Market rankings · Louisiana
Insurance agencies in Louisiana
Every metro area, small-town market and county in Louisiana, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 3,151
- 806 chain locations (26%)
- Official establishments
- 2,136
- −0.7% since 2019
- Household spending a year
- $4B
- On vehicle insurance
- Listings per 10k households
- 17.5
- 12% above the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #34 of 51
- Market score 40 · Lower middle
A site report maps the insurance agencies on map listings around any address in Louisiana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Louisiana has 3,151 insurance agencies on map listings as of September 2026. 806 of them (26%) are chain locations, against 21% across the U.S. That is 17.5 per 10,000 households, 12% above the U.S. rate of 15.6.
At $2,215 per household (13% above the U.S. average), households in Louisiana spend about $4B a year on vehicle insurance. That works out to $1.3M per agency, in line with the U.S. figure of $1.3M.
In 2023, official counts showed 2,136 businesses with payroll in Louisiana classed as insurance agencies and brokerages, down 0.7% from 2019. That is one for every 845 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 30 SBA-backed loans worth $18.1M have gone to businesses classed as insurance agencies and brokerages in Louisiana.
Among the 50 states and DC, Louisiana ranks #34 for insurance agencies, with a Groundwork market score of 40 (lower middle). Of the 10 scored metro areas in or partly in Louisiana, the Hammond metro area scores highest (65). Of the 9 scored small-town markets in or partly in Louisiana, the Opelousas area scores highest (64).
Every market in Louisiana for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Louisiana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hammond, LA | 65 | 78 | 15.0 | $1.6M | +5.8% | #104 of 387 |
| 2Slidell-Mandeville-Covington, LA | 46 | 224 | 21.3 | $1.2M | +5.3% | #213 of 387 |
| 3Lake Charles, LA | 45 | 162 | 17.6 | $1.3M | −3.8% | #216 of 387 |
| 4Lafayette, LA | 43 | 295 | 17.9 | $1.2M | +3.8% | #235 of 387 |
| 5Baton Rouge, LA | 43 | 628 | 18.9 | $1.2M | +2.1% | #236 of 387 |
| 6Alexandria, LA | 41 | 95 | 16.8 | $1.3M | −2.5% | #241 of 387 |
| 7Houma-Bayou Cane-Thibodaux, LA | 36 | 140 | 17.5 | $1.3M | −3.5% | #271 of 387 |
| 8Shreveport-Bossier City, LA | 33 | 280 | 17.8 | $1.2M | −2.3% | #285 of 387 |
| 9Monroe, LA | 30 | 160 | 18.4 | $1.2M | −1.9% | #308 of 387 |
| 10New Orleans-Metairie, LA | 27 | 695 | 17.4 | $1.1M | −3.4% | #321 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Opelousas, LA | 64 | 35 | 10.9 | $2M | −1.9% | #143 of 537 |
| 2DeRidder, LA | 61 | 20 | 14.5 | $1.8M | +0.2% | #177 of 537 |
| 3Bogalusa, LA | 47 | 30 | 16.9 | $1.3M | −0.9% | #291 of 537 |
| 4Minden, LA | 42 | 24 | 16.7 | $1.3M | −5.2% | #335 of 537 |
| 5New Iberia, LA | 41 | 42 | 15.7 | $1.5M | −4.6% | #340 of 537 |
| 6Ruston, LA | 40 | 32 | 17.3 | $1.3M | +0.1% | #353 of 537 |
| 7Morgan City, LA | 39 | 27 | 14.6 | $1.5M | −5.3% | #356 of 537 |
| 8Natchitoches, LA | 35 | 26 | 17.9 | $1.3M | −3.5% | #397 of 537 |
| Natchez, MS-LA | 35 | 39 | 18.8 | $1.2M | −0.9% | #398 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston Parish, LA | 82 | 56 | 10.4 | $2.4M | +8.5% | #184 of 2,272 |
| 2Grant Parish, LA | 76 | 6 | 8.1 | $3.1M | −0.3% | #308 of 2,272 |
