Auto · Small-town market · Missouri
Insurance agencies in the Rolla, MO area
The insurance agencies in the Rolla, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #427 of 537 scored small-town markets
#7 of 17 scored small-town markets based in Missouri
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $27.9M
- On vehicle insurance · $1,612 a household
- Spending per listing
- $963K
- 23% below the U.S.
- Listings per 10k households
- 16.7
- 7% above the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the insurance agencies around any address in the Rolla area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, the Rolla area has a Groundwork market score of 32 (lower middle): #427 of 537 scored small-town markets and #7 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 29 insurance agencies in the Rolla area. Chain locations make up 24% of them, against 21% across the U.S. That comes to 16.7 for every 10,000 households, 7% above the U.S. rate of 15.6.
At $1,612 per household (18% below the U.S. average), households in the Rolla area spend about $27.9M a year on vehicle insurance. That works out to $963K per agency, 23% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Rolla area was 18 in 2023. That is one for every 963 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $634K has gone to businesses classed as insurance agencies and brokerages in the Rolla area. Population estimates show the Rolla area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 20.1 | 15.6 |
| Spending per listing | $963K | $810K | $1.3M |
| Households per official establishment | 963 | 753 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.0% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on vehicle insurance | $1,612 | $1,625 | $1,957 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 32 | 19 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 59
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $634K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for insurance agencies, numbered among those based in Missouri, with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 58 | 19 | 11.3 | $1.5M | +0.8% | #201 of 537 |
| 2Warrensburg, MO | 53 | 28 | 13.3 | $1.4M | +4.9% | #238 of 537 |
| 3Lebanon, MO | 39 | 27 | 18.5 | $917K | +2.5% | #364 of 537 |
| 4Sedalia, MO | 38 | 33 | 19.4 | $876K | +2.9% | #375 of 537 |
| 5Poplar Bluff, MO | 37 | 22 | 13.3 | $1.1M | −0.4% | #382 of 537 |
| 6Branson, MO | 36 | 37 | 16.2 | $1M | +1.7% | #391 of 537 |
| 7Rolla, MO | 32 | 29 | 16.7 | $963K | +1.6% | #427 of 537 |
| 8Farmington, MO | 26 | 51 | 20.6 | $819K | +2.1% | #462 of 537 |
| 9Marshall, MO | 25 | 17 | 21.1 | $780K | −0.3% | #468 of 537 |
| 10West Plains, MO | 25 | 39 | 24.4 | $716K | +2.5% | #469 of 537 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Rolla, MO area?
There are 29 insurance agencies on map listings in the Rolla area as of September 2026. 7 of them (24%) are chain locations. The listings count insurance agencies. Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Rolla, MO area spend on vehicle insurance?
About $27.9M a year, or $1,612 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 29 insurance agencies on map listings, it comes to $963K per agency. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for insurance agencies?
The Rolla area has 16.7 insurance agencies per 10,000 households, 7% above the U.S. rate of 15.6. Spending per agency is $963K, 23% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Rolla area would have about 22, against 29 on map listings. There is one business with payroll in the industry for every 963 households, against one for every 966 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 32 for insurance agencies (lower middle), #427 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.