Auto · Small-town market · Missouri
Insurance agencies in the Kennett, MO area
Competitor counts, household spending and official business counts for insurance agencies in the Kennett, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #517 of 537 scored small-town markets
#15 of 17 scored small-town markets based in Missouri
- Listings
- 22
- 4 chain locations (18%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $17.9M
- On vehicle insurance · $1,589 a household
- Spending per listing
- $813K
- 35% below the U.S.
- Listings per 10k households
- 19.5
- 25% above the U.S.
- Population, 2025
- 26,855
- −4.8% since 2020
See the insurance agencies around any address in the Kennett area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, the Kennett area has a Groundwork market score of 14 (low): #517 of 537 scored small-town markets and #15 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Households in the Kennett area spend about $17.9M a year on vehicle insurance, or $1,589 per household, 19% below the U.S. average. That works out to $813K per agency, 35% below the U.S. figure of $1.3M.
There are 22 insurance agencies on map listings in the Kennett area as of September 2026. Chain locations make up 18% of them, against 21% across the U.S. That comes to 19.5 for every 10,000 households, 25% above the U.S. rate of 15.6.
Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in the Kennett area in 2023. That is one for every 866 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of the Kennett area declined 4.8%, against +3.1% for the U.S.
How the Kennett area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennett area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.5 | 20.1 | 15.6 |
| Spending per listing | $813K | $810K | $1.3M |
| Households per official establishment | 866 | 753 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.0% |
| Population growth, 2020–2025 | −4.8% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,589 | $1,625 | $1,957 |
| Median household income | $47,849 | $70,702 | $80,734 |
| Groundwork market score | 14 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 224 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Kennett area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kennett area
- Population, 2025 estimate
- 26,855−4.8% since 2020
- Households
- 11,257
- Median age
- 39.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 542 sq. mi.
- People per square mile
- 51
- Median household income
- $47,849+31.5% vs. 2015–2019, before inflation
- Average household income
- $64,703
- Median home value
- $97,600
- Jobs located here
- 8,368
- Daytime population
- 24,850Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kennett area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for insurance agencies, numbered among those based in Missouri, with the Kennett area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 58 | 19 | 11.3 | $1.5M | +0.8% | #201 of 537 |
| 2Warrensburg, MO | 53 | 28 | 13.3 | $1.4M | +4.9% | #238 of 537 |
| 3Lebanon, MO | 39 | 27 | 18.5 | $917K | +2.5% | #364 of 537 |
| 4Sedalia, MO | 38 | 33 | 19.4 | $876K | +2.9% | #375 of 537 |
| 5Poplar Bluff, MO | 37 | 22 | 13.3 | $1.1M | −0.4% | #382 of 537 |
| 6Branson, MO | 36 | 37 | 16.2 | $1M | +1.7% | #391 of 537 |
| 7Rolla, MO | 32 | 29 | 16.7 | $963K | +1.6% | #427 of 537 |
| 8Farmington, MO | 26 | 51 | 20.6 | $819K | +2.1% | #462 of 537 |
| 9Marshall, MO | 25 | 17 | 21.1 | $780K | −0.3% | #468 of 537 |
| 10West Plains, MO | 25 | 39 | 24.4 | $716K | +2.5% | #469 of 537 |
| 15Kennett, MO | 14 | 22 | 19.5 | $813K | −4.8% | #517 of 537 |
Other business types in the Kennett area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Kennett, MO area?
As of September 2026, map listings count 22 insurance agencies in the Kennett area. 4 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Kennett, MO area spend on vehicle insurance?
About $17.9M a year, or $1,589 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 22 insurance agencies on map listings, it comes to $813K per agency. It is estimated from the incomes of the 11,257 households in the Kennett area and national spending patterns by income.
How does the Kennett, MO area compare with the U.S. for insurance agencies?
The Kennett area has 19.5 insurance agencies per 10,000 households, 25% above the U.S. rate of 15.6. Spending per agency is $813K, 35% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Kennett area would have about 14, against 22 on map listings. There is one business with payroll in the industry for every 866 households, against one for every 966 across the U.S.
How fast is the Kennett, MO area growing?
Population estimates put the Kennett area at 26,855 people in 2025, down 4.8% since 2020, against +3.1% for the U.S. It has 11,257 households. Median household income in the Kennett area is $47,849, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kennett area scores 14 for insurance agencies (low), #517 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kennett area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Kennett area
Screening a site or an acquisition in the Kennett area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kennett area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.