Market rankings · North Carolina
Insurance agencies in North Carolina
Every metro area, small-town market and county in North Carolina, ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 5,580
- 1,195 chain locations (21%)
- Official establishments
- 3,914
- +0.1% since 2019
- Household spending a year
- $11B
- On vehicle insurance
- Listings per 10k households
- 13.0
- 17% below the U.S.
- Spending per listing
- $2M
- 57% above the U.S.
- Rank among states
- #2 of 51
- Market score 84 · High
A site report maps the insurance agencies on map listings around any address in North Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 5,580 insurance agencies on map listings in North Carolina as of September 2026. Of those, 1,195 are chain locations, or 21%, against 21% across the U.S. That is 13.0 per 10,000 households, 17% below the U.S. rate of 15.6.
Household spending on vehicle insurance in North Carolina comes to about $11B a year: $2,564 per household, 31% above the U.S. average. That works out to $2M per agency, 57% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in North Carolina was 3,914 in 2023, up 0.1% from 2019. That is one for every 1,094 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 53 SBA-backed loans worth $29.8M have gone to businesses classed as insurance agencies and brokerages in North Carolina.
Among the 50 states and DC, North Carolina ranks #2 for insurance agencies, with a Groundwork market score of 84 (high). Of the 16 scored metro areas in or partly in North Carolina, the Jacksonville metro area scores highest (92). Of the 23 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest (91).
Every market in North Carolina for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jacksonville, NC | 92 | 53 | 7.0 | $3.6M | +6.0% | #3 of 387 |
| 2Pinehurst-Southern Pines, NC | 91 | 46 | 10.5 | $2.5M | +10.3% | #5 of 387 |
| 3Durham-Chapel Hill, NC | 88 | 269 | 10.8 | $2.2M | +7.5% | #10 of 387 |
| 4Rocky Mount, NC | 87 | 59 | 10.1 | $2.6M | +2.8% | #15 of 387 |
| 5Fayetteville, NC | 82 | 143 | 9.6 | $2.5M | +1.6% | #26 of 387 |
| 6Burlington, NC | 81 | 95 | 13.6 | $1.9M | +8.5% | #33 of 387 |
| 7Wilmington, NC | 81 | 264 | 13.2 | $1.9M | +15.9% | #34 of 387 |
| 8Winston-Salem, NC | 80 | 354 | 12.6 | $2.1M | +5.3% | #36 of 387 |
| 9Asheville, NC | 80 | 195 | 12.1 | $2.1M | +3.6% | #37 of 387 |
| 10Hickory-Lenoir-Morganton, NC | 76 | 201 | 13.4 | $2.1M | +3.2% | #56 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 75 | 807 | 11.4 | $2.2M | +0.9% | #58 of 387 |
| 11Raleigh-Cary, NC | 75 | 858 | 14.9 | $1.7M | +12.6% | #60 of 387 |
| 12Goldsboro, NC | 74 | 72 | 15.2 | $1.8M | +3.8% | #62 of 387 |
| 13Charlotte-Concord-Gastonia, NC-SC | 72 | 1,592 | 14.8 | $1.7M | +10.1% | #69 of 387 |
