Market rankings · Hawaii
Insurance agencies in Hawaii
Every metro area, small-town market and county in Hawaii, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 394
- 74 chain locations (19%)
- Official establishments
- 385
- +1.6% since 2019
- Household spending a year
- $920.4M
- On vehicle insurance
- Listings per 10k households
- 8.0
- 49% below the U.S.
- Spending per listing
- $2.3M
- 86% above the U.S.
- Rank among states
- #11 of 51
- Market score 67 · Upper middle
A site report maps the insurance agencies on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 394 insurance agencies on map listings in Hawaii as of September 2026. Of those, 74 are chain locations, or 19%, against 21% across the U.S. Per 10,000 households, that is 8.0, 49% below the U.S. rate of 15.6.
At $1,869 per household (4% below the U.S. average), households in Hawaii spend about $920.4M a year on vehicle insurance. That is about $2.3M of household spending for each agency on map listings, 86% above the U.S. figure of $1.3M.
In 2023, official counts showed 385 businesses with payroll in Hawaii classed as insurance agencies and brokerages, up 1.6% from 2019. That is one for every 1,279 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 2 SBA-backed loans worth $380K have gone to businesses classed as insurance agencies and brokerages in Hawaii.
Among the 50 states and DC, Hawaii ranks #11 for insurance agencies, with a Groundwork market score of 67 (upper middle). Of the 2 scored metro areas in or partly in Hawaii, the Kahului-Wailuku metro area scores highest (67). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (86).
Every market in Hawaii for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kahului-Wailuku, HI | 67 | 32 | 5.7 | $3.7M | −2.5% | #96 of 387 |
| 2Urban Honolulu, HI | 56 | 312 | 9.2 | $1.9M | −2.3% | #148 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 86 | 34 | 4.6 | $4.4M | +4.6% | #26 of 537 |
| 2Kapaa, HI | 74 | 16 | 6.8 | $3.3M | +0.3% | #71 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 81 | 34 | 4.6 | $4.4M | +4.6% | #192 of 2,272 |
| 2Kauai County, HI | 68 | 16 | 6.8 | $3.3M | +0.3% | #515 of 2,272 |
| 3Maui County, HI | 64 | 32 | 5.7 | $3.6M | −2.5% | #635 of 2,272 |
| 4Honolulu County, HI | 49 | 312 | 9.2 | $1.9M | −2.3% | #1,126 of 2,272 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Hawaii?
As of September 2026, map listings count 394 insurance agencies in Hawaii. 74 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 385 businesses with payroll classed as insurance agencies and brokerages in 2023, up 1.6% from 2019.
How much do households in Hawaii spend on vehicle insurance?
About $920.4M a year, or $1,869 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 394 insurance agencies on map listings, it comes to $2.3M per agency. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for insurance agencies?
Hawaii has 8.0 insurance agencies per 10,000 households, 49% below the U.S. rate of 15.6. Spending per agency is $2.3M, 86% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Hawaii would have about 733, against 394 on map listings. There is one business with payroll in the industry for every 1,279 households, against one for every 966 across the U.S. The official count rose 1.6% from 2019 to 2023, against −1.0% for the U.S.
Which market in Hawaii has the highest market score for insurance agencies?
Among 2 scored metro areas in or partly in Hawaii, the Kahului-Wailuku metro area scores highest, at 67 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 86 (high). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 67 for insurance agencies (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
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Top markets for insurance agencies across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Auto repair and car care1,298 listings
- Auto repair shops788 listings
- Collision repair and body shops117 listings
- Car washes and detailing158 listings
- Tire shops91 listings
- Oil change and quick lube11 listings
- Gas stations329 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.