| 3Allen Parish, LA | 75 | 5 | 6.4 | $3.6M | 0.0% | #328 of 2,272 |
| 4West Baton Rouge Parish, LA | 75 | 9 | 8.2 | $2.7M | +5.5% | #332 of 2,272 |
| 5Ascension Parish, LA | 75 | 61 | 12.8 | $2M | +6.4% | #340 of 2,272 |
| 6St. Martin Parish, LA | 74 | 16 | 8.2 | $2.9M | −1.0% | #351 of 2,272 |
| 7LaSalle Parish, LA | 73 | 7 | 13.9 | $1.9M | +2.2% | #397 of 2,272 |
| 8St. Bernard Parish, LA | 70 | 18 | 11.1 | $2M | +4.1% | #473 of 2,272 |
| 9St. James Parish, LA | 69 | 8 | 10.6 | $2.5M | −5.9% | #493 of 2,272 |
| 10Iberville Parish, LA | 67 | 9 | 8.0 | $2.7M | −1.6% | #542 of 2,272 |
| 11De Soto Parish, LA | 66 | 13 | 12.4 | $2M | +2.0% | #588 of 2,272 |
| 12Assumption Parish, LA | 65 | 5 | 5.7 | $3.9M | −5.9% | #604 of 2,272 |
| 13Sabine Parish, LA | 65 | 10 | 11.4 | $2.1M | −1.2% | #615 of 2,272 |
| 14Vernon Parish, LA | 63 | 16 | 8.7 | $2.7M | −7.3% | #680 of 2,272 |
| 15Vermilion Parish, LA | 63 | 27 | 12.4 | $1.8M | +1.3% | #696 of 2,272 |
| 16Evangeline Parish, LA | 61 | 11 | 8.8 | $2.4M | −1.0% | #746 of 2,272 |
| 17Jefferson Davis Parish, LA | 58 | 15 | 12.4 | $2M | −2.4% | #833 of 2,272 |
| 18St. Landry Parish, LA | 58 | 35 | 10.9 | $2M | −1.9% | #836 of 2,272 |
| 19Tangipahoa Parish, LA | 58 | 78 | 15.0 | $1.6M | +5.8% | #851 of 2,272 |
| 20Plaquemines Parish, LA | 55 | 8 | 9.7 | $2.6M | −5.3% | #936 of 2,272 |
| 21Beauregard Parish, LA | 54 | 20 | 14.5 | $1.8M | +0.2% | #983 of 2,272 |
| 22Winn Parish, LA | 54 | 6 | 12.5 | $1.7M | +9.1% | #984 of 2,272 |
| 23St. Charles Parish, LA | 50 | 20 | 10.7 | $2.4M | −3.7% | #1,100 of 2,272 |
| 24Pointe Coupee Parish, LA | 50 | 12 | 14.4 | $1.6M | −5.6% | #1,108 of 2,272 |
| 25Orleans Parish, LA | 47 | 149 | 9.6 | $1.7M | −5.5% | #1,207 of 2,272 |
Show all 64 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Richland Parish, LA | 43 | 8 | 11.0 | $2M | −2.2% | #1,341 of 2,272 |
| 27Acadia Parish, LA | 43 | 30 | 13.6 | $1.6M | −0.8% | #1,352 of 2,272 |
| 28Washington Parish, LA | 43 | 30 | 16.9 | $1.3M | −0.9% | #1,364 of 2,272 |
| 29Bossier Parish, LA | 43 | 96 | 18.9 | $1.3M | +2.5% | #1,365 of 2,272 |
| 30St. Tammany Parish, LA | 43 | 224 | 21.3 | $1.2M | +5.3% | #1,370 of 2,272 |
| 31Lafourche Parish, LA | 42 | 51 | 13.5 | $1.7M | −2.0% | #1,381 of 2,272 |
| 32Webster Parish, LA | 39 | 24 | 16.7 | $1.3M | −5.2% | #1,498 of 2,272 |
| 33Iberia Parish, LA | 37 | 42 | 15.7 | $1.5M | −4.6% | #1,563 of 2,272 |
| 34Lincoln Parish, LA | 37 | 32 | 17.3 | $1.3M | +0.1% | #1,568 of 2,272 |
| 35Calcasieu Parish, LA | 36 | 146 | 18.7 | $1.2M | −3.7% | #1,606 of 2,272 |
| 36Lafayette Parish, LA | 36 | 222 | 22.0 | $1M | +6.5% | #1,621 of 2,272 |
| 37St. Mary Parish, LA | 35 | 27 | 14.6 | $1.5M | −5.3% | #1,632 of 2,272 |
| 38Morehouse Parish, LA | 34 | 16 | 16.4 | $1.3M | −6.9% | #1,672 of 2,272 |
| 39Avoyelles Parish, LA | 34 | 25 | 17.3 | $1.3M | −4.3% | #1,673 of 2,272 |
| 40St. John the Baptist Parish, LA | 34 | 30 | 19.8 | $1.3M | −5.9% | #1,674 of 2,272 |
| 41Natchitoches Parish, LA | 33 | 26 | 17.9 | $1.3M | −3.5% | #1,705 of 2,272 |
| 42Rapides Parish, LA | 33 | 89 | 18.2 | $1.2M | −2.9% | #1,708 of 2,272 |
| 43Franklin Parish, LA | 29 | 15 | 19.9 | $1.1M | −3.6% | #1,830 of 2,272 |
| 44Claiborne Parish, LA | 28 | 7 | 13.6 | $1.4M | −5.3% | #1,854 of 2,272 |
| 45Terrebonne Parish, LA | 27 | 89 | 21.1 | $1.1M | −4.8% | #1,893 of 2,272 |