| 14Greensboro-High Point, NC | 69 | 459 | 14.5 | $1.8M | +4.1% | #84 of 387 |
| 15Greenville, NC | 64 | 102 | 13.7 | $1.7M | +5.4% | #107 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 91 | 48 | 9.6 | $2.9M | +12.3% | #10 of 537 |
| 2Shelby-Kings Mountain, NC | 91 | 40 | 10.3 | $2.7M | +3.4% | #11 of 537 |
| 3Morehead City, NC | 89 | 28 | 8.8 | $2.9M | +4.1% | #14 of 537 |
| 4Forest City, NC | 89 | 25 | 9.4 | $2.9M | +2.1% | #15 of 537 |
| 5Marion, NC | 88 | 17 | 9.1 | $3M | +1.5% | #19 of 537 |
| 6Albemarle, NC | 87 | 26 | 10.3 | $2.8M | +9.8% | #24 of 537 |
| 7North Wilkesboro, NC | 83 | 25 | 9.2 | $3M | +0.6% | #38 of 537 |
| 8Lumberton, NC | 81 | 55 | 12.8 | $2M | +3.4% | #47 of 537 |
| 9Boone, NC | 80 | 18 | 8.5 | $3M | +0.6% | #49 of 537 |
| 10New Bern, NC | 80 | 63 | 12.0 | $2.1M | +3.6% | #51 of 537 |
| 11Roanoke Rapids, NC | 76 | 26 | 9.2 | $2.8M | −4.3% | #66 of 537 |
| 12Sanford, NC | 76 | 38 | 15.1 | $1.9M | +10.8% | #69 of 537 |
| 13Elizabeth City, NC | 74 | 24 | 15.2 | $1.8M | +4.5% | #77 of 537 |
| 14Waynesville, NC | 73 | 28 | 10.3 | $2.6M | +1.9% | #83 of 537 |
| 15Brevard, NC | 71 | 23 | 15.8 | $1.6M | +2.9% | #98 of 537 |
| 16Laurinburg, NC | 70 | 16 | 12.7 | $1.9M | −0.3% | #102 of 537 |
| 17Rockingham, NC | 69 | 16 | 9.4 | $2.5M | −1.6% | #104 of 537 |
| 18Mount Airy, NC | 69 | 37 | 12.4 | $2.3M | +1.3% | #106 of 537 |
| 19Henderson, NC | 68 | 18 | 11.1 | $2.3M | +0.2% | #115 of 537 |
| 20Kill Devil Hills, NC | 68 | 23 | 13.7 | $2M | +3.3% | #118 of 537 |
| 21Wilson, NC | 66 | 42 | 12.7 | $2M | +1.7% | #132 of 537 |
| 22Kinston, NC | 59 | 39 | 16.7 | $1.4M | +1.4% | #193 of 537 |
| 23Washington, NC | 47 | 33 | 17.0 | $1.5M | 0.0% | #290 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Currituck County, NC | 98 | 10 | 8.4 | $3.9M | +16.7% | #2 of 2,272 |
| 2Hoke County, NC | 95 | 11 | 5.7 | $4.7M | +9.0% | #14 of 2,272 |
| 3Franklin County, NC | 95 | 24 | 8.4 | $3.4M | +18.8% | #20 of 2,272 |
| 4Brunswick County, NC | 94 | 47 | 6.8 | $3.9M | +26.5% | #25 of 2,272 |
| 5Chatham County, NC | 91 | 26 | 7.9 | $3.5M | +11.0% | #45 of 2,272 |
| 6Pender County, NC | 90 | 12 | 4.7 | $5.9M | +19.0% | #52 of 2,272 |
| 7Polk County, NC | 90 | 6 | 6.7 | $4M | +6.0% | #53 of 2,272 |
| 8Johnston County, NC | 90 | 80 | 9.3 | $3.1M | +17.9% | #58 of 2,272 |
| 9Madison County, NC | 88 | 6 | 7.2 | $3.9M | +5.9% | #80 of 2,272 |
| 10Stokes County, NC | 88 | 15 | 7.7 | $3.9M | +3.5% | #81 of 2,272 |
| 11Granville County, NC | 87 | 17 | 7.6 | $3.9M | +2.1% | #94 of 2,272 |
| 12Davidson County, NC | 87 | 59 | 8.4 | $3.5M | +6.6% | #99 of 2,272 |
| 13Harnett County, NC | 87 | 48 | 9.6 | $2.9M | +12.3% | #103 of 2,272 |
| 14Onslow County, NC | 86 | 53 | 7.0 | $3.6M | +6.0% | #109 of 2,272 |
| 15Duplin County, NC | 86 | 23 | 11.1 | $2.5M | +6.0% | #116 of 2,272 |
