Market rankings · Utah
Insurance agencies in Utah
Markets across Utah ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,016
- 357 chain locations (18%)
- Official establishments
- 1,659
- +1.9% since 2019
- Household spending a year
- $2.4B
- On vehicle insurance
- Listings per 10k households
- 17.9
- 15% above the U.S.
- Spending per listing
- $1.2M
- 4% below the U.S.
- Rank among states
- #31 of 51
- Market score 47 · Lower middle
A site report maps the insurance agencies on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,016 insurance agencies in Utah. 357 of them (18%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 17.9, 15% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Utah comes to about $2.4B a year: $2,162 per household, 10% above the U.S. average. Spread across 2,016 insurance agencies, that is $1.2M per agency, 4% below the U.S. figure of $1.3M.
Official counts show 1,659 businesses with payroll classed as insurance agencies and brokerages in Utah in 2023, up 1.9% from 2019. That is one for every 678 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $20.8M have gone to businesses classed as insurance agencies and brokerages in Utah.
Among the 50 states and DC, Utah ranks #31 for insurance agencies, with a Groundwork market score of 47 (lower middle). Of the 5 scored metro areas in or partly in Utah, the Logan metro area scores highest (54). Of the 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest (78).
Every market in Utah for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan, UT-ID | 54 | 78 | 15.8 | $1.5M | +8.8% | #163 of 387 |
| 2Provo-Orem-Lehi, UT | 52 | 358 | 17.3 | $1.3M | +14.5% | #175 of 387 |
| 3Ogden, UT | 49 | 356 | 16.6 | $1.3M | +5.3% | #191 of 387 |
| 4St. George, UT | 41 | 134 | 19.2 | $1.1M | +17.4% | #246 of 387 |
| 5Salt Lake City-Murray, UT | 30 | 900 | 20.0 | $1M | +3.8% | #312 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 78 | 22 | 10.2 | $2.4M | +12.6% | #60 of 537 |
| Evanston, WY-UT | 61 | 9 | 10.4 | $2.2M | +2.0% | #170 of 537 |
| 2Cedar City, UT | 54 | 32 | 15.9 | $1.4M | +16.4% | #225 of 537 |
| 3Price, UT | 53 | 11 | 13.5 | $1.6M | +1.0% | #233 of 537 |
| 4Heber, UT | 49 | 48 | 16.8 | $1.4M | +5.3% | #271 of 537 |
| 5Vernal, UT | 42 | 24 | 19.8 | $1.1M | +7.3% | #338 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 86 | 5 | 13.2 | $2.2M | +8.1% | #119 of 2,272 |
| 2Tooele County, UT | 83 | 25 | 10.4 | $2.5M | +19.2% | #166 of 2,272 |
| 3Millard County, UT | 75 | 7 | 16.1 | $1.7M | +7.7% | #348 of 2,272 |
| 4Duchesne County, UT | 71 | 5 | 7.3 | $3.3M | +6.3% | #423 of 2,272 |
| 5Box Elder County, UT | 71 | 21 | 10.7 | $2.3M | +12.7% | #429 of 2,272 |
| 6Sanpete County, UT | 55 | 14 | 15.8 | $1.6M | +10.3% | #957 of 2,272 |
| 7Wasatch County, UT | 52 | 21 | 16.3 | $1.4M | +9.9% | #1,047 of 2,272 |
| 8Iron County, UT | 50 | 32 | 15.9 | $1.4M | +16.4% | #1,116 of 2,272 |
| 9Cache County, UT | 49 | 70 | 15.8 | $1.5M | +8.5% | #1,139 of 2,272 |
| 10Weber County, UT | 49 | 151 | 16.0 | $1.4M | +5.8% | #1,149 of 2,272 |
| 11Utah County, UT | 48 | 357 | 17.6 | $1.3M | +14.5% | #1,195 of 2,272 |
| 12Carbon County, UT | 46 | 11 | 13.5 | $1.6M | +1.0% | #1,244 of 2,272 |
| 13Davis County, UT | 43 | 200 | 17.3 | $1.3M | +4.8% | #1,361 of 2,272 |
| 14Washington County, UT | 40 | 134 | 19.2 | $1.1M | +17.4% | #1,471 of 2,272 |
| 15Uintah County, UT | 40 | 24 | 19.8 | $1.1M | +7.3% | #1,473 of 2,272 |
| 16Sevier County, UT | 39 | 17 | 22.7 | $1M | +5.9% | #1,514 of 2,272 |
| 17Summit County, UT | 36 | 27 | 17.2 | $1.3M | +1.6% | #1,603 of 2,272 |
| 18Salt Lake County, UT | 29 | 875 | 20.5 | $962K | +2.9% | #1,846 of 2,272 |
| San Juan County, UT | Not scored | 2 | 4.4 | $4.7M | +0.1% | |
| Juab County, UT | Not scored | 1 | 2.6 | $10.6M | +14.8% | |
| Emery County, UT | Not scored | 2 | 5.8 | $4.6M | +3.4% | |
| Grand County, UT | Not scored | 4 | 8.8 | $2.4M | +1.1% | |
| Kane County, UT | Not scored | 6 | 17.4 | $1.3M | +11.7% | |
| Beaver County, UT | Not scored | 3 | 11.9 | $2.1M | +3.0% | |
| Garfield County, UT | Not scored | 2 | 9.8 | $2.3M | +3.0% | |
| Rich County, UT | Not scored | 0 | 0.0 | n/a | +7.4% | |
| Wayne County, UT | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Utah?
Utah has 2,016 insurance agencies on map listings as of September 2026. 357 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 1,659 businesses with payroll classed as insurance agencies and brokerages in 2023, up 1.9% from 2019.
How much do households in Utah spend on vehicle insurance?
About $2.4B a year, or $2,162 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 2,016 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for insurance agencies?
Utah has 17.9 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $1.2M, 4% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Utah would have about 1,937, against 2,016 on map listings. There is one business with payroll in the industry for every 678 households, against one for every 966 across the U.S. The official count rose 1.9% from 2019 to 2023, against −1.0% for the U.S.
Which market in Utah has the highest market score for insurance agencies?
Among 5 scored metro areas in or partly in Utah, the Logan metro area scores highest, at 54 (upper middle). Among 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 78 (high). Among 18 scored counties in Utah, Morgan County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 47 for insurance agencies (lower middle), #31 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
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- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
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- West Virginia
- Wisconsin
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Top markets for insurance agencies across the U.S. · All business types in Utah
Related business types in Utah
- Auto repair and car care4,686 listings
- Auto repair shops2,638 listings
- Collision repair and body shops323 listings
- Car washes and detailing575 listings
- Tire shops472 listings
- Oil change and quick lube129 listings
- Gas stations1,172 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.