| 46Ouachita Parish, LA | 27 | 132 | 21.5 | $1M | −1.0% | #1,899 of 2,272 |
| 47Caddo Parish, LA | 26 | 171 | 17.9 | $1.2M | −5.4% | #1,917 of 2,272 |
| 48East Baton Rouge Parish, LA | 23 | 467 | 26.3 | $808K | +0.1% | #2,018 of 2,272 |
| 49Jefferson Parish, LA | 17 | 462 | 26.1 | $813K | −1.9% | #2,138 of 2,272 |
| 50Concordia Parish, LA | 15 | 17 | 25.1 | $847K | −4.0% | #2,175 of 2,272 |
| Union Parish, LA | Not scored | 4 | 4.7 | $4.9M | −2.5% | |
| East Feliciana Parish, LA | Not scored | 4 | 6.2 | $4.1M | −2.8% | |
| West Feliciana Parish, LA | Not scored | 3 | 7.5 | $3.4M | −0.7% | |
| Jackson Parish, LA | Not scored | 3 | 5.4 | $4.2M | +5.6% | |
| Bienville Parish, LA | Not scored | 3 | 5.4 | $4.1M | −5.0% | |
| St. Helena Parish, LA | Not scored | 2 | 4.8 | $4.6M | −1.2% | |
| Madison Parish, LA | Not scored | 6 | 19.7 | $1M | −10.9% | |
| Caldwell Parish, LA | Not scored | 7 | 18.8 | $1.3M | −2.8% | |
| West Carroll Parish, LA | Not scored | 5 | 13.0 | $1.9M | −5.5% | |
| Catahoula Parish, LA | Not scored | 8 | 25.0 | $969K | −7.0% | |
| Red River Parish, LA | Not scored | 3 | 9.7 | $2.5M | −5.5% | |
| East Carroll Parish, LA | Not scored | 3 | 11.5 | $1.9M | −8.6% | |
| Cameron Parish, LA | Not scored | 1 | 5.0 | $5.1M | −16.1% | |
| Tensas Parish, LA | Not scored | 1 | 6.3 | $3.4M | −9.9% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Louisiana?
Map listings as of September 2026 show 3,151 insurance agencies in Louisiana. 806 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 2,136 businesses with payroll classed as insurance agencies and brokerages in 2023, down 0.7% from 2019.
How much do households in Louisiana spend on vehicle insurance?
About $4B a year, or $2,215 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 3,151 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 1,804,780 households in Louisiana and national spending patterns by income.
How does Louisiana compare with the U.S. for insurance agencies?
Louisiana has 17.5 insurance agencies per 10,000 households, 12% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Louisiana would have about 3,183, against 3,151 on map listings. There is one business with payroll in the industry for every 845 households, against one for every 966 across the U.S. The official count fell 0.7% from 2019 to 2023, against −1.0% for the U.S.
Which market in Louisiana has the highest market score for insurance agencies?
Among 10 scored metro areas in or partly in Louisiana, the Hammond metro area scores highest, at 65 (upper middle). Among 9 scored small-town markets in or partly in Louisiana, the Opelousas area scores highest, at 64 (upper middle). Among 50 scored counties in Louisiana, Livingston Parish scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Louisiana scores 40 for insurance agencies (lower middle), #34 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Louisiana. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Louisiana
Related business types in Louisiana
- Auto repair and car care6,683 listings
- Auto repair shops3,868 listings
- Collision repair and body shops593 listings
- Car washes and detailing745 listings
- Tire shops929 listings
- Oil change and quick lube177 listings
- Gas stations2,867 listings
Screening a site or an acquisition in Louisiana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.