| 16Lincoln County, NC | 85 | 33 | 9.0 | $3.3M | +13.2% | #125 of 2,272 |
| 17Pamlico County, NC | 85 | 5 | 9.2 | $2.9M | +3.7% | #129 of 2,272 |
| 18Rowan County, NC | 85 | 57 | 9.7 | $2.8M | +5.6% | #130 of 2,272 |
| 19Cleveland County, NC | 85 | 40 | 10.3 | $2.7M | +3.4% | #132 of 2,272 |
| 20Person County, NC | 84 | 15 | 9.3 | $3.1M | +3.7% | #139 of 2,272 |
| 21Caswell County, NC | 84 | 9 | 10.2 | $3M | +0.4% | #140 of 2,272 |
| 22Jackson County, NC | 84 | 17 | 9.2 | $2.8M | +6.9% | #142 of 2,272 |
| 23Carteret County, NC | 83 | 28 | 8.8 | $2.9M | +4.1% | #159 of 2,272 |
| 24Rutherford County, NC | 83 | 25 | 9.4 | $2.9M | +2.1% | #160 of 2,272 |
| 25Stanly County, NC | 83 | 26 | 10.3 | $2.8M | +9.8% | #162 of 2,272 |
Show all 100 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Ashe County, NC | 83 | 12 | 9.8 | $2.8M | +3.5% | #163 of 2,272 |
| 27Orange County, NC | 83 | 53 | 9.2 | $2.6M | +6.1% | #164 of 2,272 |
| 28Bladen County, NC | 82 | 7 | 5.9 | $4.8M | +1.3% | #173 of 2,272 |
| 29Warren County, NC | 82 | 6 | 7.4 | $3.5M | +1.6% | #174 of 2,272 |
| 30Burke County, NC | 82 | 31 | 8.5 | $3.3M | +1.6% | #175 of 2,272 |
| 31McDowell County, NC | 82 | 17 | 9.1 | $3M | +1.5% | #179 of 2,272 |
| 32Moore County, NC | 82 | 46 | 10.5 | $2.5M | +10.3% | #183 of 2,272 |
| 33Edgecombe County, NC | 81 | 12 | 6.1 | $4.1M | +0.7% | #193 of 2,272 |
| 34Rockingham County, NC | 81 | 40 | 10.1 | $2.6M | +3.3% | #204 of 2,272 |
| 35Gaston County, NC | 81 | 102 | 10.9 | $2.4M | +7.8% | #208 of 2,272 |
| 36Montgomery County, NC | 80 | 10 | 9.4 | $3.2M | +2.7% | #221 of 2,272 |
| 37Cabarrus County, NC | 79 | 86 | 10.2 | $2.6M | +9.9% | #241 of 2,272 |
| 38Henderson County, NC | 79 | 57 | 11.2 | $2.4M | +5.0% | #243 of 2,272 |
| 39Wilkes County, NC | 78 | 25 | 9.2 | $3M | +0.6% | #261 of 2,272 |
| 40Yadkin County, NC | 78 | 16 | 10.7 | $2.9M | +2.9% | #262 of 2,272 |
| 41Randolph County, NC | 78 | 69 | 12.0 | $2.4M | +3.5% | #267 of 2,272 |
| 42Sampson County, NC | 78 | 28 | 13.0 | $2.2M | +4.1% | #272 of 2,272 |
| 43Nash County, NC | 77 | 47 | 12.1 | $2.2M | +3.9% | #295 of 2,272 |
| 44Yancey County, NC | 77 | 12 | 14.8 | $1.9M | +3.2% | #299 of 2,272 |
| 45Union County, NC | 76 | 102 | 12.1 | $2.5M | +11.7% | #313 of 2,272 |
| 46Davie County, NC | 76 | 24 | 13.9 | $2.1M | +6.9% | #321 of 2,272 |
| 47Alleghany County, NC | 76 | 9 | 17.4 | $1.6M | +5.4% | #325 of 2,272 |
| 48Alexander County, NC | 74 | 16 | 11.3 | $2.7M | +1.5% | #352 of 2,272 |
| 49Macon County, NC | 74 | 20 | 10.9 | $2.4M | +5.8% | #356 of 2,272 |
| 50Bertie County, NC | 73 | 6 | 8.4 | $3.2M | −3.6% | #372 of 2,272 |
| 51Watauga County, NC | 73 | 18 | 8.5 | $3M | +0.6% | #376 of 2,272 |
| 52Avery County, NC | 73 | 7 | 10.3 | $2.5M | +1.1% | #379 of 2,272 |
