Market rankings · Montana
Insurance agencies in Montana
Markets across Montana ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 759
- 150 chain locations (20%)
- Official establishments
- 645
- −9.5% since 2019
- Household spending a year
- $966.5M
- On vehicle insurance
- Listings per 10k households
- 16.5
- 6% above the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #28 of 51
- Market score 49 · Lower middle
A site report maps the insurance agencies on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 759 insurance agencies in Montana. 150 of them (20%) are chain locations, against 21% across the U.S. That comes to 16.5 for every 10,000 households, 6% above the U.S. rate of 15.6.
Households in Montana spend about $966.5M a year on vehicle insurance, or $2,106 per household, 8% above the U.S. average. Spread across 759 insurance agencies, that is $1.3M per agency, in line with the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Montana was 645 in 2023, down 9.5% from 2019. That is one for every 711 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $4.7M have gone to businesses classed as insurance agencies and brokerages in Montana.
Among the 50 states and DC, Montana ranks #28 for insurance agencies, with a Groundwork market score of 49 (lower middle). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (58). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (50).
Every market in Montana for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 58 | 69 | 17.7 | $1.2M | +7.7% | #143 of 387 |
| 2Bozeman, MT | 47 | 83 | 16.2 | $1.3M | +7.7% | #204 of 387 |
| 3Missoula, MT | 38 | 95 | 17.3 | $1.1M | +4.7% | #265 of 387 |
| 4Billings, MT | 37 | 146 | 18.6 | $1.1M | +4.8% | #269 of 387 |
| 5Great Falls, MT | 29 | 61 | 17.1 | $1.2M | +0.7% | #313 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 50 | 69 | 15.6 | $1.3M | +10.1% | #267 of 537 |
| 2Butte-Silver Bow, MT | 49 | 22 | 14.3 | $1.3M | +2.6% | #272 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, MT | 83 | 10 | 8.0 | $2.8M | +6.9% | #161 of 2,272 |
| 2Carbon County, MT | 74 | 5 | 10.7 | $2.2M | +9.1% | #358 of 2,272 |
| 3Sanders County, MT | 67 | 8 | 14.7 | $1.5M | +12.9% | #573 of 2,272 |
| 4Ravalli County, MT | 65 | 20 | 10.7 | $2.1M | +9.4% | #616 of 2,272 |
| 5Park County, MT | 59 | 12 | 14.3 | $1.5M | +5.7% | #819 of 2,272 |
| 6Lincoln County, MT | 51 | 14 | 15.4 | $1.3M | +13.1% | #1,095 of 2,272 |
| 7Flathead County, MT | 48 | 69 | 15.6 | $1.3M | +10.1% | #1,192 of 2,272 |
| 8Fergus County, MT | 47 | 7 | 13.2 | $1.7M | +3.1% | #1,212 of 2,272 |
| 9Gallatin County, MT | 44 | 83 | 16.2 | $1.3M | +7.7% | #1,324 of 2,272 |
| 10Silver Bow County, MT | 43 | 22 | 14.3 | $1.3M | +2.6% | #1,360 of 2,272 |
| 11Lewis and Clark County, MT | 41 | 66 | 21.1 | $957K | +5.8% | #1,436 of 2,272 |
| 12Missoula County, MT | 38 | 92 | 17.5 | $1.1M | +4.4% | #1,550 of 2,272 |
| 13Yellowstone County, MT | 35 | 138 | 19.7 | $1M | +4.5% | #1,658 of 2,272 |
| 14Cascade County, MT | 30 | 61 | 17.1 | $1.2M | +0.7% | #1,805 of 2,272 |
| 15Big Horn County, MT | 26 | 7 | 18.3 | $1.2M | −2.5% | #1,918 of 2,272 |
| 16Custer County, MT | 21 | 17 | 33.7 | $645K | +1.5% | #2,066 of 2,272 |
| 17Hill County, MT | 18 | 15 | 24.2 | $850K | −0.5% | #2,119 of 2,272 |
| 18Richland County, MT | 17 | 12 | 27.1 | $796K | −1.3% | #2,139 of 2,272 |
| 19Roosevelt County, MT | 14 | 6 | 19.4 | $953K | −5.2% | #2,186 of 2,272 |
| Glacier County, MT | Not scored | 4 | 9.3 | $2.1M | −2.0% | |
| Jefferson County, MT | Not scored | 1 | 2.0 | $13.3M | +9.8% | |
