Market rankings · Idaho
Insurance agencies in Idaho
Markets across Idaho ranked by the Groundwork market score for insurance agencies, with competitor counts and household spending for each.
- Listings
- 1,226
- 236 chain locations (19%)
- Official establishments
- 943
- +5.5% since 2019
- Household spending a year
- $1.6B
- On vehicle insurance
- Listings per 10k households
- 17.2
- 10% above the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #23 of 51
- Market score 56 · Upper middle
A site report maps the insurance agencies on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,226 insurance agencies in Idaho. Chain locations make up 19% of them, against 21% across the U.S. That comes to 17.2 for every 10,000 households, 10% above the U.S. rate of 15.6.
At $2,175 per household (11% above the U.S. average), households in Idaho spend about $1.6B a year on vehicle insurance. That is about $1.3M of household spending for each agency on map listings, in line with the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Idaho was 943 in 2023, up 5.5% from 2019. That is one for every 756 households, against one for every 966 across the U.S. Across the U.S., the count fell 1.0% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $5M have gone to businesses classed as insurance agencies and brokerages in Idaho.
Among the 50 states and DC, Idaho ranks #23 for insurance agencies, with a Groundwork market score of 56 (upper middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (54). Of the 10 scored small-town markets in or partly in Idaho, the Brigham City area scores highest (78).
Every market in Idaho for insurance agencies
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 54 | 78 | 15.8 | $1.5M | +8.8% | #163 of 387 |
| 1Lewiston, ID-WA | 53 | 39 | 14.6 | $1.5M | +1.5% | #169 of 387 |
| 2Twin Falls, ID | 49 | 90 | 20.9 | $1M | +8.1% | #192 of 387 |
| 3Idaho Falls, ID | 47 | 103 | 18.6 | $1.2M | +9.8% | #207 of 387 |
| 4Boise City, ID | 46 | 535 | 17.6 | $1.2M | +12.2% | #212 of 387 |
| 5Coeur d’Alene, ID | 43 | 134 | 18.8 | $1.1M | +11.0% | #237 of 387 |
| 6Pocatello, ID | 38 | 65 | 19.4 | $1.1M | +4.9% | #266 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Brigham City, UT-ID | 78 | 22 | 10.2 | $2.4M | +12.6% | #60 of 537 |
| 1Mountain Home, ID | 72 | 11 | 9.9 | $2.1M | +2.8% | #89 of 537 |
| 2Moscow, ID | 70 | 17 | 10.4 | $1.9M | +5.6% | #100 of 537 |
| 3Hailey, ID | 67 | 12 | 9.5 | $2.4M | +6.1% | #126 of 537 |
| Jackson, WY-ID | 57 | 16 | 11.0 | $1.9M | +4.2% | #205 of 537 |
| 4Blackfoot, ID | 56 | 27 | 16.7 | $1.5M | +6.4% | #211 of 537 |
| Ontario, OR-ID | 56 | 31 | 15.5 | $1.4M | +5.0% | #212 of 537 |
| 5Sandpoint, ID | 52 | 29 | 14.3 | $1.5M | +14.8% | #248 of 537 |
| 6Burley, ID | 52 | 29 | 17.5 | $1.3M | +6.2% | #250 of 537 |
| 7Rexburg, ID | 50 | 35 | 19.5 | $1.2M | +4.5% | #269 of 537 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 73 | 12 | 14.5 | $1.7M | +8.6% | #398 of 2,272 |
| 2Benewah County, ID | 71 | 5 | 12.3 | $1.8M | +9.7% | #444 of 2,272 |
| 3Fremont County, ID | 69 | 5 | 10.7 | $2.3M | +5.9% | #494 of 2,272 |
| 4Boundary County, ID | 69 | 6 | 11.9 | $2M | +15.3% | #500 of 2,272 |
| 5Canyon County, ID | 65 | 107 | 12.4 | $1.9M | +18.1% | #620 of 2,272 |
| 6Elmore County, ID | 64 | 11 | 9.9 | $2.1M | +2.8% | #650 of 2,272 |
| 7Valley County, ID | 64 | 6 | 13.9 | $1.5M | +8.4% | #673 of 2,272 |
| 8Latah County, ID | 63 | 17 | 10.4 | $1.9M | +5.6% | #690 of 2,272 |
| 9Gem County, ID | 58 | 14 | 18.3 | $1.3M | +13.0% | #857 of 2,272 |
| 10Blaine County, ID | 57 | 11 | 10.6 | $2.1M | +4.8% | #863 of 2,272 |
| 11Gooding County, ID | 56 | 8 | 14.0 | $1.7M | +5.1% | #911 of 2,272 |
| 12Franklin County, ID | 56 | 8 | 16.2 | $1.6M | +11.2% | #915 of 2,272 |
| 13Payette County, ID | 55 | 14 | 14.4 | $1.6M | +8.8% | #953 of 2,272 |
| 14Minidoka County, ID | 53 | 14 | 17.3 | $1.3M | +5.7% | #1,027 of 2,272 |