| 53Cherokee County, NC | 73 | 16 | 12.1 | $2.1M | +6.8% | #389 of 2,272 |
| 54Robeson County, NC | 73 | 55 | 12.8 | $2M | +3.4% | #392 of 2,272 |
| 55Alamance County, NC | 73 | 95 | 13.6 | $1.9M | +8.5% | #395 of 2,272 |
| 56Anson County, NC | 72 | 10 | 11.7 | $2.4M | −2.1% | #413 of 2,272 |
| 57Durham County, NC | 72 | 175 | 12.3 | $1.8M | +7.7% | #419 of 2,272 |
| 58Swain County, NC | 71 | 5 | 8.3 | $3.1M | −0.6% | #424 of 2,272 |
| 59Columbus County, NC | 70 | 23 | 11.5 | $2.4M | 0.0% | #460 of 2,272 |
| 60Cumberland County, NC | 70 | 132 | 10.2 | $2.3M | +0.4% | #463 of 2,272 |
| 61Lee County, NC | 70 | 38 | 15.1 | $1.9M | +10.8% | #477 of 2,272 |
| 62Iredell County, NC | 68 | 119 | 15.6 | $1.8M | +12.9% | #528 of 2,272 |
| 63Haywood County, NC | 67 | 28 | 10.3 | $2.6M | +1.9% | #545 of 2,272 |
| 64Halifax County, NC | 67 | 24 | 11.8 | $2.2M | −3.9% | #557 of 2,272 |
| 65Pasquotank County, NC | 67 | 24 | 15.2 | $1.8M | +4.5% | #568 of 2,272 |
| 66Wayne County, NC | 66 | 72 | 15.2 | $1.8M | +3.8% | #595 of 2,272 |
| 67Craven County, NC | 65 | 57 | 13.3 | $1.9M | +3.5% | #621 of 2,272 |
| 68Surry County, NC | 64 | 37 | 12.4 | $2.3M | +1.3% | #646 of 2,272 |
| 69Buncombe County, NC | 64 | 132 | 13.0 | $1.9M | +2.9% | #662 of 2,272 |
| 70Scotland County, NC | 64 | 16 | 12.7 | $1.9M | −0.3% | #664 of 2,272 |
| 71Catawba County, NC | 64 | 105 | 15.9 | $1.7M | +5.8% | #666 of 2,272 |
| 72Greene County, NC | 63 | 7 | 10.1 | $2.7M | +1.3% | #679 of 2,272 |
| 73Richmond County, NC | 63 | 16 | 9.4 | $2.5M | −1.6% | #682 of 2,272 |
| 74Dare County, NC | 63 | 23 | 13.7 | $2M | +3.3% | #685 of 2,272 |
| 75Transylvania County, NC | 63 | 23 | 15.8 | $1.6M | +2.9% | #703 of 2,272 |
| 76Vance County, NC | 62 | 18 | 11.1 | $2.3M | +0.2% | #712 of 2,272 |
| 77Wake County, NC | 60 | 754 | 16.4 | $1.5M | +11.2% | #789 of 2,272 |
| 78Hertford County, NC | 59 | 11 | 13.3 | $2M | −11.2% | #796 of 2,272 |
| 79Caldwell County, NC | 59 | 49 | 14.9 | $1.8M | +0.7% | #804 of 2,272 |
| 80Pitt County, NC | 59 | 102 | 13.7 | $1.7M | +5.4% | #810 of 2,272 |
| 81Forsyth County, NC | 59 | 240 | 15.0 | $1.6M | +5.0% | #812 of 2,272 |
| 82Wilson County, NC | 58 | 42 | 12.7 | $2M | +1.7% | #834 of 2,272 |
| 83Guilford County, NC | 54 | 350 | 15.9 | $1.5M | +4.4% | #990 of 2,272 |
| 84Chowan County, NC | 53 | 9 | 14.7 | $1.6M | +2.8% | #1,009 of 2,272 |
| 85Lenoir County, NC | 51 | 39 | 16.7 | $1.4M | +1.4% | #1,084 of 2,272 |
| 86Martin County, NC | 49 | 16 | 16.8 | $1.5M | −1.6% | #1,136 of 2,272 |
| 87Mitchell County, NC | 49 | 13 | 19.7 | $1.3M | +1.1% | #1,150 of 2,272 |
| 88Mecklenburg County, NC | 48 | 874 | 18.7 | $1.2M | +10.5% | #1,201 of 2,272 |
| 89New Hanover County, NC | 48 | 205 | 19.6 | $1.2M | +8.6% | #1,202 of 2,272 |
| 90Beaufort County, NC | 42 | 33 | 17.0 | $1.5M | 0.0% | #1,386 of 2,272 |
