13.6 | $1.4M | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 2 | 23.2 | $942K | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 2 | 25.5 | $780K | +0.6% | |
| Haakon County, SD | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Campbell County, SD | Not scored | 1 | 13.3 | $1.8M | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 1 | 20.1 | $1.1M | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in South Dakota?
As of September 2026, map listings count 698 insurance agencies in South Dakota. 146 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 745 businesses with payroll classed as insurance agencies and brokerages in 2023, up 3.0% from 2019.
How much do households in South Dakota spend on vehicle insurance?
About $667.9M a year, or $1,827 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 698 insurance agencies on map listings, it comes to $957K per agency. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for insurance agencies?
South Dakota has 19.1 insurance agencies per 10,000 households, 22% above the U.S. rate of 15.6. Spending per agency is $957K, 24% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, South Dakota would have about 532, against 698 on map listings. There is one business with payroll in the industry for every 491 households, against one for every 966 across the U.S. The official count rose 3.0% from 2019 to 2023, against −1.0% for the U.S.
Which market in South Dakota has the highest market score for insurance agencies?
Among 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest, at 34 (lower middle). Among 9 scored small-town markets in or partly in South Dakota, the Spearfish area scores highest, at 38 (lower middle). Among 17 scored counties in South Dakota, Meade County scores highest, at 57 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 29 for insurance agencies (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for insurance agencies across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Auto repair and car care1,556 listings
- Auto repair shops913 listings
- Collision repair and body shops168 listings
- Car washes and detailing178 listings
- Tire shops139 listings
- Oil change and quick lube21 listings
- Gas stations708 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.