| Beaverhead County, MT | Not scored | 9 | 21.4 | $1.1M | +7.1% | |
| Deer Lodge County, MT | Not scored | 7 | 15.6 | $1.2M | +3.0% | |
| Madison County, MT | Not scored | 2 | 5.3 | $4.7M | +15.8% | |
| Stillwater County, MT | Not scored | 3 | 7.9 | $3.1M | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 4 | 11.1 | $1.9M | −2.6% | |
| Rosebud County, MT | Not scored | 2 | 6.5 | $3.4M | −0.7% | |
| Broadwater County, MT | Not scored | 2 | 7.1 | $3.4M | +23.8% | |
| Valley County, MT | Not scored | 3 | 10.2 | $2.4M | −2.4% | |
| Powell County, MT | Not scored | 3 | 12.3 | $1.9M | +3.1% | |
| Blaine County, MT | Not scored | 5 | 21.9 | $1M | −2.1% | |
| Teton County, MT | Not scored | 3 | 12.2 | $1.9M | +3.9% | |
| Pondera County, MT | Not scored | 7 | 30.9 | $749K | +3.2% | |
| Chouteau County, MT | Not scored | 3 | 13.9 | $1.6M | −0.8% | |
| Musselshell County, MT | Not scored | 4 | 18.6 | $1.2M | +17.6% | |
| Toole County, MT | Not scored | 3 | 16.2 | $1.4M | +4.9% | |
| Mineral County, MT | Not scored | 3 | 14.0 | $1.7M | +13.5% | |
| Phillips County, MT | Not scored | 3 | 17.0 | $1.4M | −0.1% | |
| Sweet Grass County, MT | Not scored | 2 | 12.9 | $2M | +2.4% | |
| Sheridan County, MT | Not scored | 6 | 40.7 | $564K | −2.9% | |
| Granite County, MT | Not scored | 0 | 0.0 | n/a | +10.6% | |
| Fallon County, MT | Not scored | 2 | 17.0 | $1.3M | −2.3% | |
| Judith Basin County, MT | Not scored | 3 | 32.7 | $844K | +6.8% | |
| Wheatland County, MT | Not scored | 2 | 22.7 | $1.1M | +1.2% | |
| Meagher County, MT | Not scored | 0 | 0.0 | n/a | +11.2% | |
| Liberty County, MT | Not scored | 3 | 41.4 | $493K | +0.1% | |
| Powder River County, MT | Not scored | 1 | 14.1 | $1.9M | +5.1% | |
| McCone County, MT | Not scored | 2 | 25.1 | $1.1M | −0.6% | |
| Daniels County, MT | Not scored | 2 | 27.2 | $807K | −2.3% | |
| Carter County, MT | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 1 | 26.6 | $830K | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Montana?
Montana has 759 insurance agencies on map listings as of September 2026. 150 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 645 businesses with payroll classed as insurance agencies and brokerages in 2023, down 9.5% from 2019.
How much do households in Montana spend on vehicle insurance?
About $966.5M a year, or $2,106 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 759 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for insurance agencies?
Montana has 16.5 insurance agencies per 10,000 households, 6% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Montana would have about 770, against 759 on map listings. There is one business with payroll in the industry for every 711 households, against one for every 966 across the U.S. The official count fell 9.5% from 2019 to 2023, against −1.0% for the U.S.
Which market in Montana has the highest market score for insurance agencies?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 58 (upper middle). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 50 (upper middle). Among 19 scored counties in Montana, Lake County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 49 for insurance agencies (lower middle), #28 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Montana
Related business types in Montana
- Auto repair and car care2,005 listings
- Auto repair shops1,199 listings
- Collision repair and body shops187 listings
- Car washes and detailing174 listings
- Tire shops187 listings
- Oil change and quick lube42 listings
- Gas stations809 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.