| Northampton County, NC | Not scored | 2 | 2.5 | $10.6M | −5.4% | |
| Perquimans County, NC | Not scored | 1 | 1.8 | $15M | +3.6% | |
| Clay County, NC | Not scored | 2 | 3.9 | $7.1M | +9.9% | |
| Camden County, NC | Not scored | 1 | 2.5 | $11.9M | +8.8% | |
| Washington County, NC | Not scored | 4 | 8.4 | $2.8M | −3.1% | |
| Gates County, NC | Not scored | 3 | 7.2 | $4.3M | −2.1% | |
| Jones County, NC | Not scored | 1 | 2.4 | $11.6M | +4.6% | |
| Graham County, NC | Not scored | 3 | 8.5 | $2.8M | +1.9% | |
| Hyde County, NC | Not scored | 1 | 5.2 | $4.5M | +1.0% | |
| Tyrrell County, NC | Not scored | 5 | 32.3 | $727K | +9.3% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in North Carolina?
As of September 2026, map listings count 5,580 insurance agencies in North Carolina. 1,195 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 3,914 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.1% from 2019.
How much do households in North Carolina spend on vehicle insurance?
About $11B a year, or $2,564 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 5,580 insurance agencies on map listings, it comes to $2M per agency. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.
How does North Carolina compare with the U.S. for insurance agencies?
North Carolina has 13.0 insurance agencies per 10,000 households, 17% below the U.S. rate of 15.6. Spending per agency is $2M, 57% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, North Carolina would have about 8,744, against 5,580 on map listings. There is one business with payroll in the industry for every 1,094 households, against one for every 966 across the U.S. The official count rose 0.1% from 2019 to 2023, against −1.0% for the U.S.
Which market in North Carolina has the highest market score for insurance agencies?
Among 16 scored metro areas in or partly in North Carolina, the Jacksonville metro area scores highest, at 92 (very high). Among 23 scored small-town markets in or partly in North Carolina, the Anderson Creek area scores highest, at 91 (very high). Among 90 scored counties in North Carolina, Currituck County scores highest, at 98 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 84 for insurance agencies (high), #2 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Carolina. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in North Carolina
Related business types in North Carolina
- Auto repair and car care15,696 listings
- Auto repair shops9,304 listings
- Collision repair and body shops1,171 listings
- Car washes and detailing1,690 listings
- Tire shops2,010 listings
- Oil change and quick lube348 listings
- Gas stations5,244 listings
Screening a site or an acquisition in North Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.