| 15Bingham County, ID | 51 | 27 | 16.7 | $1.5M | +6.4% | #1,081 of 2,272 |
| 16Shoshone County, ID | 51 | 9 | 15.6 | $1.3M | +7.1% | #1,094 of 2,272 |
| 17Bonner County, ID | 49 | 29 | 14.3 | $1.5M | +14.8% | #1,140 of 2,272 |
| 18Idaho County, ID | 48 | 12 | 17.7 | $1.3M | +7.7% | #1,193 of 2,272 |
| 19Cassia County, ID | 46 | 15 | 17.7 | $1.3M | +6.6% | #1,252 of 2,272 |
| 20Twin Falls County, ID | 44 | 78 | 22.4 | $938K | +7.9% | #1,339 of 2,272 |
| 21Kootenai County, ID | 42 | 134 | 18.8 | $1.1M | +11.0% | #1,409 of 2,272 |
| 22Madison County, ID | 40 | 30 | 22.5 | $1M | +4.2% | #1,477 of 2,272 |
| 23Bannock County, ID | 39 | 65 | 19.4 | $1.1M | +4.9% | #1,511 of 2,272 |
| 24Bonneville County, ID | 38 | 97 | 22.0 | $997K | +8.9% | #1,557 of 2,272 |
| 25Ada County, ID | 37 | 410 | 20.2 | $994K | +9.6% | #1,585 of 2,272 |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Nez Perce County, ID | 36 | 35 | 20.3 | $1.1M | +1.8% | #1,617 of 2,272 |
| Jefferson County, ID | Not scored | 3 | 2.9 | $9.1M | +13.6% | |
| Owyhee County, ID | Not scored | 4 | 9.2 | $2.6M | +5.6% | |
| Teton County, ID | Not scored | 4 | 8.6 | $2.6M | +12.9% | |
| Washington County, ID | Not scored | 1 | 2.4 | $9M | +9.7% | |
| Clearwater County, ID | Not scored | 4 | 11.0 | $2M | +4.1% | |
| Boise County, ID | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Lemhi County, ID | Not scored | 9 | 26.0 | $893K | +6.5% | |
| Power County, ID | Not scored | 6 | 21.3 | $1.2M | +4.6% | |
| Caribou County, ID | Not scored | 3 | 12.1 | $2M | +3.4% | |
| Bear Lake County, ID | Not scored | 6 | 26.3 | $1M | +5.7% | |
| Lincoln County, ID | Not scored | 1 | 5.4 | $5.1M | +9.1% | |
| Oneida County, ID | Not scored | 1 | 5.2 | $4.9M | +11.4% | |
| Adams County, ID | Not scored | 0 | 0.0 | n/a | +13.3% | |
| Custer County, ID | Not scored | 2 | 10.3 | $2.4M | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 3 | 28.0 | $792K | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 insurance agencies on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many insurance agencies are in Idaho?
Idaho has 1,226 insurance agencies on map listings as of September 2026. 236 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 943 businesses with payroll classed as insurance agencies and brokerages in 2023, up 5.5% from 2019.
How much do households in Idaho spend on vehicle insurance?
About $1.6B a year, or $2,175 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 1,226 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for insurance agencies?
Idaho has 17.2 insurance agencies per 10,000 households, 10% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Idaho would have about 1,235, against 1,226 on map listings. There is one business with payroll in the industry for every 756 households, against one for every 966 across the U.S. The official count rose 5.5% from 2019 to 2023, against −1.0% for the U.S.
Which market in Idaho has the highest market score for insurance agencies?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 54 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Brigham City area scores highest, at 78 (high). Among 26 scored counties in Idaho, Jerome County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 56 for insurance agencies (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Insurance agencies in other states
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Top markets for insurance agencies across the U.S. · All business types in Idaho
Related business types in Idaho
- Auto repair and car care2,973 listings
- Auto repair shops1,715 listings
- Collision repair and body shops235 listings
- Car washes and detailing320 listings
- Tire shops306 listings
- Oil change and quick lube71 listings
- Gas stations1,003 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.