Market rankings · Massachusetts
Insurance agencies in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 2,778
- 228 chain locations (8%)
- Official establishments
- 2,065
- −7.7% since 2019
- Household spending a year
- $4B
- On vehicle insurance
- Listings per 10k households
- 10.0
- 36% below the U.S.
- Spending per listing
- $1.4M
- 15% above the U.S.
- Rank among states
- #24 of 51
- Market score 55 · Upper middle
A site report maps the insurance agencies on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,778 insurance agencies in Massachusetts. 228 of them (8%) are chain locations, against 21% across the U.S. That comes to 10.0 for every 10,000 households, 36% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Massachusetts comes to about $4B a year: $1,445 per household, 26% below the U.S. average. Spread across 2,778 insurance agencies, that is $1.4M per agency, 15% above the U.S. figure of $1.3M.
Official counts show 2,065 businesses with payroll classed as insurance agencies and brokerages in Massachusetts in 2023, down 7.7% from 2019. That is one for every 1,349 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 37 SBA-backed loans worth $10.2M have gone to businesses classed as insurance agencies and brokerages in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #24 for insurance agencies, with a Groundwork market score of 55 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (79). Of the 2 scored small-town markets in or partly in Massachusetts, the Vineyard Haven area scores highest (72).
Every market in Massachusetts for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 79 | 28 | 4.5 | $3.4M | +10.4% | #38 of 387 |
| 2Worcester, MA | 67 | 286 | 8.5 | $1.9M | +3.7% | #97 of 387 |
| 3Barnstable Town, MA | 63 | 94 | 8.9 | $1.8M | +2.4% | #114 of 387 |
| Providence-Warwick, RI-MA | 59 | 615 | 9.1 | $1.7M | +2.1% | #130 of 387 |
| 4Pittsfield, MA | 58 | 41 | 7.1 | $2M | −1.2% | #135 of 387 |
| 5Springfield, MA | 49 | 186 | 10.1 | $1.4M | +0.2% | #189 of 387 |
| 6Boston-Cambridge-Newton, MA-NH | 45 | 2,129 | 11.0 | $1.3M | +2.3% | #217 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vineyard Haven, MA | 72 | 5 | 6.6 | $2.8M | +3.1% | #88 of 537 |
| 2Greenfield, MA | 68 | 12 | 3.8 | $4.1M | −0.3% | #112 of 537 |
| Nantucket, MA | Not scored | 4 | 7.6 | $2.3M | +3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 75 | 28 | 4.5 | $3.4M | +10.4% | #329 of 2,272 |
| 2Franklin County, MA | 66 | 12 | 3.8 | $4.1M | −0.3% | #576 of 2,272 |
| 3Dukes County, MA | 65 | 5 | 6.6 | $2.8M | +3.1% | #607 of 2,272 |
| 4Bristol County, MA | 60 | 193 | 8.3 | $1.9M | +2.9% | #778 of 2,272 |
| 5Worcester County, MA | 59 | 286 | 8.5 | $1.9M | +3.7% | #803 of 2,272 |
| 6Barnstable County, MA | 55 | 94 | 8.9 | $1.8M | +2.4% | #943 of 2,272 |
| 7Berkshire County, MA | 53 | 41 | 7.1 | $2M | −1.2% | #1,004 of 2,272 |
| 8Essex County, MA | 48 | 321 | 10.3 | $1.5M | +2.3% | #1,180 of 2,272 |
| 9Plymouth County, MA | 48 | 242 | 11.9 | $1.4M | +3.5% | #1,184 of 2,272 |
| 10Middlesex County, MA | 46 | 673 | 10.6 | $1.4M | +2.8% | #1,250 of 2,272 |
| 11Hampden County, MA | 44 | 186 | 10.1 | $1.4M | +0.2% | #1,316 of 2,272 |
| 12Suffolk County, MA | 33 | 301 | 9.2 | $975K | +0.1% | #1,726 of 2,272 |
| 13Norfolk County, MA | 29 | 392 | 13.8 | $1.1M | +2.2% | #1,838 of 2,272 |
| Nantucket County, MA | Not scored | 4 | 7.6 | $2.3M | +3.6% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Massachusetts?
There are 2,778 insurance agencies on map listings in Massachusetts as of September 2026. 228 of them (8%) are chain locations. The listings count insurance agencies. Official counts show 2,065 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.7% from 2019.
How much do households in Massachusetts spend on vehicle insurance?
About $4B a year, or $1,445 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 2,778 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for insurance agencies?
Massachusetts has 10.0 insurance agencies per 10,000 households, 36% below the U.S. rate of 15.6. Spending per agency is $1.4M, 15% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Massachusetts would have about 3,205, against 2,778 on map listings. There is one business with payroll in the industry for every 1,349 households, against one for every 966 across the U.S. The official count fell 7.7% from 2019 to 2023, against −1.0% for the U.S.
Which market in Massachusetts has the highest market score for insurance agencies?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 79 (high). Among 2 scored small-town markets in or partly in Massachusetts, the Vineyard Haven area scores highest, at 72 (upper middle). Among 13 scored counties in Massachusetts, Hampshire County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 55 for insurance agencies (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for insurance agencies across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Auto repair and car care8,274 listings
- Auto repair shops5,431 listings
- Collision repair and body shops1,041 listings
- Car washes and detailing876 listings
- Tire shops618 listings
- Oil change and quick lube121 listings
- Gas stations2,035 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.